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How to do a Case Study

Promptly we summarize how c or how to make a case study.  As you know, it is one of the strategies of current businesses to tell the experience of their customers and thus capture the attention of potential customers. Human beings like to tell and listen to good stories, stories that captivate, motivate and encourage us to take the example. Since we were little we were caught by those that were narrated in cartoons, perhaps they would put you to sleep telling a story. In the business field and more specifically in the world of online commerce , knowing how to do a case study is key to generating a good impression on potential clients. Those who have shown interest in your product or service want to know if your business is trustworthy and if you really have the ability to help them or solve their problems. To generate that trust, a case study is the best mechanism, since 8 out of 10 consumers read comments and opinions about a brand before buying, as explained by PuroMarketing . Now the downside when you want to include success stories in your strategy and do not know d occurs or nand boot. Here we help you with that. ROI Calculation Template What is a Case Study? To begin, we clarify what é is a case study. Well, e s testimony or story that the experience of customers who have already tried certain products or service company . This story aims to expose how a business helped achieve these clients. Remember that one of the keys to generating customers  is that they can feel comfortable and confident. That is why your clients need to verify that the decision to choose you is the best choice. One of the best mechanisms to achieve this goal is well-told stories about those who are already customers. There is no better advertising than that made by a satisfied customer , that is why a case study is the best mechanism to generate peace of mind and trust in the target audience. How to make a case study to destroy objections As a first step to build a case study, based on the experience of your clients, is that you know what the testimonials are based on. This way you can destroy the objections. Objections are those assumptions in the minds of potential clients regarding doubts about how you can help them. Therefore, a case study must be strategically posed to resolve these objections. How to do it in 3 steps? 1st step You have to identify the objections that may be affecting the reputation of your company . There are those who build them based on their own perception and others who prefer to find real limitations. I recommend that you find the real objections, those that are preventing you from closing a sale. For that you will have to bring together your entire sales, marketing and customer service team. This action will help you identify the most common complaints that have been registered with your brand regarding customer dissatisfaction. 2nd step Once the objections are identified, you will have to make a list of customers who have had a good shopping experience, attention, etc. The idea is that with their testimonials you can clarify those doubts in potential clients in order to generate confidence about your service or product As a connoisseur of your business, you surely know who your most loyal customers are . Among them, look for those with the highest and best reputation and who in turn have some leadership in their market. 3rd step With selected clients, it’s time for an interview so they can tell their usage story from the perspective you’re looking for. Remember that you want to eliminate objections to win more customers. You will have to be clear and ask your clients to tell in a very natural way their experience regarding the doubts or complaints that you previously studied and are now material for your testimonials . I give you an example to clarify the panorama: Imagine that you are an SEO Positioning company and you promise to position your clients in 30 days. Surely there will be potential clients who doubt that you can carry out this activity in a few days. But on the other hand, you could have a client who achieved the top positions in Google, in that period of time. So what you have to do is talk to that satisfied customer and guide them to tell their success story.  Questions for the answers you want to get There are many questions, but at the time of the interview these 4 can be of great help to project what you want: Wh to l was your major concern to the contract our services ? Why did you decide to hire us? Ż C or mo “your company name” has helped you? Did you get the results you expected? As this is a closed question, you could complete it with “tell us your story” The first and fourth questions are the most important, as it answers the questions of your potential clients, so you will have to take care of it and ensure that they give you the answer you expect. If not as í , you have to guide customers more direct questions, such as question 3. Each question is punctual and guides you towards the answer you expect from your clients. Repeating the same questions in all the interviews allows you to make the reviews easily. A recommendation m to s : With all this information or n, can make audiovisual material. Video has aspects that can help make potential customers fall in love . You can also create a page on your site or create a section of your blog to expose these cases. According to what suits you, study which method is most effective to make a perfect case study. A case study is not only limited to resolving objections, there are also those cases that are to inspire the niche. This is what we mentioned at the beginning, success stories captivate, fall in love and above all help you close a sale. Case studies to tell a story study cases To create customer testimonials with a success story , you have to repeat the procedure but from another perspective. We explain: How to do it in 3 steps? 