Connect with us

How To

How to Improve Online Reputation?

The online reputation  is the reputation of a company, person, product on the Internet and digital platforms. This reputation is affected by the content that an organization distributes, the reactions and interactions with the users of the web and the activity in all its channels. Building a positive image for your company can take decades, but one slip can ruin your online reputation in seconds. Unlike credibility, negatives spread at the speed of light, mainly due to the dissemination of comments and evaluations through social media. However, to obtain a good online reputation you have to follow some steps that make a difference in the conquest of customers, increasing the degree of satisfaction and bringing more confidence. Thinking of helping you in this task, we prepared this post, where you will learn how to improve your online reputation, you will know the tools that will help you monitor your reputation and some tricks so that you can create a positive reputation and that will undoubtedly make a difference in your business. Do you want to keep your brand always well valued? So, keep reading this article. What is online reputation Most likely, you have an idea of ​​what online reputation is. However, there are many people who have a wrong idea about this term. So what is online reputation? The first thing you should know that it is not simply about the number of social shares you have or the opinion that others have about you. How to increase my sales with Content Marketing Online reputation involves a  set of factors that symbolize the prestige of your brand or person on the internet . This “prestige” is formed by the  users or consumers themselves , so it is vitally important that you take care of it; since you will not be able to easily modify a negative view. It can also be said that Online reputation is the image that a company, person or institution has on the Internet. But, beyond the image projected by the brand itself, online reputation is created from the comments and opinions of third parties on online channels: social networks, blogs, forums, etc. Some of the keys to maintaining a good online reputation is having well-positioned content, being transparent, and listening carefully to what your audience is saying . Next I will give some data that will help you understand the importance of a good  online reputation and why you should manage it: More than 50% of customers often give reviews (online evaluations), while 34% seek information regarding prices and discounts. More than 60% of customers rely on comments (online evaluations) when choosing a product or service. The rating that users give your online business can increase your income from 5% to 9%. Therefore, taking advantage of the  online reputation  of your business will not only help you promote your brand in a positive way in the various digital channels, but it is also a determining factor so that you can increase your competitive advantage and attract more customers. Now that you are clear about what online reputation is and how important it is for your business, we will tell you how you can improve it. Let’s see: How to Improve Online Reputation 1. Know your audience A search on the major search engines such as Google can provide you with important information about brand reputation. You can search for the name of your company, employees, executives, among others. You can also configure search engine alerts to find keywords related to your business, so the content will appear quickly. With all this information, you can see how your customers and suppliers have evaluated your company. 2. Respond to all requests Leaving your customers and suppliers waiting for an answer to questions or criticism is true suicide. Online reputation increases when you respond quickly, clearly and honestly, to all the demands of your users. Prepare a specialized team, as in the marketing area, to listen to what your audience is requesting. Answer the questions they ask you online and also try to solve the problem in the offline environment. Companies that care about maintaining quality care end up gaining consumer credibility. 3. Invest in content marketing Creating a blog on your site with quality information that is in tune with the wishes of your customers and suppliers is a good suggestion to improve your online reputation. The contents can increase the traffic on your page, mainly if you use hyperlinks, this will also increase the trust of your customers, in relation to your business. In addition, use accurate keywords in the anchor texts, this will make the search engines position your company name in the first search results. With this, your users can always see the name of your brand, making a relationship with quality content. 4. Be transparent If you try to deceive your customers or want to “sell a hoot” you will end up having a problem with your reputation on the Internet. Consumers are increasingly demanding, critical and opinion-forming. So, deliver on what you promise, provide true content, quality products, and keep the customer informed about meeting deadlines and potential issues. Trying to hide something will negatively influence your business. You must be transparent even to recognize failures, committing to resolve the demands that arise as quickly as possible. 