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How to make a call to action or attractive call to action

The Inbound Marketing has established itself as one of the techniques to reach our customers nonintrusive way most used on the Internet. The main action carried out within Inbound Marketing is the generation of quality content, but one of the keys to this content that goes unnoticed by many is the call to action or Call To Action (CTA) .

Index of contents

  • What is a Call To Action (CTA) or Call to Action
  • Keys to make an attractive call to action
  • Call to action for a website or landing page
      • Call to action location
      • To get more followers on social networks
      • Increase sales with discounts and promotions
  • Call to action for an article
      • Encourage participation and feedback
  • Call to action for social media
      • Facebook
      • Twitter

What is a Call To Action (CTA) or Call to Action

The call to action CTA or call to action is a section or graphic element, textual, in the form of a banner or button that exhorts or incites the audience to respond with one or more actions: click, publication on social networks, comment, registration , purchase, etc.

Many people do something because they are told or asked to do so (share, comment, sign up…) and this fact seems silly, but it manages to greatly increase viralization and visits to your website.

Keys to make an attractive call to action

It is important to point out that the user receives thousands of inputs every day, so that people have learned to ignore advertisements and advertising (although sometimes it is impossible). For this reason, it is convenient to avoid call to action in the form of pop-ups ( pop-up windows) or those that encourage you to buy intrusively, because many users will ignore them almost unconsciously, despite the fact that many pages use them anyway. In return, to achieve results we will use tactics such as:

  • Consider your target audience . Both the design, the number and the content of your call to action must be in accordance with the type of company and client. The call to action of an advertising agency is not the same as that of a software company.
  • A striking language , with imperative verbs and exclamatory and / or interrogative sentences: Do you want an e-book with all the keys?
  • Clearly indicate the action you want the user to perform. It is not convenient to be vague, so imperative verbs are used such as: subscribe, get, sign up, follow us, try it, call, contact, etc.
  • Include the differential element or the reason why the user should heed what you ask or offer in your call to action: The first 25 followers on Twitter will receive 10 free cool templates for the resume .
  • A good design that differs from the rest of the page is an essential aspect to get the user to notice the call to action.

Call to action for a website or landing page

Landing pages or landing pages are those landing pages that we access after clicking on a link. The ideal is to have a landing for each theme or type of product, although if our company sells a single type of product, it will only use the home page (main page) and the products page as its landing page.

However, currently there are many websites that include call to action to all their pages (not only to the landings). You just have to bear in mind that we are not interested in including many calls to action on the same page, because we run the risk of saturating the user or disorienting him, thus causing him to leave our website.

Call to action location

To implement the call to action strategy on your website, start by identifying the landing pages or web pages with the most traffic and analyze their design and interface, because it is time to think about the location of the call to action.

The truth is that the topic of localization depends entirely on each page model and the needs of each company, because your call to action will change depending on the evolution of different business priorities (for example, when many followers on social networks, you will prefer to encourage the subscription or the sale of products). But the best locations to include a call to action are at the top of the page and to the right , just like blogger Vilma Núñez does:

To get more followers on social networks

The ideal is to include a call to action on all the pages of our domain, with buttons for the different social networks and even an imperative:

  • Follow us on Facebook and Twitter!
  • Join our community!

This type of call to action is usually placed at the top of the page, above or below the main menu.

To increase subscriptions to your page


And thus retain your audience, it is advisable to include a widget, banner or box differentiated from the rest of the page in the upper right or lower part of each article, as they do in 40 de Fiebre:

It is also good to include an encouraging phrase such as: Don’t miss our articles! o Do you want to be aware of all our news?

Increase sales with discounts and promotions

For businesses that are lacking in sales, it is highly advisable to include calls to action that encourage purchases. We will add banners or boxes at the top or right with discounts, special promotions of our products or trial versions.

  • 40% discount on our winter collection!
  • Discounts? Enter now and buying 3 you will have a 50% discount on the first product.
  • Download now the trial version with 30 days free.

It is important to include the price of the product or the exact discount percentage. We will also try to promote urgency , adding a time or stock limit to our call to action.

  • Today from 5 pm to 8 pm… A 45% discount on the entire collection!
  • Quick! We only have 5 pairs of leather boots in stock.

If our website is a blog , we can include a template call to action through so-called plugins and widgets.

Call to action for an article

Any article published on a web page must include, as a primary call to action, buttons to share it on the main social networks. You will see an example of this in this article, where you will see these buttons at the top and bottom of the article.

Include a call to action at the end of your articles


No matter how serious an article is, it is recommended that we relate the content to our products in a natural way, including a link to a product page to a word or phrase that is related to it. You can see an example of them in all the articles on the IEBS blog.

