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How to Use Google Trends for a Content Strategy

Google Trends is a tool from the Google giant that is free and must be part of your content strategy if you want to have the proper positioning. When talking about content strategy, obviously we go to content marketing that is part of the backbone of the Inbound Marketing methodology . This methodology proposed by Hubspot, ensures that the days of traditional ads are over and that today’s audiences are not very tolerant of brands that only seek to sell at all costs. That is why content marketing or developing a strategy that goes hand in hand with good research is proposed. With good research we mean that the audience is known so well that each content that circulates, by the brand, is of real interest and worth to the audience it is directed to. A content strategy must be based on research data that provides the appropriate information to develop the best possible material. How to increase my sales with Content Marketing And this is where Google Trends comes in, well, it is useless to have, for example, a very well written blog article, good grammar and spelling, included videos and quality images if nobody sees it or leads to any conversion. As a small or medium business, you want your brand to generate win-win content. That is, it benefits your audiences in information but gives you more traffic and, therefore, more conversions to you as a business. Google Trends is a useful and necessary tool that will let you explore the most searched topics on Google, but it has a potential that has not been much exploited by misinformation. That is why with this article we want to show you all the functionalities of the tool and in what way it helps and facilitates the development and execution of your content strategy. Don’t waste your content ideas and boost them with a little research into trends among your audiences, so stay with us to read below.
How to use Google Trends
What is Google Trends? Google Trends is a free tool that the Google giant gives us where you can find out which topics are trending at the moment; that’s where Trends comes from. All this is based on the research carried out by the tool on the number of searches over time around a certain topic. On the other hand, Google Trends provides all the information and context of the topic that you have given it through visual graphics to make a comparison of similar searches and know the interests of each region. For a better vision of what Google Trends can offer you, we present you the graphs that the tool will teach you once you enter a topic in the search engine.
To start with, there is a graph that will show you the popularity of the keyword and, therefore, it will give you a vision of the interest of people in this topic over time. To know how much the interest is, you must know that the tool’s interval goes from zero to one hundred, and to know in which months the peaks occurred, for example, you must place the cursor over them. google-trends-interest-time Further down this graph, you will see a world map that shows you the interest of the topic you have entered by region. Also by placing the cursor over any of the countries, you will be able to see the number that tells you about the popularity of the topic in the selected region. google-trends-interest-region Finally, the tool offers you a list of searches related to the topic you entered. google-trends-strategy-related-topics You may notice that Google Trends offers multiple options, such as making comparisons. Y es que si en el cuadro de comparaciones colocas 5 marcas diferentes de cereal, por ejemplo, verás gráficos comparativos de interés por región y a través del tiempo. Por otro lado, también brinda la capacidad de hacer búsquedas por meses, por intervalos de tiempo, hacer una comparación de términos de búsqueda entre dos sites en específico, etc. Pero te estarás preguntando en qué ayuda todo esto a tu estrategia de contenidos y te lo aclaramos a continuación.
Maneras de usar Google Trends en tu estrategia de contenidos Sabemos que una buena investigación de palabras clave puede afectar de manera positiva al SEO de tu web y, por tanto, hacer de tu estrategia de contenidos toda una referencia para otras empresas. That is why we want to present you the main ways in which you can use Google Trends and support yourself in this tool to develop and execute your content strategy.

Know the topics that are trending The great success of your content strategy is that you generate the widest possible traffic in order to increase the conversion opportunities if you have an eCommerce. Therefore, this tool will help you to know what are the current issues and which are in vogue throughout the world. But before you start writing about this, you should know if this topic is relevant to your business, if it is of interest to your specific audience or if you know enough about the topic to develop it in your content. To do this, you must go to the dashboard and see the trend stories of the moment. This can be altered with the available filters to select the category of your interest. Search your keywords easily In the dashboard you will see an option that says “Explore”; By pressing there you will not only be able to search for keywords to boost your SEO and improve your positioning, you will also be able to make comparisons between several keywords. We recommend that you do the latter in order to know which is the keyword that has a considerable search volume and thus apply it in your content strategy. Take into account that a large search volume indicates that a good number of users are searching for this term and that therefore they could access your website if you are related to that term or keyword; remember that those who search are potential consumers. On the other hand, it is recommended that you make headlines that go beyond simple terms: they can be phrases that could be used in a day-to-day conversation For example, not to place Inbound Marketing Startup, but: How to apply Inbound Marketing in my Startup?

Structure a content calendar The best way to plan your content is using Google Trends, because by seeing the peaks you will know in which months a topic is more in trend. That is the importance of using the graph of interest over time; By publishing these topics that are of interest in a specific month, you will see how your traffic flows exponentially. We recommend that you start publishing this type of content with the topics of interest days before the peaks.

