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Learn How To Improve Your Website Positioning With SERPs

What are SERPs? Full definition! In order to talk about SERPs, we have to start by understanding what these acronyms refer to. SERPs stands for Search Engine Results Page or, in Spanish, Search Engine Results Page.  “SERPs stands for Search Engine Results Page or, in Spanish, Search Engine Results Page.” They are basically those first results that search engines such as Google, Yahoo and Bing offer you on their first page. We know that appearing on this first page of results is extremely important to reaching users: according to HubSpot research , 75% of users never search the second page. Because of this, your SEO strategy must take SERPs into consideration and develop actions that allow you to have an advantageous place within search engines. The higher you appear in the results, the greater chances you will have that the website will be visited. In the following video you will be able to know some other important terms within this topic: How do SERPs work? Search engines use an algorithm that takes into account various factors to make their rankings or rankings. In the case of Google, it uses its Googlebot to track, evaluate and index the different websites and thus be able to determine the position that each page will have within the results. Within the operation of the SERPs are the different lines of positioning: SEO Onpage:  These are the elements that the content creator can handle. For example, the links within a blog, the images, the titles and the optimization of the content. SEO Offpage:  In this case, they are the factors that are not within the page, but that contribute to the final results. For example, link building, social networks, promotional ads, etc. Technical SEO:  This group includes elements such as the loading speed of your website, the sitemap, whether or not there is duplicate content, if your website is responsive (that is, it works perfectly on mobile) and even the layout and architecture. of your page. Once all these factors are reviewed and analyzed according to their quality, the search engines rank and position each website in different places. Relationship between SERPs and SEO As we mentioned before, if you are not on the first page of search engine results, you will be practically invisible on the internet. It is for this reason that SEO is so important within your strategies and SERPs, indispensable. “If you are not on the first page of search engine results, you will be practically invisible on the internet. It is for this reason that SEO is so important within your strategies. ” Everything that goes into onpage, offpage and technical SEO – categories that we describe in the previous point – is essential to define the final position of your website within the ranking established by the SERPs. Taking care of these aspects when you are designing your strategies, developing your content and configuring your website will be key to obtaining positive results that increase your visibility, your clicks and your chances of conversion. What are SERPs for? In simple words, SERPs serve to show you hierarchically in search results within different internet search engines . Now, how can we influence that ranking? We will talk about that below. How to improve my positioning? You don’t need hackers, magic tricks or millions of dollars to improve your ranking. Here we are going to explain in 8 easy steps how to do it.
  • Know your audience
If the theory says that search engines position you according to how useful your content is for the user who is using a browser, it makes sense to consider the needs of the audience as the basis for establishing your SEO strategy and for developing your content. From the moment you study your audience, you can know what they need, what their online behaviors are, where they are geographically located and, based on all this data, optimize your website. Especially if you are going to invest in paid ads ( SEM ), knowing your audience is essential to carry out effective strategies and actions.
  • Design your content for them
Linked to the previous point, once you know what your audience needs, you know exactly what to offer them and how to do it. Depending on your brand, you can generate more direct actions than others, but, informatively, you will always have the option to create valuable content for users. Remember that your actions are aimed at a specific audience and it is those people who must be satisfied and satisfied with what they receive from you; This includes any type of communication and attention, and not only the delivery of your product or service. “Remember that your actions are aimed at a specific audience and it is those people who must be satisfied and satisfied with what they receive from you”
  • Keep your blog updated
The blog is one of the best resources for SEO: it allows you to stay relevant by adding new content and it is an easy way to incorporate different important elements for your strategy. In your blog you can add images, videos, audios, links, advertisements; You can adapt it to different formats, write in different languages, collaborate with other people and much more that at the end of the day will add to the actions that will improve your positioning.
  • Use your network of contacts
Adding links and doing link building within your blog helps you with onpage and offpage SEO. Having digital collaborations adds value to your content, since you have the support of others to contribute to your growth. “Adding links and doing link building within your blog helps you in SEO onpage and offpage.” Make sure that when you use this resource, you have the support of contacts who are at your level – or at levels higher than your brand – because that way you will gain more relevance. 
  • Lean on social media
