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How to Use Semrush for a Content Strategy

If we talk about tools that take SEO to another level, Semrush is the most appropriate, because with its functionalities about keywords and traffic measurement, your positioning will skyrocket. But for SEO to be at optimal levels, knowing the competition is really essential. It is not about making a copy of what your competitors do, but about having all their strengths and weaknesses determined to take advantage of them. Among the strategies that you must carry out is content marketing , which is part of the Inbound Marketing methodology , which ensures that the days of traditional advertising are behind us. The premise of this methodology is to attract, retain and convert through valuable and quality content for audiences and, in this way, delight them over time, that is, turn them into loyal customers of the brand. However, to achieve this it is extremely necessary to know the audiences, that is, to know what their behavior and most prominent interests are. How to increase my sales with Content Marketing This is why once again, knowing the competition is so important, since a lot of your ideal audience could be seeing the content of other brands similar to yours that are in the market and this could give you an idea of ​​what you can, or not, do with your business. Knowing the competition involves benchmarking and taking inspiration from their best practices. And, as we mentioned before, know what your weaknesses are in order to make a content value proposition that audiences will not be able to reject. However, it is true that many teams that drive content strategies do not have the time or the capacity to get a good follow-up with the brand’s competitors. Writing blog posts, making a social media strategy that works, recording audiovisual content that generates more visits can really take away valuable time. That is why this time we want to tell you about Semrush , how it works, what are its advantages for your content strategy to rock and how it will help you keep an eye on your competitors. So, if you are looking for a tool that supports you in your content strategy while you analyze your keywords in depth, stay with us.
What is SEMrush?
What is Semrush? Semrush is an online marketing tool that can help your business or SME to manage your SEO and SEM campaigns and, in this way, analyze the competition that your brand has. Among its attributes is that you will know which are the keywords that you should reinforce because they give more visits or their CPC is higher, as well as which are the keywords of the competition. For its part, the model that this platform follows, as you may have already realized, is that of “competitive intelligence”, which is nothing more than obtaining and studying information about the competitor’s sector and industry. This competitive intelligence also means seeing the environment in which the company that uses Semrush operates, and it is not only in the information provided by the platform about this environment, the advice is also given, by the platform, of the changes needed to improve . The best way to exploit all this competitive intelligence is with tools like Semrush to take what exists, and not copy it, but make it much better. On the other hand, Semrush is a web application and, therefore, you will not have to download absolutely anything to be able to use it and it can be seen from any browser. The only obstacle is that its free version only lets you use some options, so it is recommended that you have your paid version to enjoy and see the benefits of the tool fully.
How does Semrush work? If you’ve seen the Semrush app before, you may have been blank not sure what to do first. So here we explain step by step what are the main functionalities that this platform offers for your business. The first thing you should do is go to the main website and enter the URL of the website you want to analyze, which can be yours or one of your competitors. main-page-semrush Remember also that you must enter the country in which your market is located for a more precise analysis. In the same search engine you will see some flags, so choose the one that corresponds to your country. The first thing that the platform will show you will be a ranking to know where your website or your competition is, which is quite useful to know if there is something in your content that you should change or with which competitor you really compare yourself. With this overview you will be able to see the evolution of your website over time, according to its traffic, with which you will know which content published at that time was the most successful and thus inspire you a little for future content. On the other hand, you will also be able to see what keywords you have positioned by country, which is quite good to know, in order to reuse it as a sub keyword in future blog posts. how-semrush-works On the other hand, when you enter Organic> Positions , you will be able to see those keywords by which your website is positioned and you can sort them by those that give more income, those that have the highest CPC, which ones generate more traffic, etc. You can do the same with your competitors’ website. In the case of Organic> Positions changes, you will be able to observe the changes that some keyword has undergone and see how it evolves in Google. Finally, in Organic> Competitors you will have the opportunity to know who your competitors are based on common keywords, audiences, etc., and there is the true function of Semrush. By knowing your competitors and their keywords, you can take advantage of the content you publish and adjust your strategies accordingly. By clicking on the titles of the competitors in the tool, you will have all the information you need to know. competitors-semrush In case you are interested in analyzing a specific keyword, Semrush gives you enough information to do so and be satisfied. With the same procedure of the URL, you must place the keyword you want in the search engine. By doing so, you will know the keyword’s CPC, its search volume, etc. Other interesting data provided by the platform is the agreement of the keyword and points out the phrases within the web that contain the keyword that has the most search volume. This will allow you to use this phrase in other articles and thus adjust your content. It will also show you the keywords related to the one you searched for in order to know alternative keywords that you could use in the future in your content. Finally, there is a table that shows you the keywords of the competition and where you are on it.
