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Inbound Recruiting: what it is and how to implement it in your company

Digital transformation and Web 2.0 have changed absolutely everything: how we learn, how we inform ourselves, how we shop, how we travel, how we work. It is not difficult to see that the change has also come in the way people look for work and in how companies manage to attract and retain the talent they need to grow.

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For recruiters and HR professionals, this means reinventing themselves and starting to adopt techniques from other areas in order to be successful in their hiring.

One of these techniques is Inbound Recruiting, a trend that is sweeping the specialized media and that promises to be the sustainable solution to get the talent that companies need, when they need it.

Index of contents

    • What is Inbound Recruiting?
  • Advantages of Inbound Recruiting
  • How did Inbound Recruiting come about?
  • The 4 phases of Inbound Marketing
    • # 1 Attract
    • # 2 Convert
    • # 3 Hire
    • # 4 Enchant
  • How to implement an Inbound Recruiting strategy?
    • What is Inbound Marketing and why are more and more companies adopting this methodology?

What is Inbound Recruiting?

Inbound Recruiting is a recruiting methodology that uses Digital Marketing techniques to find and enchant talented professionals, whether they are actively seeking work or not. Its fundamental components are Employer Branding, recruitment in Social Networks and communications that offer the best experience to candidates.

[Tweet “Inbound Recruiting is a trend that is sweeping the specialized media”]

According to Toni Gimeno, from Talent Clue, the current ambassadors of the methodology in the Spanish-speaking markets, “Inbound Recruiting tries to attract, fall in love with and hire the most suitable candidates for your company.”

Advantages of Inbound Recruiting

  • It reaffirms the company’s value proposition of being an excellent place to work
  • Create a relationship of empathy and affinity between candidates and the company
  • Reduces the time and costs of recruitment processes
  • Increase hiring success rates

[Tweet «In addition to reducing hiring times, #InboundRecruiting is excellent for your #EmployerBranding»]

How did Inbound Recruiting come about?

Inbound Recruiting is an adaptation to the world of Human Resources of a Digital Marketing methodology called Inbound Marketing, which triumphs many companies, since:

# 1 You do not interrupt the user to talk about your product, but you teach them how your company has the solutions for their doubts and problems

# 2  In addition to achieving the ultimate goal, which is to sell your products, constant contact with people interested in your brand creates what marketers call engagement , whobecome fans of your brand and will speak well of youto their contacts and in social networks.


Hubspot, the Inbound Marketing tool par excellence, wrote the first post about the implementation of this methodology in the recruitment field in 2013. In Spain, the pioneer company of Inbound Recruiting is Talent Clue,   which, in addition to adopting it in its own strategy recruitment, they are creating very interesting materials to spread these techniques.

The 4 phases of Inbound Marketing

Just as Marketing professionals think about the Marketing funnel and how to evolve users from blog readers to buyers, the recruiter must think about the Candidate Funnel.

These are the 4 most important stages:

# 1 Attract

In the attraction phase, the Human Resources department (actually, the entire company), should take advantage of its “Work with Us” page, Social Networks and even the press, if possible, to spread the company’s values, their work philosophy, what is done in the company: their achievements and triumphs.

The objective is to show what the company is like on the inside : its culture, its innovations, what they contribute to society, and how going through the company would be extremely beneficial for the career of this professional you want to attract.


It is an effective way to attract talented professionals and find those most in tune with your company culture.

# 2 Convert

It is the moment when a fan on the social network becomes an official candidate. To facilitate the process, your job offers should be written in an attractive way, taking into account the search terms for each function and convey what your company offers in a clear and attractive way for the candidate.

In addition, the registration forms for the offers must be easy to fill out and be optimized for mobile (candidates, especially active professionals, look for work in their spare time, from mobile!)

If they can register directly with their Linkedin profile, you will get more qualified candidates to register and not leave the process in the middle.  

Twitt: Candidates are looking for work on mobile. If they cannot register from this platform, they will abandon you #InboundRecruiting #RRHH


# 3 Hire

During the screening and interviewing stage, it is important to communicate with candidates easily and effectively. Inform them if they advance or not, what is the status of their candidacy, transmit feedbacks. Many candidates sign up for more than one selection process for the same company.

In the same way, they speak ill of companies that do not communicate or treat them well. For this reason, you have to enchant them with each interaction : interviews, emails, calls … All the details count.

