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Importance of Web Content Production in Content Marketing

[wpdiscuz-feedback id=”07v6k9m8d2″ question=”Please leave a feedback on this” opened=”0″][/wpdiscuz-feedback] At present, content marketing seems to be everything to succeed on the web, to retain customers through useful information that will lead them to make a purchase. The content for a brand can be generated by different channels, media or formats: social networks, blogs, emails, ebooks, etc. Since the Inbound Marketing methodology came to the fore, content marketing has gained greater value for brands, because the premise of this methodology is true. Content is king, as has been said many times, and there is nothing more true than that, because a message can be pleasant, but a message with valuable content really hooks and falls in love. Internet users use this medium to satisfy their needs and doubts, and through Inbound, you can provide the information they are looking for, generate a purchase and, at the same time, retain them. The products or services satisfy a need, and it was noted that using online communication channels for the simple purpose of selling at all costs was not working. How to increase my sales with Content Marketing This content can come in any type of format and will be well received as long as you know your audiences so well that you know what really interests them: images, videos, photos, webinars, ebooks, podcasts, guides, infographics, applications, etc. . This is why the concept of Buyer Persona also comes to light , which is nothing more than the fictitious representation of the ideal client you want in your business. Knowing this Buyer Persona in depth will give you a clearer idea of ​​what is the strategy to follow in your content marketing and what are the appropriate formats to reach them.  E l Buyer Person with the sales funnel , which presents what stage of the buying cycle is the lead , we indicate what to do on the web production. And that is precisely what we want to talk to you about today, what is the importance of this production and how to develop it? To find out, you just have to pay attention to the following: Importance of web content production A good production of web content in content marketing is a kind of invitation to see more about the brand, to tell them more about what you offer, and it can even lead to a purchase and then to build loyalty. Without further ado, let’s see point by point what is the importance of web content production: Strategic planning When doing web content production, strategic planning becomes almost mandatory. It is important to do it because you will be totally focused on the results in favor of your brand. When planning, we measure, and the production of web content has measurable results that will help you get even more information about your leads in terms of: Interests. Behavior. Socioeconomic level. Sex, age, etc. Education level. In addition, by doing this planning we will be ensuring that the engagement of the brand on the web increases, and that is that the production of web content aims, in part, to hook users to achieve a forceful loyalty, that is, that it is not lost in time. On the other hand, it is in this phase of planning you must specify what the objectives, the title, the keywords and the tone of the message will be. Do not forget that you must do this carefully and studying well what you want to obtain with the brand on the web. This is also a good time to analyze the best alternatives to share content on Social Media , since it is essential to promote that public contact with the message and to obtain the results. Influence on the Buyer Persona The main objective and importance of producing web content in content marketing is to create a certain influence on the Buyer Persona or that fictitious client that helps us land on who we are targeting with the content we generate. The production of web content is done keeping in mind that a problem or a question that our users have has to be solved and thus, in this way, it is guaranteed that the content that will actually come out will be useful to them in their daily lives. With web production you can make sure that the person will read the content and even interact with it. Generate evergreen content If you have done web content production, and especially writing, you will have heard about evergreen content that is becoming more and more relevant. When this evergreen content production is implemented correctly, it can lead the company to a new positioning on the web. It is not about momentary news that loses its validity as days go by, but about content that can be seen within a while and continues to be relevant to audiences. The use of hyperlinks The production of web content is often shared through hyperlinks. That is, if you want to share the content with other people, you can do link building, and by doing so you are benefiting your SEO , which is nothing more than the way to increase your traffic by winning the first places in search sites. Web content production tips You already know the importance of web production in content marketing , which is nothing more than giving the correct direction to the information that you provide to your audiences in your online channels. Therefore, we want to give you some tips on how to do that production in the most appropriate way below: Tips-for-web-content-production Create subtitles that work If it has happened to you that you arrive at a blog post and you see texts so long that they do not answer your initial question and you have left out of impatience, you will know the importance of creating impressive subtitles. Try to separate the information in these subtitles and have them follow the same line of the title with a short, but substantial flow of information. This is key so that your web content production really counts for the reader. Therefore, make interesting subtitles so that the permanence on the page is greater. Take advantage of scannability Many users “scan” a text instead of reading the entire text as expected. In order to capture the attention of leads when scanning the text, certain techniques are necessary to make reading more dynamic and improve the user experience. To take advantage of this scannability, you need to do the following: Write short paragraphs: use paragraphs of no more than three lines so as not to lose the attention of the lead. Be direct – keep your content to the point. Includes images and videos : the reader, when viewing images, feels a break from the text and keeps it attentive. Make content in the form of lists: Content in the form of lists works amazingly; feel free to test them in your web production. Subtitle hierarchy The subtitles must follow an order so that the fluency of the text is pleasant. On the other hand, all subtitles of the content should keep a common standard, that is, use the same format (heading number). Example: H1: Importance of web content production H2: Characteristics of web content H3: Planning. Make use of link building With proper use of link building, it is possible to improve the positioning of a page as it is one of the good SEO practices. But it is not that you link building to random keywords from pages that you do not even know: everything must be done after a careful study. Create a production list To have everything under control with your web production, create a checklist with all the advice we have given you so that there is no failure or any possible error that limits the effectiveness of the content. What should a web content production manual have? A good web production manual should make it very clear to the writer what the rules of the game are, that is: number of paragraphs, length of articles, number of subtitles, among others. But broadly enough, this is what a complete manual should contain for your content to be successful: Referential sources It is important that the manual makes it clear what type of sources and references to use and how they should be paraphrased. If ideas or fragments can be cited, it must also be specified. Text structure This section should answer the following questions clearly and concisely: How many words will be for each published entry? Is it punctuated with numbers or bullets? How many subtitles per entry? How often to repeat the keyword? Images Visual content is also important to clarify. Do you have a bank of images or is it necessary to download them from the web? There are many online image banks that can work for you but you must pay for each download. Here it must be specified whether cartoons or only photographs can be used. There are also some technical requirements such as the number of pixels allowed and the size of the images. Add examples There is no better way to teach than by example. Place models of what the posts should look like and the more that is understood by the writer, the greater the probability of web production success. conclusion Content, in any type of format, is the greatest tool to attract, convert and delight customers. Therefore, a content marketing strategy is essential for success to be assured. However, it  is extremely necessary that the production of web content has all the peculiarities that we manage to advise in this post, so that there is a guarantee that the content that comes out is really of quality and of value for the audience. And it is that in addition to attracting him to the brand, the idea is to help the client to solve his problem, and take him to other texts that are part of the strategy and promote interaction between him and the platform, in order to reach a conversion. Without these aspects of web content production, the content marketing strategy would only be made up of purposeless messages that did not reach people in the right way. The idea is to attract customers, but also to hook them in the long term. Therefore and in conclusion, the importance of web production in content marketing lies in the planning and organization of the requirements as far as texts are concerned.

