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How to Make a Newsletter That Trusts Your Customers

Loyalty and Email Marketing Email marketing and making a newsletter with value content have become fundamental tools for the loyalty of our customers. Loyalty has always been one of the constant challenges within any digital marketing strategy. The importance of loyalty is because it allows the company to save costs because investing in getting new customers is more expensive than maintaining the ones we already have. Likewise, loyal customers generate more revenue than a customer who makes a purchase sporadically, they become almost part of your sales team because they are always recommending your products/services and help you reinforce the brand image. The newsletter is a perfect loyalty ally because it is direct and appeals to the recipient’s needs. If you want to know how to strengthen loyalty with a newsletter we invite you to discover and implement the following steps. Tips for making a newsletter that trusts Capture new subscribers Both to loyalty and to achieve any other type of goal with your newsletter the starting base will always be a quality database. Forget about buying contact lists, it is a practice that can have legal consequences and that is also in effective, surely very few recipients will be interested in reading the message you send it. Then make a simple signup form and implement strategies such as a discount or gift in exchange for the subscription, for example, gifting a free ebook is a very efficient practice. A good strategy is to implement data collection strategies in the other communication channels that your brand has. Some good options are:
  • Include a CTA that incites your blog pages to your subscription.
  • Set up pop-up forms within your website, make sure they’re not very intrusive, so it’s important to strategically choose which pages it will appear on and show up when the user has seen some of our content.
  • Use your social media ads, sweepstakes, and links to include signup forms.
  • Take advantage of your value content such as free ebooks, exclusive promotions, Premium resources, exclusive content.
  • Create offline forms for your events, conferences, or physical store.
Create attractive texts After having a well-made contact base, define the frequency with which the newsletter will be sent and start creating the texts: subject, preheader, headlines, paragraphs … all are essential, some to encourage openness such as the subject and the preheader which must be brief and informative to be effective. On the other hand, to keep the contacts captivated with the reading of our message we must define well the headline and the body of the content. Some techniques you can use to achieve this are: storytelling, personalization, and persuasive writing. We will explain each one in detail below:
  • The subject: It is one of the fundamental elements of our message because the open rate depends on the type of subject you include. To make it attractive and functional, we recommend the following:
  1. Make it with an adequate length that allows its complete visualization both on computers and mobile phones, we recommend that it does not exceed 50 characters and thus we guarantee its reading.
  2. Highlight the benefits that the reader will find within the newsletter, it should be like a mouthful of the content.
  3. Avoid using sharp capital letters, in writing this practice gives the feeling of anger or screaming.
  4. Don’t use special characters.
  5. Generate expectation: summer offers are waiting for you, appeal to emotions: the vacation of your dreams at discounted prices, use questions What is the secret to a good post?, Add a humorous touch, implement a sense of urgency: 2 days until the sale ends!
  • The preheader: We can define it as the text that complements the subject and that summarizes what we want to say in the content. To make an effective preheader follow these recommendations:
    1. Make it attractive, implement all your creativity, generate expectation, you can customize it as this increases the chances of opening and makes your message closer to see.
    2. Include a call to action, this will help you significantly in the opening rate of your campaigns.
    3. Forget repeating the same thing that the subject says, this does not add anything to your message, you are also wasting the opportunity to increase your open rates.
    4. Do not forget your mobile: it is true that the display of the preheader is important on the computer but much more on the mobile, they are almost as important as the subject.
  • The headline: The three words that define a good headline are brevity, simplicity, and clarity. Many people take this topic lightly but it is necessary to make several options and choose the best one, it is a fundamental element that motivates us to continue reading, so if you want to be read, try to create attractive headlines.
  1. Some examples of headlines that work are those that include numbered lists, that deal with case studies, the news, those that are in question. You can also implement examples such as: Reasons for…, How to do…
  2. Other good ideas are to personalize it, speak in the first person, and use interesting adjectives. Implement different types of titles in your campaigns, analyze your statistics and discover which ones work best for your brand.
  • Email body: You can give it the structure you want or need for the moment, include images or animated GIFs that have little weight. Use a size of 14 to 16 px for the typography, they are the ideal measurements so that they are read well on all devices. Include spaces between paragraphs or columns.
  1. A very effective strategy at this point is to implement content marketing , it consists of creating valuable content for your audience, it helps to increase interaction, positioning and brand image.
Among its advantages is that it is not intrusive so it becomes an excellent way to promote products or services. The brand differentiator is communicated in such a way that the company becomes a benchmark in its industry, a brand community is created and its customers can become a kind of ambassadors for it. The content is created with the purpose of guiding or educating and this means that there are more leads and conversions, a more personalized and closer communication is created with people since they receive information adapted to their needs. Some good examples that you can implement in content marketing are blogposts, videos, podcasts, materials (guides or eBooks) that may be useful to the audience.
  • CTA: It is important to be very clear and convincing to achieve this, keep these aspects in mind:
  1. Accurate, actionable and should be focused on a benefit, that is, include short and attractive content that encourages the user to click. Some examples: Get a 40% discount, Enjoy the free sample. |
  2. Make it eye-catching and with a simple design, you can do it in the form of a link but the option of doing it in a button is much more attractive and remarkable within the content. In addition, from the mobile it is easier to click a button than a link. a legible font and a color that differs from the background. You can also include effects in a moderate way such as shadows, gradients or borders.
  3. Place it strategically, for example if your message is long it is necessary that the CTA is located in the first screenshot, that is, before the user has to scroll and it must also be located at the end so that it does not have to be returned to click It is also important that you have a good management of the spaces when locating it, avoid competing with other elements that may detract from it.
  4. It includes a CTA in the first person but at the time of the feeling that it is a distant element, for example: Start my free trial, book my trip.
Always remember that to make a loyalty newsletter it is necessary to send valuable content, which is adjusted to the interests and needs of each of your contacts. “Always remember that to create a loyalty newsletter it is necessary to send valuable content that is adjusted to the interests and needs of each of your contacts.”

