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Digital Transformation in Covid Times19

New Normality As the world creaks on a new economic and social paradigm, the common individual advances within this never-before-transited “normality” and encounters multiple barriers and adverse and diverse situations. Completely new personal life environments arise, permanent coexistence with partner/family or constant loneliness, some family member with which it is necessary to collaborate or in the worst cases the experience of not being able to go to hospitals and care centers if someone is admitted. The work itself has mutated, in the worst cases it stopped and left a great complex space to occupy in despair of an exit or the simple escape of boredom, in others it has entered each of the houses to (try) to be part of the routine and the environment and in some other has been enhanced, taking huge amounts of time and unaware common terms such as working hours, lunchtime or just weekend. Whether for health reasons or simply improving personal comfort, the drive that normally led you to the experience of purchasing a product and/or service has changed abruptly as well as the way you do it. Digital transformation or acceleration? The basis of the transformation, or rather that acceleration, towards a more devoted orientation to digital platforms lies, like this introduction, in the change in the habit of use and consumption of users. To give an order to understanding I will cite the work done by the Chinese press agency called Sinclair and his study “Post-Disaster Recovery Phases” (first search result when googled “Sinclair Phases of post-disaster recover”). Post-disaster recovery phases Pre-Outbreak They address the communication work of brands in four stages of the pandemic in reference to the market and the first is the “pre-outbreak”, that is our daily normality prior to all this and the first indications of what was coming. Let’s make a slight space for memory, what our daily routine looked like, movements, shopping, outings, weekends, events. The classic stimulus chain had multiple sources of entry into the senses to conclude in a purchase or a first contact with a product or service, stained glass, gondolas, how another person dressed in the work environment or a friend telling you something new that had been bought (mouth in mouth). Exposure to audiences’ contact points were varied, digital platforms were rising, graphics down, Tv remained as throughout the region with the difference that in Argentina Cable (news) is superior, but all in a transition process that was already long-standing. Seeing the spread of the virus around the world Argentines faithful to our forms and customs believed that it would not reach our territory, skeptical of the threat and taking into account that companies are only people in different roles basically we did not go on alert in time in the personal sphere and much less in the professional sphere. Community Outbreak In a second stage of the study we entered the crisis, they call it a “community outbreak” and refers to the beginning of mandatory quarantine by local governments. This breaking point, and only here and not before, in a completely different situation is that companies had to sit and really think about how to go on. Consumption changed radically, shops and offices completely desolate, between fear and confusion we all start to wonder “and now what”. The points of contact between brands and consumers were reduced by becoming more focused and intense, cinemas closed, highway signs without spectators, everything that had been given in digital environments how a firm and exponential breakthrough became overnight at the base of the sale and an even more important part than before in communication. Here he rationed the paradigm, the ability to respond and the agility of adaptation was determined by the decisions of the past and the particular context of each case, that is how advanced and where you were when this started. Because to be fair you have to recognize that not everything depends on the individual capacities of people or companies, it is necessary to include in the equation the industry and location (we could add financial situation as well, but it would already be more complex), since it is not the same tourism as mass consumption and neither is a city of a town, or to make it even more graphic Buenos Aires than New York. How quickly the brands have adapted was related to all this, we have found supermarket websites collapsed by not being prepared for an excessive increase in their use, to delivery/message applications recruit more workers than ever before and many others simply “wired” more homemade forms of survival. This has also applied to people, as for those closest to technology it has been less drastic than for the less, some of the latter even enjoying the new world such as Tik Tok or online orders. This also led to a much more audiovisual media consumption with historical growth over digital. The screens at this point have made an even greater eruption in our daily life than already existed and for them the whole, the work, the family, the friends and from now on, the consumption. Containment In a third stage, what might be the current mid-year in AMBA at least, we enter at a time if it can be called “maturity” of the crisis, they call it “Containment”. In other words, much of it is already adapted for better or worse to this new normal, those who have not been able to transform have already tried almost everything and expect a rescue and those who have achieved it in different measures must be developing their adaptation. Once past the impact of seeing how much your reality or business could be immersed within a digital ecosystem, many separated companies into three categories based on their ability to pivot on the subject. In these are the big winners who were already in the technology industry or experience almost entirely digital, an example of this is Mercadolibre, Iunigo, Rappi, Glovo, Pedidos Ya. Those who have found a way to transform and sustain the the best or so much worse but being able to face the costs of the situation, examples that I can find are the fashion companies and their sale of clothes by eCommerce, brands of mass consumption with low but returning to communicate with adapted creatives or even dabbling in the digital sale B2C. And since already those who have been hit the most and find no solution that are those who by their nature of industry or context digital is not an apparent solution, I speak of neighborhood premises without knowledge or resources, gyms, entertainment with physical presence (cinemas, theaters, etc.), some restaurants where the experience of the place was the focus and not so much the food that can reach their homes in the same way, construction, automotive or products for the car because of its low or no use, and without counting the digital since they were strong in this but if by context everything related to tourism. Internal forces have already been activated at this stage to target resources to digital platforms, programmers or externals have been hired to collaborate with the task, some crying out for “better late than ever” and others to improve and adapt, but the point is that much of the progress in terms of commerce and digital experience has finally developed. Before moving on to the next stage I want to include in this part commercial companies from their internal side, with this I mean the transformation or digital speed perceived within the companies what they could do (leaving out factories or manual or presence work). How many companies have had to adapt to the home office all of a sudden? It repeats the analysis of how prepared you were and how much your industry allows you, for those who discovered it was surely a chaotic thing at first and then later they adapted, for others it was to break down some other myth that those things did not work and for some happy minority almost unchanged within a few hours it was as if nothing had happened. How “rustic” your internal processes have been by early 2020 they may have determined your sleep quality throughout March/April, regardless of the barriers we were all forced to level up for something that was sure to happen or at least increasingly that way we were heading. Market Recovery. In a fourth stage we will meet the long-awaited “Market Recovery”, the return to the gradual re-opening of quarantines and the famous “new normal”. Not only is something extremely gradual expected, with ups and downs and re outbreaks until there is a more definitive vaccine or solution, but we must also prepare for that moment from the individual. It is possible that many of the positions taken during quarantine will one day return to what they were before, but many arrived to stay and the digitization of everyday life is possibly one of them. “It is possible that many of the positions taken during quarantine will one day return to what they were before, but many arrived to stay and the digitization of everyday life is possibly one of them.” Being fair surely this boom me me and not be as powerful as it is today, but it will already be much greater than it was before all this. The famous laggards of the adoption-to-innovation lifecycle have scaled, the whole cycle may have climbed two or three steps in this process, it remains to be seen how fast brands are again following the pace of users. In a nut words Digital transformation was actually an acceleration, which was going to happen in years happened in months and has not been without scarring. “Digital transformation was actually an acceleration, which was going to happen in years happened in months and has not been without scarring.” This paradigm shift takes place in minds exponentially, everything else is the result of the agility and adaptability of the emotional system that each one has.

