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Key trends in business innovation to watch out for in 2020

Different IEBS experts explained to us the latest  business trends in e-Commerce, e-Learning, digital marketing, finance, logistics, entrepreneurs and startups that will set the course for 2020. In this post we highlight the main trends for business innovation to watch out for account in 2020.

Index of contents

  • Business trends that will transform 2020
  • Summary of Digital Business and Enterprise Trends for 2020
  • Trends in e-Commerce and marketing
      • Chatbots and Artificial Intelligence
      • Data Driven Marketing
      • Personalization
      • Voice search
  • Business Trends for Startups
      • With my head in the cloud
      • Automation
      • Low-Code platforms
      • IoT: Objects take on a life of their own
      • Say it on podcast
      • Transparency
  • Trends in economics and finance
      • Blockchain Consolidation
      • Cybersecurity
  • Business trends in logistics and operations management
      • Amazon
      • Go international or die
      • Sustainability
    • Metahumans
    • Trends in education
      • Machine learning
      • Adaptive learning
      • Learning Analytics
      • Free e-Learning
      • x-Learning and m-Learning

Business trends that will transform 2020

Summary of Digital Business and Enterprise Trends for 20 20

From automation to podcasts, through cybersecurity. This year is full of news for different business sectors. By now it is clear that digital transformation is inescapable . The first step for all companies in this beginning of the new decade is to get on the technology bandwagon. What follows are trends like the ones we show you below.

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Trends in e-Commerce and marketing

E-Commerce is revolutionizing traditional shopping systems and is constantly advancing by introducing new strategies , techniques and models to optimize online shopping and improve the customer experience. What trends does 2020 bring us?


Chatbots and Artificial Intelligence

Algorithms and automated metric-based decision making take control of the network. Assembling a good growth model and identifying the metrics that manage the growth levers will be key. In addition, users prefer to self-manage their consumption and increasingly dislike calls from commercials; so machine learning-based chatbots will take over the network.

Data Driven Marketing

Growth models and performance evaluation have to be data-driven. Data always has the answer , so the use of funnels such as pirate metrics ARRRR (from our Postgraduate in Growth Hacking) together with business intelligence tools, such as microsoft power BI (from our Postgraduate in Big Data)


Personalization and humanization in dealing with users is a trend that satisfies consumer demand . Two key components will be Conversational Marketing and Kinetic e-mail . Authenticity is increasingly valued, so the best way to retain your customers is for them to see the human side of your company and receive a personal and close treatment .

Voice search

This trend is becoming increasingly important. According to the 2019 Think with Google Research Review, 27% of the global population connected to the internet uses voice search from mobile . And with devices like Alexa or Google Home gaining popularity, this propensity is only going to increase.

Business Trends for Startups

Entrepreneurs have become the center of innovation and transformation, being able to turn any idea into a business and / or Startup. Entrepreneurship continues to climb, and for the first time in a long time, small businesses are seeing increased revenue and customers. Here are the top business trends for entrepreneurs in 2020 .


With my head in the cloud

Being able to work in an agile way is essential to remain competitive in the ecosystem of constant changes and advances in current businesses. A system that centralizes the information of an entire company allows the same level of access to each of the employees with permissions. Thus the way of working becomes more flexible .


The growth of XaaS (Anything as a Service) is a sign of the importance of process automation in companies. Now is the time to maximize digitization in business. This will also free you up time and resources to dedicate to other important tasks like customer service or creativity.

Low-Code platforms

If you do not know how to program, that is no longer a problem to launch your own applications. Using Low-Code platforms you can create apps without being an expert in programming . It can be a very effective way to work with a small budget but provide excellent services to your users.

IoT: Objects take on a life of their own

After many years in which we have only seen Internet innovations through digital business models, now numerous projects have appeared where what predominates are inventions connected to the network . Therefore, one of the main trends will be what we call the Internet of things , that is, when the Internet is part of all the objects and applications that surround us.

Say it on podcast

Video and podcast formats are booming. According to Think with Google, mobile podcast searches have grown more than 80% in the last two years.