Design a sales funnel and automate your shipments

It is essential that you have an established sales funnel and use automation to send the newsletter to each subscriber depending on the phase in which they are in the sales funnel. In other words, it creates automatic scenarios to send a welcome, birthday, data update or recovery newsletter for an abandoned cart, for example. The sending will be activated automatically when the contact is in one of these scenarios. Automation is an excellent loyalty and conversion strategy, get to know your contacts well and send them the newsletter that provides a solution to their needs at the right time.

The biggest benefits that marketing automation brings are:

  • Optimize offers and conversions: Thanks to its detailed generation of statistics and its statistics, it predicts very well the consumption patterns of our contacts.
  • Maximize the productivity of the marketing team: Time of your company collaborators is freed up in repetitive tasks, giving space to carry out more valuable projects and strategies.
  • Increase reach: The automated scenario workflow triggers a series of messages just at the right time and in the sales funnel phase for each contact, no matter how large your list is.
  • Customize user experiences: In this case, we recommend implementing A / B tests and segmentation, these practices help to understand the behavior of users within our campaigns and allow us to identify their preferences. In this way we can increase engagement.
  • Provides updated results: They can be measured intuitively and that help us improve future campaigns or actions.

Final Tips

Create an attractive and responsive design

We highlight the importance of using an attractive and responsive design when making a newsletter so that your message is efficient and adapts perfectly to any device. Advanced email marketing applications allow several options when it comes to design, the first is that you can make your own template in HTML and import it, the other would be to create a text-only message and on the other hand they offer pre-designed and 100% responsive newsletter templates that can be easily customized to save time creating. Implement a relationship of appropriate promotional and news content, the optimum would be that only 10% of this was about promotion, the other 90% dedicate it to valuable content. Place the logo in the header of your design, it is one of the most optimal and visible places for your users to recognize you. It is essential that the design is aligned with the corporate image of the company, this is part of its identity and generates a visual relationship of the message with the brand. “It is essential that the design is aligned with the corporate image of the company, this is part of its identity and generates a visual relationship of the message with the brand.” With regard to typography, you can play around with its sizes and colors to highlight the titles, for example. The most important thing in choosing fonts is that they are legible, so forget about those that are aesthetically beautiful but that make reading difficult. Surely, there are also some fonts included in the brand image manual, so the ideal is to implement them so as not to lose identity. Take the risk of creating different formats in your messages such as videos, GIFs or other types of interactive media. Video, for example, is the type of content most consumed today and helps a lot to connect with your audience. Similarly, the other types of formats are very attractive and allow you to develop quite ingenious ideas. It is also valid and wise to use content from your social networks or positive testimonials and comments made by your clients in other media. These kinds of strategies generate interaction and trust.

