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How to do Content Marketing?

how-to-do-content-marketing Every day the competition grows and grows and you have to learn how to do  Content Marketing . According to the Content Marketing Institute , 70% of surveyed B2B marketers say they are creating more content this year than in 2016. The first step to getting ahead of the competition is to have a long-term, creative content marketing plan in place. A strategy of how to do content marketing is essential since it is the content that manages to trap leads with valuable information. This will help ensure that all your time, energy, and money are focused on reaching a particular goal that helps your business grow in terms of new customers. Focusing on this goal will prevent you from creating irrelevant pieces of content that will get in the way of attracting new visitors and listening to customer needs. How to increase my sales with Content Marketing Also, a content marketing how-to strategy will help you reach a much wider audience and distribute your content more effectively to professionals, bloggers, and journalists. A smart content marketing strategy will also help drive more organic traffic to your website. So if you want or need new ideas, keep reading. [Webinar]. How to do content Marketing in 7 steps Why do Content Marketing? Helps build trust One of the biggest benefits you can get from creating and publishing quality content relevant to your field of business is the trust you generate in your audience. The greater the amount of quality content that you feed your audience, the more you will seem like an expert in their consideration. People are always ready to hire experts to solve their problems.
Help establish your brand identity It is impossible to overestimate the power of an established brand to influence the business decisions of the buying public. But let’s say you’re just getting started and haven’t established a strong presence yet. In this case, your business will still benefit from a content marketing strategy that highlights its unique identity. Your strategy could use viral content like videos, trending, blog posts, or audio. With content marketing you generate brand identity by increasing the reputation of your business if your content is really of quality. You could even position yourself as a specialist in the sector.
Lets take advantage of organic search Search engines have changed the business landscape forever. More than 80% of users, according to various studies, conducted market research through search engines before deciding to make a purchase. If your content marketing strategy hasn’t worked too hard for your business to show up during those searches, then you’re doing your business little favor. Ideally, avoid being in the 44% of small businesses that don’t even have websites.
Performance is easy to analyze How to do content marketing is never a one-time process. It requires constant adjustments. Because of all the easy-to-calculate metrics, it is possible to quickly focus on what works and what doesn’t. These metrics to calculate are the following:
Pageviews Shows the total number of times a particular page was visited on your website. Pageviews can provide you with a basic understanding of how good your content has been compared to other posts published in the same period. This metric can show what kinds of topics are attracting the most attention from your audience. To measure it, you can use Google Analytics .
2. New and returning users  Google-analytics-visitors Shows the relationship between new and returning visitors. The number of new visitors indicates the potential number of potential customers, while the number of returning visitors shows whether visitors like your content. It’s best to have a healthy mix of both – that means your content can attract new users and retain old ones. You can also use Google Analytics to calculate this metric.
3. Bounce rate bounce-rate-google-analytics Indicates the percentage of users who left the particular page without visiting any other web page. A high bounce rate can indicate that something is not right with the page. If you have an ecommerce site, a high bounce rate can be a worrying sign as it means that most customers leave your website without making a purchase. Check the loading speed of your page and your CTAs . Maybe your SEO needs some tweaking or people are not finding what they were looking for on this particular page. On the other hand, a high bounce rate on a blog can be normal if you have a number that returns visitors who read new articles, find relevant information, and leave your website after that.
4. Traffic sources  Show which sources bring traffic to your website. This can help you discover the best and worst Marketing channels for you and help you determine what works and what doesn’t. Analyzing this metric will allow you to identify which marketing channels and strategies work best for your content distribution. You can also identify channels with good potential and perhaps a higher investment in resources or a strategy adjustment would make a big difference.
5. Likes and shares These are indicators of the participation and popularity of your content among your audience. However, sharing is more meaningful than a similar item because it not only shows that someone found your content interesting but also expanded their reach. To measure it, for example in Facebook Statistics you can do it since it gives you the data.
6. Comments  The amount of comments below the post demonstrates the level of engagement in the content even better than the likes and shares. It takes more time to write a comment than to like or share a post (of course, we are talking about valuable comments). So if a reader was motivated enough to express their opinion in a comment section, that’s a good sign.