1st step Identifying the problems that customers present is the reason why they come to you and choose your service or product.It is recommended to select those in which you have provided an excellent solution. 2nd step Again, make a list of the clients that you think have had an impressive and inspiring development since they hired your services or since they tried your products. It is worth choosing those who at some point mentioned to you that you have already exceeded expectations, they are usually more enthusiastic when telling their story. 3rd step At the time of the interview, expl í limes those who participate to n in your case study, you want to tell your story , your progress and benefits as a company have contributed so they have managed to meet its goals, objectives, etc. The questions that will help you flesh out your case study Ż C or how did you learn about “your company name”? What was the contribution of “your company name” to achieve the success of your brand? Wha é did you get benefits after hiring the services of “your company name”? Would you recommend our service? Why? There are different ways to present the information in your case study . One of many is by punctually placing the problems that your clients had before hiring you and the solution you offered to solve their problems. Although it is a more formal way, it is perfect for those who use a serious tone in their corporate language. You can also submit testimony with a structure to the rev é s . It consists of presenting a question, then the praise and finally the gratitude of the clients for providing effective solutions. Another important point. Keep in mind that a case study seeks to tell a true story . So be careful not to confuse fabricated reviews with well-thought-out testimonials. Reviews are generally written in a more promotional tone. While a case study, it aims to expose successful real events of customers who have already tried your services or products. Customer testimonials to touch the emotions of the target audience study cases This is a very particular type of case study and of the 3 presented here, it can be the most complicated since it has a different intention than mainly selling . Touching emotions is usually a slower process than actually convincing to sell, even so, it helps to establish a better relationship with customers . One of the advantages of creating a case study linked to emotions is that it can generate stronger ties with customers. There will be a stronger relationship than the simple act of selling-buying. When you’re just looking to sell your services , chances are you will and that’s fine. But when you want to connect with emotions, an added value is built that will put the benefit of cost above. How to do it in 3 steps? 1st step To specify the 3 steps and tell a story with emotion in your case study, you will have to identify those elements that make you different from the competition. Calculate what aspects make you stand out from the competition, but always ready to move the fibers of potential customers. 2nd step By creating your list of potential clients that can help you build your case study . Look at those clients who can tell their story with emotion, with charisma and enthusiasm. 3rd step Explain that you want to do a case study based on their brand and what they have achieved thanks to your collaboration. It is not about giving them a script, rather ask them to answer these questions: Describe what “your company name” means to you. What makes “your company name” different? What attracted you to “your company name”? How do you feel when you think of “your company name”? What attributes do you see in our services? How to present a case study If you decide to make a Blog Post or create a page on your website to review your case study, I recommend that you follow these tips to organize the information: Make a striking and suggestive title : Try to show the results of the clients in a concrete way, thanks to your contribution. Excerpt : It is about presenting a summary about the case study that you have decided to tell. Here, it is recommended that you expose statistics, some metrics or any quantitative data that supports the progress of your client. Who was your client : We mean that you tell what your client was like before trying your service or product. If we follow the previous example. It would be a website or blog with few visits, poor positioning, a depressing ROI, etc. Who is it now : Try to broaden the data you put in the excerpt or summary. Dedicate at least 3 paragraphs to explain your accomplishments and how your company helped you achieve success. Add verbatim quotes : Just telling the story to present an amazing case study isn’t enough. Potential clients want to know the real opinion and that’s what appointments are for. With video, this aspect is more convincing and simple, since it is from the beneficiary’s own mouth that their achievements are heard thanks to your help as the service provider. Images : image support is an aspect that improves the appearance of the text. In a case study, it is necessary to expose the face or image of the brand you have helped. For the case study to have credibility, I suggest you add the testimonial on the client’s website. This step works for all online businesses , but can bring m to s value to those who are engaged in web design, hosting, eCommerce, SEO, etc. Including the client’s website within the testimonial will be an added value for potential clients who must see to believe. Perhaps a case study is not enough and they