Get inspired for your new content Google Trends offers the alternative of seeing terms related to the one you are looking for and, therefore, you will be able to see what other topics are in vogue and if one works for your type of business. For your part, you have two options: Top queries and Rising queries. The first refers to the top searches of the moment and the second refers to terms that have been gaining importance in recent times. Used wisely, you could take advantage of a theme that leads you to increase your numbers surprisingly and in a short time, but this also requires luck. Step by step to find trends for your content strategy You might say: Great! I already know everything I can do with Google Trends to optimize my content strategy, but how do I do it? That is why we have created this guide so that you do not get lost in the way of finding the most trending topics so that your content is great. The first thing you should do is enter Google Trends through this link https://trends.google.com and insert your search term in the blank space at the top. google-trends-explore Then, it is time for you to start using the filters that exist: The first is about your location, so enter the region that interests you. In the second space you can filter by time periods, and although by default the last 30 days come out, you have the option to customize it. Third, the category comes out. So choose between: Science / Technology, Sports, Business, Featured News, Leisure, Health and wellness. google-trends-categories Finally, you can use the filter to do the Web Search, although you can also do it for images, news, Google shopping or YouTube. The next step is to use the most specific filters, that is, the ones that filter your search by region, related topics, and related queries. Remember that the more advanced your query, the more likely you are to find content that your audience will like. google-trends-compare The last step is that you use the comparison field and thus determine which is the term that best suits you to develop your content strategy.
conclusion In short, Google Trends can become your great ally to develop your content strategy whether you are a small or large company. The possibility of knowing keywords that have not yet been exploited, gives you the opportunity to create such influential content that it can make you popular with the audiences you want. Discovering one of these treasures added to good SEO practices can take your content on social networks, blogs, landing pages, etc., to a new and excellent level. On the other hand, relationship searches can help you find those keywords that are more popular than the same topic you are looking for. And so we come to Long Tail, which are long-tail links, and by this we mean search terms that are complete phrases and that can be part of an everyday conversation. This can help you create titles for your content that hook and hit the spot with what Internet users are looking for. Likewise, this Long Tail can support you, also, in the location of niches within your sector. In this way, you will be able to know how the sector is in which your business is, when it has more activity or movement and why, which products or services work and which not so much. Therefore, if you use your creativity, you will be able to make a prediction of the small market niches at a certain moment and that you could take out their potential to prepare campaigns and plan strategies. You can also change approaches, make adjustments, and do projects that might be well received. In conclusion, Google Trends is a tool that should be included in your content equation and be used from day one.

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Crypto

How to Create Account in EXMO step by step

In this article you will learn how to register in EXMO in 2022, as you well know it is a cryptocurrency platform to trade, as well as buy and sell digital currencies. Next, we are going to make you a quick and easy guide to create your account.

How to open an account in Exmo.com step by step

Access the official website of EXMO to be able to register for free.

Select “Registration”

At the top right you will have a Registration button, click on it and there you will open a form to place basic data such as username, email, telephone, password and its confirmation, as well as the acceptance of terms and conditions of the platform.

Likewise, if you want you can subscribe to receive news you just have to activate the option. then activate the captcha and click on “Registration”

Phone and email verification

They will send you an SMS to the registered phone to place the verification code and give it confirmation. The same will happen with the email, in which they will send you an email with a link to confirm the account and activate it.

Account Verification

Once you have completed all the registration, you must verify your account, this is quite important that you do it so that you do not have limitations, it is a financial platform and as such, by regulation you must verify your identity and address.

  • For identity, you can do it through your ID, passport or other identity document, also a selfie with the document, you can support yourself by linking the mobile if you do not have a webcam.
  • In the case of the address, it would be verified with a bill for services such as electricity, water or other document where they can verify your location or residence, this is to raise the limits further.
  • For the card, you need to enter your card details and even take a photo and attach it.

Ideally, you should verify everything, but the first thing is the identity, in which you will be required name, surname, middle name in the case you have. Secondly, you will be asked to identify what type of document you are going to use to identify yourself, for example, the DNI.

After that, you must upload a photo of the front and back of the identity document, if you do not have them at hand, you can do it with your mobile and send it to you by mail or web whapsapp or another application, and then upload it from the computer.

Once this is done, it will request a selfie with specific details, where you must write down on a paper the word EXMO, followed by the date of the day of the photo and hold the DNI without covering anything, there you capture the photo and attach it, with these steps you will already be in the process of verifying the identity.

Likewise, you can do it to verify the address with a receipt and in the case of the card you must do the same, they are similar processes quite simple, the idea is that you complete the entire registration process.

Configuration

Another important point regarding registration is the security configuration in which you can add extra protection and have two-step authentication. Likewise, you can observe other options such as personal information, which you can review carefully.

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Crypto

How to create an account on Poloniex step by step

In this article you will learn how to register with Poloniex in 2022, it is a cryptocurrency trading platform, where you can trade with margin or leverage and you can also do hodl. Here’s a step-by-step way to create an account on Poloniex.

Go to the official website of Poloniex

Access the Poloniex registration page to later follow the step by step that we will give you to register for free.

