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Learn the Main Techniques to Generate Leads with Inbound Marketing

The main techniques for generating leads with Inbound Marketing  consist, basically, in providing the consumer with information of interest, which is done through different capture channels: Email marketing Social media Search marketing Offline media Next, we will see how to use them to obtain the best results for our campaign. Email marketing to generate leads with Inbound Marketing How to use it correctly? Email Marketing is the recruitment channel par excellence and the most common in Digital Marketing strategies . And for good reason, as it was one of the first to be used to generate leads with Inbound Marketing . All in all, it is still just as effective as at the beginning. How to increase my sales with Content Marketing For our Email Marketing campaign to be successful, the following variables must be taken into account: Target segmentation Shipping time Email creativity The former may seem obvious, but you have to be careful. Segmentation is not just about selecting by gender, age range, geographic region, income level, etc. It is necessary to thoroughly investigate the market sector that interests us , if we really want to generate leads with Inbound Marketing. In the case of Email Marketing, we cannot assume that everyone checks their messages at the same time or with the same frequency. Likewise, we must consider the predisposition that our target may have towards advertising emails (sometimes, many consumers are already fed up with receiving them from other companies). Only a careful study will allow us to segment the campaign into suitable groups and choose what type of content to send them. The time of shipment, on the other hand, has a lot to do with the characteristics of the sector in question. One influencing factor is the geographic region. It is necessary to investigate what are the dead hours (when almost nobody checks the mail) and the peak hours for the target in that region. As for the creativity of the message, there is little to say about this, as it depends on the talent of our specialists. All in all, you can learn from the best examples in this area. Twitter is one of them. The well-known “What’s Happening on Twitter” and “Popular on your Network” emails are largely responsible for the success of this social network.   Social media: the space with the greatest impact Most of the large companies complement the activity in social networks with Email Marketing . In fact, it can be said that they are two sides of the same coin. But generating leads with Inbound Marketing on Social Media is not as easy as it sounds. In the first place, it is important to focus on the social networks that our target uses most frequently . Not everyone uses Facebook, Twitter, or Instagram. There are those who give preference to some over others. Therefore, believing that we will convert more leads just by doing Inbound Marketing on the most popular networks is a big mistake. However, the shared content must be at the height of the potential clients. Quality and personalization are the keywords here. We have to update our blog frequently  and make sure that there are posts that can be shared for a long time. It would also be smart to launch downloadable content, use infographics and even create our own YouTube channel. Of course, we also need to share content from other sources. Intertextuality is useful beyond books. And it allows us to get rid of that air of arrogance that some companies provoke in their followers. Something not convenient to generate leads with Inbound Marketing. Now, the most effective techniques in Social Media are: Integrate Call-to-Action (CTA) to published content. Implement Cost per Click (CPC) and Ads campaigns. SEO-SEM techniques. Add links to our web portal . Create a landing page for the offers. For the rest, the treatment of your followers must be warm, respectful and considerate of their needs. Remember that our mission is to help. Kindness pays as good a fruit on social media as it does in real life . social media Search Engine Marketing: Another Way to Generate Leads with Inbound Marketing An excellent strategy to generate leads with Inbound Marketing is to insert ads in search engines such as Google Search, Bing and Yahoo! This is known as Search Marketing. As in the aforementioned recruitment channels, here too, you need to carefully segment your advertising and be creative with your ads. For this, there are tools such as Google AdWords and Bing Ads (the latter allows you to publish both on Bing and Yahoo!). Both work using Cost per Click (CPC), although Bing Ads is somewhat cheaper than its Google counterpart. Ads can run in various formats: text, images, video, and advanced interactive advertising. And, generally, they include a link to a landing page , although that depends on the marketing strategy. The main advantage of Search Marketing  is that it allows you to direct advertising directly to people who are looking for something related to our offers. That increases the conversion rate considerably. If combined with SEO techniques, you can get even better results. We are on the Internet, but … And in the real world? Almost everyone tries to generate leads with Inbound Marketing only on the Internet. It is true that it is our main battlefield. But you have to have a global vision: what happens outside the Internet influences the Internet. There are offline channels that, combined with Social Media, Email Marketing and Search Marketing, can be very effective in our mission. Among them: Traditional mail Events Street Marketing Television Traditional mail is suitable for many people, especially sectors whose average age exceeds 25 years. It should be used the same as email, making use of content segmentation and personalization and avoiding the indiscriminate sending of advertising. On the other hand, it allows the use of techniques that are impossible on the Internet, such as olfactory marketing. Events are useful to attract sectors with little network presence. Although it may seem incredible, there are many people who do not see it as essential to access the Internet: elderly and some middle-aged, peasants, low-income population, conservative individuals, etc. These minorities, however, may be interested in our products. capture leads Another very effective offline channel to generate leads with Inbound Marketing is called Street Marketing : it is about advertising our products, services or commercial initiatives in public spaces. For a campaign of this type to be successful, two important factors must be kept in mind: the time and the place. This will depend to a large extent on the target we choose. As for television, some think that it is an expensive medium to deploy advertising campaigns. But it is quite the opposite.   The promotion necessary to generate leads with Inbound Marketing is usually issued during the cheapest hours. That being said, it goes without saying that the commercials and telemarkets of a lifetime are still ideal to attract potential customers. And to end it … We cannot forget that, if we combine online and traditional channels, our campaign will be more powerful. Generating leads with Inbound Marketing is an art: it requires creativity, determination and a lot of patience. The results, at first, may take time to come. More with a well-planned campaign, it is almost a certainty that the conversion rate of our leads will skyrocket in a few months. Collaboration article from  www.iebschool.com