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Crypto

How to Create Account in EXMO step by step

In this article you will learn how to register in EXMO in 2022, as you well know it is a cryptocurrency platform to trade, as well as buy and sell digital currencies. Next, we are going to make you a quick and easy guide to create your account.

How to open an account in Exmo.com step by step

Access the official website of EXMO to be able to register for free.

Select “Registration”

At the top right you will have a Registration button, click on it and there you will open a form to place basic data such as username, email, telephone, password and its confirmation, as well as the acceptance of terms and conditions of the platform.

Likewise, if you want you can subscribe to receive news you just have to activate the option. then activate the captcha and click on “Registration”

Phone and email verification

They will send you an SMS to the registered phone to place the verification code and give it confirmation. The same will happen with the email, in which they will send you an email with a link to confirm the account and activate it.

Account Verification

Once you have completed all the registration, you must verify your account, this is quite important that you do it so that you do not have limitations, it is a financial platform and as such, by regulation you must verify your identity and address.

  • For identity, you can do it through your ID, passport or other identity document, also a selfie with the document, you can support yourself by linking the mobile if you do not have a webcam.
  • In the case of the address, it would be verified with a bill for services such as electricity, water or other document where they can verify your location or residence, this is to raise the limits further.
  • For the card, you need to enter your card details and even take a photo and attach it.

Ideally, you should verify everything, but the first thing is the identity, in which you will be required name, surname, middle name in the case you have. Secondly, you will be asked to identify what type of document you are going to use to identify yourself, for example, the DNI.

After that, you must upload a photo of the front and back of the identity document, if you do not have them at hand, you can do it with your mobile and send it to you by mail or web whapsapp or another application, and then upload it from the computer.

Once this is done, it will request a selfie with specific details, where you must write down on a paper the word EXMO, followed by the date of the day of the photo and hold the DNI without covering anything, there you capture the photo and attach it, with these steps you will already be in the process of verifying the identity.

Likewise, you can do it to verify the address with a receipt and in the case of the card you must do the same, they are similar processes quite simple, the idea is that you complete the entire registration process.

Configuration

Another important point regarding registration is the security configuration in which you can add extra protection and have two-step authentication. Likewise, you can observe other options such as personal information, which you can review carefully.

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Crypto

How to create an account on Poloniex step by step

In this article you will learn how to register with Poloniex in 2022, it is a cryptocurrency trading platform, where you can trade with margin or leverage and you can also do hodl. Here’s a step-by-step way to create an account on Poloniex.

Go to the official website of Poloniex

Access the Poloniex registration page to later follow the step by step that we will give you to register for free.