In the case of the Inbound Marketing keyword , these were the results that the tool gave us. semrush-keyword match-keywords-semrush There is also an important box that shows us the Ads History of the keyword, which will allow you to know when to spend advertising on this keyword so that your content is seen. ads-history-semrush
Advantages of the tool for a content strategy Ultimately, one of the most positive aspects of Semrush is that it saves time and, therefore, companies have the opportunity to do a self-audit while analyzing their competitors. But it is also true that this tool brings great advantages to adjust your content strategy to achieve the expected success, among them are:
The optimization of research time so that the content strategy is as up-to-date and accurate as possible to achieve the content marketing objectives. The information they provide allows businesses to make decisions quickly and safely. It allows you to anticipate market trends in terms of content through a fairly detailed analysis of the competition that belongs to the same niche. Knowing innovative ideas through this platform is very simple; applying them to your content is something you must do for your strategy to work perfectly. You can identify new opportunities or new keywords to apply in your content and thus make your way where there was no before. It allows you to see the market situation in order to adjust and take actions to maximize results. Let you analyze the organic searches but also the paid ones from Google Adword , where there is a lot of useful information such as traffic, better indexed keywords, etc., that could be used in the future to optimize your content. With Display Advertising or advertising to analyze the ads of your competitors, it will give you the possibility to observe and study the structure of the titles, subtitles, images, design, CTA and Landing Page of the advertisements of any site and thus analyze what happens. with yours, and capture ideas and determine how to improve what your competition already does about this content. Semrush features to leverage and apply in a content strategy We have named some main and general functionalities of Semrush, but there are some others that can support your content strategy in a surprising way and we want to show them to you below. In addition, we teach you how to use them.
SEO Content Template With this functionality you can create content optimized according to the keyword that you provide to the tool. If you do not find enough inspiration to create your content or do not have the time to carry it out, this template will suit you like a glove. This template generated through the keyword, offers you SEO-optimized content from the best Google results. In the same way, we recommend that you review it as it must be adjusted to the strategy you have as a business. seo-content-template-semrush Social Media Tool If you want to compare the content you are generating on your business’s social networks with that of your competition, this functionality is ideal. The most analyzed social networks are Facebook, Instagram, Twitter and LinkedIn. For each social platform you will be able to know which are the most popular hashtags, audiences and traffic that goes to the web. It will also allow you to know what type of content your audience has the most engagement with. This tool is fun because it allows you to see many things depending on what you select. If, for example, you select Facebook> Engagement, it will allow you to see the level of engagement of your audiences comparing it with that of your main competitor. Adjusting your content to what you see through these graphics is in your hands. social-media-tool-semrush
Lead Generation Tool In some objectives of some strategies, it is proposed that by offering quality content more leads are obtained and therefore more conversion. That is why this Semrush functionality allows the stimulation of leads to leave their registration data. lead-generation-semrush
conclusion Analyzing the competition is crucial to having a successful content strategy. Investigating on your own is still good, but by watching your competitors you can gain more inspiration. However, many times, time is against us and we need to get data as quickly as possible. A content strategy must be executed as soon as possible, but it is also true that it must be well studied and must have clear objectives. Semrush brings multiple benefits that can help you in terms of the SEO of your content, and it doesn’t just stop there: it can also support you with the content you generate on your blog and even with your social networks. Its design is simple and intuitive and allows the analysis of keywords and URLs compared, in turn, with the competitors. Making an investment in this tool will bring many benefits to the content strategy of your business, since its free version only gives you an overview of your SEO; the paid version gives you more accurate information about your competitors such as their traffic and the keywords they use the most. This facilitates your content strategy since the keywords you will use are the ones that will help your information be seen by those you want.