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Crypto

How to Create Account in EXMO step by step

In this article you will learn how to register in EXMO in 2022, as you well know it is a cryptocurrency platform to trade, as well as buy and sell digital currencies. Next, we are going to make you a quick and easy guide to create your account.

How to open an account in Exmo.com step by step

Access the official website of EXMO to be able to register for free.

Select “Registration”

At the top right you will have a Registration button, click on it and there you will open a form to place basic data such as username, email, telephone, password and its confirmation, as well as the acceptance of terms and conditions of the platform.

Likewise, if you want you can subscribe to receive news you just have to activate the option. then activate the captcha and click on “Registration”

Phone and email verification

They will send you an SMS to the registered phone to place the verification code and give it confirmation. The same will happen with the email, in which they will send you an email with a link to confirm the account and activate it.

Account Verification

Once you have completed all the registration, you must verify your account, this is quite important that you do it so that you do not have limitations, it is a financial platform and as such, by regulation you must verify your identity and address.

  • For identity, you can do it through your ID, passport or other identity document, also a selfie with the document, you can support yourself by linking the mobile if you do not have a webcam.
  • In the case of the address, it would be verified with a bill for services such as electricity, water or other document where they can verify your location or residence, this is to raise the limits further.
  • For the card, you need to enter your card details and even take a photo and attach it.

Ideally, you should verify everything, but the first thing is the identity, in which you will be required name, surname, middle name in the case you have. Secondly, you will be asked to identify what type of document you are going to use to identify yourself, for example, the DNI.

After that, you must upload a photo of the front and back of the identity document, if you do not have them at hand, you can do it with your mobile and send it to you by mail or web whapsapp or another application, and then upload it from the computer.

Once this is done, it will request a selfie with specific details, where you must write down on a paper the word EXMO, followed by the date of the day of the photo and hold the DNI without covering anything, there you capture the photo and attach it, with these steps you will already be in the process of verifying the identity.

Likewise, you can do it to verify the address with a receipt and in the case of the card you must do the same, they are similar processes quite simple, the idea is that you complete the entire registration process.

Configuration

Another important point regarding registration is the security configuration in which you can add extra protection and have two-step authentication. Likewise, you can observe other options such as personal information, which you can review carefully.

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Crypto

How to create an account on Poloniex step by step

In this article you will learn how to register with Poloniex in 2022, it is a cryptocurrency trading platform, where you can trade with margin or leverage and you can also do hodl. Here’s a step-by-step way to create an account on Poloniex.

Go to the official website of Poloniex

Access the Poloniex registration page to later follow the step by step that we will give you to register for free.

Select “Sing Up”

Once you are on the platform you must select in the left menu “Sing Up”, where you must enter the email and password, the latter you must confirm it. Additionally, you must place the referral code (optional), as well as accept the terms and policies that govern this page.

Verify your email

Once the previous form has been completed, you must check the email where a link will be sent for the purposes of verifying the email, in order to continue with the account registration process.

Account access

With the email and password data entered, we select “Log In” and access. Among the important things that there are is the “profile”, where you will have to verify your account.