Currently, social networks are excellent platforms to generate interactions with your audience. On many occasions, in the first search engine results the social networks of a brand appear even before its official website. Investing in good content and good service on social networks will increase your positioning, your engagement and the connection you generate with your audience. Social networks are a space where you can retain users with your brand.
  • Use multimedia resources
Why limit yourself to just text when you can communicate in different ways? Many people are auditory and prefer videos or audios as an informational or entertainment resource. Take advantage of all the digital tools you have. However, it is important that you take into account the weight of the files that you place on your website because this influences the loading time of your page and, if they are too heavy, they can end up affecting you.
  • Respect the formats
If the clothes are not your size, they will not fit you, right? The same thing happens with the contents. If your publications are not adapted to the different formats, you probably will not get good results. If we talk about social networks, for example, Instagram handles a square format for its feed, although it has a slightly more expanded version. If you have a large photograph, but vertical, you will have to use an application to adjust the size and perhaps lose the quality a bit. In the case of Facebook, for example, where videos and images predominate, if you use only texts it is possible that your content is lost among all those other striking audiovisual resources. Similarly, all your content should work in as many formats as possible: cell phone, Tablet, PC, television, etc.
  • Have a balance of quantity and quality
Adding content just to stay present won’t always be a good idea. Posting on your blog or on your social networks just because, without adding value to the user or without sharing relevant information, will be a waste of time. While it is important that your content is kept up to date and that you are present in the mind of your audience, you must have a balance between the number of posts you make and the quality of the material you share.  Types of SERPs         There are basically two types of SERPs Organic Includes the results of content that was not promoted through paid ads and that does not have a financial investment. In this case, the positioning depends 100% on SEO. Payment As its name implies, it represents the results shown by websites that have an advertising investment. This does not mean that, just for paying, any content will be in the first places, since it must still meet certain quality guidelines. SERPs in all their formats! Featured Snippets These results appear within boxes with a short quick response to the user’s search; this way, he doesn’t even have to enter the link to get the answer. They may or may not be accompanied by a graphic resource. Automatic responses In this case, Google offers an immediate answer to the user’s question and accompanies with the link in case he himself wants to deepen the information or is not satisfied with the extract that the search engine has selected. Usually, in the case of simple definitions or concepts, search engines use this SERP format. Information ListsThis format is commonly used in responses that, as the name implies, include a list. For example, a cooking recipe, a statistics ranking, a sports ranking, etc. Image reel For this SERP format, Google focuses on those related results that can offer different quick responses to the user. For example, if you are visiting a country and you want to know the tourist places where you are, probably the search engines will give you a reel with images and direct links so that you can see the information you want. Also if you are looking for the movie billboard, it is likely that the search engine uses this format so you can see all the available options. Business Location List (Google My Business) When you search for a specific store, if the business is registered in Google My Business, you will be able to receive all the relevant information about the place. For example, its location with Google Maps, means of contact, schedules, photographs and even some reviews that other users have left about the place. Outstanding news As its name indicates, in this format what search engines do is highlight the outstanding news that are related to the subject on which you are conducting your search. They are usually direct links from the media, accompanied by a small image or thumbnail, with the headline of the news. Images This format mainly presents the images related to the user’s search. It is linked directly to Google Images and at the top you can find some titles that expand the range of options that can be offered to the audience. Site Links   This option is excellent for improving the experience of the public, since it offers the possibility of entering directly in any link that is within the website without having to go through the home page or home page first. For example, if you want to go directly to the contacts section of a website without having to enter the page, through the site links you can do it from the search result.  conclusion Now that you have all the information you needed about SERPs, you have in your hands the knowledge to implement the best strategies that will lead you to have a successful SEO and get the best positions within internet search engines. Keep in mind the recommendations that we share with you and the objectives of your brand. Make your efforts and actions always focused on achieving those goals. Although perhaps not all the options you can adapt or use in your business, you should not worry. It is part of the strategy to be able to choose those resources that will generate better results for you with less investment of time and money. If you want more valuable information like this, you can contact us to help you effectively achieve all your marketing goals.