There are other metrics that come out of the online plane which are:
7. Leads Metrics How does content support demand generation in terms of lead generation and lead nutrition (middle-of-the-funnel) ?
8. Sales metrics: How does your content influence bottom of the funnel results? How does your content drive revenue?
Generate leads and attract ideal person buyers The ultimate goal of any content marketing strategy is to attract new people to your business that you can sell to. And you attract them since you generate specialized content for them, based on their behaviors, needs, goals, objectives, etc. That is, it is 100% content for your audience. They discover your business through useful content and are interested in what you offer, once they reach your website, you provide them with more information that converts them into customers over time. However, it can be even better! Beyond just attracting leads, a good content marketing strategy will make your business readily available to those who actively seek it out.
Lets take advantage of shares in Social Media People share things that they like. It’s the way humans are connected. With a good strategy on how to do Content Marketing, your business and even your strategy could benefit by producing excellent content that will inevitably go throughout the social space, reaching customers that you could never have reached before by other means.
Bring people back to your website over and over again What business wouldn’t benefit from recurring visits from ideal leads? By adopting an effective content marketing strategy or campaign, your status as an expert in your field of business inevitably increases. Before long, your target audience will start looking for you as a source of solutions to all their needs and your business will benefit as a result. Online marketing strategies such as email marketing, creating online communities, among others, have proven to be very successful in this regard.
Effort that lasts over time Once you create the content, it will be there at any time, on whatever platform you have decided to use, for the potential reader / customer. It does not matter if years of publication have passed, if the content is good, the effort will continue for years. Steps of how to do Content Marketing 1. Define your goals  This is the most important step. It will put you on the path to building a successful strategy. Although defining your goals may sound easy, it is not always the case. You should think about how you want content marketing to help you and what goals you will achieve once it is integrated into your work methodology. Your goals may include increases in: Organic traffic. Unique page views. Leads generated. Sometimes misguided by a very poor strategy and questionable goals, we get a type of tunnel vision that prevents us from seizing the moment. To better illustrate, we leave you two examples of incorrect KPI’s: Frequency of publications. This KPI is focused on quantity when it should focus on what you get from your content marketing. Wasting your potential by creating a large number of publications that offer zero value will not generate readers and will be counterproductive for your marketing strategy because the investment required to create all those publications will be extensive. Brand awareness. This KPI is quite difficult to measure across any channel. Understanding how recognizable your brand is to a particular audience will require complex and expensive research. Instead, consider much simpler metrics to measure brand awareness, such as direct traffic growth and brand keyword search queries.
2. Audience research To develop a successful plan, you must clearly define the target audience for your content, also known as your Buyer Persona. By knowing your target audience, you can produce more relevant and valuable content that they want to read. If you are an expert marketer, your goal may have changed. Do you want to target a new group of people or expand your current target market? Do you want to keep the same target audience? Reviewing the parameters of your audience by conducting market research each year is crucial to growing it.
3. Research the competition Find out what type of content your competitors and other industry leaders have produced and how this content is performing. To do this, we recommend using BuzzSumo to analyze specific posts and articles created by your rivals and industry experts. This tool will not only tell you everything about their SMM signals, such as shares and likes, but it will also tell you their number of links. The only thing BuzzSumo doesn’t offer is organic traffic analysis. But luckily, there are tools like Ahrefs and SEMrush . 4. Determine a content management system Get a good system where you can manage your content. Some critical parts of content management include content creation, publishing, and analysis. Some systems like HubSpot, CoSchedule or WordPress, allow you to plan, produce, publish and measure your results in one place.