If you want to apply margin for trading or leverage you must verify your profile in “Upgrade” you will be able to select other aspects that will help you verify your identity, you will probably be asked to upload a file, such as a photo of the DNI or an invoice to verify the address.

Then, in the event that you want to use the future option that allows margin up to one hundred leverage, you have to have verified these things.

This request is totally normal, since it is required by all financial platforms by legal issue, with this you would already have verified level 2 and with it you would not have any type of limit.

Right now, you could make all kinds of deposits, normal purchases with certain fairly high limits.

Two-factor authentication verification

To protect your account you can activate 2FA this is double authentication code, so you must enter a code apart from the password to be able to log in.

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Crypto

How to Invest in Cryptocurrencies on Skrill

If you are one of those investors who do not like to deal with many complicated orders, but prefer to hold long-term, then Skrill is an excellent alternative for you. With the simplicity that characterizes it.

But the question is, how to invest in cryptocurrencies within Skrill? The answer will be shown in this article.

But first log in to your Skrill account, then you could already start the step by step that will be shown below.

Access Skrill’s Cryptocurrency Investment Options

Like any financial platform, Skrill puts at your disposal tools so that you can invest in cryptocurrencies within yourself, doing so in a simple and comfortable way. To access these tools, below, we will describe the following procedure:

  1. Within the home screen of your account, in the left sidebar, find and tap on Cryptocurrencies.

Important: It is likely that when you enter this section, you will be asked to accept some terms or similar.

  1. Once there, you are presented with different options in terms of cryptocurrencies. From among these, you will select Invest now, clicking on this option.

  1. Once you access that section, you will be shown an extensive list of existing cryptos in Skrill. In each of which, you are given a Trade option. If you click on any of these, you would enter their trading options.

  1. When you have entered the crypto you chose, you will see a Buy – Sell panel.

Ways to trade cryptocurrencies in Skrill.com

In this buy-sell panel or trading box, you will have some options that will allow you to perform these operations:

Steps to buy cryptocurrencies within Skrill

First of all, talking about the purchase of cryptocurrencies in the Instant mode (which is the usual one), you will be able to do the following:

  • Select the currency in which you want to buy cryptos.

  • Set the amount to spend that, for its purposes, must be a minimum of 10 EUR (You are also shown the balance you have available).

  • Select the cryptocurrency in which you are going to invest.

  • See what you are going to receive in cryptos in equivalence for what you have invested.

  • See the commission you will be charged for that transaction.

When you have everything ready, then you can click Next.

After this, you will be able to see the summary of the entire operation; you will be told everything you have added, such as the amount and what you would receive, and also the commission charge, which will be added to the total amount to be spent. If you agree with everything, you can click on Confirm.

Steps to Sell Cryptocurrencies within Skrill

There is not much to comment on in the case of selling your cryptos within Skrill, as they are basically the same steps as in the case of the purchase:

  • You establish the type of crypto that you are going to sell (and that logically, you should own).

  • You indicate the amount of cryptocurrencies to sell directly or, if you prefer, using the percentage indicators.

  • Select the currency in which you want to receive the funds in equivalence.

  • See how much you will receive, in the same way as the previous case.

Having this ready too, you would click Next.

Following this, you must also click on Confirm in a summary similar to that of the case of the purchase, where you will see important data with which, if you agree, you can proceed to the respective confirmation.

Some other options that Skrill gives you to trade

The options you have in Skrill to trade are very practical and easy to use. And for your convenience, they are not numerous. Here’s what you can find on Skrill for when you want to trade on it:

The Portfolio section

In this section you have at hand some useful things for your negotiations, such as:

  • The Watchlist, with which you can keep abreast of the indices of your cryptos in the market.

  • Alerts and orders. With these options you are given the possibility to mark an index within the cryptocurrency, which, if the price reaches it, this will be notified to your email or mobile, as you have it configured.

  • Recent activity. It is the section where you will get your last financial movements, when it comes to purchases and sales, as is logical.

The Trade section

Within this section, you can do what you are told below:

  • Visualization of Graphs. This will allow you to take a look at the stock market movement in a not at all complex interface (you can also see the current trend that the market has in terms of sellers and buyers).

As you can see, the trading system within Skrill is not complicated. They are few and simple options, but with the same utility for people like you who do not want to get too entangled in the stock market issue, but to play it safe, but in a simple way.

This tutorial summarizes it this way so that you have a general idea when investing in cryptocurrencies within Skrill.

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