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Googlebot: How it works to find your website

Knowing how Googlebot works is key to building an optimized website. This will not only allow you to be well in the eyes of the largest of search engines, it will also be useful to expose your brand to potential clients. We will try to explain in a simple way how Googlebot acts when it enters your site, in addition to mentioning the most important aspects that it takes into account to position itself in the first places. Keep in mind that ranking in the first places offers you an extensive list of benefits. In fact, a study carried out by Compite was  able to verify that the first place of Google is who obtains 53% of the clicks, followed by the second place with 15%. Qu é is a Sitemap and what role it plays for tracking Google S í , we know that this article is about c or works mo tracking Google , but to understand the process, it is essential to know what are Sitemaps, because here it all begins. Then see to s. How to increase my sales with Content Marketing A sitemap is a file that is created to list your pages and inform Google about the structure and information found on your website . These files can provide search engines with valuable information so that it can later be crawled according to the relevance of the web, such as: When was the last time a page was updated. The frequency of change. The importance of that page (URL for Google) compared to other URLs. Sitemaps are created based on XML tags or tags and one of the facilities that Google gives you is that you can make them for videos and images independently of the rest of the content. This is important because with the regular tracking mechanism it would be impossible to decipher whether that content is audiovisual or image content. What this contributes is that a thumbnail image is added to suggest to the user that the content offers a video or images. Google gives you the opportunity to create a sitemap to include video content or im to genes or if you prefer, you can include the information in one already created. You ask yourself, and what value does it bring to my website? Sitemaps are essential to allow Google to crawl your site easily and above all quickly. It is believed that the way in which content is indexed in Google is in the form of a tree, that is, branch by branch. With sitemaps, you have the facility to see all the pages once and for all. A Sitemap is simply a list of the pages on your website. This is what Google has to say about them:
“Sitemaps are a way of telling Google about the pages on your site that we might not otherwise discover. In its simplest terms, an XML Sitemap (usually called a Sitemap, capitalized S) is a list of the pages on your website. Creating and submitting a Sitemap helps ensure that Google knows all the pages on your site, including URLs that cannot be detected by the normal Google crawling process.
In short, a Sitemap is important because it informs search engines about the content you have on your site and how often it is updated. This helps with search engine optimization as it makes it easier for Google to find out about the content on your site so that they can serve up in search results.
How do I configure a sitemap? Afortunadamente, la creación de un Sitemap es fácil. Con un sitio web de WordPress, todo lo que necesitas hacer es instalar un complemento. Hay dos complementos que puedes utilizar: WordPress SEO por Yoast: Este es ampliamente considerado el mejor plugin de SEO. Una de las características del plugin es que te permite crear fácilmente un Sitemap para tu sitio web. Sin embargo, ha habido problemas con esta función (si estás interesado, puedes ver algunos de los temas de soporte de WordPress para obtener más información). Google XML Sitemap: la segunda opción que puedes utilizar es el complemento Google XML Sitemap. Este complemento se ha descargado más de 10 millones de veces y es extremadamente fácil de usar y configurar. Once you have the plugin installed, make sure your Sitemap has been submitted to Google. You can easily do it through Google Webmaster Tools. What is Googlebot Also known as the Google robot or the spider, it is who is responsible for crawling a website. Part of Googlebot’s job is to find new or updated pages to add to Google. The tracking process is done algorithmically and how polling is simple: é l enters each page of a website initially interpreting URLs in your sitemap. Once inside, Googlebot starts its action and goes through the web as you would do it manually, going from link to link, collecting information to later add new and old  page updates to its index of links or URLs , etc. Googlebot repeats the procedure several times every few seconds. In cases where a network delay has been experienced , the changes may not be immediately reflected on the site. The Google robot is created with the idea of ​​working by dividing the work into several teams, in such a way that the tracking works perfectly and assist the owners in the development of their websites. It is for this reason that in the tracking process , the owners can observe different visits. Google warns that its intention is not to collapse the bandwidth of the server when walking through the different pages, so it is helpful to make the visits gradually. A curious fact about Googlebot is that it is capable of filling in those fields that are empty in the forms as it is exploring to access the pages that otherwise would be impossible to enter. For this reason, we believe that it is important to learn how to block resources that you do not want to be tracked by Google . Googlebot works like a search bot to crawl the content of a site and interprets the content of the robots.txt file created by the user (for example, www.myhost.com/robots.txt). Search robots work by reading web pages; then, they make the content of the pages available to all Google services (made by Google’s cache proxy). Googlebot requests to web servers are made using a user agent string containing “Googlebot” and requests to a host address contain “googlebot.com”. Search robots will access any file in the root directory and all its subdirectories. Of course, users can configure it to allow or deny the robots.txt file from Control Search Engine Spiders, a program that travels the Web, in order to retrieve all the pages on a Web site.
Pros and cons of Googlebot
Pros: – You can quickly build a list of links that come from the Web. – Browse popular pages that change frequently to keep the index up to date.
