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[Ecommerce] How to Create the Best Product Descriptions

Creating product descriptions for ecommerce that communicate all the functionalities and advantages of your products is essential. This is the tool through which you will promote and sell the items in your online store more easily. An accurate description will create a bond of trust between the buyer and your business . Since the interested parties cannot feel or closely observe the property, you must describe it clearly and comprehensively. «If your store doesn’t have what the customer is looking for, you give your competition a reason to stay ahead of #ecommerce» Access to information on the internet is unlimited. If the buyer does not satisfy their information needs with our site, they will look for another source of information , which can be, neither more nor less, than a competitor’s site . In that case, due to not having a good communication strategy, we will have lost a sale (who knows how many more). It is necessary to carry out product descriptions not to inform about uses and characteristics, but also to improve SEO , as it will allow your e-commerce to position among the first results of Google (or another search engine). How to increase my sales with Content Marketing  “Product descriptions inform the customer and improve the #SEO of the store if you use correct keywords” Knowing how to sell is synonymous with knowing how to communicate, and an accurate description should not overlook the profile of the public or potential customer who visits the site and is looking for the product. It is essential to have this profile clearly defined. It shows a short product description , which includes general aspects, and a long description, which details particularities, properties and some information about the supplier. This will undoubtedly influence the purchase decision through your ecommerce . CHAPTER III: Tips for attracting, converting and retaining customers in e-commerce Inform your customer of the four aspects of long product descriptions , which will make him feel informed and confident that your store is the best option: Clearly detail the main qualities, advantages and uses of the product. Make a technical description: materials, composition and capacity (among other relevant aspects, depending on the product). Briefly describe the supplier, especially if it represents a competitive advantage. It informs about the times, delivery conditions and packaging of the article. Include high-quality images and videos (if possible) How to Make Product Descriptions Efficiently Developing product descriptions for an ecommerce is a task that must be done with dedication, thinking of a target audience . An eCommerce has to describe many products, this involves exhaustive work. It is important not to fall into duplicate content and to create texts that maintain a style, keywords included naturally, and information of value to the reader. In turn, a complete description should have quality images and whenever possible, with the incorporation of a video. Before you start developing the descriptions , you have to ask yourself some questions that have to do with your products, with the audience you are targeting and with the competition. You must answer: Who would use this product? Which are your principal characteristics? Where and when can this product be used? How is it used? Once you can clearly answer these questions, there are different factors to take into account when creating content for the product sheets of your eCommerce . Below I review the 6 key aspects to writing effective product descriptions: # 1 Use the right keywords Not so long ago, it was common to see keyword stacks in product descriptions . However, at present this is detrimental to the ranking of the web . Keywords are still important and should be included, but this should be natural, not through forced integration into the text. Although they should not be used as filler, you have to carry out a relevant analysis to understand which keywords are convenient to use according to your objectives. Using the Google tool for keywords you can investigate what options the user uses to search for products like the ones you offer. product descriptions The product descriptions that you offer in your eCommerce must be original. It is essential not to have duplicate content on your page. Just as you can inquire about the keywords indicated to develop your descriptive texts, there are also some that you should avoid because they generate a negative reaction in users. Statements like “impressive”, “pretty”, “very” are used so frequently that they lose their value and sound exaggerated. Expressions such as “sorry” should also be avoided that imply a negative connotation. Another aspect to avoid is to challenge the reader to purchase a product , with words such as “get”, “get”, among others. You must take care of the words you use since they are the ones that represent your brand, and they can make it seem unintelligent. Your brand must be managed with words that evoke transparency , without referring to negative aspects or exaggerations about the benefits of what you offer. # 2 Avoid duplicate content It is important to avoid duplicate content . For this you must create your own original product descriptions, leaving aside copying those made by the manufacturers. This type of token is used frequently and is negative for e-commerce . It is recommended to have the publication of unique content. You can verify that your content is not a copy of another by copying and pasting a sentence of your product description in Google and verifying that it is not the same as the one the manufacturer has on their site. Copying and pasting from the manufacturer’s or competitor’s site hurts your brand both in terms of search engine rankings and the relevance of valuable content. Knowing if duplicate content is as simple as copying a snippet of the text and pasting it into Google . The first example shows a case of original content . Searching for headphones on the Famsa.com site will find original descriptions and when testing, the search engine returns only one result. Original text example: product descriptions product descriptions In the second example, searching for the same article from the descriptions present in another e-commerce site, it is observed that the same fragment is repeated in at least 8 websites. Example of non-original text: product descriptions product descriptions # 3 Highlight the benefits in product descriptions When you describe a product or service, you should refer to the benefits it brings, what problems it solves, or in which area it performs effectively. However, talking about its benefits does not only have to do with briefly mentioning its function. Rather, you must offer the customer a pleasant image of how it will affect their lifestyle. This has to do with the emotions, feelings and values ​​of the users . The goal is for the buyer to feel comfortable with the brand, to feel closer to the lifestyle they prefer, beyond the mere usefulness of the product . For example, by offering a sports diver, instead of saying that it is used to keep warm in winter, you can elaborate a more complex description : “this sports diver is indicated for any type of sports, such as running or trekking, under the lowest temperatures. ”. This adds value to the product and brings the customer closer to a particular lifestyle. On Famsa.com, to cite another exemplary case, Skullcandy Ink’d Lakers Headphones are offered. The function of this product is to enable the user to listen to music. However, a well-crafted description like the one on this site is responsible for referring to its benefits in relation to audio quality, comfort, and the user’s lifestyle. product descriptions product descriptions To notice the relevance of a complete description, it is enough to compare the previous example with another e-commerce site that offers the same product, but limiting its product file to the name and a main characteristic. product descriptions product descriptions # 4 Eliminate buyer’s guilt There are various psychological factors that affect buyers and must be taken into account when designing a website and writing texts. According to a study by Vouchercloud , these factors are linked to the speed of the site, its design, comments about the products , or the difficulty of the process to finalize a purchase. All this has to do with quantifiable issues, which can be measured, however, there is a feeling that can arise in potential clients that is essential to combat: guilt. The user may feel guilty for acquiring a product, even before doing so, mainly due to the fact that money is spent. That is why when we write we must transmit peace of mind to the client , to ensure that they put aside the guilt and also feel happiness for the acquisition , generating a possible return. How can you avoid the feeling of guilt in the potential client? You must make them aware that it is an offer that suits them and that it is made for one time only. Talk about the exclusivity of the product in question. Refer to the usefulness of the article. What is it for? Mainly if it has multiple functionalities. You can talk about the savings that buying this product means , since you will not need another for a long time. For example, with a pair of shoes, referring to their durability in the cost-benefit ratio. The objective is for the customer to lose the feeling of guilt for purchasing a product that they do not need but want . And from the writing of descriptions this task can be facilitated. # 5 Include customer reviews How customer feedback influences | Mastering online marketing According to research by Kissmetrics.com , 70% of users read reviews online before purchasing a product in an eCommerce . This number confirms the relevance of your customer reviews and ratings . Comments are an added value for users , they give them confidence and guarantees about the quality of your products. Opinions generate content, free of charge, and also allow you to say more about what you offer, talking about its functions, its advantages. Amazon example: product descriptions # 6 Call user action To complete a sale it is essential to accompany the user throughout the process and add calls to action to encourage them. It is a message that drives the purchase , that tells the potential customer what you want them to do , working as a guide. The CTA can be used to encourage the purchase to subscribe to propose that the content is shared in return for a discount, among other options that will provide benefits to the customer s and more traffic for your site. Adidas example: product descriptions All these factors can complete your product descriptions making them more effective for your eCommerce and useful for the potential customer.

