Connect with us

How To

Get Started in Your First Steps Towards an Inbound Marketing Strategy

When you start in the world of marketing, it can be confusing how many strategies, methodologies and processes exist to increase the sales of your business. One of the most recommended and effective when establishing a real connection with your customers is Inbound Marketing. The objective of this strategy is to generate a close link with potential clients to strengthen their loyalty to your company’s product or service. But how to start? What steps should you follow? What to apply and what not to do in your business? These are questions that can take a long time to answer if you don’t have a clear focus on what you are looking for. For this reason, we want to share with you this article where you can find the first steps to start an Inbound Marketing strategy in a simple way. Before venturing to build your Inbound Marketing strategy, you must be clear about what it is and what its purpose is in order to adapt it to the needs and resources of your business without getting lost on the way to Inbound.  There are several basic concepts when thinking about Inbound Marketing that will help you familiarize yourself with the processes and implement the strategy like an expert: the buyer persona , the leads or the sales funnel . “There are several basic concepts when thinking about Inbound Marketing that will help you familiarize yourself with the processes: the buyer persona, the leads or the sales funnel .” Finally, it is necessary to project clear and realistic objectives, in the short and long term, to know where the strategy will go. Do you want more traffic on your website? Do you want to increase the database? Do you hope to improve the sales rate, or the conversion rate between leads and qualified leads? Do you want to increase the positioning of your brand? Once you are clear about what your goal is in a measurable, clear and realistic way, we can start.  Defining the objectives that you will pursue will be the basis for planning the first steps of your Inbound Marketing strategy. It may sound intimidating, but it is nothing more than doing an internal evaluation to fully understand your business and thus know how you want users to see and know it. In this article, from Genwords we can share a map with you so you don’t get lost along the way. In the process of getting to know your company in depth, it is necessary to know the reason why your business exists. That is, what does it do, what needs does it cover, what is its mission. On the other hand, it is also important to be clear about the ideal of your company – what you want to achieve, what inspires you – and the ethical principles with which you work.  Also, recognize what your extra contribution is , how you differ from other products or services that exist in the market. And, above all, why you are the best option. With this overview, you will be able to know what you are looking for, how you do it and what is allowed when doing it : this is how your clients will see you.  In the same process of making an internal evaluation of your company, you must analyze what tools you have to implement your Inbound Marketing strategy. It is important to make a count of the informational, human, etc. resources that you can take advantage of and that generate interest in the audience. This will serve to keep it connected through social networks, course platforms, forums or blogs where your brand can participate. Your strategies must always be adapted to your target audience, that will make them attractive to users. It will also ensure that they can be constantly measured, by monitoring each activity day after day.
“Your strategies must always be adapted to your target audience so that they are attractive to users and also so that they can be constantly measured.” Define buyer personas Once you have clear the projections of your company, know what Inbound Marketing is about and know what internal resources you can use, you can put together a good strategy and define the buyer persona . A buyer persona is the ideal individual or group for your product or service; that is, that person with the characteristics – needs, tastes, location, socioeconomic status, age, etc. – what are you looking for for your business.   “A buyer persona is the ideal individual or group for your product or service; that is, that person with whom you are looking for your business. ” To define it, you can ask yourself: what kind of information does it interest you and how do you search for it? What devices do you prefer? How is your interaction with acquaintances, friends and family on your networks? It is also important to know what needs you have, what your concerns are, your dreams and your goals. What kind of content do you like, what moves you, what makes you laugh. With this information, you can start to generate the strategy and develop the content that attracts that buyer person to create a real connection. This is one of the principles of Inbound, the one that moves you forward in the sales process.  Stages of the sales funnel Before starting to talk about the different stages of the funnel or sales funnel , you should understand well what it is and how it works, both online and offline. The sales funnel has to do with the customer’s decision process to purchase a product. It includes from just stopping by and seeing out of curiosity, then getting interested, to making the purchase. This is when you develop the top, middle and bottom of the funnel: TOFU, MOFU and BOFU. These stages describe each of the steps that a customer or lead takes during their purchase and allow us to intervene to bring them to the close of the transaction.  