Connect with us

How To

How to make a content plan for Social Networks

Social networks have become an essential tool for people and, therefore, for companies, which have detected the need to strengthen ties with their customers and to go in search of their potential customers in one of the places where the most time goes by. If you want to achieve results in the management of your social networks and not waste time or money, it will be necessary that you have a strategy and that is that a content plan for your social networks will be essential to optimize this strategy. Next, we explain how to make a content plan for Social Networks , are you going to miss it? 

It may interest you: Master in Community Management: Business 4.0 and Social Networks

And who are the professionals in charge of developing this plan? The Community Manager and the Social Media Manager . Two essential figures, in charge of designing and managing strategies in social networks, supported by the Social Media Marketing Plan.

Index of contents

  • What is a content plan?
  • Steps to create a content plan for RRSS
    • Audit
      • Internal analisis
      • External analysis
    • SWOT
      • Weaknesses
      • Strengths
      • Threats
      • Opportunities
    • Define your buyer persona
    • Choose social networks
    • Define objectives
    • Content strategy
    • Dissemination and promotion plan
    • Measurement

What is a content plan?

Social networks have transformed the way in which brands communicate with users, breaking the barrier that separated them and providing them with an ideal platform to establish a one-to-one conversation. For this reason, brands no longer see RRSS only as a communication channel, but also as something that can help them sell.

Therefore, a Content Plan is needed, it is the guide or document that will help us to know what content we will publish on our channels in order to reach our audience and the objectives that we set. 

This plan will be our base document to be able to design, create and program the contents of our strategy. A document that will help you implement the content strategy of your social media marketing plan and will be essential to optimize results.

Community Manager Manual
to download

Steps to create a content plan for RRSS

Now that you are clear about what exactly it is and how it can help you, let’s see how you can make a content plan for social networks step by step.

First of all, to carry out the plan, you need to analyze and invest time. Behind a social media content strategy there is a lot of work and, many times, the results are not immediate, this is important to be clear about. It is necessary to do an exhaustive analysis if you want to carry out a quality content strategy, with which you get the results you want. Next, we explain all the steps you must take so that you can start with your plan. 



First, we will have to carry out an audit  to know the situation of our brand and of the competitors. We must collect the current situation of our business or entity in social networks and that of our competition. Therefore, an internal and external audit will be carried out . 

Internal analisis

It is about checking the situation of the company or brand in social networks, with respect to the competition. This analysis offers us a photo of our current situation and in this way, we can choose the appropriate content and thus optimize our presence on social networks. To perform the internal analysis of our networks, we must make a report collecting all the data of our presence in networks:

What social networks are you on, what is your positioning, what problems prevent you from positioning yourself in front of your competition, what is your frequency of publication, what are the contents with the most engagement, when we have more interaction …

To perform this analysis we can use the analytics offered by the social networks themselves, or have external tools that will help us obtain a more exhaustive analysis.

External analysis

We will have to identify who our competitors are and also collect the data of their presence in social networks.


What social networks is your competition on, what is their frequency of publication, what content is working for them …


The previously conducted audit will help us to prepare the SWOT analysis in social media. Before starting to make your content plan for social networks, you should carry out this analysis.

The social media SWOT analysis will be essential to develop our plan.

What points should you analyze to prepare your SWOT?


Analyze the reasons behind the problems you have identified in the audit. For example: a weakness may be the staff’s lack of experience in social media, or the lack of resources or tools to create content for networks.



Based on your internal analysis, analyze what you do better than your competition , what is your differentiator. For example: u na strength may be high in social media preparation of personnel and have resources to implement actions on social networks.


Based on your external analysis, analyze why your competition does better than you, identify the obstacles that prevent your business from moving forward. For example: it could be the high preparation in social media of the competition, compared to the low preparation of our staff or the social media strategies of our competitors.


We will analyze whether the market our brand works for is growing . We must also identify if it satisfies the need of our public or client. And also, if there are factors that favor our presence in social networks. For example: it could be that no competing company has taken advantage of the potential of a certain social network with which we could reach our target audience. If the competition has not been fast, it is our opportunity to be the first to launch a social media strategy.