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Crypto

How to Create Account in EXMO step by step

In this article you will learn how to register in EXMO in 2022, as you well know it is a cryptocurrency platform to trade, as well as buy and sell digital currencies. Next, we are going to make you a quick and easy guide to create your account.

How to open an account in Exmo.com step by step

Access the official website of EXMO to be able to register for free.

Select “Registration”

At the top right you will have a Registration button, click on it and there you will open a form to place basic data such as username, email, telephone, password and its confirmation, as well as the acceptance of terms and conditions of the platform.

Likewise, if you want you can subscribe to receive news you just have to activate the option. then activate the captcha and click on “Registration”

Phone and email verification

They will send you an SMS to the registered phone to place the verification code and give it confirmation. The same will happen with the email, in which they will send you an email with a link to confirm the account and activate it.

Account Verification

Once you have completed all the registration, you must verify your account, this is quite important that you do it so that you do not have limitations, it is a financial platform and as such, by regulation you must verify your identity and address.

  • For identity, you can do it through your ID, passport or other identity document, also a selfie with the document, you can support yourself by linking the mobile if you do not have a webcam.
  • In the case of the address, it would be verified with a bill for services such as electricity, water or other document where they can verify your location or residence, this is to raise the limits further.
  • For the card, you need to enter your card details and even take a photo and attach it.

Ideally, you should verify everything, but the first thing is the identity, in which you will be required name, surname, middle name in the case you have. Secondly, you will be asked to identify what type of document you are going to use to identify yourself, for example, the DNI.

After that, you must upload a photo of the front and back of the identity document, if you do not have them at hand, you can do it with your mobile and send it to you by mail or web whapsapp or another application, and then upload it from the computer.

Once this is done, it will request a selfie with specific details, where you must write down on a paper the word EXMO, followed by the date of the day of the photo and hold the DNI without covering anything, there you capture the photo and attach it, with these steps you will already be in the process of verifying the identity.

Likewise, you can do it to verify the address with a receipt and in the case of the card you must do the same, they are similar processes quite simple, the idea is that you complete the entire registration process.

Configuration

Another important point regarding registration is the security configuration in which you can add extra protection and have two-step authentication. Likewise, you can observe other options such as personal information, which you can review carefully.

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Crypto

How to create an account on Poloniex step by step

In this article you will learn how to register with Poloniex in 2022, it is a cryptocurrency trading platform, where you can trade with margin or leverage and you can also do hodl. Here’s a step-by-step way to create an account on Poloniex.