TOFU (Top of the funnel) It is the initial stage in your first Inbound steps. It is the moment when you draw the attention of the users through stimuli to which they can respond or not. When we talk about Inbound, we can find different types of materials that you can turn to: eBooks, checklists, informative guides, user guides, etc. These supports are intended to make users feel that you care about their needs and that if they contact you, they will find a solution. MOFU (Middle of the funnel) It is the second phase to continue with your Inbound Marketing strategy The MOFU takes into account a smaller number of the global population: it is the group that shows a particular interest in your brand. At this stage of the funnel, you show the customer why they should stay with you among all the options on the market . Here you nurture their relationship by adding things like product details, operation videos, industry material that deepens the information, and your benefits over others. Also questions and answers about your product or service, more technical guides on what you do, among other options. BOFU (Bottom of the funnel) Getting to this phase of the funnel is an excellent sign that your first steps in developing your Inbound Marketing strategy are working well. At this point, the user has their attention on you, you generate trust and they are willing to invest in your products or services. To encourage this action, we recommend actions such as showing other customers’ experiences, taking out offers or discounts that increase user interest, giving free trials. But also show and check the numbers behind your brand, such as the number of customers, products sold, services purchased, years in the market, etc. It is important that you bear in mind that in each of the stages the number of users decreases . That is, not everyone who sees your ad, enters your website or goes to your store, will acquire your product or service. So, taking into account how Inbound Marketing works, we can infer that reaching more people in the first phase, the last stage of the funnel will also have an increase. On the contrary, if we do not cover a large amount in the first stage, the rest of the funnel process must be handled with the necessary care so that the final conversion is always in your favor. Without too many losses along the way. Then, your potential client will have seen your ad, store or website by chance or recommendation (TOFU); You will have shown him which of the products or services you offer best suits his needs and what are their benefits (MOFU). Before paying, he will look for references of your brand, experiences of other buyers. At that time you will have the necessary incentives such as discounts, guarantees, etc., and you will be closer to the purchase process  (BOFU).  Define Lead Scoring System  Before defining which Lead Scoring or lead qualification system you will use in the first steps of your Inbound Marketing strategy, you need to know what it is about and why it is a fundamental step. Lead Scoring is a technique that seeks to classify and evaluate the level of qualification of leads based on your buyer persona (your ideal client): how is their connection and interaction with your business and the stage of the funnel in which they are located. Why is it necessary to identify and classify your leads? By having different stages of funnel or sales process, it is necessary to place each lead in the corresponding phase with a strategy, message and incentive to increase the conversion rate in each of them.   So let’s talk about the types of Lead Scoring. There are two main classifications when evaluating: one-dimensional scoring, with a point system, and multidimensional scoring, with different characteristics that the lead must meet to be located in the rating system. One-dimensional scoring In this type of qualification, leads are scored from 1 to 100 for different reasons: acquiring your product or service, tendency to take a specific action according to your objective, etc. It can be measured retrospectively, evaluating all the actions taken and the data that they have provided, or predictively, analyzing the tendency of a lead to perform an expected or previously scheduled action, and the data that it yields in the process. Although it is a relatively simple system and can provide useful information, it is not very precise since it rules out the different conversion times or the external factors why a lead does not become a customer. Multidimensional scoring This type of scoring takes into account more elements that can intervene when locating a lead further away or closer to your ideal customer . Among these elements are: 
  • The amount of characteristics in common with your buyer persona. 
  • How much I knew about your business.
  • What stage of the funnel you are in or if you have not entered it yet.
  • Interaction with digital platforms.
Define lead criteria Continuing with the steps within your Inbound Marketing strategy  and knowing the lead system – we must pay special attention to the marketing and sales process, to be able to evaluate and detect where the conversion errors can be found.  Marketing Qualified Leads or MQL Once the necessary activities have been carried out within your Inbound strategy to attract and maintain the leads you need, we come to the MQL part. This is evaluating whether they meet the minimum characteristics before being passed to the sales phase or team. Sales Accepted Leads or SAL In this phase, it is where the leads are verified and accepted by the team according to the characteristics of the sales stage. There is still no direct contact with the lead to follow the process through the funnel, so it is not certain that they will become a customer. Sales Qualified Leads or SQL Finally, when being evaluated and confirmed with the characteristics of your buyer persona, it is time to contact him and manage the final sales process to turn him into a customer.   conclusion Finally, it is important to highlight that each business is different, so it is essential that the internal evaluation takes into account the particular identity of your brand. It is important to know your resources and your differentiating factor to start taking the first steps of an Inbound Marketing strategy fully adapted to your needs, projections and unique objectives.  Now is the time for you to take all this valuable information and start developing your best strategy based on Inbound Marketing.