Cons: – Only follow HREFlinks and SRC links. – It takes a huge amount of bandwidth. – Some pages may take longer to find, so crawling may occur once a month per day. – Must be configured / programmed to function properly. Robots.txt To improve tracking of Google , this recommends that you use the robots.txt file, é l, the administrator or owner of the site may indicate qu é do you want to crawl the search and qu é no. If you include it in the process, you can indicate how you want it to be displayed in the search results. Let’s look at an example: gooogle-tracker This is how crawlers should be instructed not to show certain content in search engines, the attribute name = “robots” is for all crawlers. If you want to include a specific one, just replace the “robots” value of the “name” attribute with the name of the search engine you want to exclude. In Google’s case, it would be something like this: googlebot Other novelties that Googlebot offers you to personalize the process is that it allows you to integrate searches into its own pages. This is nothing more than adding a search engine to your website so that it is the user himself who finds content related to what he is looking for. It is a great contribution that Google crawling can give to the owners, because it has the opportunity to know the behavior of the user once these results are linked to Google Adwords, which as you know is another tool to boost positioning. How Google Search Works How does Google search work? | SEO Coaching Searches consist of 3 steps: Tracking. Indexing. Publication of results. The first step to understand how Google searches work , we already explained it above. Now, it’s time to expose the indexing. Indexing Once Googlebot has gone through your website and has read and interpreted all your resources, the next step is to save it in your “library”. Just as you read it, Google’s indexing can be compared to an immense library that has thousands of books in its warehouse. From the result of the crawl, Google creates indexes, just like a library. In which the classification of books may use code or words indicating in d it or can where to find X information. To make your p to pages are ready to be indexable, have to meet certain requirements, but first try to check the following points: Take care that none of your pages are made with the old version of Flash. Try to fix those that are made based on frames. Check that they are structured in HTML or DHTML format . Once you have solved these problems, you can start the indexing process . Seek the help of tools such as Google Search Console , this instrument gives instructions and a step by step so that you can index your pages without problems. Fun fact: Google is believed to be working to index more than 130 trillion pages and growing. In the indexing process, a treatment of the content is carried out to understand which of the many (trillions) is the one that Google considers most important and, according to what the Google crawl process determines , the information will be classified to show a result to users. Publication of results The publication of results is the final step to know how Googlebot works to offer us search results that are closest to what we are looking for. This is the result of the two previous steps (crawling and indexing) which, as we mentioned, is like a kind of library. When the user enters the words related to what he wants to find, Google tries to find the content that most closely matches the user’s requests. Go to your library and examines what the content containing the maximum repetition of words that have entered the user according to their classification shows what é l considers the content you’re looking for . Factors that Google takes into account to position Google values ​​about 200 aspects so that only the best can position their pages in the first places . Apart from the aforementioned technical details, it will also be necessary to evaluate whether your pages or web meet some of these requirements: The keyword in the domain name This is nothing new and as we have already been mentioning, Googlebot walks through your different pages and the means to do it is through the URLs, so it is useful to adjust to this requirement. Age of the domain Matt Cutt himself, who was the director of the anti-spam department at Google, has stated that this is taken into account but is not a mandatory requirement. To this we must say that the age of the domain directly influences the Pagerank or what is the same the Domain Authority . Domian Authority Dominion authority is a work of a little ant, it is built little by little, so it verifies that the age of the domain can be a great help to be considered worthy of the first places. Keyword density To calculate this , simply use a CMS like WordPress, because one of your plugin will tell c or mo is about the density of the keyword as you type. Site or page loading speed Google can evaluate the performance of your website or page from the user’s browser to determine how fast the site is to the request. Constant content update A requirement that may well add value not only to positioning, but is a great reason to boost Googlebot visits . Constant update of a specific page Perfect to take into account blogs or in the case of eCommerce, the creation of a new product with content on its file. Quality links This has to do with the authority sites that link to your website. To achieve this, you can develop LinkBuilding or Guest blogging techniques. Number of internal links This is the same as mentioned above, but the treatment of links will do t u it from your website for some of your internal pages. It is when in a post you link to another post from that content. Broken links You have to be careful with the amount of broken links that Google finds on your website. So many could tell you that your website has been abandoned, since these links have not been updated. URL length Such a long URL makes crawling difficult, thus preventing the rest of the process (indexing and ranking of content in Google’s library). Number of pages In positioning everything counts and although it is not a decisive factor to win the first positions, it is an element of value. UX and user experience This point is closely related to the bounce rate, if a user arrives and leaves without lasting on any of the pages, Google will take it to mean that you do not have what the user wants or seeks and will evaluate you negatively. So far so good, we already explained what the Google tracking procedure is. Now you have to comply with the search engine requirements to position and find the right tools that will help you improve the technical and SEO aspects for your website.