5. Don’t delete content Even if your company has received negative comments, I suggest that you do not delete the content, as this can lead to increased criticism. Also, when you delete content, your users may think that you do not intend to solve the problems or that you do not want to improve what is not working well. It is best to hope that the negative points are overlapped by the positive feedback. In addition, all kinds of comments deserve a return, mainly negative ones. They should focus your team’s attention on identifying what the consumer’s problem is and looking for possible solutions. Tools to Validate Reputation Monitoring your brand’s reputation on social media is a task that should be part of your entire online strategy . Increasingly, consumers are showing how they feel about brands in the world of social media, either because they want to complain or because they are satisfied with the product or service that the brand offers. There are many tools that allow you to monitor those opinions and, good news! Many of them are free. Next, I am going to tell you which are the best tools that will help you discover how your users perceive your brand. 1. SocialMention In addition to helping you find comments about your brand,  SocialMention  analyzes data from various sources to determine how users feel about your brand. SocialMention also allows you to analyze the keywords that have the most buzz around your brand and which social networks are talking about you the most. Tip:  When used regularly, SocialMention can be of great help in understanding how your brand sentiment evolves. You can monitor your brand reputation weekly, monthly, or during special events, like Black Friday. 2.  Twazzup It is an online tool for Twitter that allows you to monitor what is happening in real time, as well as have a very positive evaluation by its members. It is very simple to use and allows you to see what people are talking about , what tags they use and who is interacting. 3. ReputationXL To monitor online reputation , this tool collects all the information published in blogs, websites, newspapers, forums or social networks and stores it in a database. It also sends alerts to your email when it finds information that matches the topics you have specified. In addition to using these three free online tools, if you have a Gmail account, you can also create alerts using Google Alerts with the words that are of interest to you and therefore you will know what they are talking about you, your company and you. dial at any time. Let’s see other tools that can help you: 4. Mention This tool is one of the most popular among community managers. It allows you to monitor the reputation of your brand, or a keyword, on different social networks, news sites, forums, blogs or any other type of page. Mention is available for computers or mobile devices, and also in your inbox, if you subscribe to email alerts. Mention offers a free account with a reduced number of features and other more complete plans, which are paid. 5. Keyhole It is a very complete tool. It allows monitoring hashtags or keywords on Twitter, Instagram or Facebook, presenting, for each word or expression, a list of influencers, the most important social networks, geographical distribution and even the devices and platforms that originated the most posts. The tool offers a free basic version and more complete versions that are paid. Tip:  Create a hashtag for an event organized by your brand and monitor it before, during and after the event to assess its popularity. Tricks to get a positive reputation Increase the number of positive evaluations Today, 90% of consumers read reviews online before buying a product or service. Consequently providing excellent customer service and answering all their questions is critical to having a positive reputation. In addition, if you want to maintain a positive image on the Internet, it is necessary that you plan a fast and efficient communication strategy, and dialogue with your brand’s followers on social networks. Find out who your audience is, what they think and what they expect from your company. Identify your target and adopt a communication that reflects your brand. Remember that it is very important that the language you use is consistent with the offline image of your company. Follow up You don’t need to have a Facebook fanpage or a Twitter profile for customers to spontaneously talk about a certain brand. Being present on the networks, however, facilitates monitoring and opens space for an immediate response. Remember: here, the most important thing is to act quickly, to prevent possible crises.  Manage crises A formal apology request on social media doesn’t necessarily work as an admission of guilt, but it shows that your company is committed to solving the problem. Publishing the solution of the case shows that the company wants to prevent the problem from recurring in the future conclusion A good online reputation can help you increase sales, a negative reputation on the Internet will make you lose customers. Therefore, you must know how to manage the online reputation of your company. Adopting a good strategy to measure your reputation will help you evaluate what is good or bad in your business, as well as define improvement actions to ensure customer satisfaction. Measuring online reputation is not that simple , since there are many communication channels, however, with the tools that we gave you in this post, you can quickly know what the perception of users around your brand is.

