Connect with us

How To

Digital Narratives: The Power of Stories at the Service of Marketing

Digital narratives or Storytelling that have been successful Stories and tales have accompanied us throughout our lives, leaving us fond and special memories. And as marketing is constantly looking for new ways to captivate customers, digital storytelling takes over. Mixing the magic and emotionality of stories with digital marketing strategies, narratives or storytelling allow us to relate closely with our community. Consumers want a memorable experience with every purchase they make, and businesses must strive to achieve that. At this point we know that the emotional and empathic factor is one of the best ways to achieve satisfying experiences. If you want to know how digital narratives help you strengthen your relationship with your customers, here we tell you everything you need to know. Join us! What is a digital narrative? The digital narrative or storytelling are a form of content production based on the creation and development of stories. At the marketing level, these stories are used as a way to connect with the emotions of the customer and drive the purchase. How to increase my sales with Content Marketing By posing everyday situations or easy to relate to, customers can have a closer image of the brand, thus strengthening ties of identification. Marketing strategies associated with digital storytelling have a long history, from print and television marketing. However, today they have taken digital media and acquired a new force. What are the new strategies for digital narratives or storytelling in 2020? Today, the reign of social media is undeniable and marketing strategies have been developed based on it. The digital stories are not left behind and that’s why this plane is just one showing greater effectiveness and scope. Thinking about it, here we tell you a little about the main trends and storytelling strategies to implement in 2020. Mini ads Mini ads, especially video ads, create great results on social media. As they are not so long, they do not bother users, but they do manage to send the desired message. In these small capsules we can show attractive and exciting content for the audience, making them interested in our brand or product. An example of this are the short advertising videos that appear during YouTube views. It only takes a couple of seconds to display the beginning of a story that can capture the viewer and invite them to visit the page. This increases the flow of visits and new leads. Testimonials The testimonials are a resource of marketing itself, but when mixed with digital narratives the results are excellent. Users like to know the experiences of previous customers. But it is much better when they notice that this client had the same doubts or concerns as him. A high level of identification is created that reinforces trust in the brand. Testimonials can be used in many formats, from text to interview-style videos. The truth is that positive testimonials increase trust in the brand, so they would be an excellent option as a strategy in the decision phase within the Inbound process. Philanthropy Many brands have chosen to create storytelling ads where they show their internal values ​​and actions or charitable programs to the community. This almost institutional-style content is an excellent way to show the more human face of the company and generate greater trust among users. You could choose to broadcast videos showing your social welfare sessions or some job training to your staff. The philanthropy is based on seeking good to others selflessly and that certainly speaks highly of your company. Dark Social The Social Dark is a factor today is very important to ensure that content on social networks become viral. They are contents specially designed so that users want to share them. Thus, product promotions will be based on stories of great interest and emotional content, with a high probability of diffusion. In this way you can ensure (or at least a little) that your content is viralized on the networks. In order to make a good implementation of Dark Social it is important that you keep in mind which are the topics and tops of interest on the internet, at present. Try to adapt these viral topics to a focus of your strategy and you can take advantage of the scope of the topic to boost your company. It may well be political, cultural news or simply a popular topic. Depending on your business, you can take viral content approaches and leverage it for your strategy. Immersive storytelling Here digital narratives are combined with technology and interaction. Through augmented reality and virtual reality tools and applications, an interactive factor can be added to storytelling. It is one of the most widely implemented strategies today, due to the great acceptance and receptivity that these actions have in the audience. Thus, you can reinforce the innovative image of your brand and have a high reach in your narratives. Web and mobile applications will be your main allies in immersive storytelling. How about launching an app where customers can upload a photo and a little story about their experience with your product? This way you would not only increase the interaction, you would also get material for testimonials. Again, it all depends on the approach you want to give to your company’s strategies. Once you have well defined your objectives, you can choose the best type of digital narrative for you. Benefits of implementing the new digital narratives in content marketing The digital narratives we can generate a better relationship and empathy with users, this being, in itself, a great benefit. Stories are a great way to create a sense of identity or belonging, which makes the audience feel part of the community. However, there are many more benefits that digital narratives can bring to your company and your content marketing strategy . Here we mention some of them: Humanization of your brand This is an innovative way to promote your products. You are not selling them directly, but are subtly adding them to the course of the story. This makes customers perceive your brand in a much closer and friendly way. Traditional marketing strategies focused on selling the product invasively and directly to the customer, and therefore not very effective. No customer wants you to tell them what to do or what to buy. They want to make their own decision. This is why the best marketing strategies today are the most subtle, where the promotion is done almost without mentioning the product. And in this sense, digital narratives do it very well. Identification and membership When you expose situations that commonly happen to your target audience, you make them feel identified and belong to that reality. That not only relates them more closely to your brand, they also perceive you as someone who understands them and goes through the same thing. The relationship and empathy between the client and the brand is one of the fundamental factors to be able to consolidate a lead effectively. This is why appealing to emotion is so important. The more identified your customers feel with your brand, the greater the union and loyalty with it. The digital narratives know this very well and that’s why they focus on counting situations that your customers can feel related. Digital narratives Creativity and innovation Implementing digital narratives in our marketing strategy will undoubtedly make us try new things in promotions. And this is something that gives us another benefit in itself, allowing us to reinvent our plans and stay ahead of the curve. As we will be working with resources that arise purely from creativity, the limit of scope or focus that you give it is almost infinite. It will depend on the characteristics and interests of your target audience, determining where you should take the discursive line of your narratives. However, you should always keep in mind that the main objective of these strategies is to connect and empathize with the customer. So keep emotions and relationships as the main focus of the stories. Reinforce the identity of the brand So that your target audience can feel related to you, the first thing you must do is have your identity well defined. And the best identities are those that are close and friendly with consumers. Every company must have a message to send and an image to show. That will be what customers perceive and what makes them decide whether or not they like what you offer them.  