need to verify whether this is true or not. Tips for presenting the information to the target audience Title It has always been known that the title of a blog post is key for the reader to decide to continue reading. The same goes for the title of your case study . Instead of proposing a simple title, such as: Success story: “company name”. It is not very suggestive to encourage the reader to know the story. Now, if you propose a more striking title such as: Increase 40% of your ROI in 30 days. You have a better chance of increasing visits to your case study. The idea is that you show real data and that your clients can corroborate. This way you destroy all the concerns of potential clients , earn their trust and close a sale or a contract. Objections, interviews and questions It is clear that we want the client to express what we want verbatim, but that will not happen, it is not honest. Due to the naturalness of the process, it may happen that during the interview with the client, the answer is not at all similar to what you expected. In those cases, 2 things may have happened: Questions were not made clear to destroy objections. A new objection has been born. It is important that before setting up the interview, the profile that best suits the type of testimony or case study you want to build is chosen . Similarly, you have to check if the questions that will be asked in the interview lead to two directions or just where you want to go. When you want to make a video, the interview has to be as clear and honest as possible. So so that that doesn’t happen, you have to learn to guide the client so that they give the answer you expect, for example: “When you hired our services, did you have any questions about our work in positioning your business in 30 days”? That way you tell the client that the answer has only one address and is what you are asking for. This question will return a short answer (yes or no) so you will have to continue asking an open-ended question. The history In stories, the reader will always be looking for 3 base points to guide his reading: beginning, climax, conclusion. Clients are unconsciously looking for that same structure when they want to know your case study. In your case, that structure corresponds to posing a problem, that problem is exposed and finally solved. When telling the story, you need to project that you know very well the problem that afflicts your customers and therefore, the solutions to improve their business. That is, the idea is to convey that their problems have a solution and that solution is yours. The images of the case study We have already mentioned it above. But it is important that the images that are added to the testimonials of the company have the colors that identify it. It is a basic principle about design and corporate identity. We see it with recognized brands such as Coca Cola. If you see their commercials, you will notice that the color red predominates in their commercials. Let’s look at one Brotherly Love – Coca-Cola Venezuela The color of the headphones, the color of the boys’ clothes, the shoes. In other words, there are many things that are related to corporate colors and this is due to the identification of the brand. The same should apply in your case study. It is a perception that little by little is positioning itself in the minds of your users and potential customers . Case study examples A case study is an element of value for companies that want to gain a good reputation in the market. Using feedback from existing customers is an old trick, but it still applies. Case of Shoify and bebe2go To show a button. See how Shopify uses the success of its customers to show it in audiovisual material. Success Story Shopify bebe2go Shopify – Online Store I already mentioned it to you before, the video allows you to feel the story very close and if it is your goal, telling a story that is capable of moving consumers is easier. Audiovisual material allows you to include elements that a text could not mention. Shopify understood and opted for this format to tell about the success of its client. Facebook For Business and its success stories ZTE Mexico ZTE is a brand of mobile equipment that has been rising like foam, from nowhere it has become a favorite of a young market. Last year, I created a Digital Marketing campaign, for which I was supported by leading platforms in the niche. Both Facebook and Instagram have users with a profile very similar to the one ZTE wants to reach. Their goals were to position the brand, sell out the ZTE Blade V6 Plus model and increase their customer base. After 8 weeks of campaigning on Instagram and Facebook, these goals materialized. Learn more about the case study on Facebook for Business Movistar Argentina This telecommunications company used Facebook Live to broadcast a concert live. One of her goals was to be able to relate the brand to the music, in addition to achieving the most views. The objectives were achieved, but also a brand loyalty was achieved with the Facebook service. In short, it is a relationship where no one loses. “The only way to get fully into the digital world is to try all the available tools and learn from each one. In the race for real-time content consumption, FB Live is a difficult tool to match in terms of simplicity, quality, and audience generation. ” Raquel Haymes, Movistar Communication Manager Learn more about Movistar’s strategy on Facebook for Business conclusion Now more than ever, testimonials are important , since consumers value more the opinions of people to make a purchase or hire services. There are thousands of studies that confirm this. So if you want to position yourself as a trustworthy business, learning how to do a case study will help you work on that.