Select “Sing Up”

Once you are on the platform you must select in the left menu “Sing Up”, where you must enter the email and password, the latter you must confirm it. Additionally, you must place the referral code (optional), as well as accept the terms and policies that govern this page.

Verify your email

Once the previous form has been completed, you must check the email where a link will be sent for the purposes of verifying the email, in order to continue with the account registration process.

Account access

With the email and password data entered, we select “Log In” and access. Among the important things that there are is the “profile”, where you will have to verify your account.

If you want to apply margin for trading or leverage you must verify your profile in “Upgrade” you will be able to select other aspects that will help you verify your identity, you will probably be asked to upload a file, such as a photo of the DNI or an invoice to verify the address.

Then, in the event that you want to use the future option that allows margin up to one hundred leverage, you have to have verified these things.

This request is totally normal, since it is required by all financial platforms by legal issue, with this you would already have verified level 2 and with it you would not have any type of limit.

Right now, you could make all kinds of deposits, normal purchases with certain fairly high limits.

Two-factor authentication verification

To protect your account you can activate 2FA this is double authentication code, so you must enter a code apart from the password to be able to log in.

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Crypto

How to Invest in Cryptocurrencies on Skrill

If you are one of those investors who do not like to deal with many complicated orders, but prefer to hold long-term, then Skrill is an excellent alternative for you. With the simplicity that characterizes it.

But the question is, how to invest in cryptocurrencies within Skrill? The answer will be shown in this article.

But first log in to your Skrill account, then you could already start the step by step that will be shown below.

Access Skrill’s Cryptocurrency Investment Options

Like any financial platform, Skrill puts at your disposal tools so that you can invest in cryptocurrencies within yourself, doing so in a simple and comfortable way. To access these tools, below, we will describe the following procedure:

  1. Within the home screen of your account, in the left sidebar, find and tap on Cryptocurrencies.

Important: It is likely that when you enter this section, you will be asked to accept some terms or similar.

  1. Once there, you are presented with different options in terms of cryptocurrencies. From among these, you will select Invest now, clicking on this option.

  1. Once you access that section, you will be shown an extensive list of existing cryptos in Skrill. In each of which, you are given a Trade option. If you click on any of these, you would enter their trading options.

  1. When you have entered the crypto you chose, you will see a Buy – Sell panel.

Ways to trade cryptocurrencies in Skrill.com

In this buy-sell panel or trading box, you will have some options that will allow you to perform these operations:

Steps to buy cryptocurrencies within Skrill

First of all, talking about the purchase of cryptocurrencies in the Instant mode (which is the usual one), you will be able to do the following:

  • Select the currency in which you want to buy cryptos.

  • Set the amount to spend that, for its purposes, must be a minimum of 10 EUR (You are also shown the balance you have available).

  • Select the cryptocurrency in which you are going to invest.

  • See what you are going to receive in cryptos in equivalence for what you have invested.

  • See the commission you will be charged for that transaction.

When you have everything ready, then you can click Next.

After this, you will be able to see the summary of the entire operation; you will be told everything you have added, such as the amount and what you would receive, and also the commission charge, which will be added to the total amount to be spent. If you agree with everything, you can click on Confirm.

Steps to Sell Cryptocurrencies within Skrill

There is not much to comment on in the case of selling your cryptos within Skrill, as they are basically the same steps as in the case of the purchase:

  • You establish the type of crypto that you are going to sell (and that logically, you should own).

  • You indicate the amount of cryptocurrencies to sell directly or, if you prefer, using the percentage indicators.

  • Select the currency in which you want to receive the funds in equivalence.

  • See how much you will receive, in the same way as the previous case.

Having this ready too, you would click Next.

Following this, you must also click on Confirm in a summary similar to that of the case of the purchase, where you will see important data with which, if you agree, you can proceed to the respective confirmation.

Some other options that Skrill gives you to trade

The options you have in Skrill to trade are very practical and easy to use. And for your convenience, they are not numerous. Here’s what you can find on Skrill for when you want to trade on it:

The Portfolio section

In this section you have at hand some useful things for your negotiations, such as:

  • The Watchlist, with which you can keep abreast of the indices of your cryptos in the market.

  • Alerts and orders. With these options you are given the possibility to mark an index within the cryptocurrency, which, if the price reaches it, this will be notified to your email or mobile, as you have it configured.

  • Recent activity. It is the section where you will get your last financial movements, when it comes to purchases and sales, as is logical.

The Trade section

Within this section, you can do what you are told below:

  • Visualization of Graphs. This will allow you to take a look at the stock market movement in a not at all complex interface (you can also see the current trend that the market has in terms of sellers and buyers).

As you can see, the trading system within Skrill is not complicated. They are few and simple options, but with the same utility for people like you who do not want to get too entangled in the stock market issue, but to play it safe, but in a simple way.

This tutorial summarizes it this way so that you have a general idea when investing in cryptocurrencies within Skrill.

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