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How to Create Account in EXMO step by step

In this article you will learn how to register in EXMO in 2022, as you well know it is a cryptocurrency platform to trade, as well as buy and sell digital currencies. Next, we are going to make you a quick and easy guide to create your account.

How to open an account in step by step

Access the official website of EXMO to be able to register for free.

Select “Registration”

At the top right you will have a Registration button, click on it and there you will open a form to place basic data such as username, email, telephone, password and its confirmation, as well as the acceptance of terms and conditions of the platform.

Likewise, if you want you can subscribe to receive news you just have to activate the option. then activate the captcha and click on “Registration”

Phone and email verification

They will send you an SMS to the registered phone to place the verification code and give it confirmation. The same will happen with the email, in which they will send you an email with a link to confirm the account and activate it.

Account Verification

Once you have completed all the registration, you must verify your account, this is quite important that you do it so that you do not have limitations, it is a financial platform and as such, by regulation you must verify your identity and address.

  • For identity, you can do it through your ID, passport or other identity document, also a selfie with the document, you can support yourself by linking the mobile if you do not have a webcam.
  • In the case of the address, it would be verified with a bill for services such as electricity, water or other document where they can verify your location or residence, this is to raise the limits further.
  • For the card, you need to enter your card details and even take a photo and attach it.

Ideally, you should verify everything, but the first thing is the identity, in which you will be required name, surname, middle name in the case you have. Secondly, you will be asked to identify what type of document you are going to use to identify yourself, for example, the DNI.

After that, you must upload a photo of the front and back of the identity document, if you do not have them at hand, you can do it with your mobile and send it to you by mail or web whapsapp or another application, and then upload it from the computer.

Once this is done, it will request a selfie with specific details, where you must write down on a paper the word EXMO, followed by the date of the day of the photo and hold the DNI without covering anything, there you capture the photo and attach it, with these steps you will already be in the process of verifying the identity.

Likewise, you can do it to verify the address with a receipt and in the case of the card you must do the same, they are similar processes quite simple, the idea is that you complete the entire registration process.


Another important point regarding registration is the security configuration in which you can add extra protection and have two-step authentication. Likewise, you can observe other options such as personal information, which you can review carefully.

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How to create an account on Poloniex step by step

In this article you will learn how to register with Poloniex in 2022, it is a cryptocurrency trading platform, where you can trade with margin or leverage and you can also do hodl. Here’s a step-by-step way to create an account on Poloniex.

Go to the official website of Poloniex

Access the Poloniex registration page to later follow the step by step that we will give you to register for free.

Select “Sing Up”

Once you are on the platform you must select in the left menu “Sing Up”, where you must enter the email and password, the latter you must confirm it. Additionally, you must place the referral code (optional), as well as accept the terms and policies that govern this page.

Verify your email

Once the previous form has been completed, you must check the email where a link will be sent for the purposes of verifying the email, in order to continue with the account registration process.

Account access

With the email and password data entered, we select “Log In” and access. Among the important things that there are is the “profile”, where you will have to verify your account.

If you want to apply margin for trading or leverage you must verify your profile in “Upgrade” you will be able to select other aspects that will help you verify your identity, you will probably be asked to upload a file, such as a photo of the DNI or an invoice to verify the address.

Then, in the event that you want to use the future option that allows margin up to one hundred leverage, you have to have verified these things.

This request is totally normal, since it is required by all financial platforms by legal issue, with this you would already have verified level 2 and with it you would not have any type of limit.