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How to Create Account in EXMO step by step

In this article you will learn how to register in EXMO in 2022, as you well know it is a cryptocurrency platform to trade, as well as buy and sell digital currencies. Next, we are going to make you a quick and easy guide to create your account.

How to open an account in step by step

Access the official website of EXMO to be able to register for free.

Select “Registration”

At the top right you will have a Registration button, click on it and there you will open a form to place basic data such as username, email, telephone, password and its confirmation, as well as the acceptance of terms and conditions of the platform.

Likewise, if you want you can subscribe to receive news you just have to activate the option. then activate the captcha and click on “Registration”

Phone and email verification

They will send you an SMS to the registered phone to place the verification code and give it confirmation. The same will happen with the email, in which they will send you an email with a link to confirm the account and activate it.

Account Verification

Once you have completed all the registration, you must verify your account, this is quite important that you do it so that you do not have limitations, it is a financial platform and as such, by regulation you must verify your identity and address.

  • For identity, you can do it through your ID, passport or other identity document, also a selfie with the document, you can support yourself by linking the mobile if you do not have a webcam.
  • In the case of the address, it would be verified with a bill for services such as electricity, water or other document where they can verify your location or residence, this is to raise the limits further.
  • For the card, you need to enter your card details and even take a photo and attach it.

Ideally, you should verify everything, but the first thing is the identity, in which you will be required name, surname, middle name in the case you have. Secondly, you will be asked to identify what type of document you are going to use to identify yourself, for example, the DNI.

After that, you must upload a photo of the front and back of the identity document, if you do not have them at hand, you can do it with your mobile and send it to you by mail or web whapsapp or another application, and then upload it from the computer.

Once this is done, it will request a selfie with specific details, where you must write down on a paper the word EXMO, followed by the date of the day of the photo and hold the DNI without covering anything, there you capture the photo and attach it, with these steps you will already be in the process of verifying the identity.

Likewise, you can do it to verify the address with a receipt and in the case of the card you must do the same, they are similar processes quite simple, the idea is that you complete the entire registration process.


Another important point regarding registration is the security configuration in which you can add extra protection and have two-step authentication. Likewise, you can observe other options such as personal information, which you can review carefully.

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How to create an account on Poloniex step by step

In this article you will learn how to register with Poloniex in 2022, it is a cryptocurrency trading platform, where you can trade with margin or leverage and you can also do hodl. Here’s a step-by-step way to create an account on Poloniex.

Go to the official website of Poloniex

Access the Poloniex registration page to later follow the step by step that we will give you to register for free.