Leave your vote

Continue Reading
Click to comment

Leave a Reply

Il tuo indirizzo email non sarà pubblicato.


How to Create Account in EXMO step by step

In this article you will learn how to register in EXMO in 2022, as you well know it is a cryptocurrency platform to trade, as well as buy and sell digital currencies. Next, we are going to make you a quick and easy guide to create your account.

How to open an account in step by step

Access the official website of EXMO to be able to register for free.

Select “Registration”

At the top right you will have a Registration button, click on it and there you will open a form to place basic data such as username, email, telephone, password and its confirmation, as well as the acceptance of terms and conditions of the platform.

Likewise, if you want you can subscribe to receive news you just have to activate the option. then activate the captcha and click on “Registration”

Phone and email verification

They will send you an SMS to the registered phone to place the verification code and give it confirmation. The same will happen with the email, in which they will send you an email with a link to confirm the account and activate it.

Account Verification

Once you have completed all the registration, you must verify your account, this is quite important that you do it so that you do not have limitations, it is a financial platform and as such, by regulation you must verify your identity and address.

  • For identity, you can do it through your ID, passport or other identity document, also a selfie with the document, you can support yourself by linking the mobile if you do not have a webcam.
  • In the case of the address, it would be verified with a bill for services such as electricity, water or other document where they can verify your location or residence, this is to raise the limits further.
  • For the card, you need to enter your card details and even take a photo and attach it.

Ideally, you should verify everything, but the first thing is the identity, in which you will be required name, surname, middle name in the case you have. Secondly, you will be asked to identify what type of document you are going to use to identify yourself, for example, the DNI.

After that, you must upload a photo of the front and back of the identity document, if you do not have them at hand, you can do it with your mobile and send it to you by mail or web whapsapp or another application, and then upload it from the computer.

Once this is done, it will request a selfie with specific details, where you must write down on a paper the word EXMO, followed by the date of the day of the photo and hold the DNI without covering anything, there you capture the photo and attach it, with these steps you will already be in the process of verifying the identity.

Likewise, you can do it to verify the address with a receipt and in the case of the card you must do the same, they are similar processes quite simple, the idea is that you complete the entire registration process.


Another important point regarding registration is the security configuration in which you can add extra protection and have two-step authentication. Likewise, you can observe other options such as personal information, which you can review carefully.

Leave your vote

Continue Reading


How to create an account on Poloniex step by step

In this article you will learn how to register with Poloniex in 2022, it is a cryptocurrency trading platform, where you can trade with margin or leverage and you can also do hodl. Here’s a step-by-step way to create an account on Poloniex.

Go to the official website of Poloniex

Access the Poloniex registration page to later follow the step by step that we will give you to register for free.

Select “Sing Up”

Once you are on the platform you must select in the left menu “Sing Up”, where you must enter the email and password, the latter you must confirm it. Additionally, you must place the referral code (optional), as well as accept the terms and policies that govern this page.

Verify your email

Once the previous form has been completed, you must check the email where a link will be sent for the purposes of verifying the email, in order to continue with the account registration process.

Account access

With the email and password data entered, we select “Log In” and access. Among the important things that there are is the “profile”, where you will have to verify your account.

If you want to apply margin for trading or leverage you must verify your profile in “Upgrade” you will be able to select other aspects that will help you verify your identity, you will probably be asked to upload a file, such as a photo of the DNI or an invoice to verify the address.

Then, in the event that you want to use the future option that allows margin up to one hundred leverage, you have to have verified these things.

This request is totally normal, since it is required by all financial platforms by legal issue, with this you would already have verified level 2 and with it you would not have any type of limit.

Right now, you could make all kinds of deposits, normal purchases with certain fairly high limits.

Two-factor authentication verification

To protect your account you can activate 2FA this is double authentication code, so you must enter a code apart from the password to be able to log in.

Leave your vote

Continue Reading


How to Invest in Cryptocurrencies on Skrill

If you are one of those investors who do not like to deal with many complicated orders, but prefer to hold long-term, then Skrill is an excellent alternative for you. With the simplicity that characterizes it.