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Crypto

How to Create Account in EXMO step by step

In this article you will learn how to register in EXMO in 2022, as you well know it is a cryptocurrency platform to trade, as well as buy and sell digital currencies. Next, we are going to make you a quick and easy guide to create your account.

How to open an account in Exmo.com step by step

Access the official website of EXMO to be able to register for free.

Select “Registration”

At the top right you will have a Registration button, click on it and there you will open a form to place basic data such as username, email, telephone, password and its confirmation, as well as the acceptance of terms and conditions of the platform.

Likewise, if you want you can subscribe to receive news you just have to activate the option. then activate the captcha and click on “Registration”

Phone and email verification

They will send you an SMS to the registered phone to place the verification code and give it confirmation. The same will happen with the email, in which they will send you an email with a link to confirm the account and activate it.

Account Verification

Once you have completed all the registration, you must verify your account, this is quite important that you do it so that you do not have limitations, it is a financial platform and as such, by regulation you must verify your identity and address.

  • For identity, you can do it through your ID, passport or other identity document, also a selfie with the document, you can support yourself by linking the mobile if you do not have a webcam.
  • In the case of the address, it would be verified with a bill for services such as electricity, water or other document where they can verify your location or residence, this is to raise the limits further.
  • For the card, you need to enter your card details and even take a photo and attach it.

Ideally, you should verify everything, but the first thing is the identity, in which you will be required name, surname, middle name in the case you have. Secondly, you will be asked to identify what type of document you are going to use to identify yourself, for example, the DNI.

After that, you must upload a photo of the front and back of the identity document, if you do not have them at hand, you can do it with your mobile and send it to you by mail or web whapsapp or another application, and then upload it from the computer.

Once this is done, it will request a selfie with specific details, where you must write down on a paper the word EXMO, followed by the date of the day of the photo and hold the DNI without covering anything, there you capture the photo and attach it, with these steps you will already be in the process of verifying the identity.

Likewise, you can do it to verify the address with a receipt and in the case of the card you must do the same, they are similar processes quite simple, the idea is that you complete the entire registration process.

Configuration

Another important point regarding registration is the security configuration in which you can add extra protection and have two-step authentication. Likewise, you can observe other options such as personal information, which you can review carefully.

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Crypto

How to create an account on Poloniex step by step

In this article you will learn how to register with Poloniex in 2022, it is a cryptocurrency trading platform, where you can trade with margin or leverage and you can also do hodl. Here’s a step-by-step way to create an account on Poloniex.

Go to the official website of Poloniex

Access the Poloniex registration page to later follow the step by step that we will give you to register for free.

Select “Sing Up”

Once you are on the platform you must select in the left menu “Sing Up”, where you must enter the email and password, the latter you must confirm it. Additionally, you must place the referral code (optional), as well as accept the terms and policies that govern this page.

Verify your email

Once the previous form has been completed, you must check the email where a link will be sent for the purposes of verifying the email, in order to continue with the account registration process.

Account access

With the email and password data entered, we select “Log In” and access. Among the important things that there are is the “profile”, where you will have to verify your account.

If you want to apply margin for trading or leverage you must verify your profile in “Upgrade” you will be able to select other aspects that will help you verify your identity, you will probably be asked to upload a file, such as a photo of the DNI or an invoice to verify the address.