Not only do they transmit content in a dynamic and entertaining way, but, especially in the case of podcasts, they can be downloaded and listened to while carrying out other tasks. The production cost of podcasts is very low compared to the creation of other types of content, so it is an ideal medium for entrepreneurs who are starting .


Users increasingly attach more importance to sustainability and the responsibility of companies to conduct their business ethically . That is why transparency adds value to your brand. If you know how to win the trust of consumers , they will not abandon you.

Trends in economics and finance

The digitization of the world has already arrived and presents new challenges and opportunities for all sectors of society, but especially for the financial sector. These are some of the trends that financiers cannot miss this 2020 .

Blockchain Consolidation

There are already many companies that are betting on Bitcoin in their investments, with the aim of creating a reliable and transparent universal standard that governs commercial transactions. Cryptocurrencies are becoming very popular and there are already some companies that have started to incorporate them as a payment method .

IEBS is the first Business School that since 2018 allows tuition payments with Bitcoin and issues titles with Blockchain. In addition, the Japanese company GMO Internet has begun to pay part of the salary of its workers with cryptocurrencies.



To avoid virtual attacks on bank security, cybersecurity innovations will take on special relevance next year. In the digital age, important information is no longer physically stored, and that presents its own benefits and challenges when it comes to balancing accessibility for users and protecting against malicious hackers .

At the same time, consumers have become acutely aware of the implications of sharing their data with certain entities. So cybersecurity, data protection and greater control of data by users will be recurring themes in 2020.

Study of Digital Transformation in Companies
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Business trends in logistics and operations management

Logistics has become one of the central axes of any company. Increasingly, the efforts of companies are focused more on ensuring that products reach the consumer in the most effective way and attempts are made to improve supply chains to optimize processes. Here are some of the trends in the logistics sector for 2020 .


The entry of Amazon into the supply chain with the acquisition of key operators shows that e-Commerce is growing non-stop and logistics still lags behind sales. The greatest innovations in this sector are presented to us by Amazon with the use of drones in the last logistics mile or the Amazon store with a payment system where you do not have to go through the box .


Go international or die

The emergence of the Internet has facilitated communication between countries, connecting them with each other. It has also diluted the geographical barriers between buyers and sellers. Therefore, internationalization has become a necessity to increase sales and attract new customers .


The climate change and sustainability of the planet is a subject of increasing concern and certainly one of the trends for 2020 will be the most sustainable companies. This is why solutions will be sought in distribution and parcels to preserve the environment .


The improved human race. This is an example of a human enhanced with a robot, an exoskeleton that allows it to move goods without risk of damage. Even with the ability to
increase your strength x5.

Trends in education

The application of data and predictive models applied to the improvement of the student experience and mass personalization will be just some of the e-Learning trends for this 2020. Are you going to miss them?

Machine learning

The application of Big Data in the education industry will undoubtedly be a revolution to improve and adapt learning to each student . The purpose of Machine Learning is that, through data analysis, behavioral patterns in terms of learning styles can be identified , in order to offer a specific methodology to each student , and guarantee that they successfully assume all the skills.


Adaptive learning

Another e-Learning trend will undoubtedly be adaptive learning, that is, adapting the pace, the objectives and the contents according to the multiple intelligences, capacities and motivations of the students. In addition, it will also be interesting to take into account multidisciplinary groups , where each student will be able to develop their talent based on their abilities and motivations to improve their development.

Learning Analytics

The use of web analytics will be another trend for virtual classrooms this 2020. This will allow us to know what happens in the classroom, as well as, if students follow the established guidelines or where they get stuck . In this way, you can help them at all times and ensure proper learning .

Free e-Learning

There is more and more quality free educational content . Just because it is not paid does not mean that it does not add value. Schools as prestigious as Stanford have joined this trend, publishing MOOCs online that anyone can access . Putting knowledge in the hands of the public has the great advantage of creating better trained people who can join the world of work with diverse skills .

x-Learning and m-Learning

The next step in e-Learning is Experience Learning, that is, turning learning into an experience . We have all seen how much better we remember the things we have experienced in our own flesh. If the information can be conveyed in a powerful way , it will be harder to forget.

