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Email Marketing for eCommerce: synonymous with benefits for your business

If you have a business, this article is sure to interest you. And if you are up to date and you also have an eCommerce, that is, you sell online, this article is of real importance for you because you will know the benefits of Email Marketing for eCommerce. Many times we worry that our eCommerce is not being very seen or that it does not sell what we expected. The solution to this is the email marketing companies , and today we will learn why. What is email marketing Why do email marketing applications or companies help your eCommerce? We must bear in mind that an online store is not going to publicize itself. You need an investment, both in time and money, to make a profit. There are different methods to increase the visits of an ecommerce : generating content designed to be well positioned in search engines ( SEO ), paying directly to be well positioned in search engines ( SEM ) and my favorite, email marketing campaigns . email marketing for ecommerce I say that email marketing campaigns is my favorite technique, speaking from my experience: I have prepared quite a few campaigns and I have also listened to my clients regarding their doubts and approach to their strategies, and the one that always contributes more, without a doubt, is email marketing for eCommerce . How to increase my sales with Content Marketing In order to send our campaigns, we have to hire the services of a specialized email marketing company, but luckily, they have a very low and affordable cost for any SME. Let’s see what email marketing companies are able to contribute to ecommerce : It is a very profitable medium The main benefit could not be other, and that is that email marketing for eCommerce is the most profitable means of all existing online marketing techniques . On average, each euro invested generates 43 euros of profit . This data is known as the ROI (Return On Investment), and reflects the return on investment. In addition, given its low cost, it makes this technique an interesting option to implement in business. From subscribers to customers in one click The key to email marketing campaigns for eCommerce is that in just one click you can direct your subscribers to your ecommerce and to the specific page of the purchase of a product (if we are preparing a promotional campaign). The importance of the CTA in Email Marketing This click is what we need to get. In the marketing world, this button that leads the user to the web is known as CTA – Call To Action -. This ease of conversion is not found in any other communication medium, so it is a differential factor to take into account. There are several tips on how to create a good CTA . The main ones are these: Optimal location : according to official studies, the location that works best is at the end of the email and if we are talking about a specific product, also insert a CTA in its image. Visibility : another tip is that the CTA should stand out; it must be clearly visible in the mail. Although be careful! Yes, it should stand out, but we cannot make it disagree with the rest of the mail either. If the background of the newsletter is light blue, for example, we must find a color for the CTA that matches this color, because if it is not thus it can be annoying for readers. Writing : in addition to monitoring the spelling, there are two verb tenses that adapt very well to Call To Action and it has been proven that they work best: the imperative and the present of the indicative in the second person singular. For example, Reserve here . Rise to the Top of Mind Leaving aside direct sales, email marketing companies also allow you to place yourself in the Top of Mind of your client portfolio. What does this mean? That when you send promotions or messages to your contacts, even if they don’t open your email or end up buying from you, they will receive an email from you in their inbox, with the name of your business. This detail is very important, since when the user has the need to buy any product or service related to your sector, the first brand that will come to mind is yours. Another detail to note is that without email marketing companies this could not be possible; The applications of these companies are what make you can send massive campaigns and, above all, that your email reaches the inbox of your customers. If you decide to do the shipments yourself, it will take much longer and you will most likely end up in the spam tray for not having as powerful and reputable servers as those of email marketing companies . Remarketing is elementary Many times it happens that our potential customers visit our website, they are interested in an item and they include it in the shopping cart but end up leaving the page without having bought it. This happens with 70% -80% of people who place a product in the shopping cart. What solution can we implement so that this does not happen again? Remarketing. It consists of sending an email to those contacts who almost buy from us, so that they end up buying those products that at the time interested them and were predisposed to buy them. This method is very effective, recovering between 15% and 25% of cases. Thus, we can see that email marketing companies can generate an increase in sales in your ecommerce with their profits and, consequently, an increase in your profits. Also, as we have said, it is a low investment, so there is little to lose and much to gain. Guest Author: Victor Mateos from Mailify

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New OnePlus 9RT: Specs, launch date, colors revealed

OnePlus hasn’t said how much RAM the 9 RT will feature, however Geekbench has shown that it will sport 12GB of RAM. However, an 8GB variant will almost certainly be available.

Shenzhen [China]: The OnePlus 9 RT’s launch date and specifications have been revealed by OnePlus ahead of its official announcement.

According to GSM Arena, the OnePlus 9 RT will go on sale in China on October 13, or next week.
Although the new OnePlus smartphone will be unveiled in China first, it is expected to make its way to India as well. In India, the OnePlus 9 RT has yet to be announced.

The Snapdragon 888 SoC will power the OnePlus 9 RT, which will be paired with LPDDR5 RAM and UFS 3.1 storage. It will have a 120Hz E4 screen and a 4,500mAh battery that will charge at 65W. The primary camera on the 9 RT will be 50 megapixels.

OnePlus hasn’t said how much RAM the 9 RT will feature, however Geekbench has shown that it will sport 12GB of RAM. However, an 8GB variant will almost certainly be available.

The phone maker also revealed that the 9 RT will be available in two colour options: black and grey, and that pre-orders will begin on October 13 in China, with the first sale on October 19.

We’re still four days away from the launch, so expect more information regarding the OnePlus 9 RT in the days leading up to it.