Leave your vote

Continue Reading
Advertisement
Click to comment

Leave a Reply

Il tuo indirizzo email non sarà pubblicato.

Crypto

How to Create Account in EXMO step by step

In this article you will learn how to register in EXMO in 2022, as you well know it is a cryptocurrency platform to trade, as well as buy and sell digital currencies. Next, we are going to make you a quick and easy guide to create your account.

How to open an account in Exmo.com step by step

Access the official website of EXMO to be able to register for free.

Select “Registration”

At the top right you will have a Registration button, click on it and there you will open a form to place basic data such as username, email, telephone, password and its confirmation, as well as the acceptance of terms and conditions of the platform.

Likewise, if you want you can subscribe to receive news you just have to activate the option. then activate the captcha and click on “Registration”

Phone and email verification

They will send you an SMS to the registered phone to place the verification code and give it confirmation. The same will happen with the email, in which they will send you an email with a link to confirm the account and activate it.

Account Verification

Once you have completed all the registration, you must verify your account, this is quite important that you do it so that you do not have limitations, it is a financial platform and as such, by regulation you must verify your identity and address.

  • For identity, you can do it through your ID, passport or other identity document, also a selfie with the document, you can support yourself by linking the mobile if you do not have a webcam.
  • In the case of the address, it would be verified with a bill for services such as electricity, water or other document where they can verify your location or residence, this is to raise the limits further.
  • For the card, you need to enter your card details and even take a photo and attach it.

Ideally, you should verify everything, but the first thing is the identity, in which you will be required name, surname, middle name in the case you have. Secondly, you will be asked to identify what type of document you are going to use to identify yourself, for example, the DNI.

After that, you must upload a photo of the front and back of the identity document, if you do not have them at hand, you can do it with your mobile and send it to you by mail or web whapsapp or another application, and then upload it from the computer.

Once this is done, it will request a selfie with specific details, where you must write down on a paper the word EXMO, followed by the date of the day of the photo and hold the DNI without covering anything, there you capture the photo and attach it, with these steps you will already be in the process of verifying the identity.

Likewise, you can do it to verify the address with a receipt and in the case of the card you must do the same, they are similar processes quite simple, the idea is that you complete the entire registration process.

Configuration

Another important point regarding registration is the security configuration in which you can add extra protection and have two-step authentication. Likewise, you can observe other options such as personal information, which you can review carefully.

Leave your vote

Continue Reading

Crypto

How to create an account on Poloniex step by step

In this article you will learn how to register with Poloniex in 2022, it is a cryptocurrency trading platform, where you can trade with margin or leverage and you can also do hodl. Here’s a step-by-step way to create an account on Poloniex.

Go to the official website of Poloniex

Access the Poloniex registration page to later follow the step by step that we will give you to register for free.

Select “Sing Up”

Once you are on the platform you must select in the left menu “Sing Up”, where you must enter the email and password, the latter you must confirm it. Additionally, you must place the referral code (optional), as well as accept the terms and policies that govern this page.

Verify your email

Once the previous form has been completed, you must check the email where a link will be sent for the purposes of verifying the email, in order to continue with the account registration process.

Account access

With the email and password data entered, we select “Log In” and access. Among the important things that there are is the “profile”, where you will have to verify your account.

If you want to apply margin for trading or leverage you must verify your profile in “Upgrade” you will be able to select other aspects that will help you verify your identity, you will probably be asked to upload a file, such as a photo of the DNI or an invoice to verify the address.

Then, in the event that you want to use the future option that allows margin up to one hundred leverage, you have to have verified these things.

This request is totally normal, since it is required by all financial platforms by legal issue, with this you would already have verified level 2 and with it you would not have any type of limit.

Right now, you could make all kinds of deposits, normal purchases with certain fairly high limits.