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Crypto

How to Create Account in EXMO step by step

In this article you will learn how to register in EXMO in 2022, as you well know it is a cryptocurrency platform to trade, as well as buy and sell digital currencies. Next, we are going to make you a quick and easy guide to create your account.

How to open an account in Exmo.com step by step

Access the official website of EXMO to be able to register for free.

Select “Registration”

At the top right you will have a Registration button, click on it and there you will open a form to place basic data such as username, email, telephone, password and its confirmation, as well as the acceptance of terms and conditions of the platform.

Likewise, if you want you can subscribe to receive news you just have to activate the option. then activate the captcha and click on “Registration”

Phone and email verification

They will send you an SMS to the registered phone to place the verification code and give it confirmation. The same will happen with the email, in which they will send you an email with a link to confirm the account and activate it.

Account Verification

Once you have completed all the registration, you must verify your account, this is quite important that you do it so that you do not have limitations, it is a financial platform and as such, by regulation you must verify your identity and address.

  • For identity, you can do it through your ID, passport or other identity document, also a selfie with the document, you can support yourself by linking the mobile if you do not have a webcam.
  • In the case of the address, it would be verified with a bill for services such as electricity, water or other document where they can verify your location or residence, this is to raise the limits further.
  • For the card, you need to enter your card details and even take a photo and attach it.

Ideally, you should verify everything, but the first thing is the identity, in which you will be required name, surname, middle name in the case you have. Secondly, you will be asked to identify what type of document you are going to use to identify yourself, for example, the DNI.

After that, you must upload a photo of the front and back of the identity document, if you do not have them at hand, you can do it with your mobile and send it to you by mail or web whapsapp or another application, and then upload it from the computer.

Once this is done, it will request a selfie with specific details, where you must write down on a paper the word EXMO, followed by the date of the day of the photo and hold the DNI without covering anything, there you capture the photo and attach it, with these steps you will already be in the process of verifying the identity.

Likewise, you can do it to verify the address with a receipt and in the case of the card you must do the same, they are similar processes quite simple, the idea is that you complete the entire registration process.

Configuration

Another important point regarding registration is the security configuration in which you can add extra protection and have two-step authentication. Likewise, you can observe other options such as personal information, which you can review carefully.

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Crypto

How to create an account on Poloniex step by step

In this article you will learn how to register with Poloniex in 2022, it is a cryptocurrency trading platform, where you can trade with margin or leverage and you can also do hodl. Here’s a step-by-step way to create an account on Poloniex.

Go to the official website of Poloniex

Access the Poloniex registration page to later follow the step by step that we will give you to register for free.

Select “Sing Up”

Once you are on the platform you must select in the left menu “Sing Up”, where you must enter the email and password, the latter you must confirm it. Additionally, you must place the referral code (optional), as well as accept the terms and policies that govern this page.

Verify your email

Once the previous form has been completed, you must check the email where a link will be sent for the purposes of verifying the email, in order to continue with the account registration process.

Account access

With the email and password data entered, we select “Log In” and access. Among the important things that there are is the “profile”, where you will have to verify your account.

If you want to apply margin for trading or leverage you must verify your profile in “Upgrade” you will be able to select other aspects that will help you verify your identity, you will probably be asked to upload a file, such as a photo of the DNI or an invoice to verify the address.

Then, in the event that you want to use the future option that allows margin up to one hundred leverage, you have to have verified these things.

This request is totally normal, since it is required by all financial platforms by legal issue, with this you would already have verified level 2 and with it you would not have any type of limit.