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Meaning of CEO, COO, CFO, CIO, CTO and CMO: Calling each executive by name

The adoption of business terms and technicalities from English-speaking organizations is increasingly widespread, and acronyms that describe executive positions are often favorites when used by those responsible for the areas of the company. The use of acronyms such as CEO, COO, CIO, CTO and CMO has become widespread, both in more traditional organizations such as startups and other technology-based companies.

But what is the meaning of these acronyms?

If we pay careful attention to its definition, we will see that the meaning of CEO and the rest of the management figures of companies are much simpler than you thought.

What is the CEO of a company?

The CEO of a company is the acronym corresponding to the acronym for Chief Executive Officer, which in Spain we usually know as CEO or Executive Director. He is the head of administrative management and direction in the company.

Who is the COO?

It comes from the Chief Operating Officer and can be translated as Director of Operations or Chief of Operations, responsible for the daily operations of the company such as production, logistics, etc.

What does CFO stand for in English?

CFO is the abbreviation for Ch IEF Financial Officer. In our business culture it corresponds to the Chief Financial Officer and his responsibility is the economic and financial planning of the company based on the objectives established by the board of directors, generally made up of those responsible for each area that we are analyzing in this post.

What is the CIO of a company?

It comes from the acronym for Chief Information Officer. Their role is attributed to the person responsible for the company’s information technology systems and usually falls into different professional profiles depending on the organization’s structure. Thus, the position of CIO may be the counterpart of the systems manager, although there is ambiguity in its implementation and it is often confused with the CTO, which we explain below.

What does the acronym CTO stand for?

It is the abbreviation of Chief Technology Officer and it is usual to give it the same treatment as the system manager in an erroneous way by many companies. The main difference is that while the CIO is responsible for the company’s information services at the process level and from the planning point of view, the CTO is the technical person in charge of the development and correct operation of the information systems from the point of view of execution.

What is a CMO in a company?

It corresponds to the acronym of Chief Marketing Officer and its translation in our business language is that of Marketing Director as the head of sales and product development, among other functions.

Its application in practice is different according to the structure of each organization, and there may be various combinations in the hierarchy of these executive positions. In general, the meaning of CEO of the company falls on the highest part of the organization and has as subordinates the executives responsible for each area, who report directly to this CEO to make his decisions. However, in other organizational models, the position of CEO held by its president as the visible image in communication and public relations of the company, delegating the highest decision-making authority to the COO.

The meaning of CEO extends

This definition nomenclature of executive positions in companies does not end here. Many of these terms did not exist a few years ago, and the increasing specialization of departments in large organizations gives rise to new positions, which after the meaning of CEO and the other positions that we have seen evolve into new figures such as the CSO (Chief Science Officer), CCO (Chief Commercial Officer), CLO (Chief Legal Officer) among many other definitions of executive positions.

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Coworking: Need or Opportunity?

Many times when it comes to undertaking we see that there are a great multitude of impediments that stop our initiative.

One of the most obvious, especially in times of crisis, is financing. That is why a work modality called coworking has proliferated in Spain for a few years. But what is coworking?

The foundation of coworking is to bring together professionals from different fields in the same space where they can develop their activity, which means significant cost savings. In other words, it’s like having roommates with whom you share expenses.

Surely, you have heard a friend talk about a coworking space, collaborative work, cost savings, … So far great, but the philosophy that underlies this type of work is even broader. The work tends to be increasingly multidisciplinary and many times, as entrepreneurs , we cannot cover the requests of a potential client.

We are going to put an example. Let’s imagine that we are a freelance professional specialized in Online Marketing and we have several accounts as a Community Manager.

As you are self-employed, but you are not motivated either by being in your pajamas all day locked at home listening to music, or worse, some gossip program that they give in the morning on TV – not to mention going to work in a library where the WIFI is slower than on your first Smartphone – you decide to try a coworking space where you have all the comforts for a small price and from which you can always “run away” if things don’t go well for you.

One fine day comes the opportunity to create a Social Media plan for a company. Within this Plan the creation of a corporate blog, the creation of videos,… to which you obviously answer: “no problem!” Is contemplated, since it is an opportunity that you cannot miss.

Once you dismiss the client, you sit in your chair and a cold sweat starts to run down your forehead thinking “now how do I do all this?”

From its programming, database creation, corporate identity creation … to the creation of promotional videos and a long etcetera.

Suddenly you raise your head like a meerkat in the African savannah and you see Nika, that nice girl who is a web designer and a little further on you see Alfon, that “compi” with whom you go out for beer on Fridays when you finish ” currar ”and it turns out that in addition to working as an illustrator, he has a hobby which is making videos, especially for his friends, and on top of that, it’s really good!

Et voilá! You already have a fully qualified team to carry out your project… and who knows if a future company. This idea is what underlies the coworking philosophy : Being able to create flexible collaborative environments that adapt to the needs of projects or clients.

Obviously, cooperative work has its advantages and disadvantages. Creating a multidisciplinary team for a project can be complicated, since managing the team is not an easy task when the participants do not share a mutual philosophy or common goals. Therefore, it is important to create a team that complements each other both on a human and professional level, and above all that wants to move the project forward.

From my own experience, if you want to develop your own project and do not have funding , it is better to make it very clear to the participants the delivery times and what their role in the team is. Otherwise, you will end up spending more time trying to coordinate people than working directly on your project.
“Luck is what happens when preparation and opportunity meet and merge.” Voltaire

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