Select “Sing Up”

Once you are on the platform you must select in the left menu “Sing Up”, where you must enter the email and password, the latter you must confirm it. Additionally, you must place the referral code (optional), as well as accept the terms and policies that govern this page.

Verify your email

Once the previous form has been completed, you must check the email where a link will be sent for the purposes of verifying the email, in order to continue with the account registration process.

Account access

With the email and password data entered, we select “Log In” and access. Among the important things that there are is the “profile”, where you will have to verify your account.

If you want to apply margin for trading or leverage you must verify your profile in “Upgrade” you will be able to select other aspects that will help you verify your identity, you will probably be asked to upload a file, such as a photo of the DNI or an invoice to verify the address.

Then, in the event that you want to use the future option that allows margin up to one hundred leverage, you have to have verified these things.

This request is totally normal, since it is required by all financial platforms by legal issue, with this you would already have verified level 2 and with it you would not have any type of limit.

Right now, you could make all kinds of deposits, normal purchases with certain fairly high limits.

Two-factor authentication verification

To protect your account you can activate 2FA this is double authentication code, so you must enter a code apart from the password to be able to log in.

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How to Invest in Cryptocurrencies on Skrill

If you are one of those investors who do not like to deal with many complicated orders, but prefer to hold long-term, then Skrill is an excellent alternative for you. With the simplicity that characterizes it.

But the question is, how to invest in cryptocurrencies within Skrill? The answer will be shown in this article.

But first log in to your Skrill account, then you could already start the step by step that will be shown below.

Access Skrill’s Cryptocurrency Investment Options

Like any financial platform, Skrill puts at your disposal tools so that you can invest in cryptocurrencies within yourself, doing so in a simple and comfortable way. To access these tools, below, we will describe the following procedure:

  1. Within the home screen of your account, in the left sidebar, find and tap on Cryptocurrencies.

Important: It is likely that when you enter this section, you will be asked to accept some terms or similar.

  1. Once there, you are presented with different options in terms of cryptocurrencies. From among these, you will select Invest now, clicking on this option.

  1. Once you access that section, you will be shown an extensive list of existing cryptos in Skrill. In each of which, you are given a Trade option. If you click on any of these, you would enter their trading options.

  1. When you have entered the crypto you chose, you will see a Buy – Sell panel.

Ways to trade cryptocurrencies in

In this buy-sell panel or trading box, you will have some options that will allow you to perform these operations:

Steps to buy cryptocurrencies within Skrill

First of all, talking about the purchase of cryptocurrencies in the Instant mode (which is the usual one), you will be able to do the following:

  • Select the currency in which you want to buy cryptos.

  • Set the amount to spend that, for its purposes, must be a minimum of 10 EUR (You are also shown the balance you have available).

  • Select the cryptocurrency in which you are going to invest.

  • See what you are going to receive in cryptos in equivalence for what you have invested.

  • See the commission you will be charged for that transaction.

When you have everything ready, then you can click Next.

After this, you will be able to see the summary of the entire operation; you will be told everything you have added, such as the amount and what you would receive, and also the commission charge, which will be added to the total amount to be spent. If you agree with everything, you can click on Confirm.

Steps to Sell Cryptocurrencies within Skrill

There is not much to comment on in the case of selling your cryptos within Skrill, as they are basically the same steps as in the case of the purchase:

  • You establish the type of crypto that you are going to sell (and that logically, you should own).

  • You indicate the amount of cryptocurrencies to sell directly or, if you prefer, using the percentage indicators.

  • Select the currency in which you want to receive the funds in equivalence.

  • See how much you will receive, in the same way as the previous case.

Having this ready too, you would click Next.

Following this, you must also click on Confirm in a summary similar to that of the case of the purchase, where you will see important data with which, if you agree, you can proceed to the respective confirmation.

Some other options that Skrill gives you to trade

The options you have in Skrill to trade are very practical and easy to use. And for your convenience, they are not numerous. Here’s what you can find on Skrill for when you want to trade on it:

The Portfolio section

In this section you have at hand some useful things for your negotiations, such as:

  • The Watchlist, with which you can keep abreast of the indices of your cryptos in the market.

  • Alerts and orders. With these options you are given the possibility to mark an index within the cryptocurrency, which, if the price reaches it, this will be notified to your email or mobile, as you have it configured.

  • Recent activity. It is the section where you will get your last financial movements, when it comes to purchases and sales, as is logical.

The Trade section

Within this section, you can do what you are told below:

  • Visualization of Graphs. This will allow you to take a look at the stock market movement in a not at all complex interface (you can also see the current trend that the market has in terms of sellers and buyers).

As you can see, the trading system within Skrill is not complicated. They are few and simple options, but with the same utility for people like you who do not want to get too entangled in the stock market issue, but to play it safe, but in a simple way.

This tutorial summarizes it this way so that you have a general idea when investing in cryptocurrencies within Skrill.

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