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How to create SEO friendly URLs

Friendly URLs are an important part of a good SEO strategy to rank websites . However, when we browse the web, we see many errors in the construction of URLs . That is why in this post I explain what you must do to create them correctly and please the search engines. As you know, getting Google to index our site well  is part of every online merchant’s dream, but few know the importance of an SEO friendly URL. Contrary to what many believe, this element has not lost importance after Google gave more value to the content, in the latest updates of its algorithm, in fact, it facilitates the work of Googlebot crawling.

What is a semantic URL

Or what is the same, a friendly URL is one that can be understood by users. These are generally made up of words related to the content of the pages to which they are directed and therefore, they are easy to memorize. An unfriendly URL is one that is full of variables and numbers that can hardly be remembered again, for example: These URLs are good for advancing SEO work , since they tell search engines what the content that directs to that page is about. Hence the importance of creating them semantically in order to contribute to positioning. Let’s see what is the use of friendly urls

EO best practices to build friendly URLs

Build human readable URLs

The easier it is for users and search engines, the better it is at increasing your website’s reputation. Readability is key in building friendly URLs and #SEO The readability issue is key in the construction of friendly URLs because it is easy to remember. The user will probably return to that page to continue reading, buying, etc. You already know that the more traffic your pages or website experience, the better positioning you will get , because Google can interpret that you are generating quality content. Put yourself in the shoes of your users, probably the person who is browsing from their desktop or mobile computer and sees a URL similar to this: believe that it is a site full of viruses, garbage, spam, etc. Also, perhaps you agree with me that it does not look, aesthetically, well. Consequently, the idea is that you can have URLs that are as clean as possible, easy to read and remain in the memory of your users and search engines.

Be careful with the URL parameters

Parameters are information that is added to URLs for different reasons, for example: to provide information related to web analytics or to modify the content of a page. This problem is believed to be prevalent on websites that are managed by CMS. This not only complicates the SEO tasks , it also affects the analysis of the pages or web with Google Analytics, since it interprets them as if they were two different links. So, to solve this problem and make them friendly, I recommend that you look for a way to remove those types of parameters that make it difficult for both search engines and your users to read. I give you an example: Surely you have got yourself websites with links in which at the end, of each one, you can see something similar to this: This type of link is usually generated by default, but you need to find a way to remove these parameters , keeping the technical functions of your pages or website. You can use Google’s webmaster tool to identify those URLs that have harmful or no-value parameters.

Delete Stop Words

Stop Words are those words that do not provide any semantic value to the link you intend to build. For example, parse the following URL As you can see, there are many prepositions and words that do not add valuable information for the user. So, the correct thing is to eliminate them since they also prevent giving the appropriate value to those that do collaborate with information of interest so that it is easier for search engines to find you.

Add the keywords you want to index with

On different occasions I have mentioned the importance of choosing and using the right keywords to position your site in search engines. Fortunately, at present, content managers, for example WordPress, allow you to add keywords in URLs, which makes your job easier. One of the many advantages of including Keywords in links is that you tell the user what the content is about, so you save them the trouble of entering your pages to review and leave if they do not get what they are looking for. In addition, you will reduce the bounce rate , because you will be attracting visitors that are interested in your content. Also, it is key to improve the SEO of your website or page, since you tell Googlebot what you are talking about. The clearer and cleaner your URLs are, the faster search engines will position you. I recommend that you do research on social media, on your competitors’ sites or through Google, to identify the keywords that are dominating your market. Then, with your team, determine which of these best fits the descriptions of your products or the business you do.

Do not repeat the keyword more than 2 times

If you do not want to be perceived as a website with spam content, be careful to create URLs that contain 2 or more times your keywords. For example: You must avoid appearing to be Spam to search engines , since the latest updates to Google’s algorithms have been firm on this and severely penalize sites that promote Spam. Recovering from a penalty can be very difficult and puts the success of your business at risk.