M-Learning or Mobile Learning could be a component of these educational experiences. Mobile devices are increasingly incorporating more uses, and consumers are turning to them more frequently . So why not incorporate this trend into e-Learning?


Now it’s your turn, make the most of these business trends . And if what you are looking for is to take your company to another level or to train you to be a Manager that changes the world, we present you our Executive MBA Online .

Keep reading about business trends:

  • The technological 1920s
  • Trends for Entrepreneurs 
  • Digital Marketing Trends 
  • Growth Hacking and Lean Marketing Trends
  • Social Media Trends 
  • Mobile Trends 
  • Trends in Communication 
  • E-Commerce Trends 
  • Trends in Big Data 
  • Trends in Finance 
  • Internet of Things trends 
  • Trends in Logistics 
  • SEO trends 
  • Trends in e-Learning

Executive MBA in Digital Transformation

For senior positions seeking change in their company
I want to train!

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How to Create Account in EXMO step by step

In this article you will learn how to register in EXMO in 2022, as you well know it is a cryptocurrency platform to trade, as well as buy and sell digital currencies. Next, we are going to make you a quick and easy guide to create your account.

How to open an account in step by step

Access the official website of EXMO to be able to register for free.

Select “Registration”

At the top right you will have a Registration button, click on it and there you will open a form to place basic data such as username, email, telephone, password and its confirmation, as well as the acceptance of terms and conditions of the platform.

Likewise, if you want you can subscribe to receive news you just have to activate the option. then activate the captcha and click on “Registration”

Phone and email verification

They will send you an SMS to the registered phone to place the verification code and give it confirmation. The same will happen with the email, in which they will send you an email with a link to confirm the account and activate it.


Account Verification

Once you have completed all the registration, you must verify your account, this is quite important that you do it so that you do not have limitations, it is a financial platform and as such, by regulation you must verify your identity and address.

  • For identity, you can do it through your ID, passport or other identity document, also a selfie with the document, you can support yourself by linking the mobile if you do not have a webcam.
  • In the case of the address, it would be verified with a bill for services such as electricity, water or other document where they can verify your location or residence, this is to raise the limits further.
  • For the card, you need to enter your card details and even take a photo and attach it.

Ideally, you should verify everything, but the first thing is the identity, in which you will be required name, surname, middle name in the case you have. Secondly, you will be asked to identify what type of document you are going to use to identify yourself, for example, the DNI.

After that, you must upload a photo of the front and back of the identity document, if you do not have them at hand, you can do it with your mobile and send it to you by mail or web whapsapp or another application, and then upload it from the computer.

Once this is done, it will request a selfie with specific details, where you must write down on a paper the word EXMO, followed by the date of the day of the photo and hold the DNI without covering anything, there you capture the photo and attach it, with these steps you will already be in the process of verifying the identity.

Likewise, you can do it to verify the address with a receipt and in the case of the card you must do the same, they are similar processes quite simple, the idea is that you complete the entire registration process.


Another important point regarding registration is the security configuration in which you can add extra protection and have two-step authentication. Likewise, you can observe other options such as personal information, which you can review carefully.


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How to create an account on Poloniex step by step

In this article you will learn how to register with Poloniex in 2022, it is a cryptocurrency trading platform, where you can trade with margin or leverage and you can also do hodl. Here’s a step-by-step way to create an account on Poloniex.

Go to the official website of Poloniex

Access the Poloniex registration page to later follow the step by step that we will give you to register for free.

Select “Sing Up”

Once you are on the platform you must select in the left menu “Sing Up”, where you must enter the email and password, the latter you must confirm it. Additionally, you must place the referral code (optional), as well as accept the terms and policies that govern this page.

Verify your email

Once the previous form has been completed, you must check the email where a link will be sent for the purposes of verifying the email, in order to continue with the account registration process.

Account access

With the email and password data entered, we select “Log In” and access. Among the important things that there are is the “profile”, where you will have to verify your account.


If you want to apply margin for trading or leverage you must verify your profile in “Upgrade” you will be able to select other aspects that will help you verify your identity, you will probably be asked to upload a file, such as a photo of the DNI or an invoice to verify the address.

Then, in the event that you want to use the future option that allows margin up to one hundred leverage, you have to have verified these things.