5. Establish what type of content to create There are a variety of options for content that you can create. These are some of the most popular content formats marketers are creating and you should be aware of. Blog Posts Blog posts are published on a website and must be published regularly to attract new visitors. These posts should provide valuable content for your audience that motivates them to share posts on social media and other websites. Blog posts should be between 1,000 and 2,000 words long, but you could experiment to see if your audience prefers longer or shorter reads. Ebooks E-books are lead generation tools that potential customers can download after filling out a form. They are generally longer, more detailed, and published less frequently than blog posts, which are written to drive visitors to a website. You can gather information from various posts your visitors are interested in and turn it into an ebook, as we previously pointed out. Infographics Infographics can organize and visualize data in a more compelling way than just words or phrases. These are great content formats to use if you are trying to share a large amount of data in a clear and easy to understand way. Audiovisual material Videos are a highly engaging content medium that can be shared on social media platforms and websites. Such audiovisual material requires a greater investment of time and resources than written content, but as visual marketing grows in popularity, it is something worth experimenting with. Others As webinars in which you invite experts, podcasts, newsletters, etc.
6. Use paid ads on Facebook If your budget allows, you can pay for some ads on Facebook. Plus, Facebook video ads cost less, so if you can deliver a creative message in a twenty-second video to support your ads, don’t hesitate – you’ll pay less to reach more users. Pay particular attention when setting up your ad and selecting different audience interests. Use brands that your audience also likes. Targeting the right audience also allows you to reach users who are already familiar with your product. If you have thousands of emails in your user database, then your best option is to create a custom audience. If you don’t have that many users, Facebook will charge you more for an ad like that. The smaller your audience, the more you will have to pay for a targeted ad, so it is not always profitable. 7. Guestblogging This step requires a bit of work. You should start by preparing a list of sites and bloggers that you plan to contact in advance. This will help you speed things up and give you a good amount of links and shares on social media and as a result, stable traffic and new leads. Generally, you should be looking for articles related to theirs. You can find them with the help of BuzzSumo. Besides that, you can get a list of referring domains (where your backlinks come from) using BuzzSumo, Ahrefs, or Majestic. Once you have a list of the sites you want to partner with, the hardest part comes: figuring out how you’ll communicate with them. Here are some ways to do it:
Fill out website contact forms You’ll find these on most blogger sites. Putting together a list of URLs with contact forms that you can paste your information into seems to be pretty easy, the point is getting answers. Sending emails With the help of tools such as Hunter.io, Findthatlead.com or Slik.ai, you can save precious time and promote your content at the same time. Another cool thing about sending emails is that you can check whether the email you sent was opened or not, and follow up on the conversation when necessary. Tools like Yesware , Mixmax or Mailtrack will help you determine if your email has been opened and read.
Social networks Facebook groups, especially closed groups, are the right place to spread the word. You will be able to reach your target audience and effectively promote your content. The same goes for LinkedIn groups. The only thing you should keep in mind is never share a link to your article without writing a short introduction to its content. Another option would be to connect with industry professionals and content producers on LinkedIn. This tactic has proven to be highly effective and can be used in conjunction with email reach. Nor can we forget about Twitter, another ideal channel to promote your content. Tools of how to do Content Marketing One of the most powerful weapons to get new customers is, definitely, Content Marketing, so a good help with these tools would not hurt.
Little bird Get a list of influencers for your community on any type of topic. This tool will be of great help to captivate your audiences with influencers in the sector, which will give your content a bonus. You must create an account to access and enjoy its benefits.
HubSpot Blog Topic Generator hubspot-how-to-do-content-marketing You have no idea what to write for your new blog post? This HubSpot tool can be of great help when placing a keyword to develop an interesting topic for your audience.
Powtoon powtoon-how-to-do-content-marketing Create animated videos in a short time and with good results. Let’s not forget that videos are always well received in communities and it is a good way to present content.
Content Forest content-forest-how-to-do-content-marketing It offers free tools, including KeywordKiwi and ContentIdeator. These tools will help you answer your question of how to make content marketing popular with your competitors, effective keywords to use in your content, and great ideas to create, all in one place. Content Marketing: How to do it, Advantages and Opportunities for Entrepreneurs conclusion How to do Content Marketing is what will help businesses obtain more leads, since by trapping them with materials that solve their problems, concerns or needs, we are halfway done. Doing good content marketing is about developing a smart and solid strategy, so following each step is essential for everything to be successful. Especially you have to be patient with the dissemination of the content, since it is useless to have an excellent entry on your blog if there is no one to promote it. Lean on quality tools and stay updated on the needs and tastes of your audience. Remember that if you want to learn how to do Content Marketing you must: Plan: think about your target audience and where you will direct your investments. Create: In the creative stage, always think about what your audience really needs. Distribute: find the right means to achieve your goals. Measure: to be able to recognize your ROI .