Therefore, in this SWOT analysis it will be essential to know our company and business model very well , but also our competitors. And with good management we must turn our weaknesses into opportunities.

Define your buyer persona

Once the audit and the SWOT have been carried out, we must identify our Buyer Person . In other words, our ideal client. The more we get to know our client or person who uses our services or products, the easier it will be to reach them. 


Ideally, you will make a file imagining that person you are addressing: what they are like physically, what dreams or aspirations they have, what their educational level is, their economic level … Make a stereotype of your ideal client. This analysis will help you when developing content . You will be able to better analyze what type of content you want, with what language you will reach that person, tone and you will even be able to know in which social network you should publish that content, the best time of publication …

Choose social networks

It is not about being in all of them, but about choosing the most appropriate social networks for our business or brand. Choosing the right social networks for companies will be essential to reach our audience and achieve our goals. The basis will be to carry out the previous analysis, which will help you choose the appropriate social network to reach your audience.

Define objectives

The social media objectives of our plan will also mark the content that we must design. Being very clear about the objectives we want to achieve with the content strategy will be essential. 

Our objectives must be SMART : specific, measurable, achievable and relevant. 

  • Specific: What? : We must specify the objectives clearly. The more specific you are, the better.
  • Measurable: How much? : When establishing the objective, we must bear in mind that this objective must be measured in order to evaluate it. If we cannot measure it, it is useless.
  • Achievable: How? : We must define realistic objectives. For this reason, knowing our current situation and that of the competition will be essential. This analysis will help us set realistic and achievable social media goals. 
  • Relevant: With what ?: Although we define a specific, measurable and achievable objective, if it is not focused on what our business needs, it does not serve us either.
  • Determined time: When? : And of course, these objectives will have to have a date for their achievement. It is necessary to establish a term, a certain time for the social media objective.


  • “Increase our website traffic by 10% in 3 months”
  • “Sell 30 places in course X within 2 months”.

The objectives that we identify for our social networks are normally related to : web positioning, branding / visibility, leads, conversions …

Content strategy

After taking all the steps that we have been seeing, now is the time to start defining the strategy and the actions that you are going to carry out. For your content strategy to be effective, it will be necessary that you first analyze all the aspects that we have seen.


We will have to define what strategy we are going to implement (launch, visibility, trust, positioning, promotion, expansion…). And also, what social media actions will help us achieve those goals.

Dissemination and promotion plan

Our content plan must also be accompanied by a dissemination and promotion plan. It is important as we have seen: analyze, design the content strategy, create, schedule and publish, but we must not forget about promotion.

To design this plan we can have paid media (Ads, banners, sponsorships …) or our own media (blog, landing page, newsletter …). You can also count on free resources that will help you increase the visibility of these contents. For example, press releases, forums, specialized groups, news aggregators, guest posts …

The most recommended thing is that if you have a budget, you can design a dissemination plan that combines different ways of promoting content: paid and your own. If you do not have a budget, design a dissemination plan with your own free media to help you promote your content, and thus increase their visibility.


It is very important that your strategy has a measurement section. If you do not measure, you will not know if the content you have designed is helping you achieve the objectives set. Therefore, take into account in addition to analyzing and defining strategies and tactics, how you are going to measure the content. That is, what metrics are you going to use and the KPIS with which you are going to measure the effectiveness of your content plan.


This measurement will be the basis of your strategy. If you are investing time and money in analyzing, designing and creating content that later does not convert, it will not do you much good. If we don’t measure, we won’t be able to improve. Therefore, analyze, measure and if necessary, make adjustments and optimize your plan to get content that really helps you achieve your goals. 

Making a content plan for your social networks requires time, analysis and a lot of work. But without a doubt, it will be the basis for your social media strategy to work. Starting to manage social networks without performing this analysis is to give a blind blow, which translates into loss of time and money. If we want to bet on a professional presence that converts, this analysis and content design will be necessary. 

What did you think of this article on how to make a content plan for Social Networks? Comment and if you liked it, share it!