# 4 Enchant

Once hired, the excellent experience should continue throughout your time with the company. It is the key to getting them to recommend the company to their friends and acquaintances when you need to hire new workers.

[Tweet «The candidate should be the center of the entire recruiting strategy. With #InboundRecruiting it’s easier to get it- @tonigiso »]

How to implement an Inbound Recruiting strategy?

An Inbound Recruiting strategy has many steps, but surely the benefits in the long term are many: a solid culture, constant referred candidates, and attracting and retaining the talent you need.


What is Inbound Marketing and why are more and more companies adopting this methodology?

  • Attract
  • To convince
  • Turn into
  • Love

In today’s companies, it consists of doing the same but with the perspective of attracting the best talent, the one that best fits with the company culture and the one that will stay longer and bring the best return to the company. There is the wonderful side benefit which is that the selection processes will take much less time to close.

For this, a good Employer Branding strategy is essential, mastering Social Networks to attract talent and other knowledge and tools that you will learn in the  Master in Human Resources Management 3.0

Master in Human Resources Management 3.0

learn the techniques of recruitment, selection and motivation with this master in Human Resources management

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How to Create Account in EXMO step by step

In this article you will learn how to register in EXMO in 2022, as you well know it is a cryptocurrency platform to trade, as well as buy and sell digital currencies. Next, we are going to make you a quick and easy guide to create your account.

How to open an account in step by step

Access the official website of EXMO to be able to register for free.

Select “Registration”

At the top right you will have a Registration button, click on it and there you will open a form to place basic data such as username, email, telephone, password and its confirmation, as well as the acceptance of terms and conditions of the platform.

Likewise, if you want you can subscribe to receive news you just have to activate the option. then activate the captcha and click on “Registration”

Phone and email verification

They will send you an SMS to the registered phone to place the verification code and give it confirmation. The same will happen with the email, in which they will send you an email with a link to confirm the account and activate it.


Account Verification

Once you have completed all the registration, you must verify your account, this is quite important that you do it so that you do not have limitations, it is a financial platform and as such, by regulation you must verify your identity and address.

  • For identity, you can do it through your ID, passport or other identity document, also a selfie with the document, you can support yourself by linking the mobile if you do not have a webcam.
  • In the case of the address, it would be verified with a bill for services such as electricity, water or other document where they can verify your location or residence, this is to raise the limits further.
  • For the card, you need to enter your card details and even take a photo and attach it.

Ideally, you should verify everything, but the first thing is the identity, in which you will be required name, surname, middle name in the case you have. Secondly, you will be asked to identify what type of document you are going to use to identify yourself, for example, the DNI.

After that, you must upload a photo of the front and back of the identity document, if you do not have them at hand, you can do it with your mobile and send it to you by mail or web whapsapp or another application, and then upload it from the computer.

Once this is done, it will request a selfie with specific details, where you must write down on a paper the word EXMO, followed by the date of the day of the photo and hold the DNI without covering anything, there you capture the photo and attach it, with these steps you will already be in the process of verifying the identity.

Likewise, you can do it to verify the address with a receipt and in the case of the card you must do the same, they are similar processes quite simple, the idea is that you complete the entire registration process.


Another important point regarding registration is the security configuration in which you can add extra protection and have two-step authentication. Likewise, you can observe other options such as personal information, which you can review carefully.


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How to create an account on Poloniex step by step

In this article you will learn how to register with Poloniex in 2022, it is a cryptocurrency trading platform, where you can trade with margin or leverage and you can also do hodl. Here’s a step-by-step way to create an account on Poloniex.

Go to the official website of Poloniex

Access the Poloniex registration page to later follow the step by step that we will give you to register for free.

Select “Sing Up”

Once you are on the platform you must select in the left menu “Sing Up”, where you must enter the email and password, the latter you must confirm it. Additionally, you must place the referral code (optional), as well as accept the terms and policies that govern this page.

Verify your email

Once the previous form has been completed, you must check the email where a link will be sent for the purposes of verifying the email, in order to continue with the account registration process.

Account access

With the email and password data entered, we select “Log In” and access. Among the important things that there are is the “profile”, where you will have to verify your account.


If you want to apply margin for trading or leverage you must verify your profile in “Upgrade” you will be able to select other aspects that will help you verify your identity, you will probably be asked to upload a file, such as a photo of the DNI or an invoice to verify the address.