Likewise, we also usually include a call to action to encourage our readers to share the articles on social networks or share it, as well as to make comments.

Placing a photo or emoticon next to our call to action will attract the attention of visitors to our page

Encourage participation and feedback

To increase user comments, it will be essential to include a simple form that does not involve many complications to comment. If the user has to fill in many fields or register to a platform to comment, they will think twice and probably decide not to comment.

Call to action for social media

In addition to the tricks discussed above, sharing works very well on social networks . Let me explain: when you want to encourage more people to follow you on Facebook or Twitter, a good tactic is to offer something in return. Here is an example:


The people ask for a SWEEPSTAKES do RT and FOLLOW US and you enter the draw for any of these SWEATSHIRTS

– Credens Clothing (@CredensClothing)

For this you must take into account the needs of your audience. If your audience has a business profile, they will be interested in articles, e-books and products that provide solutions for their business.


You have the option to promote your publications but from now on it has also introduced 7 buttons to call to action from the front page of your company page.

Including the new button is very simple. By clicking on the button, the user can select between the different buttons that will be displayed in the header of their corporate page (book, contact us, use the application, play, buy, register and watch video) and link them to the page that interests us.



In addition to the promoted tweets, the so-called Twitter Offers is being implemented, which allows companies to offer discounts on tweets, from which users can directly purchase the promoted product.

Digital marketing is key to increasing sales and traffic to your website. At IEBS we have the best professionals and experts as teachers… Sign up now for the  Postgraduate in Traffic Management: Seo, Sem, Display and Social Media !

Postgraduate in Traffic Management: SEO, SEM, Display and Social Media

Learn to handle the most widespread tools on the market

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How to Create Account in EXMO step by step

In this article you will learn how to register in EXMO in 2022, as you well know it is a cryptocurrency platform to trade, as well as buy and sell digital currencies. Next, we are going to make you a quick and easy guide to create your account.

How to open an account in step by step

Access the official website of EXMO to be able to register for free.

Select “Registration”

At the top right you will have a Registration button, click on it and there you will open a form to place basic data such as username, email, telephone, password and its confirmation, as well as the acceptance of terms and conditions of the platform.

Likewise, if you want you can subscribe to receive news you just have to activate the option. then activate the captcha and click on “Registration”

Phone and email verification

They will send you an SMS to the registered phone to place the verification code and give it confirmation. The same will happen with the email, in which they will send you an email with a link to confirm the account and activate it.


Account Verification

Once you have completed all the registration, you must verify your account, this is quite important that you do it so that you do not have limitations, it is a financial platform and as such, by regulation you must verify your identity and address.

  • For identity, you can do it through your ID, passport or other identity document, also a selfie with the document, you can support yourself by linking the mobile if you do not have a webcam.
  • In the case of the address, it would be verified with a bill for services such as electricity, water or other document where they can verify your location or residence, this is to raise the limits further.
  • For the card, you need to enter your card details and even take a photo and attach it.

Ideally, you should verify everything, but the first thing is the identity, in which you will be required name, surname, middle name in the case you have. Secondly, you will be asked to identify what type of document you are going to use to identify yourself, for example, the DNI.

After that, you must upload a photo of the front and back of the identity document, if you do not have them at hand, you can do it with your mobile and send it to you by mail or web whapsapp or another application, and then upload it from the computer.

Once this is done, it will request a selfie with specific details, where you must write down on a paper the word EXMO, followed by the date of the day of the photo and hold the DNI without covering anything, there you capture the photo and attach it, with these steps you will already be in the process of verifying the identity.

Likewise, you can do it to verify the address with a receipt and in the case of the card you must do the same, they are similar processes quite simple, the idea is that you complete the entire registration process.


Another important point regarding registration is the security configuration in which you can add extra protection and have two-step authentication. Likewise, you can observe other options such as personal information, which you can review carefully.


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How to create an account on Poloniex step by step

In this article you will learn how to register with Poloniex in 2022, it is a cryptocurrency trading platform, where you can trade with margin or leverage and you can also do hodl. Here’s a step-by-step way to create an account on Poloniex.

Go to the official website of Poloniex

Access the Poloniex registration page to later follow the step by step that we will give you to register for free.

Select “Sing Up”

Once you are on the platform you must select in the left menu “Sing Up”, where you must enter the email and password, the latter you must confirm it. Additionally, you must place the referral code (optional), as well as accept the terms and policies that govern this page.

Verify your email

Once the previous form has been completed, you must check the email where a link will be sent for the purposes of verifying the email, in order to continue with the account registration process.

