Connect with us

How To

In house VS Content Marketing Agency

When we find ourselves with a new project within Content Marketing , we not only find ourselves with a new account, campaign or client, but also with the possibility of facing us face to face with new small challenges that will be the key for the project, as a whole , get ahead successfully. Knowing that each project is different (due to the brand, the target, the strategy, etc.), we also know that its development and execution will always be different, regardless of the coincidences with past projects, so we will find one and again with one of the most frequently asked questions in our field: what are the disadvantages and advantages of a Content Marketing Agency What is a Content Marketing Agency? Content Marketing Agency The Content Marketing Agency works, in general terms, in the same way as an In House team. However, the Agency Content Marketing and Content Agency  has a few extra solid foundation of lacking equipment In House: expertise, resources and a group of individuals specialized in more depth in several areas, so an Agency Content Marketing makes it much easier for you to achieve much more aggressive and higher goals than an In House team can achieve. All this being a conglomerate of  Advantages of a Content Marketing Agency for your venture. Advantages of a Content Marketing Agency 1.- Project costs Without a doubt, this is an extremely important point when deciding if we want to go with an In House team or with a Content Marketing Agency for the development of the project or the digital campaign. In the beginning, costs carry part of the problem and the search for a solution: how do we reduce costs without affecting the value of the project or the possibilities of quickly and effectively reaching the campaign objectives? Having an In House team normally requires a much higher cost than hiring a Content Marketing Agency per project, since you must take care of the hiring of each individual, whose economic expectations can undoubtedly vary, entailing unnecessary costs compared to the possibility to make a more controlled expense with a specialized company to control your project, so we are in the presence of another of the Advantages of a Content Marketing Agency . 2.- The project team At this point several factors come into play: the cost (which we already talked about), the management of the team and the professional quality that each individual possesses and may (or may not) contribute to the project as a team. Hiring an In House team for your project can directly translate into a little nightmare if the individuals on the team, despite having wonderful professional qualities, don’t click. This is something that can happen and happens in many cases when you are building a team from scratch, so the In House option, from the outset, represents a bet on the quality of the results; Especially if we face this option with a Content Marketing Agency , whose team (usually) has been working together for some time and has a certain group stability that is favorable and safe when we talk about the scope of results, so it is worth analyzing the amount of Advantages a Content Marketing Agency has to offer you. How to increase my sales with Content Marketing In addition, you should take into account that in the marketing area there is a lot of professional turnover, which means that you have to be incorporating new people to the team all the time. And this means that if you do not have a behavior to document the strategy and what is being done or done, you will be slowing down and resuming the execution of the Content Marketing plan at all times. 3.- Project management While having an In House team would give you greater immediate access to progress and steps in the development of the campaign, this does not always suggest a positive experience. If the project results in a magnitude over which your professional experience has not given you the resources to put into development, there may be a problem (or several) when making decisions (the most correct) for the scope of the campaign objectives. Also, remember that  forming an In House team requires time to search and preselect professionals, and in an agency this is avoided, therefore the work plan is executed faster. Likewise, a Content Marketing Agency lives in its day-to-day encounters with new work challenges and has within its team experts in solving a wide variety of problems that may arise throughout the development of the campaign, which responds to a much more favorable point, even when sometimes you do not have a more controlled and immediate access to the progress and development of the project. With this announcement, it is necessary to add another point to the Advantages of a Content Marketing Agency: In House or Content Marketing Agency: why do we always return to this question? Content Marketing Agency New projects always represent new challenges, some that we have never encountered or even heard of. Sometimes, even being in the middle of the development of the campaign, with the objectives clear and all the points structured, we encounter obstacles that we do not know how to face and it is, without a doubt, one of the most common terrors in the medium. Seeking to avoid at all costs having this type of experience, where we are halfway through the project and do not know how to tackle unexpected challenges for which we are not prepared, we try to handle the issue of responsibility, workload and the potential of the project to define if an In House team or a Content Marketing Agency is necessary . Both points represent pros and cons of any new project, and many times we do not know which of the two options is the best for the development of the campaign, so it is essential to clearly understand the functions, opportunities, limitations and Advantages of a Content Marketing Agency that offers. What is a Content Marketing In House team? Content Marketing This type of team is the one you have within your work structure, it is the team that you manage, of which you are in charge and over which you have full control of the activities that each individual of that team performs. Most In House marketing teams are made up of a work structure aimed at achieving very specific objectives and with a small or moderate scope compared to the development of a specific campaign or project. Each individual on the team works towards it, they set goals and work together to achieve them, but for this you must have a leader constantly supervising or the help of an agency specialized in Content Marketing to guide them along the way. Is my project for an In House team or for a Content Marketing Agency? This is a decisive and decisive point. You must know in depth not only your project but also the objectives you want to achieve with it, because of these (and other variants) it depends if what you need is an In House team or enjoy the Advantages of a Content Marketing Agency: Before choosing, ask yourself the following questions: What type of project is the campaign that I want to develop? What are the objectives? Am I looking for a small, moderate or high reach with the campaign? Am I trained to manage and lead the right people for the development of this campaign? Do I have the right people to develop this project? As a professional, what are the advantages and disadvantages of the equipment that I have for the development of the project? Does an expert group in In House have the same advantages of a Content Marketing Agency? This small list of questions can open the way to other questions later, but in the first instance they are very important to be clear before deciding which team is the best for your project, so we recommend that you answer them in the way as objective and sincere as possible. In House or Content Marketing Agency: How should I choose? Content Marketing Agency Throughout this article we have given you certain keys that will help you decide if your project or digital campaign needs an In House team or a Content Marketing Agency . Without a doubt it is an answer that only you and the in-depth knowledge of your project can answer, but there are certain things that in general you should take into account before choosing. One fact that you should take into account is that according to a study by the Content Marketing Institute , about 50 percent of companies outsource some aspect of content creation, with writing and design being the main topics in which they receive help, that is say that working with a Content Agency is an option that a large number of companies, at least in the US, choose, being able to enjoy the Advantages of a Content Marketing Agency, if you decide to hire one for your project content-creation-insourcing-vs-outsourcing- Much is said about the professional growth that derives from the development of an aggressive Content Marketing campaign , and it is certainly an incredible satisfaction to start a project from scratch, however, it must be borne in mind that each campaign is different, each project is. , each client is and the objectives to be achieved per campaign always change, so it is not always a good idea to approach certain projects unilaterally, but rather armed with a strengthened team of professionals specialized in the field and with years of experience , not only in the labor field, but working together as a team. The results of the projects leave no room for doubt: the objectives are achieved or not. This not only depends on the quality and potential of the campaign but also on each of the steps taken in its development, since each one is decisive in creating a sufficiently strong base so that the project does not collapse. halfway through, one of the worst nightmares of anyone working in digital marketing. So don’t make the decision of in which hands to put your campaign lightly. Know your project in depth. Have the objectives you want to achieve very clear. Be objective in visualizing the responsibilities of the individuals on the project. Only then can you make an accurate and effective decision about what is best for your Content Marketing campaign.