And if you want to learn more about Social Media Marketing and the functions of the Community Manager, IEBS offers you the Master in Community Management: Company 4.0 and Social Networks , with which you will learn the keys to one of the most demanded professions today.

Master in Community Management: Business 4.0 and Social Networks

Become a specialist in strategic planning and management of Social Networks
I’m interested!


Leave your vote

Continue Reading
Click to comment

Leave a Reply

Il tuo indirizzo email non sarà pubblicato.


How to Create Account in EXMO step by step

In this article you will learn how to register in EXMO in 2022, as you well know it is a cryptocurrency platform to trade, as well as buy and sell digital currencies. Next, we are going to make you a quick and easy guide to create your account.

How to open an account in step by step

Access the official website of EXMO to be able to register for free.

Select “Registration”

At the top right you will have a Registration button, click on it and there you will open a form to place basic data such as username, email, telephone, password and its confirmation, as well as the acceptance of terms and conditions of the platform.

Likewise, if you want you can subscribe to receive news you just have to activate the option. then activate the captcha and click on “Registration”

Phone and email verification

They will send you an SMS to the registered phone to place the verification code and give it confirmation. The same will happen with the email, in which they will send you an email with a link to confirm the account and activate it.


Account Verification

Once you have completed all the registration, you must verify your account, this is quite important that you do it so that you do not have limitations, it is a financial platform and as such, by regulation you must verify your identity and address.

  • For identity, you can do it through your ID, passport or other identity document, also a selfie with the document, you can support yourself by linking the mobile if you do not have a webcam.
  • In the case of the address, it would be verified with a bill for services such as electricity, water or other document where they can verify your location or residence, this is to raise the limits further.
  • For the card, you need to enter your card details and even take a photo and attach it.

Ideally, you should verify everything, but the first thing is the identity, in which you will be required name, surname, middle name in the case you have. Secondly, you will be asked to identify what type of document you are going to use to identify yourself, for example, the DNI.

After that, you must upload a photo of the front and back of the identity document, if you do not have them at hand, you can do it with your mobile and send it to you by mail or web whapsapp or another application, and then upload it from the computer.

Once this is done, it will request a selfie with specific details, where you must write down on a paper the word EXMO, followed by the date of the day of the photo and hold the DNI without covering anything, there you capture the photo and attach it, with these steps you will already be in the process of verifying the identity.

Likewise, you can do it to verify the address with a receipt and in the case of the card you must do the same, they are similar processes quite simple, the idea is that you complete the entire registration process.


Another important point regarding registration is the security configuration in which you can add extra protection and have two-step authentication. Likewise, you can observe other options such as personal information, which you can review carefully.


Leave your vote

Continue Reading


How to create an account on Poloniex step by step

In this article you will learn how to register with Poloniex in 2022, it is a cryptocurrency trading platform, where you can trade with margin or leverage and you can also do hodl. Here’s a step-by-step way to create an account on Poloniex.

Go to the official website of Poloniex

Access the Poloniex registration page to later follow the step by step that we will give you to register for free.

Select “Sing Up”

Once you are on the platform you must select in the left menu “Sing Up”, where you must enter the email and password, the latter you must confirm it. Additionally, you must place the referral code (optional), as well as accept the terms and policies that govern this page.

Verify your email

Once the previous form has been completed, you must check the email where a link will be sent for the purposes of verifying the email, in order to continue with the account registration process.

Account access

With the email and password data entered, we select “Log In” and access. Among the important things that there are is the “profile”, where you will have to verify your account.


If you want to apply margin for trading or leverage you must verify your profile in “Upgrade” you will be able to select other aspects that will help you verify your identity, you will probably be asked to upload a file, such as a photo of the DNI or an invoice to verify the address.

Then, in the event that you want to use the future option that allows margin up to one hundred leverage, you have to have verified these things.

This request is totally normal, since it is required by all financial platforms by legal issue, with this you would already have verified level 2 and with it you would not have any type of limit.

Right now, you could make all kinds of deposits, normal purchases with certain fairly high limits.

Two-factor authentication verification

To protect your account you can activate 2FA this is double authentication code, so you must enter a code apart from the password to be able to log in.