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Crypto

How to Create Account in EXMO step by step

In this article you will learn how to register in EXMO in 2022, as you well know it is a cryptocurrency platform to trade, as well as buy and sell digital currencies. Next, we are going to make you a quick and easy guide to create your account.

How to open an account in Exmo.com step by step

Access the official website of EXMO to be able to register for free.

Select “Registration”

At the top right you will have a Registration button, click on it and there you will open a form to place basic data such as username, email, telephone, password and its confirmation, as well as the acceptance of terms and conditions of the platform.

Likewise, if you want you can subscribe to receive news you just have to activate the option. then activate the captcha and click on “Registration”

Phone and email verification

They will send you an SMS to the registered phone to place the verification code and give it confirmation. The same will happen with the email, in which they will send you an email with a link to confirm the account and activate it.

Account Verification

Once you have completed all the registration, you must verify your account, this is quite important that you do it so that you do not have limitations, it is a financial platform and as such, by regulation you must verify your identity and address.

  • For identity, you can do it through your ID, passport or other identity document, also a selfie with the document, you can support yourself by linking the mobile if you do not have a webcam.
  • In the case of the address, it would be verified with a bill for services such as electricity, water or other document where they can verify your location or residence, this is to raise the limits further.
  • For the card, you need to enter your card details and even take a photo and attach it.

Ideally, you should verify everything, but the first thing is the identity, in which you will be required name, surname, middle name in the case you have. Secondly, you will be asked to identify what type of document you are going to use to identify yourself, for example, the DNI.

After that, you must upload a photo of the front and back of the identity document, if you do not have them at hand, you can do it with your mobile and send it to you by mail or web whapsapp or another application, and then upload it from the computer.

Once this is done, it will request a selfie with specific details, where you must write down on a paper the word EXMO, followed by the date of the day of the photo and hold the DNI without covering anything, there you capture the photo and attach it, with these steps you will already be in the process of verifying the identity.

Likewise, you can do it to verify the address with a receipt and in the case of the card you must do the same, they are similar processes quite simple, the idea is that you complete the entire registration process.

Configuration

Another important point regarding registration is the security configuration in which you can add extra protection and have two-step authentication. Likewise, you can observe other options such as personal information, which you can review carefully.

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Crypto

How to create an account on Poloniex step by step

In this article you will learn how to register with Poloniex in 2022, it is a cryptocurrency trading platform, where you can trade with margin or leverage and you can also do hodl. Here’s a step-by-step way to create an account on Poloniex.

Go to the official website of Poloniex

Access the Poloniex registration page to later follow the step by step that we will give you to register for free.

Select “Sing Up”

Once you are on the platform you must select in the left menu “Sing Up”, where you must enter the email and password, the latter you must confirm it. Additionally, you must place the referral code (optional), as well as accept the terms and policies that govern this page.

Verify your email

Once the previous form has been completed, you must check the email where a link will be sent for the purposes of verifying the email, in order to continue with the account registration process.

Account access

With the email and password data entered, we select “Log In” and access. Among the important things that there are is the “profile”, where you will have to verify your account.

If you want to apply margin for trading or leverage you must verify your profile in “Upgrade” you will be able to select other aspects that will help you verify your identity, you will probably be asked to upload a file, such as a photo of the DNI or an invoice to verify the address.

Then, in the event that you want to use the future option that allows margin up to one hundred leverage, you have to have verified these things.

This request is totally normal, since it is required by all financial platforms by legal issue, with this you would already have verified level 2 and with it you would not have any type of limit.