Leave your vote

Continue Reading
Advertisement
Click to comment

Leave a Reply

Il tuo indirizzo email non sarà pubblicato.

Crypto

How to Create Account in EXMO step by step

In this article you will learn how to register in EXMO in 2022, as you well know it is a cryptocurrency platform to trade, as well as buy and sell digital currencies. Next, we are going to make you a quick and easy guide to create your account.

How to open an account in Exmo.com step by step

Access the official website of EXMO to be able to register for free.

Select “Registration”

At the top right you will have a Registration button, click on it and there you will open a form to place basic data such as username, email, telephone, password and its confirmation, as well as the acceptance of terms and conditions of the platform.

Likewise, if you want you can subscribe to receive news you just have to activate the option. then activate the captcha and click on “Registration”

Phone and email verification

They will send you an SMS to the registered phone to place the verification code and give it confirmation. The same will happen with the email, in which they will send you an email with a link to confirm the account and activate it.

Account Verification

Once you have completed all the registration, you must verify your account, this is quite important that you do it so that you do not have limitations, it is a financial platform and as such, by regulation you must verify your identity and address.

  • For identity, you can do it through your ID, passport or other identity document, also a selfie with the document, you can support yourself by linking the mobile if you do not have a webcam.
  • In the case of the address, it would be verified with a bill for services such as electricity, water or other document where they can verify your location or residence, this is to raise the limits further.
  • For the card, you need to enter your card details and even take a photo and attach it.

Ideally, you should verify everything, but the first thing is the identity, in which you will be required name, surname, middle name in the case you have. Secondly, you will be asked to identify what type of document you are going to use to identify yourself, for example, the DNI.

After that, you must upload a photo of the front and back of the identity document, if you do not have them at hand, you can do it with your mobile and send it to you by mail or web whapsapp or another application, and then upload it from the computer.

Once this is done, it will request a selfie with specific details, where you must write down on a paper the word EXMO, followed by the date of the day of the photo and hold the DNI without covering anything, there you capture the photo and attach it, with these steps you will already be in the process of verifying the identity.

Likewise, you can do it to verify the address with a receipt and in the case of the card you must do the same, they are similar processes quite simple, the idea is that you complete the entire registration process.

Configuration

Another important point regarding registration is the security configuration in which you can add extra protection and have two-step authentication. Likewise, you can observe other options such as personal information, which you can review carefully.

Leave your vote

Continue Reading

Crypto

How to create an account on Poloniex step by step

In this article you will learn how to register with Poloniex in 2022, it is a cryptocurrency trading platform, where you can trade with margin or leverage and you can also do hodl. Here’s a step-by-step way to create an account on Poloniex.

Go to the official website of Poloniex

Access the Poloniex registration page to later follow the step by step that we will give you to register for free.

Select “Sing Up”

Once you are on the platform you must select in the left menu “Sing Up”, where you must enter the email and password, the latter you must confirm it. Additionally, you must place the referral code (optional), as well as accept the terms and policies that govern this page.