But the question is, how to invest in cryptocurrencies within Skrill? The answer will be shown in this article.

But first log in to your Skrill account, then you could already start the step by step that will be shown below.

Access Skrill’s Cryptocurrency Investment Options

Like any financial platform, Skrill puts at your disposal tools so that you can invest in cryptocurrencies within yourself, doing so in a simple and comfortable way. To access these tools, below, we will describe the following procedure:

  1. Within the home screen of your account, in the left sidebar, find and tap on Cryptocurrencies.

Important: It is likely that when you enter this section, you will be asked to accept some terms or similar.

  1. Once there, you are presented with different options in terms of cryptocurrencies. From among these, you will select Invest now, clicking on this option.

  1. Once you access that section, you will be shown an extensive list of existing cryptos in Skrill. In each of which, you are given a Trade option. If you click on any of these, you would enter their trading options.

  1. When you have entered the crypto you chose, you will see a Buy – Sell panel.

Ways to trade cryptocurrencies in

In this buy-sell panel or trading box, you will have some options that will allow you to perform these operations:

Steps to buy cryptocurrencies within Skrill

First of all, talking about the purchase of cryptocurrencies in the Instant mode (which is the usual one), you will be able to do the following:

  • Select the currency in which you want to buy cryptos.

  • Set the amount to spend that, for its purposes, must be a minimum of 10 EUR (You are also shown the balance you have available).

  • Select the cryptocurrency in which you are going to invest.

  • See what you are going to receive in cryptos in equivalence for what you have invested.

  • See the commission you will be charged for that transaction.

When you have everything ready, then you can click Next.

After this, you will be able to see the summary of the entire operation; you will be told everything you have added, such as the amount and what you would receive, and also the commission charge, which will be added to the total amount to be spent. If you agree with everything, you can click on Confirm.

Steps to Sell Cryptocurrencies within Skrill

There is not much to comment on in the case of selling your cryptos within Skrill, as they are basically the same steps as in the case of the purchase:

  • You establish the type of crypto that you are going to sell (and that logically, you should own).

  • You indicate the amount of cryptocurrencies to sell directly or, if you prefer, using the percentage indicators.

  • Select the currency in which you want to receive the funds in equivalence.

  • See how much you will receive, in the same way as the previous case.

Having this ready too, you would click Next.

Following this, you must also click on Confirm in a summary similar to that of the case of the purchase, where you will see important data with which, if you agree, you can proceed to the respective confirmation.

Some other options that Skrill gives you to trade

The options you have in Skrill to trade are very practical and easy to use. And for your convenience, they are not numerous. Here’s what you can find on Skrill for when you want to trade on it:

The Portfolio section

In this section you have at hand some useful things for your negotiations, such as:

  • The Watchlist, with which you can keep abreast of the indices of your cryptos in the market.

  • Alerts and orders. With these options you are given the possibility to mark an index within the cryptocurrency, which, if the price reaches it, this will be notified to your email or mobile, as you have it configured.

  • Recent activity. It is the section where you will get your last financial movements, when it comes to purchases and sales, as is logical.

The Trade section

Within this section, you can do what you are told below:

  • Visualization of Graphs. This will allow you to take a look at the stock market movement in a not at all complex interface (you can also see the current trend that the market has in terms of sellers and buyers).

As you can see, the trading system within Skrill is not complicated. They are few and simple options, but with the same utility for people like you who do not want to get too entangled in the stock market issue, but to play it safe, but in a simple way.

This tutorial summarizes it this way so that you have a general idea when investing in cryptocurrencies within Skrill.

Leave your vote

Continue Reading


Log In

Forgot password?

Forgot password?

Enter your account data and we will send you a link to reset your password.

Your password reset link appears to be invalid or expired.

Log in

Privacy Policy

Add to Collection

No Collections

Here you'll find all collections you've created before.