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Crypto

How to Create Account in EXMO step by step

In this article you will learn how to register in EXMO in 2022, as you well know it is a cryptocurrency platform to trade, as well as buy and sell digital currencies. Next, we are going to make you a quick and easy guide to create your account.

How to open an account in Exmo.com step by step

Access the official website of EXMO to be able to register for free.

Select “Registration”

At the top right you will have a Registration button, click on it and there you will open a form to place basic data such as username, email, telephone, password and its confirmation, as well as the acceptance of terms and conditions of the platform.

Likewise, if you want you can subscribe to receive news you just have to activate the option. then activate the captcha and click on “Registration”

Phone and email verification

They will send you an SMS to the registered phone to place the verification code and give it confirmation. The same will happen with the email, in which they will send you an email with a link to confirm the account and activate it.

Account Verification

Once you have completed all the registration, you must verify your account, this is quite important that you do it so that you do not have limitations, it is a financial platform and as such, by regulation you must verify your identity and address.

  • For identity, you can do it through your ID, passport or other identity document, also a selfie with the document, you can support yourself by linking the mobile if you do not have a webcam.
  • In the case of the address, it would be verified with a bill for services such as electricity, water or other document where they can verify your location or residence, this is to raise the limits further.
  • For the card, you need to enter your card details and even take a photo and attach it.

Ideally, you should verify everything, but the first thing is the identity, in which you will be required name, surname, middle name in the case you have. Secondly, you will be asked to identify what type of document you are going to use to identify yourself, for example, the DNI.

After that, you must upload a photo of the front and back of the identity document, if you do not have them at hand, you can do it with your mobile and send it to you by mail or web whapsapp or another application, and then upload it from the computer.

Once this is done, it will request a selfie with specific details, where you must write down on a paper the word EXMO, followed by the date of the day of the photo and hold the DNI without covering anything, there you capture the photo and attach it, with these steps you will already be in the process of verifying the identity.

Likewise, you can do it to verify the address with a receipt and in the case of the card you must do the same, they are similar processes quite simple, the idea is that you complete the entire registration process.

Configuration

Another important point regarding registration is the security configuration in which you can add extra protection and have two-step authentication. Likewise, you can observe other options such as personal information, which you can review carefully.

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Crypto

How to create an account on Poloniex step by step

In this article you will learn how to register with Poloniex in 2022, it is a cryptocurrency trading platform, where you can trade with margin or leverage and you can also do hodl. Here’s a step-by-step way to create an account on Poloniex.

Go to the official website of Poloniex

Access the Poloniex registration page to later follow the step by step that we will give you to register for free.

Select “Sing Up”

Once you are on the platform you must select in the left menu “Sing Up”, where you must enter the email and password, the latter you must confirm it. Additionally, you must place the referral code (optional), as well as accept the terms and policies that govern this page.

Verify your email

Once the previous form has been completed, you must check the email where a link will be sent for the purposes of verifying the email, in order to continue with the account registration process.

Account access

With the email and password data entered, we select “Log In” and access. Among the important things that there are is the “profile”, where you will have to verify your account.

If you want to apply margin for trading or leverage you must verify your profile in “Upgrade” you will be able to select other aspects that will help you verify your identity, you will probably be asked to upload a file, such as a photo of the DNI or an invoice to verify the address.

Then, in the event that you want to use the future option that allows margin up to one hundred leverage, you have to have verified these things.

This request is totally normal, since it is required by all financial platforms by legal issue, with this you would already have verified level 2 and with it you would not have any type of limit.

Right now, you could make all kinds of deposits, normal purchases with certain fairly high limits.