This request is totally normal, since it is required by all financial platforms by legal issue, with this you would already have verified level 2 and with it you would not have any type of limit.

Right now, you could make all kinds of deposits, normal purchases with certain fairly high limits.

Two-factor authentication verification

To protect your account you can activate 2FA this is double authentication code, so you must enter a code apart from the password to be able to log in.


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How to Invest in Cryptocurrencies on Skrill

If you are one of those investors who do not like to deal with many complicated orders, but prefer to hold long-term, then Skrill is an excellent alternative for you. With the simplicity that characterizes it.

But the question is, how to invest in cryptocurrencies within Skrill? The answer will be shown in this article.

But first log in to your Skrill account, then you could already start the step by step that will be shown below.

Access Skrill’s Cryptocurrency Investment Options

Like any financial platform, Skrill puts at your disposal tools so that you can invest in cryptocurrencies within yourself, doing so in a simple and comfortable way. To access these tools, below, we will describe the following procedure:

  1. Within the home screen of your account, in the left sidebar, find and tap on Cryptocurrencies.

Important: It is likely that when you enter this section, you will be asked to accept some terms or similar.

  1. Once there, you are presented with different options in terms of cryptocurrencies. From among these, you will select Invest now, clicking on this option.

  1. Once you access that section, you will be shown an extensive list of existing cryptos in Skrill. In each of which, you are given a Trade option. If you click on any of these, you would enter their trading options.

  1. When you have entered the crypto you chose, you will see a Buy – Sell panel.

Ways to trade cryptocurrencies in

In this buy-sell panel or trading box, you will have some options that will allow you to perform these operations:

Steps to buy cryptocurrencies within Skrill

First of all, talking about the purchase of cryptocurrencies in the Instant mode (which is the usual one), you will be able to do the following:

  • Select the currency in which you want to buy cryptos.

  • Set the amount to spend that, for its purposes, must be a minimum of 10 EUR (You are also shown the balance you have available).

  • Select the cryptocurrency in which you are going to invest.

  • See what you are going to receive in cryptos in equivalence for what you have invested.

  • See the commission you will be charged for that transaction.

When you have everything ready, then you can click Next.

After this, you will be able to see the summary of the entire operation; you will be told everything you have added, such as the amount and what you would receive, and also the commission charge, which will be added to the total amount to be spent. If you agree with everything, you can click on Confirm.

Steps to Sell Cryptocurrencies within Skrill

There is not much to comment on in the case of selling your cryptos within Skrill, as they are basically the same steps as in the case of the purchase:

  • You establish the type of crypto that you are going to sell (and that logically, you should own).

  • You indicate the amount of cryptocurrencies to sell directly or, if you prefer, using the percentage indicators.

  • Select the currency in which you want to receive the funds in equivalence.

  • See how much you will receive, in the same way as the previous case.

Having this ready too, you would click Next.

Following this, you must also click on Confirm in a summary similar to that of the case of the purchase, where you will see important data with which, if you agree, you can proceed to the respective confirmation.

Some other options that Skrill gives you to trade

The options you have in Skrill to trade are very practical and easy to use. And for your convenience, they are not numerous. Here’s what you can find on Skrill for when you want to trade on it:

The Portfolio section

In this section you have at hand some useful things for your negotiations, such as:

  • The Watchlist, with which you can keep abreast of the indices of your cryptos in the market.

  • Alerts and orders. With these options you are given the possibility to mark an index within the cryptocurrency, which, if the price reaches it, this will be notified to your email or mobile, as you have it configured.

  • Recent activity. It is the section where you will get your last financial movements, when it comes to purchases and sales, as is logical.

The Trade section

Within this section, you can do what you are told below:

  • Visualization of Graphs. This will allow you to take a look at the stock market movement in a not at all complex interface (you can also see the current trend that the market has in terms of sellers and buyers).

As you can see, the trading system within Skrill is not complicated. They are few and simple options, but with the same utility for people like you who do not want to get too entangled in the stock market issue, but to play it safe, but in a simple way.

This tutorial summarizes it this way so that you have a general idea when investing in cryptocurrencies within Skrill.

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