Then, in the event that you want to use the future option that allows margin up to one hundred leverage, you have to have verified these things.

This request is totally normal, since it is required by all financial platforms by legal issue, with this you would already have verified level 2 and with it you would not have any type of limit.

Right now, you could make all kinds of deposits, normal purchases with certain fairly high limits.

Two-factor authentication verification

To protect your account you can activate 2FA this is double authentication code, so you must enter a code apart from the password to be able to log in.

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Crypto

How to Invest in Cryptocurrencies on Skrill

If you are one of those investors who do not like to deal with many complicated orders, but prefer to hold long-term, then Skrill is an excellent alternative for you. With the simplicity that characterizes it.

But the question is, how to invest in cryptocurrencies within Skrill? The answer will be shown in this article.

But first log in to your Skrill account, then you could already start the step by step that will be shown below.

Access Skrill’s Cryptocurrency Investment Options

Like any financial platform, Skrill puts at your disposal tools so that you can invest in cryptocurrencies within yourself, doing so in a simple and comfortable way. To access these tools, below, we will describe the following procedure:

  1. Within the home screen of your account, in the left sidebar, find and tap on Cryptocurrencies.

Important: It is likely that when you enter this section, you will be asked to accept some terms or similar.

  1. Once there, you are presented with different options in terms of cryptocurrencies. From among these, you will select Invest now, clicking on this option.

  1. Once you access that section, you will be shown an extensive list of existing cryptos in Skrill. In each of which, you are given a Trade option. If you click on any of these, you would enter their trading options.

  1. When you have entered the crypto you chose, you will see a Buy – Sell panel.

Ways to trade cryptocurrencies in Skrill.com

In this buy-sell panel or trading box, you will have some options that will allow you to perform these operations:

Steps to buy cryptocurrencies within Skrill

First of all, talking about the purchase of cryptocurrencies in the Instant mode (which is the usual one), you will be able to do the following:

  • Select the currency in which you want to buy cryptos.

  • Set the amount to spend that, for its purposes, must be a minimum of 10 EUR (You are also shown the balance you have available).

  • Select the cryptocurrency in which you are going to invest.

  • See what you are going to receive in cryptos in equivalence for what you have invested.

  • See the commission you will be charged for that transaction.

When you have everything ready, then you can click Next.

After this, you will be able to see the summary of the entire operation; you will be told everything you have added, such as the amount and what you would receive, and also the commission charge, which will be added to the total amount to be spent. If you agree with everything, you can click on Confirm.

Steps to Sell Cryptocurrencies within Skrill

There is not much to comment on in the case of selling your cryptos within Skrill, as they are basically the same steps as in the case of the purchase:

  • You establish the type of crypto that you are going to sell (and that logically, you should own).

  • You indicate the amount of cryptocurrencies to sell directly or, if you prefer, using the percentage indicators.

  • Select the currency in which you want to receive the funds in equivalence.

  • See how much you will receive, in the same way as the previous case.

Having this ready too, you would click Next.

Following this, you must also click on Confirm in a summary similar to that of the case of the purchase, where you will see important data with which, if you agree, you can proceed to the respective confirmation.

Some other options that Skrill gives you to trade

The options you have in Skrill to trade are very practical and easy to use. And for your convenience, they are not numerous. Here’s what you can find on Skrill for when you want to trade on it:

The Portfolio section

In this section you have at hand some useful things for your negotiations, such as:

  • The Watchlist, with which you can keep abreast of the indices of your cryptos in the market.

  • Alerts and orders. With these options you are given the possibility to mark an index within the cryptocurrency, which, if the price reaches it, this will be notified to your email or mobile, as you have it configured.

  • Recent activity. It is the section where you will get your last financial movements, when it comes to purchases and sales, as is logical.

The Trade section

Within this section, you can do what you are told below:

  • Visualization of Graphs. This will allow you to take a look at the stock market movement in a not at all complex interface (you can also see the current trend that the market has in terms of sellers and buyers).

As you can see, the trading system within Skrill is not complicated. They are few and simple options, but with the same utility for people like you who do not want to get too entangled in the stock market issue, but to play it safe, but in a simple way.

This tutorial summarizes it this way so that you have a general idea when investing in cryptocurrencies within Skrill.

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