Verify your email

Once the previous form has been completed, you must check the email where a link will be sent for the purposes of verifying the email, in order to continue with the account registration process.

Account access

With the email and password data entered, we select “Log In” and access. Among the important things that there are is the “profile”, where you will have to verify your account.

If you want to apply margin for trading or leverage you must verify your profile in “Upgrade” you will be able to select other aspects that will help you verify your identity, you will probably be asked to upload a file, such as a photo of the DNI or an invoice to verify the address.

Then, in the event that you want to use the future option that allows margin up to one hundred leverage, you have to have verified these things.

This request is totally normal, since it is required by all financial platforms by legal issue, with this you would already have verified level 2 and with it you would not have any type of limit.

Right now, you could make all kinds of deposits, normal purchases with certain fairly high limits.

Two-factor authentication verification

To protect your account you can activate 2FA this is double authentication code, so you must enter a code apart from the password to be able to log in.

Leave your vote

Continue Reading

Crypto

How to Invest in Cryptocurrencies on Skrill

If you are one of those investors who do not like to deal with many complicated orders, but prefer to hold long-term, then Skrill is an excellent alternative for you. With the simplicity that characterizes it.

But the question is, how to invest in cryptocurrencies within Skrill? The answer will be shown in this article.

But first log in to your Skrill account, then you could already start the step by step that will be shown below.

Access Skrill’s Cryptocurrency Investment Options

Like any financial platform, Skrill puts at your disposal tools so that you can invest in cryptocurrencies within yourself, doing so in a simple and comfortable way. To access these tools, below, we will describe the following procedure:

  1. Within the home screen of your account, in the left sidebar, find and tap on Cryptocurrencies.

Important: It is likely that when you enter this section, you will be asked to accept some terms or similar.

  1. Once there, you are presented with different options in terms of cryptocurrencies. From among these, you will select Invest now, clicking on this option.

  1. Once you access that section, you will be shown an extensive list of existing cryptos in Skrill. In each of which, you are given a Trade option. If you click on any of these, you would enter their trading options.

  1. When you have entered the crypto you chose, you will see a Buy – Sell panel.

Ways to trade cryptocurrencies in Skrill.com

In this buy-sell panel or trading box, you will have some options that will allow you to perform these operations:

Steps to buy cryptocurrencies within Skrill

First of all, talking about the purchase of cryptocurrencies in the Instant mode (which is the usual one), you will be able to do the following:

  • Select the currency in which you want to buy cryptos.

  • Set the amount to spend that, for its purposes, must be a minimum of 10 EUR (You are also shown the balance you have available).

  • Select the cryptocurrency in which you are going to invest.

  • See what you are going to receive in cryptos in equivalence for what you have invested.

  • See the commission you will be charged for that transaction.

When you have everything ready, then you can click Next.

After this, you will be able to see the summary of the entire operation; you will be told everything you have added, such as the amount and what you would receive, and also the commission charge, which will be added to the total amount to be spent. If you agree with everything, you can click on Confirm.

Steps to Sell Cryptocurrencies within Skrill

There is not much to comment on in the case of selling your cryptos within Skrill, as they are basically the same steps as in the case of the purchase:

  • You establish the type of crypto that you are going to sell (and that logically, you should own).

  • You indicate the amount of cryptocurrencies to sell directly or, if you prefer, using the percentage indicators.

  • Select the currency in which you want to receive the funds in equivalence.

  • See how much you will receive, in the same way as the previous case.

Having this ready too, you would click Next.

Following this, you must also click on Confirm in a summary similar to that of the case of the purchase, where you will see important data with which, if you agree, you can proceed to the respective confirmation.

Some other options that Skrill gives you to trade

The options you have in Skrill to trade are very practical and easy to use. And for your convenience, they are not numerous. Here’s what you can find on Skrill for when you want to trade on it:

The Portfolio section

In this section you have at hand some useful things for your negotiations, such as:

  • The Watchlist, with which you can keep abreast of the indices of your cryptos in the market.

  • Alerts and orders. With these options you are given the possibility to mark an index within the cryptocurrency, which, if the price reaches it, this will be notified to your email or mobile, as you have it configured.

  • Recent activity. It is the section where you will get your last financial movements, when it comes to purchases and sales, as is logical.

The Trade section

Within this section, you can do what you are told below:

  • Visualization of Graphs. This will allow you to take a look at the stock market movement in a not at all complex interface (you can also see the current trend that the market has in terms of sellers and buyers).

As you can see, the trading system within Skrill is not complicated. They are few and simple options, but with the same utility for people like you who do not want to get too entangled in the stock market issue, but to play it safe, but in a simple way.

This tutorial summarizes it this way so that you have a general idea when investing in cryptocurrencies within Skrill.

Leave your vote

Continue Reading

Trending

Log In

Forgot password?

Forgot password?

Enter your account data and we will send you a link to reset your password.

Your password reset link appears to be invalid or expired.

Log in

Privacy Policy

Add to Collection

No Collections

Here you'll find all collections you've created before.