Don’t keep two URLs the same or the same

Do a deep check on the urls of your website and discard those in which the content is similar . Consider implementing the 301 redirect. This will allow you to remove duplicate or similar content and thus avoid problems with Google. Of course, I recommend that you be careful when making your redirects, you should not go through more than 3 consecutively. Why? Imagine that you found 3 URLs with similar content and you want to do the 301. The content of url A should not go to url B, but directly to url C. This is so, because being such a long chain of redirects, it is likely that the elements that position the content of the different URLs will be diluted, until they are lost when it reaches the final link.

Avoid long URLs

I have already mentioned that Google is highly valuing user experience . That is why you must be careful with long URLs, because you prevent the user from quickly and easily identifying what the content you offer is about. In this scenario, you can provoke two reactions:
  • The user does not access the site due to feeling confused.
  • The user enters the site and after two seconds leaves.
In the first case, you will only drive away your users and experience little traffic. This, in addition, will affect your positioning since many will avoid entering your website. The second reaction,  increases your bounce rate , this means that you are not providing the information that the user demands and, therefore, Google will value you negatively.

Make sure your URLs match your titles

This point is related to what I have been mentioning regarding the information that the user demands. When there is a relationship or similarity between these two elements, you give the reader peace of mind that they will be in a safe place, and that they will find the content they have searched for. If the opposite happens (that the URL is not related to the title), you make the user doubt whether it is a good idea to enter your website or not.

Structure types for URLs

If you are determined to create friendly URLs, you need to know that there are several ways to structure them and that they can help you provide more information to your users and search engines. Below, I mention each of them:
  1. http://yourdomain.com/name-of-la-page .
  2. http://tudominio.com/categoria/nombre-de l-product
  3. http://yourdomain.com/2017/04/17/nombre-de-la-pagina
  4. http://yourdomain.com/nombre-de-la-pagina-ID
The first two are the most used options for making URLs friendly. Example number 1 can be the URL of a blog and example 2 that of an online store. The structure number 3 can also be adjusted to the link of a blog, when the publication date has some relation to the published content. It is certainly a rare example. Example 4 may be characteristic of an online news portal in which you need a unique identification number to position in search engines. I suggest you choose any of the first 2, as they are the simplest and most suggestive when interpreting the information. Now, I invite you to see the following audiovisual material, with which you will learn how to convert the URLs of your online store to optimized links

4 Advantages of using friendly URLs

The benefits of friendly URLs are obvious, mainly for SEO. However, it has other advantages:
  • Easy to read : With easy-to-understand URLs, you help the user find the information they are looking for. So by creating them with few words, special characters or hyphens, you can improve your website traffic.
  • Friendly URLs give a better impression than dynamic ones. I mentioned earlier, those that feature nonsensical characters scare users away.
  • It has the potential to generate more links , since whoever wants to link to your site knows what the content is about, just by looking at the URL.
  • It improves the navigability and makes the usability of the website simple, because you will not have to access different categories to get to the content you want.

Importance of semantic URLs for SEO

Google wants simplicity and this is confirmed with the use of friendly URLs. In one of the changes to its algorithms, this search engine has decided to pay attention to semantic urls, since dynamic URLs usually cause a bad user experience. The premise that guides the use of friendly URLs is that you write for human beings and not for robots. That is why Google has established parameters to provide a better search to the user. Hence, the importance of creating this type of URLs. When you decide to change your URLs, you have to be careful because you could lose the rankings that you have achieved with the old ones. As you well know, users enter your pages through URLs. For this reason, search engines value links to position you in a good ranking. If you change the urls, they can’t find the content. In these cases, search engines end up removing those links, which is detrimental to positioning. If it is a new website, this is not a problem. The downside is for websites that have been living online for some time. Finally, I recommend that you value the idea of ​​doing 301 redirects. Also,  update the internal links so that you do not lose the value of your old links. In this way, you will not cause an excessive drop in your positions. Take care of every aspect that I propose to build URLs. Although it is not the only element that will add value to SEO, it is well appreciated by Googlebot when it comes to crawling your website. And the correct indexing of your pages in search engines depends on that crawl. You know, good SEO is not only about structurally pleasing search engines , it is also about providing a great user experience and a friendly URL will help you achieve this goal. Did you know the friendly urls? Let us know

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Crypto

How to Create Account in EXMO step by step

In this article you will learn how to register in EXMO in 2022, as you well know it is a cryptocurrency platform to trade, as well as buy and sell digital currencies. Next, we are going to make you a quick and easy guide to create your account.