Right now, you could make all kinds of deposits, normal purchases with certain fairly high limits.

Two-factor authentication verification

To protect your account you can activate 2FA this is double authentication code, so you must enter a code apart from the password to be able to log in.

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How to Invest in Cryptocurrencies on Skrill

If you are one of those investors who do not like to deal with many complicated orders, but prefer to hold long-term, then Skrill is an excellent alternative for you. With the simplicity that characterizes it.

But the question is, how to invest in cryptocurrencies within Skrill? The answer will be shown in this article.

But first log in to your Skrill account, then you could already start the step by step that will be shown below.

Access Skrill’s Cryptocurrency Investment Options

Like any financial platform, Skrill puts at your disposal tools so that you can invest in cryptocurrencies within yourself, doing so in a simple and comfortable way. To access these tools, below, we will describe the following procedure:

  1. Within the home screen of your account, in the left sidebar, find and tap on Cryptocurrencies.

Important: It is likely that when you enter this section, you will be asked to accept some terms or similar.

  1. Once there, you are presented with different options in terms of cryptocurrencies. From among these, you will select Invest now, clicking on this option.

  1. Once you access that section, you will be shown an extensive list of existing cryptos in Skrill. In each of which, you are given a Trade option. If you click on any of these, you would enter their trading options.

  1. When you have entered the crypto you chose, you will see a Buy – Sell panel.

Ways to trade cryptocurrencies in

In this buy-sell panel or trading box, you will have some options that will allow you to perform these operations:

Steps to buy cryptocurrencies within Skrill

First of all, talking about the purchase of cryptocurrencies in the Instant mode (which is the usual one), you will be able to do the following:

  • Select the currency in which you want to buy cryptos.

  • Set the amount to spend that, for its purposes, must be a minimum of 10 EUR (You are also shown the balance you have available).

  • Select the cryptocurrency in which you are going to invest.

  • See what you are going to receive in cryptos in equivalence for what you have invested.

  • See the commission you will be charged for that transaction.

When you have everything ready, then you can click Next.

After this, you will be able to see the summary of the entire operation; you will be told everything you have added, such as the amount and what you would receive, and also the commission charge, which will be added to the total amount to be spent. If you agree with everything, you can click on Confirm.

Steps to Sell Cryptocurrencies within Skrill

There is not much to comment on in the case of selling your cryptos within Skrill, as they are basically the same steps as in the case of the purchase:

  • You establish the type of crypto that you are going to sell (and that logically, you should own).

  • You indicate the amount of cryptocurrencies to sell directly or, if you prefer, using the percentage indicators.

  • Select the currency in which you want to receive the funds in equivalence.

  • See how much you will receive, in the same way as the previous case.

Having this ready too, you would click Next.

Following this, you must also click on Confirm in a summary similar to that of the case of the purchase, where you will see important data with which, if you agree, you can proceed to the respective confirmation.

Some other options that Skrill gives you to trade

The options you have in Skrill to trade are very practical and easy to use. And for your convenience, they are not numerous. Here’s what you can find on Skrill for when you want to trade on it:

The Portfolio section

In this section you have at hand some useful things for your negotiations, such as:

  • The Watchlist, with which you can keep abreast of the indices of your cryptos in the market.

  • Alerts and orders. With these options you are given the possibility to mark an index within the cryptocurrency, which, if the price reaches it, this will be notified to your email or mobile, as you have it configured.

  • Recent activity. It is the section where you will get your last financial movements, when it comes to purchases and sales, as is logical.

The Trade section

Within this section, you can do what you are told below:

  • Visualization of Graphs. This will allow you to take a look at the stock market movement in a not at all complex interface (you can also see the current trend that the market has in terms of sellers and buyers).

As you can see, the trading system within Skrill is not complicated. They are few and simple options, but with the same utility for people like you who do not want to get too entangled in the stock market issue, but to play it safe, but in a simple way.

This tutorial summarizes it this way so that you have a general idea when investing in cryptocurrencies within Skrill.

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