Account access

With the email and password data entered, we select “Log In” and access. Among the important things that there are is the “profile”, where you will have to verify your account.


If you want to apply margin for trading or leverage you must verify your profile in “Upgrade” you will be able to select other aspects that will help you verify your identity, you will probably be asked to upload a file, such as a photo of the DNI or an invoice to verify the address.

Then, in the event that you want to use the future option that allows margin up to one hundred leverage, you have to have verified these things.

This request is totally normal, since it is required by all financial platforms by legal issue, with this you would already have verified level 2 and with it you would not have any type of limit.

Right now, you could make all kinds of deposits, normal purchases with certain fairly high limits.

Two-factor authentication verification

To protect your account you can activate 2FA this is double authentication code, so you must enter a code apart from the password to be able to log in.


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How to Invest in Cryptocurrencies on Skrill

If you are one of those investors who do not like to deal with many complicated orders, but prefer to hold long-term, then Skrill is an excellent alternative for you. With the simplicity that characterizes it.

But the question is, how to invest in cryptocurrencies within Skrill? The answer will be shown in this article.

But first log in to your Skrill account, then you could already start the step by step that will be shown below.

Access Skrill’s Cryptocurrency Investment Options

Like any financial platform, Skrill puts at your disposal tools so that you can invest in cryptocurrencies within yourself, doing so in a simple and comfortable way. To access these tools, below, we will describe the following procedure:

  1. Within the home screen of your account, in the left sidebar, find and tap on Cryptocurrencies.

Important: It is likely that when you enter this section, you will be asked to accept some terms or similar.

  1. Once there, you are presented with different options in terms of cryptocurrencies. From among these, you will select Invest now, clicking on this option.

  1. Once you access that section, you will be shown an extensive list of existing cryptos in Skrill. In each of which, you are given a Trade option. If you click on any of these, you would enter their trading options.

  1. When you have entered the crypto you chose, you will see a Buy – Sell panel.

Ways to trade cryptocurrencies in

In this buy-sell panel or trading box, you will have some options that will allow you to perform these operations:

Steps to buy cryptocurrencies within Skrill

First of all, talking about the purchase of cryptocurrencies in the Instant mode (which is the usual one), you will be able to do the following:

  • Select the currency in which you want to buy cryptos.

  • Set the amount to spend that, for its purposes, must be a minimum of 10 EUR (You are also shown the balance you have available).

  • Select the cryptocurrency in which you are going to invest.

  • See what you are going to receive in cryptos in equivalence for what you have invested.

  • See the commission you will be charged for that transaction.

When you have everything ready, then you can click Next.

After this, you will be able to see the summary of the entire operation; you will be told everything you have added, such as the amount and what you would receive, and also the commission charge, which will be added to the total amount to be spent. If you agree with everything, you can click on Confirm.

Steps to Sell Cryptocurrencies within Skrill

There is not much to comment on in the case of selling your cryptos within Skrill, as they are basically the same steps as in the case of the purchase:

  • You establish the type of crypto that you are going to sell (and that logically, you should own).

  • You indicate the amount of cryptocurrencies to sell directly or, if you prefer, using the percentage indicators.

  • Select the currency in which you want to receive the funds in equivalence.

  • See how much you will receive, in the same way as the previous case.

Having this ready too, you would click Next.

Following this, you must also click on Confirm in a summary similar to that of the case of the purchase, where you will see important data with which, if you agree, you can proceed to the respective confirmation.

Some other options that Skrill gives you to trade

The options you have in Skrill to trade are very practical and easy to use. And for your convenience, they are not numerous. Here’s what you can find on Skrill for when you want to trade on it:

The Portfolio section

In this section you have at hand some useful things for your negotiations, such as:

  • The Watchlist, with which you can keep abreast of the indices of your cryptos in the market.

  • Alerts and orders. With these options you are given the possibility to mark an index within the cryptocurrency, which, if the price reaches it, this will be notified to your email or mobile, as you have it configured.

  • Recent activity. It is the section where you will get your last financial movements, when it comes to purchases and sales, as is logical.

The Trade section

Within this section, you can do what you are told below:

  • Visualization of Graphs. This will allow you to take a look at the stock market movement in a not at all complex interface (you can also see the current trend that the market has in terms of sellers and buyers).

As you can see, the trading system within Skrill is not complicated. They are few and simple options, but with the same utility for people like you who do not want to get too entangled in the stock market issue, but to play it safe, but in a simple way.

This tutorial summarizes it this way so that you have a general idea when investing in cryptocurrencies within Skrill.

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