Right now, you could make all kinds of deposits, normal purchases with certain fairly high limits.

Two-factor authentication verification

To protect your account you can activate 2FA this is double authentication code, so you must enter a code apart from the password to be able to log in.

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Crypto

How to Invest in Cryptocurrencies on Skrill

If you are one of those investors who do not like to deal with many complicated orders, but prefer to hold long-term, then Skrill is an excellent alternative for you. With the simplicity that characterizes it.

But the question is, how to invest in cryptocurrencies within Skrill? The answer will be shown in this article.

But first log in to your Skrill account, then you could already start the step by step that will be shown below.

Access Skrill’s Cryptocurrency Investment Options

Like any financial platform, Skrill puts at your disposal tools so that you can invest in cryptocurrencies within yourself, doing so in a simple and comfortable way. To access these tools, below, we will describe the following procedure:

  1. Within the home screen of your account, in the left sidebar, find and tap on Cryptocurrencies.

Important: It is likely that when you enter this section, you will be asked to accept some terms or similar.

  1. Once there, you are presented with different options in terms of cryptocurrencies. From among these, you will select Invest now, clicking on this option.

  1. Once you access that section, you will be shown an extensive list of existing cryptos in Skrill. In each of which, you are given a Trade option. If you click on any of these, you would enter their trading options.

  1. When you have entered the crypto you chose, you will see a Buy – Sell panel.

Ways to trade cryptocurrencies in Skrill.com

In this buy-sell panel or trading box, you will have some options that will allow you to perform these operations:

Steps to buy cryptocurrencies within Skrill

First of all, talking about the purchase of cryptocurrencies in the Instant mode (which is the usual one), you will be able to do the following:

  • Select the currency in which you want to buy cryptos.

  • Set the amount to spend that, for its purposes, must be a minimum of 10 EUR (You are also shown the balance you have available).

  • Select the cryptocurrency in which you are going to invest.

  • See what you are going to receive in cryptos in equivalence for what you have invested.

  • See the commission you will be charged for that transaction.

When you have everything ready, then you can click Next.

After this, you will be able to see the summary of the entire operation; you will be told everything you have added, such as the amount and what you would receive, and also the commission charge, which will be added to the total amount to be spent. If you agree with everything, you can click on Confirm.

Steps to Sell Cryptocurrencies within Skrill

There is not much to comment on in the case of selling your cryptos within Skrill, as they are basically the same steps as in the case of the purchase:

  • You establish the type of crypto that you are going to sell (and that logically, you should own).

  • You indicate the amount of cryptocurrencies to sell directly or, if you prefer, using the percentage indicators.

  • Select the currency in which you want to receive the funds in equivalence.

  • See how much you will receive, in the same way as the previous case.

Having this ready too, you would click Next.

Following this, you must also click on Confirm in a summary similar to that of the case of the purchase, where you will see important data with which, if you agree, you can proceed to the respective confirmation.

Some other options that Skrill gives you to trade

The options you have in Skrill to trade are very practical and easy to use. And for your convenience, they are not numerous. Here’s what you can find on Skrill for when you want to trade on it:

The Portfolio section

In this section you have at hand some useful things for your negotiations, such as:

  • The Watchlist, with which you can keep abreast of the indices of your cryptos in the market.

  • Alerts and orders. With these options you are given the possibility to mark an index within the cryptocurrency, which, if the price reaches it, this will be notified to your email or mobile, as you have it configured.

  • Recent activity. It is the section where you will get your last financial movements, when it comes to purchases and sales, as is logical.

The Trade section

Within this section, you can do what you are told below:

  • Visualization of Graphs. This will allow you to take a look at the stock market movement in a not at all complex interface (you can also see the current trend that the market has in terms of sellers and buyers).

As you can see, the trading system within Skrill is not complicated. They are few and simple options, but with the same utility for people like you who do not want to get too entangled in the stock market issue, but to play it safe, but in a simple way.

This tutorial summarizes it this way so that you have a general idea when investing in cryptocurrencies within Skrill.

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