Two-factor authentication verification

To protect your account you can activate 2FA this is double authentication code, so you must enter a code apart from the password to be able to log in.

Leave your vote

Continue Reading

Crypto

How to Invest in Cryptocurrencies on Skrill

If you are one of those investors who do not like to deal with many complicated orders, but prefer to hold long-term, then Skrill is an excellent alternative for you. With the simplicity that characterizes it.

But the question is, how to invest in cryptocurrencies within Skrill? The answer will be shown in this article.

But first log in to your Skrill account, then you could already start the step by step that will be shown below.

Access Skrill’s Cryptocurrency Investment Options

Like any financial platform, Skrill puts at your disposal tools so that you can invest in cryptocurrencies within yourself, doing so in a simple and comfortable way. To access these tools, below, we will describe the following procedure:

  1. Within the home screen of your account, in the left sidebar, find and tap on Cryptocurrencies.

Important: It is likely that when you enter this section, you will be asked to accept some terms or similar.

  1. Once there, you are presented with different options in terms of cryptocurrencies. From among these, you will select Invest now, clicking on this option.

  1. Once you access that section, you will be shown an extensive list of existing cryptos in Skrill. In each of which, you are given a Trade option. If you click on any of these, you would enter their trading options.

  1. When you have entered the crypto you chose, you will see a Buy – Sell panel.

Ways to trade cryptocurrencies in Skrill.com

In this buy-sell panel or trading box, you will have some options that will allow you to perform these operations:

Steps to buy cryptocurrencies within Skrill

First of all, talking about the purchase of cryptocurrencies in the Instant mode (which is the usual one), you will be able to do the following:

  • Select the currency in which you want to buy cryptos.

  • Set the amount to spend that, for its purposes, must be a minimum of 10 EUR (You are also shown the balance you have available).

  • Select the cryptocurrency in which you are going to invest.

  • See what you are going to receive in cryptos in equivalence for what you have invested.

  • See the commission you will be charged for that transaction.

When you have everything ready, then you can click Next.

After this, you will be able to see the summary of the entire operation; you will be told everything you have added, such as the amount and what you would receive, and also the commission charge, which will be added to the total amount to be spent. If you agree with everything, you can click on Confirm.

Steps to Sell Cryptocurrencies within Skrill

There is not much to comment on in the case of selling your cryptos within Skrill, as they are basically the same steps as in the case of the purchase:

  • You establish the type of crypto that you are going to sell (and that logically, you should own).

  • You indicate the amount of cryptocurrencies to sell directly or, if you prefer, using the percentage indicators.

  • Select the currency in which you want to receive the funds in equivalence.

  • See how much you will receive, in the same way as the previous case.

Having this ready too, you would click Next.

Following this, you must also click on Confirm in a summary similar to that of the case of the purchase, where you will see important data with which, if you agree, you can proceed to the respective confirmation.

Some other options that Skrill gives you to trade

The options you have in Skrill to trade are very practical and easy to use. And for your convenience, they are not numerous. Here’s what you can find on Skrill for when you want to trade on it:

The Portfolio section

In this section you have at hand some useful things for your negotiations, such as:

  • The Watchlist, with which you can keep abreast of the indices of your cryptos in the market.

  • Alerts and orders. With these options you are given the possibility to mark an index within the cryptocurrency, which, if the price reaches it, this will be notified to your email or mobile, as you have it configured.

  • Recent activity. It is the section where you will get your last financial movements, when it comes to purchases and sales, as is logical.

The Trade section

Within this section, you can do what you are told below:

  • Visualization of Graphs. This will allow you to take a look at the stock market movement in a not at all complex interface (you can also see the current trend that the market has in terms of sellers and buyers).

As you can see, the trading system within Skrill is not complicated. They are few and simple options, but with the same utility for people like you who do not want to get too entangled in the stock market issue, but to play it safe, but in a simple way.

This tutorial summarizes it this way so that you have a general idea when investing in cryptocurrencies within Skrill.

Leave your vote

Continue Reading

Trending

Log In

Forgot password?

Forgot password?

Enter your account data and we will send you a link to reset your password.

Your password reset link appears to be invalid or expired.

Log in

Privacy Policy

Add to Collection

No Collections

Here you'll find all collections you've created before.