Then, in the event that you want to use the future option that allows margin up to one hundred leverage, you have to have verified these things.

This request is totally normal, since it is required by all financial platforms by legal issue, with this you would already have verified level 2 and with it you would not have any type of limit.

Right now, you could make all kinds of deposits, normal purchases with certain fairly high limits.

Two-factor authentication verification

To protect your account you can activate 2FA this is double authentication code, so you must enter a code apart from the password to be able to log in.


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How to Invest in Cryptocurrencies on Skrill

If you are one of those investors who do not like to deal with many complicated orders, but prefer to hold long-term, then Skrill is an excellent alternative for you. With the simplicity that characterizes it.

But the question is, how to invest in cryptocurrencies within Skrill? The answer will be shown in this article.

But first log in to your Skrill account, then you could already start the step by step that will be shown below.

Access Skrill’s Cryptocurrency Investment Options

Like any financial platform, Skrill puts at your disposal tools so that you can invest in cryptocurrencies within yourself, doing so in a simple and comfortable way. To access these tools, below, we will describe the following procedure:

  1. Within the home screen of your account, in the left sidebar, find and tap on Cryptocurrencies.

Important: It is likely that when you enter this section, you will be asked to accept some terms or similar.

  1. Once there, you are presented with different options in terms of cryptocurrencies. From among these, you will select Invest now, clicking on this option.

  1. Once you access that section, you will be shown an extensive list of existing cryptos in Skrill. In each of which, you are given a Trade option. If you click on any of these, you would enter their trading options.

  1. When you have entered the crypto you chose, you will see a Buy – Sell panel.

Ways to trade cryptocurrencies in

In this buy-sell panel or trading box, you will have some options that will allow you to perform these operations:

Steps to buy cryptocurrencies within Skrill

First of all, talking about the purchase of cryptocurrencies in the Instant mode (which is the usual one), you will be able to do the following:

  • Select the currency in which you want to buy cryptos.

  • Set the amount to spend that, for its purposes, must be a minimum of 10 EUR (You are also shown the balance you have available).

  • Select the cryptocurrency in which you are going to invest.

  • See what you are going to receive in cryptos in equivalence for what you have invested.

  • See the commission you will be charged for that transaction.

When you have everything ready, then you can click Next.

After this, you will be able to see the summary of the entire operation; you will be told everything you have added, such as the amount and what you would receive, and also the commission charge, which will be added to the total amount to be spent. If you agree with everything, you can click on Confirm.

Steps to Sell Cryptocurrencies within Skrill

There is not much to comment on in the case of selling your cryptos within Skrill, as they are basically the same steps as in the case of the purchase:

  • You establish the type of crypto that you are going to sell (and that logically, you should own).

  • You indicate the amount of cryptocurrencies to sell directly or, if you prefer, using the percentage indicators.

  • Select the currency in which you want to receive the funds in equivalence.

  • See how much you will receive, in the same way as the previous case.

Having this ready too, you would click Next.

Following this, you must also click on Confirm in a summary similar to that of the case of the purchase, where you will see important data with which, if you agree, you can proceed to the respective confirmation.

Some other options that Skrill gives you to trade

The options you have in Skrill to trade are very practical and easy to use. And for your convenience, they are not numerous. Here’s what you can find on Skrill for when you want to trade on it:

The Portfolio section

In this section you have at hand some useful things for your negotiations, such as:

  • The Watchlist, with which you can keep abreast of the indices of your cryptos in the market.

  • Alerts and orders. With these options you are given the possibility to mark an index within the cryptocurrency, which, if the price reaches it, this will be notified to your email or mobile, as you have it configured.

  • Recent activity. It is the section where you will get your last financial movements, when it comes to purchases and sales, as is logical.

The Trade section

Within this section, you can do what you are told below:

  • Visualization of Graphs. This will allow you to take a look at the stock market movement in a not at all complex interface (you can also see the current trend that the market has in terms of sellers and buyers).

As you can see, the trading system within Skrill is not complicated. They are few and simple options, but with the same utility for people like you who do not want to get too entangled in the stock market issue, but to play it safe, but in a simple way.

This tutorial summarizes it this way so that you have a general idea when investing in cryptocurrencies within Skrill.

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