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Crypto

How to Create Account in EXMO step by step

In this article you will learn how to register in EXMO in 2022, as you well know it is a cryptocurrency platform to trade, as well as buy and sell digital currencies. Next, we are going to make you a quick and easy guide to create your account.

How to open an account in Exmo.com step by step

Access the official website of EXMO to be able to register for free.

Select “Registration”

At the top right you will have a Registration button, click on it and there you will open a form to place basic data such as username, email, telephone, password and its confirmation, as well as the acceptance of terms and conditions of the platform.

Likewise, if you want you can subscribe to receive news you just have to activate the option. then activate the captcha and click on “Registration”

Phone and email verification

They will send you an SMS to the registered phone to place the verification code and give it confirmation. The same will happen with the email, in which they will send you an email with a link to confirm the account and activate it.

Account Verification

Once you have completed all the registration, you must verify your account, this is quite important that you do it so that you do not have limitations, it is a financial platform and as such, by regulation you must verify your identity and address.

  • For identity, you can do it through your ID, passport or other identity document, also a selfie with the document, you can support yourself by linking the mobile if you do not have a webcam.
  • In the case of the address, it would be verified with a bill for services such as electricity, water or other document where they can verify your location or residence, this is to raise the limits further.
  • For the card, you need to enter your card details and even take a photo and attach it.

Ideally, you should verify everything, but the first thing is the identity, in which you will be required name, surname, middle name in the case you have. Secondly, you will be asked to identify what type of document you are going to use to identify yourself, for example, the DNI.

After that, you must upload a photo of the front and back of the identity document, if you do not have them at hand, you can do it with your mobile and send it to you by mail or web whapsapp or another application, and then upload it from the computer.

Once this is done, it will request a selfie with specific details, where you must write down on a paper the word EXMO, followed by the date of the day of the photo and hold the DNI without covering anything, there you capture the photo and attach it, with these steps you will already be in the process of verifying the identity.

Likewise, you can do it to verify the address with a receipt and in the case of the card you must do the same, they are similar processes quite simple, the idea is that you complete the entire registration process.

Configuration

Another important point regarding registration is the security configuration in which you can add extra protection and have two-step authentication. Likewise, you can observe other options such as personal information, which you can review carefully.

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Crypto

How to create an account on Poloniex step by step

In this article you will learn how to register with Poloniex in 2022, it is a cryptocurrency trading platform, where you can trade with margin or leverage and you can also do hodl. Here’s a step-by-step way to create an account on Poloniex.

Go to the official website of Poloniex

Access the Poloniex registration page to later follow the step by step that we will give you to register for free.

Select “Sing Up”

Once you are on the platform you must select in the left menu “Sing Up”, where you must enter the email and password, the latter you must confirm it. Additionally, you must place the referral code (optional), as well as accept the terms and policies that govern this page.

Verify your email

Once the previous form has been completed, you must check the email where a link will be sent for the purposes of verifying the email, in order to continue with the account registration process.

Account access

With the email and password data entered, we select “Log In” and access. Among the important things that there are is the “profile”, where you will have to verify your account.

If you want to apply margin for trading or leverage you must verify your profile in “Upgrade” you will be able to select other aspects that will help you verify your identity, you will probably be asked to upload a file, such as a photo of the DNI or an invoice to verify the address.

Then, in the event that you want to use the future option that allows margin up to one hundred leverage, you have to have verified these things.

This request is totally normal, since it is required by all financial platforms by legal issue, with this you would already have verified level 2 and with it you would not have any type of limit.

Right now, you could make all kinds of deposits, normal purchases with certain fairly high limits.