Go to the official website of Poloniex

Access the Poloniex registration page to later follow the step by step that we will give you to register for free.

Select “Sing Up”

Once you are on the platform you must select in the left menu “Sing Up”, where you must enter the email and password, the latter you must confirm it. Additionally, you must place the referral code (optional), as well as accept the terms and policies that govern this page.

Verify your email

Once the previous form has been completed, you must check the email where a link will be sent for the purposes of verifying the email, in order to continue with the account registration process.

Account access

With the email and password data entered, we select “Log In” and access. Among the important things that there are is the “profile”, where you will have to verify your account.

If you want to apply margin for trading or leverage you must verify your profile in “Upgrade” you will be able to select other aspects that will help you verify your identity, you will probably be asked to upload a file, such as a photo of the DNI or an invoice to verify the address.

Then, in the event that you want to use the future option that allows margin up to one hundred leverage, you have to have verified these things.

This request is totally normal, since it is required by all financial platforms by legal issue, with this you would already have verified level 2 and with it you would not have any type of limit.

Right now, you could make all kinds of deposits, normal purchases with certain fairly high limits.

Two-factor authentication verification

To protect your account you can activate 2FA this is double authentication code, so you must enter a code apart from the password to be able to log in.

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Crypto

How to Invest in Cryptocurrencies on Skrill

If you are one of those investors who do not like to deal with many complicated orders, but prefer to hold long-term, then Skrill is an excellent alternative for you. With the simplicity that characterizes it.

But the question is, how to invest in cryptocurrencies within Skrill? The answer will be shown in this article.

But first log in to your Skrill account, then you could already start the step by step that will be shown below.

Access Skrill’s Cryptocurrency Investment Options

Like any financial platform, Skrill puts at your disposal tools so that you can invest in cryptocurrencies within yourself, doing so in a simple and comfortable way. To access these tools, below, we will describe the following procedure:

  1. Within the home screen of your account, in the left sidebar, find and tap on Cryptocurrencies.

Important: It is likely that when you enter this section, you will be asked to accept some terms or similar.

  1. Once there, you are presented with different options in terms of cryptocurrencies. From among these, you will select Invest now, clicking on this option.

  1. Once you access that section, you will be shown an extensive list of existing cryptos in Skrill. In each of which, you are given a Trade option. If you click on any of these, you would enter their trading options.

  1. When you have entered the crypto you chose, you will see a Buy – Sell panel.

Ways to trade cryptocurrencies in Skrill.com

In this buy-sell panel or trading box, you will have some options that will allow you to perform these operations:

Steps to buy cryptocurrencies within Skrill

First of all, talking about the purchase of cryptocurrencies in the Instant mode (which is the usual one), you will be able to do the following:

  • Select the currency in which you want to buy cryptos.

  • Set the amount to spend that, for its purposes, must be a minimum of 10 EUR (You are also shown the balance you have available).

  • Select the cryptocurrency in which you are going to invest.

  • See what you are going to receive in cryptos in equivalence for what you have invested.

  • See the commission you will be charged for that transaction.

When you have everything ready, then you can click Next.

After this, you will be able to see the summary of the entire operation; you will be told everything you have added, such as the amount and what you would receive, and also the commission charge, which will be added to the total amount to be spent. If you agree with everything, you can click on Confirm.

Steps to Sell Cryptocurrencies within Skrill

There is not much to comment on in the case of selling your cryptos within Skrill, as they are basically the same steps as in the case of the purchase:

  • You establish the type of crypto that you are going to sell (and that logically, you should own).

  • You indicate the amount of cryptocurrencies to sell directly or, if you prefer, using the percentage indicators.

  • Select the currency in which you want to receive the funds in equivalence.

  • See how much you will receive, in the same way as the previous case.

Having this ready too, you would click Next.

Following this, you must also click on Confirm in a summary similar to that of the case of the purchase, where you will see important data with which, if you agree, you can proceed to the respective confirmation.

Some other options that Skrill gives you to trade

The options you have in Skrill to trade are very practical and easy to use. And for your convenience, they are not numerous. Here’s what you can find on Skrill for when you want to trade on it:

The Portfolio section

In this section you have at hand some useful things for your negotiations, such as:

  • The Watchlist, with which you can keep abreast of the indices of your cryptos in the market.

  • Alerts and orders. With these options you are given the possibility to mark an index within the cryptocurrency, which, if the price reaches it, this will be notified to your email or mobile, as you have it configured.

  • Recent activity. It is the section where you will get your last financial movements, when it comes to purchases and sales, as is logical.

The Trade section

Within this section, you can do what you are told below:

  • Visualization of Graphs. This will allow you to take a look at the stock market movement in a not at all complex interface (you can also see the current trend that the market has in terms of sellers and buyers).

As you can see, the trading system within Skrill is not complicated. They are few and simple options, but with the same utility for people like you who do not want to get too entangled in the stock market issue, but to play it safe, but in a simple way.

This tutorial summarizes it this way so that you have a general idea when investing in cryptocurrencies within Skrill.

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