How to open an account in Exmo.com step by step

Access the official website of EXMO to be able to register for free.

Select “Registration”

At the top right you will have a Registration button, click on it and there you will open a form to place basic data such as username, email, telephone, password and its confirmation, as well as the acceptance of terms and conditions of the platform.

Likewise, if you want you can subscribe to receive news you just have to activate the option. then activate the captcha and click on “Registration”

Phone and email verification

They will send you an SMS to the registered phone to place the verification code and give it confirmation. The same will happen with the email, in which they will send you an email with a link to confirm the account and activate it.

Account Verification

Once you have completed all the registration, you must verify your account, this is quite important that you do it so that you do not have limitations, it is a financial platform and as such, by regulation you must verify your identity and address.

  • For identity, you can do it through your ID, passport or other identity document, also a selfie with the document, you can support yourself by linking the mobile if you do not have a webcam.
  • In the case of the address, it would be verified with a bill for services such as electricity, water or other document where they can verify your location or residence, this is to raise the limits further.
  • For the card, you need to enter your card details and even take a photo and attach it.

Ideally, you should verify everything, but the first thing is the identity, in which you will be required name, surname, middle name in the case you have. Secondly, you will be asked to identify what type of document you are going to use to identify yourself, for example, the DNI.

After that, you must upload a photo of the front and back of the identity document, if you do not have them at hand, you can do it with your mobile and send it to you by mail or web whapsapp or another application, and then upload it from the computer.

Once this is done, it will request a selfie with specific details, where you must write down on a paper the word EXMO, followed by the date of the day of the photo and hold the DNI without covering anything, there you capture the photo and attach it, with these steps you will already be in the process of verifying the identity.

Likewise, you can do it to verify the address with a receipt and in the case of the card you must do the same, they are similar processes quite simple, the idea is that you complete the entire registration process.

Configuration

Another important point regarding registration is the security configuration in which you can add extra protection and have two-step authentication. Likewise, you can observe other options such as personal information, which you can review carefully.

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Crypto

How to create an account on Poloniex step by step

In this article you will learn how to register with Poloniex in 2022, it is a cryptocurrency trading platform, where you can trade with margin or leverage and you can also do hodl. Here’s a step-by-step way to create an account on Poloniex.

Go to the official website of Poloniex

Access the Poloniex registration page to later follow the step by step that we will give you to register for free.

Select “Sing Up”

Once you are on the platform you must select in the left menu “Sing Up”, where you must enter the email and password, the latter you must confirm it. Additionally, you must place the referral code (optional), as well as accept the terms and policies that govern this page.

Verify your email

Once the previous form has been completed, you must check the email where a link will be sent for the purposes of verifying the email, in order to continue with the account registration process.

Account access

With the email and password data entered, we select “Log In” and access. Among the important things that there are is the “profile”, where you will have to verify your account.

If you want to apply margin for trading or leverage you must verify your profile in “Upgrade” you will be able to select other aspects that will help you verify your identity, you will probably be asked to upload a file, such as a photo of the DNI or an invoice to verify the address.

Then, in the event that you want to use the future option that allows margin up to one hundred leverage, you have to have verified these things.

This request is totally normal, since it is required by all financial platforms by legal issue, with this you would already have verified level 2 and with it you would not have any type of limit.

Right now, you could make all kinds of deposits, normal purchases with certain fairly high limits.