Right now, you could make all kinds of deposits, normal purchases with certain fairly high limits.

Two-factor authentication verification

To protect your account you can activate 2FA this is double authentication code, so you must enter a code apart from the password to be able to log in.

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Crypto

How to Invest in Cryptocurrencies on Skrill

If you are one of those investors who do not like to deal with many complicated orders, but prefer to hold long-term, then Skrill is an excellent alternative for you. With the simplicity that characterizes it.

But the question is, how to invest in cryptocurrencies within Skrill? The answer will be shown in this article.

But first log in to your Skrill account, then you could already start the step by step that will be shown below.

Access Skrill’s Cryptocurrency Investment Options

Like any financial platform, Skrill puts at your disposal tools so that you can invest in cryptocurrencies within yourself, doing so in a simple and comfortable way. To access these tools, below, we will describe the following procedure:

  1. Within the home screen of your account, in the left sidebar, find and tap on Cryptocurrencies.

Important: It is likely that when you enter this section, you will be asked to accept some terms or similar.

  1. Once there, you are presented with different options in terms of cryptocurrencies. From among these, you will select Invest now, clicking on this option.

  1. Once you access that section, you will be shown an extensive list of existing cryptos in Skrill. In each of which, you are given a Trade option. If you click on any of these, you would enter their trading options.

  1. When you have entered the crypto you chose, you will see a Buy – Sell panel.

Ways to trade cryptocurrencies in Skrill.com

In this buy-sell panel or trading box, you will have some options that will allow you to perform these operations:

Steps to buy cryptocurrencies within Skrill

First of all, talking about the purchase of cryptocurrencies in the Instant mode (which is the usual one), you will be able to do the following:

  • Select the currency in which you want to buy cryptos.

  • Set the amount to spend that, for its purposes, must be a minimum of 10 EUR (You are also shown the balance you have available).

  • Select the cryptocurrency in which you are going to invest.

  • See what you are going to receive in cryptos in equivalence for what you have invested.

  • See the commission you will be charged for that transaction.

When you have everything ready, then you can click Next.

After this, you will be able to see the summary of the entire operation; you will be told everything you have added, such as the amount and what you would receive, and also the commission charge, which will be added to the total amount to be spent. If you agree with everything, you can click on Confirm.

Steps to Sell Cryptocurrencies within Skrill

There is not much to comment on in the case of selling your cryptos within Skrill, as they are basically the same steps as in the case of the purchase:

  • You establish the type of crypto that you are going to sell (and that logically, you should own).

  • You indicate the amount of cryptocurrencies to sell directly or, if you prefer, using the percentage indicators.

  • Select the currency in which you want to receive the funds in equivalence.

  • See how much you will receive, in the same way as the previous case.

Having this ready too, you would click Next.

Following this, you must also click on Confirm in a summary similar to that of the case of the purchase, where you will see important data with which, if you agree, you can proceed to the respective confirmation.

Some other options that Skrill gives you to trade

The options you have in Skrill to trade are very practical and easy to use. And for your convenience, they are not numerous. Here’s what you can find on Skrill for when you want to trade on it:

The Portfolio section

In this section you have at hand some useful things for your negotiations, such as:

  • The Watchlist, with which you can keep abreast of the indices of your cryptos in the market.

  • Alerts and orders. With these options you are given the possibility to mark an index within the cryptocurrency, which, if the price reaches it, this will be notified to your email or mobile, as you have it configured.

  • Recent activity. It is the section where you will get your last financial movements, when it comes to purchases and sales, as is logical.

The Trade section

Within this section, you can do what you are told below:

  • Visualization of Graphs. This will allow you to take a look at the stock market movement in a not at all complex interface (you can also see the current trend that the market has in terms of sellers and buyers).

As you can see, the trading system within Skrill is not complicated. They are few and simple options, but with the same utility for people like you who do not want to get too entangled in the stock market issue, but to play it safe, but in a simple way.

This tutorial summarizes it this way so that you have a general idea when investing in cryptocurrencies within Skrill.

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