Leave your vote

Continue Reading


How to Invest in Cryptocurrencies on Skrill

If you are one of those investors who do not like to deal with many complicated orders, but prefer to hold long-term, then Skrill is an excellent alternative for you. With the simplicity that characterizes it.

But the question is, how to invest in cryptocurrencies within Skrill? The answer will be shown in this article.

But first log in to your Skrill account, then you could already start the step by step that will be shown below.

Access Skrill’s Cryptocurrency Investment Options

Like any financial platform, Skrill puts at your disposal tools so that you can invest in cryptocurrencies within yourself, doing so in a simple and comfortable way. To access these tools, below, we will describe the following procedure:

  1. Within the home screen of your account, in the left sidebar, find and tap on Cryptocurrencies.

Important: It is likely that when you enter this section, you will be asked to accept some terms or similar.

  1. Once there, you are presented with different options in terms of cryptocurrencies. From among these, you will select Invest now, clicking on this option.

  1. Once you access that section, you will be shown an extensive list of existing cryptos in Skrill. In each of which, you are given a Trade option. If you click on any of these, you would enter their trading options.

  1. When you have entered the crypto you chose, you will see a Buy – Sell panel.

Ways to trade cryptocurrencies in

In this buy-sell panel or trading box, you will have some options that will allow you to perform these operations:

Steps to buy cryptocurrencies within Skrill

First of all, talking about the purchase of cryptocurrencies in the Instant mode (which is the usual one), you will be able to do the following:

  • Select the currency in which you want to buy cryptos.

  • Set the amount to spend that, for its purposes, must be a minimum of 10 EUR (You are also shown the balance you have available).

  • Select the cryptocurrency in which you are going to invest.

  • See what you are going to receive in cryptos in equivalence for what you have invested.

  • See the commission you will be charged for that transaction.

When you have everything ready, then you can click Next.

After this, you will be able to see the summary of the entire operation; you will be told everything you have added, such as the amount and what you would receive, and also the commission charge, which will be added to the total amount to be spent. If you agree with everything, you can click on Confirm.

Steps to Sell Cryptocurrencies within Skrill

There is not much to comment on in the case of selling your cryptos within Skrill, as they are basically the same steps as in the case of the purchase:

  • You establish the type of crypto that you are going to sell (and that logically, you should own).

  • You indicate the amount of cryptocurrencies to sell directly or, if you prefer, using the percentage indicators.

  • Select the currency in which you want to receive the funds in equivalence.

  • See how much you will receive, in the same way as the previous case.

Having this ready too, you would click Next.

Following this, you must also click on Confirm in a summary similar to that of the case of the purchase, where you will see important data with which, if you agree, you can proceed to the respective confirmation.

Some other options that Skrill gives you to trade

The options you have in Skrill to trade are very practical and easy to use. And for your convenience, they are not numerous. Here’s what you can find on Skrill for when you want to trade on it:

The Portfolio section

In this section you have at hand some useful things for your negotiations, such as:

  • The Watchlist, with which you can keep abreast of the indices of your cryptos in the market.

  • Alerts and orders. With these options you are given the possibility to mark an index within the cryptocurrency, which, if the price reaches it, this will be notified to your email or mobile, as you have it configured.

  • Recent activity. It is the section where you will get your last financial movements, when it comes to purchases and sales, as is logical.

The Trade section

Within this section, you can do what you are told below:

  • Visualization of Graphs. This will allow you to take a look at the stock market movement in a not at all complex interface (you can also see the current trend that the market has in terms of sellers and buyers).

As you can see, the trading system within Skrill is not complicated. They are few and simple options, but with the same utility for people like you who do not want to get too entangled in the stock market issue, but to play it safe, but in a simple way.

This tutorial summarizes it this way so that you have a general idea when investing in cryptocurrencies within Skrill.

Leave your vote

Continue Reading


Log In

Forgot password?

Forgot password?

Enter your account data and we will send you a link to reset your password.

Your password reset link appears to be invalid or expired.

Log in

Privacy Policy

Add to Collection

No Collections

Here you'll find all collections you've created before.