Two-factor authentication verification

To protect your account you can activate 2FA this is double authentication code, so you must enter a code apart from the password to be able to log in.

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Crypto

How to Invest in Cryptocurrencies on Skrill

If you are one of those investors who do not like to deal with many complicated orders, but prefer to hold long-term, then Skrill is an excellent alternative for you. With the simplicity that characterizes it.

But the question is, how to invest in cryptocurrencies within Skrill? The answer will be shown in this article.

But first log in to your Skrill account, then you could already start the step by step that will be shown below.

Access Skrill’s Cryptocurrency Investment Options

Like any financial platform, Skrill puts at your disposal tools so that you can invest in cryptocurrencies within yourself, doing so in a simple and comfortable way. To access these tools, below, we will describe the following procedure:

  1. Within the home screen of your account, in the left sidebar, find and tap on Cryptocurrencies.

Important: It is likely that when you enter this section, you will be asked to accept some terms or similar.

  1. Once there, you are presented with different options in terms of cryptocurrencies. From among these, you will select Invest now, clicking on this option.

  1. Once you access that section, you will be shown an extensive list of existing cryptos in Skrill. In each of which, you are given a Trade option. If you click on any of these, you would enter their trading options.

  1. When you have entered the crypto you chose, you will see a Buy – Sell panel.

Ways to trade cryptocurrencies in Skrill.com

In this buy-sell panel or trading box, you will have some options that will allow you to perform these operations:

Steps to buy cryptocurrencies within Skrill

First of all, talking about the purchase of cryptocurrencies in the Instant mode (which is the usual one), you will be able to do the following:

  • Select the currency in which you want to buy cryptos.

  • Set the amount to spend that, for its purposes, must be a minimum of 10 EUR (You are also shown the balance you have available).

  • Select the cryptocurrency in which you are going to invest.

  • See what you are going to receive in cryptos in equivalence for what you have invested.

  • See the commission you will be charged for that transaction.

When you have everything ready, then you can click Next.

After this, you will be able to see the summary of the entire operation; you will be told everything you have added, such as the amount and what you would receive, and also the commission charge, which will be added to the total amount to be spent. If you agree with everything, you can click on Confirm.

Steps to Sell Cryptocurrencies within Skrill

There is not much to comment on in the case of selling your cryptos within Skrill, as they are basically the same steps as in the case of the purchase:

  • You establish the type of crypto that you are going to sell (and that logically, you should own).

  • You indicate the amount of cryptocurrencies to sell directly or, if you prefer, using the percentage indicators.

  • Select the currency in which you want to receive the funds in equivalence.

  • See how much you will receive, in the same way as the previous case.

Having this ready too, you would click Next.

Following this, you must also click on Confirm in a summary similar to that of the case of the purchase, where you will see important data with which, if you agree, you can proceed to the respective confirmation.

Some other options that Skrill gives you to trade

The options you have in Skrill to trade are very practical and easy to use. And for your convenience, they are not numerous. Here’s what you can find on Skrill for when you want to trade on it:

The Portfolio section

In this section you have at hand some useful things for your negotiations, such as:

  • The Watchlist, with which you can keep abreast of the indices of your cryptos in the market.

  • Alerts and orders. With these options you are given the possibility to mark an index within the cryptocurrency, which, if the price reaches it, this will be notified to your email or mobile, as you have it configured.

  • Recent activity. It is the section where you will get your last financial movements, when it comes to purchases and sales, as is logical.

The Trade section

Within this section, you can do what you are told below:

  • Visualization of Graphs. This will allow you to take a look at the stock market movement in a not at all complex interface (you can also see the current trend that the market has in terms of sellers and buyers).

As you can see, the trading system within Skrill is not complicated. They are few and simple options, but with the same utility for people like you who do not want to get too entangled in the stock market issue, but to play it safe, but in a simple way.

This tutorial summarizes it this way so that you have a general idea when investing in cryptocurrencies within Skrill.

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