Two-factor authentication verification

To protect your account you can activate 2FA this is double authentication code, so you must enter a code apart from the password to be able to log in.

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Crypto

How to Invest in Cryptocurrencies on Skrill

If you are one of those investors who do not like to deal with many complicated orders, but prefer to hold long-term, then Skrill is an excellent alternative for you. With the simplicity that characterizes it.

But the question is, how to invest in cryptocurrencies within Skrill? The answer will be shown in this article.

But first log in to your Skrill account, then you could already start the step by step that will be shown below.

Access Skrill’s Cryptocurrency Investment Options

Like any financial platform, Skrill puts at your disposal tools so that you can invest in cryptocurrencies within yourself, doing so in a simple and comfortable way. To access these tools, below, we will describe the following procedure:

  1. Within the home screen of your account, in the left sidebar, find and tap on Cryptocurrencies.

Important: It is likely that when you enter this section, you will be asked to accept some terms or similar.

  1. Once there, you are presented with different options in terms of cryptocurrencies. From among these, you will select Invest now, clicking on this option.

  1. Once you access that section, you will be shown an extensive list of existing cryptos in Skrill. In each of which, you are given a Trade option. If you click on any of these, you would enter their trading options.

  1. When you have entered the crypto you chose, you will see a Buy – Sell panel.

Ways to trade cryptocurrencies in Skrill.com

In this buy-sell panel or trading box, you will have some options that will allow you to perform these operations:

Steps to buy cryptocurrencies within Skrill

First of all, talking about the purchase of cryptocurrencies in the Instant mode (which is the usual one), you will be able to do the following:

  • Select the currency in which you want to buy cryptos.

  • Set the amount to spend that, for its purposes, must be a minimum of 10 EUR (You are also shown the balance you have available).

  • Select the cryptocurrency in which you are going to invest.

  • See what you are going to receive in cryptos in equivalence for what you have invested.

  • See the commission you will be charged for that transaction.

When you have everything ready, then you can click Next.

After this, you will be able to see the summary of the entire operation; you will be told everything you have added, such as the amount and what you would receive, and also the commission charge, which will be added to the total amount to be spent. If you agree with everything, you can click on Confirm.

Steps to Sell Cryptocurrencies within Skrill

There is not much to comment on in the case of selling your cryptos within Skrill, as they are basically the same steps as in the case of the purchase:

  • You establish the type of crypto that you are going to sell (and that logically, you should own).

  • You indicate the amount of cryptocurrencies to sell directly or, if you prefer, using the percentage indicators.

  • Select the currency in which you want to receive the funds in equivalence.

  • See how much you will receive, in the same way as the previous case.

Having this ready too, you would click Next.

Following this, you must also click on Confirm in a summary similar to that of the case of the purchase, where you will see important data with which, if you agree, you can proceed to the respective confirmation.

Some other options that Skrill gives you to trade

The options you have in Skrill to trade are very practical and easy to use. And for your convenience, they are not numerous. Here’s what you can find on Skrill for when you want to trade on it:

The Portfolio section

In this section you have at hand some useful things for your negotiations, such as:

  • The Watchlist, with which you can keep abreast of the indices of your cryptos in the market.

  • Alerts and orders. With these options you are given the possibility to mark an index within the cryptocurrency, which, if the price reaches it, this will be notified to your email or mobile, as you have it configured.

  • Recent activity. It is the section where you will get your last financial movements, when it comes to purchases and sales, as is logical.

The Trade section

Within this section, you can do what you are told below:

  • Visualization of Graphs. This will allow you to take a look at the stock market movement in a not at all complex interface (you can also see the current trend that the market has in terms of sellers and buyers).

As you can see, the trading system within Skrill is not complicated. They are few and simple options, but with the same utility for people like you who do not want to get too entangled in the stock market issue, but to play it safe, but in a simple way.

This tutorial summarizes it this way so that you have a general idea when investing in cryptocurrencies within Skrill.

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