Two-factor authentication verification

To protect your account you can activate 2FA this is double authentication code, so you must enter a code apart from the password to be able to log in.

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Crypto

How to Invest in Cryptocurrencies on Skrill

If you are one of those investors who do not like to deal with many complicated orders, but prefer to hold long-term, then Skrill is an excellent alternative for you. With the simplicity that characterizes it.

But the question is, how to invest in cryptocurrencies within Skrill? The answer will be shown in this article.

But first log in to your Skrill account, then you could already start the step by step that will be shown below.

Access Skrill’s Cryptocurrency Investment Options

Like any financial platform, Skrill puts at your disposal tools so that you can invest in cryptocurrencies within yourself, doing so in a simple and comfortable way. To access these tools, below, we will describe the following procedure:

  1. Within the home screen of your account, in the left sidebar, find and tap on Cryptocurrencies.

Important: It is likely that when you enter this section, you will be asked to accept some terms or similar.

  1. Once there, you are presented with different options in terms of cryptocurrencies. From among these, you will select Invest now, clicking on this option.

  1. Once you access that section, you will be shown an extensive list of existing cryptos in Skrill. In each of which, you are given a Trade option. If you click on any of these, you would enter their trading options.

  1. When you have entered the crypto you chose, you will see a Buy – Sell panel.

Ways to trade cryptocurrencies in Skrill.com

In this buy-sell panel or trading box, you will have some options that will allow you to perform these operations:

Steps to buy cryptocurrencies within Skrill

First of all, talking about the purchase of cryptocurrencies in the Instant mode (which is the usual one), you will be able to do the following:

  • Select the currency in which you want to buy cryptos.

  • Set the amount to spend that, for its purposes, must be a minimum of 10 EUR (You are also shown the balance you have available).

  • Select the cryptocurrency in which you are going to invest.

  • See what you are going to receive in cryptos in equivalence for what you have invested.

  • See the commission you will be charged for that transaction.

When you have everything ready, then you can click Next.

After this, you will be able to see the summary of the entire operation; you will be told everything you have added, such as the amount and what you would receive, and also the commission charge, which will be added to the total amount to be spent. If you agree with everything, you can click on Confirm.

Steps to Sell Cryptocurrencies within Skrill

There is not much to comment on in the case of selling your cryptos within Skrill, as they are basically the same steps as in the case of the purchase:

  • You establish the type of crypto that you are going to sell (and that logically, you should own).

  • You indicate the amount of cryptocurrencies to sell directly or, if you prefer, using the percentage indicators.

  • Select the currency in which you want to receive the funds in equivalence.

  • See how much you will receive, in the same way as the previous case.

Having this ready too, you would click Next.

Following this, you must also click on Confirm in a summary similar to that of the case of the purchase, where you will see important data with which, if you agree, you can proceed to the respective confirmation.

Some other options that Skrill gives you to trade

The options you have in Skrill to trade are very practical and easy to use. And for your convenience, they are not numerous. Here’s what you can find on Skrill for when you want to trade on it:

The Portfolio section

In this section you have at hand some useful things for your negotiations, such as:

  • The Watchlist, with which you can keep abreast of the indices of your cryptos in the market.

  • Alerts and orders. With these options you are given the possibility to mark an index within the cryptocurrency, which, if the price reaches it, this will be notified to your email or mobile, as you have it configured.

  • Recent activity. It is the section where you will get your last financial movements, when it comes to purchases and sales, as is logical.

The Trade section

Within this section, you can do what you are told below:

  • Visualization of Graphs. This will allow you to take a look at the stock market movement in a not at all complex interface (you can also see the current trend that the market has in terms of sellers and buyers).

As you can see, the trading system within Skrill is not complicated. They are few and simple options, but with the same utility for people like you who do not want to get too entangled in the stock market issue, but to play it safe, but in a simple way.

This tutorial summarizes it this way so that you have a general idea when investing in cryptocurrencies within Skrill.

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