Select “Sing Up”

Once you are on the platform you must select in the left menu “Sing Up”, where you must enter the email and password, the latter you must confirm it. Additionally, you must place the referral code (optional), as well as accept the terms and policies that govern this page.

Verify your email

Once the previous form has been completed, you must check the email where a link will be sent for the purposes of verifying the email, in order to continue with the account registration process.

Account access

With the email and password data entered, we select “Log In” and access. Among the important things that there are is the “profile”, where you will have to verify your account.

If you want to apply margin for trading or leverage you must verify your profile in “Upgrade” you will be able to select other aspects that will help you verify your identity, you will probably be asked to upload a file, such as a photo of the DNI or an invoice to verify the address.

Then, in the event that you want to use the future option that allows margin up to one hundred leverage, you have to have verified these things.

This request is totally normal, since it is required by all financial platforms by legal issue, with this you would already have verified level 2 and with it you would not have any type of limit.

Right now, you could make all kinds of deposits, normal purchases with certain fairly high limits.

Two-factor authentication verification

To protect your account you can activate 2FA this is double authentication code, so you must enter a code apart from the password to be able to log in.

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Crypto

How to Invest in Cryptocurrencies on Skrill

If you are one of those investors who do not like to deal with many complicated orders, but prefer to hold long-term, then Skrill is an excellent alternative for you. With the simplicity that characterizes it.

But the question is, how to invest in cryptocurrencies within Skrill? The answer will be shown in this article.

But first log in to your Skrill account, then you could already start the step by step that will be shown below.

Access Skrill’s Cryptocurrency Investment Options

Like any financial platform, Skrill puts at your disposal tools so that you can invest in cryptocurrencies within yourself, doing so in a simple and comfortable way. To access these tools, below, we will describe the following procedure:

  1. Within the home screen of your account, in the left sidebar, find and tap on Cryptocurrencies.

Important: It is likely that when you enter this section, you will be asked to accept some terms or similar.

  1. Once there, you are presented with different options in terms of cryptocurrencies. From among these, you will select Invest now, clicking on this option.

  1. Once you access that section, you will be shown an extensive list of existing cryptos in Skrill. In each of which, you are given a Trade option. If you click on any of these, you would enter their trading options.

  1. When you have entered the crypto you chose, you will see a Buy – Sell panel.

Ways to trade cryptocurrencies in Skrill.com

In this buy-sell panel or trading box, you will have some options that will allow you to perform these operations:

Steps to buy cryptocurrencies within Skrill

First of all, talking about the purchase of cryptocurrencies in the Instant mode (which is the usual one), you will be able to do the following:

  • Select the currency in which you want to buy cryptos.

  • Set the amount to spend that, for its purposes, must be a minimum of 10 EUR (You are also shown the balance you have available).

  • Select the cryptocurrency in which you are going to invest.

  • See what you are going to receive in cryptos in equivalence for what you have invested.

  • See the commission you will be charged for that transaction.

When you have everything ready, then you can click Next.

After this, you will be able to see the summary of the entire operation; you will be told everything you have added, such as the amount and what you would receive, and also the commission charge, which will be added to the total amount to be spent. If you agree with everything, you can click on Confirm.

Steps to Sell Cryptocurrencies within Skrill

There is not much to comment on in the case of selling your cryptos within Skrill, as they are basically the same steps as in the case of the purchase:

  • You establish the type of crypto that you are going to sell (and that logically, you should own).

  • You indicate the amount of cryptocurrencies to sell directly or, if you prefer, using the percentage indicators.

  • Select the currency in which you want to receive the funds in equivalence.

  • See how much you will receive, in the same way as the previous case.

Having this ready too, you would click Next.

Following this, you must also click on Confirm in a summary similar to that of the case of the purchase, where you will see important data with which, if you agree, you can proceed to the respective confirmation.

Some other options that Skrill gives you to trade

The options you have in Skrill to trade are very practical and easy to use. And for your convenience, they are not numerous. Here’s what you can find on Skrill for when you want to trade on it:

The Portfolio section

In this section you have at hand some useful things for your negotiations, such as:

  • The Watchlist, with which you can keep abreast of the indices of your cryptos in the market.

  • Alerts and orders. With these options you are given the possibility to mark an index within the cryptocurrency, which, if the price reaches it, this will be notified to your email or mobile, as you have it configured.

  • Recent activity. It is the section where you will get your last financial movements, when it comes to purchases and sales, as is logical.

The Trade section

Within this section, you can do what you are told below:

  • Visualization of Graphs. This will allow you to take a look at the stock market movement in a not at all complex interface (you can also see the current trend that the market has in terms of sellers and buyers).

As you can see, the trading system within Skrill is not complicated. They are few and simple options, but with the same utility for people like you who do not want to get too entangled in the stock market issue, but to play it safe, but in a simple way.

This tutorial summarizes it this way so that you have a general idea when investing in cryptocurrencies within Skrill.

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