However, beyond wanting to create a relationship with your potential clients, having a reinforced brand identity is vital for your business development. So by focusing on this point you can benefit your customers and yourself. A win-win action . High scope of content The format in which digital narratives are developed is always friendly, accessible and empathetic. This gives them great ease of connecting with the public and when this happens, they share it. Digital narratives tend to have very good results on networks due to their same social component. So it is a material that will be easily shared by both satisfied customers and people who feel identified with the story. All this will allow you to have a greater reach thanks to the interactions of your audience and their dissemination actions on digital channels. In this way you will be able to capture new leads and keep your current customers satisfied. How to integrate the new digital narratives in your content marketing strategy? Digital narratives In order to correctly apply a digital storytelling strategy, it is essential to know our audience and their interests. Only then can we create adequate content, with a sufficient level of attraction. Once you have this well-defined point, we can include it in our content marketing strategy . Some of the best ways to do this are: Connect your social networks You can try to tell your story on different networks, so you can generate interaction on different channels at the same time. This helps you to have a greater reach and to unify the audience of each of your networks. Email marketing The digital stories are not unique to social networks. You can also send newsletters with an interesting story that makes your audience want to know a little more about your products. Podcast If your goal is to tell stories, a podcast can be a great way to do it. You can sponsor programs where the main theme is stories or testimonials related to your products. Video marketing The audiovisual format is one of those that generate the best results in digital media and also one of the most suitable for storytelling. Of course, take care that they are high quality videos to satisfy your users. Blog The blogs are also efficient tools to create testimonials or publish your stories. Invite your audience to participate in creating story development or share their experience. This will create interaction and strengthen relationships between the brand and customers. Gamification The gamification is one of the trends more strongly in the plane of the digital marketing, as well as loyalty tool. Promote the interaction and participation of your audience and give them a reward in return. This way you will have more material for your narratives and also strengthen the strategy. Digital narratives or Storytelling that have been successful Now that you know the details and applications of digital storytelling , it’s time to see them in action. There are many brands and companies that have implemented storytelling in their marketing strategies to strengthen their relationship and empathy with their customers. Here we will talk about two of them: Converse : All the Stories are True The famous shoe brand launched the “All the Stories are true” campaign, as a way to show real situations where its iconic footwear has been present. They had the participation of several well-known celebrities and also anonymous people. The common factor in all the videos was the appearance of the shoes at times where users could easily identify themselves. With this example from Converse we can see that even the most famous and established companies benefit from digital narratives . So it is a strategy that can be implemented at various levels. Ikea : The Human Catalog This is another world-renowned brand, in this case from the world of furniture and decoration. Ikea developed the campaign The Human Catalog, where users were invited to participate in a fun challenge. YanjaaWintersoul, the 2018 world memory champion, memorized every page of the Ikea catalog and a series of challenging questions in a video released by the company. At the end of the video, users were asked to challenge the champion on Facebook Live. This campaign managed to win the 2018 Webby Award for the best social media campaign. Since it not only sponsored the brand, it also fostered interaction and the audience’s own participation. A gem of storytelling . In conclusion, digital narratives or storytelling are gaining ground in marketing strategies, and that is something that we should all take advantage of. Its success is proven by many renowned companies that have managed to build trust and empathic relationships with their community. This translates into higher sales and loyalty. Companies must be increasingly close and friendly with their target audience, since today’s consumers are looking for satisfactory experiences , not products. Investing in content marketing more than an option is an obligation for all companies that want to stay at the forefront. And with digital narratives we open another door towards the satisfaction of our community. Stories have captivated us for many years, filling us with joyous and memorable memories. In marketing it is no different. Let’s keep the focus on offering our audience quality content and they will know how to give it back to the company.

Leave your vote

Continue Reading
Advertisement
Click to comment

Leave a Reply

Il tuo indirizzo email non sarà pubblicato.

Crypto

How to Create Account in EXMO step by step

In this article you will learn how to register in EXMO in 2022, as you well know it is a cryptocurrency platform to trade, as well as buy and sell digital currencies. Next, we are going to make you a quick and easy guide to create your account.

How to open an account in Exmo.com step by step

Access the official website of EXMO to be able to register for free.

Select “Registration”

At the top right you will have a Registration button, click on it and there you will open a form to place basic data such as username, email, telephone, password and its confirmation, as well as the acceptance of terms and conditions of the platform.

Likewise, if you want you can subscribe to receive news you just have to activate the option. then activate the captcha and click on “Registration”

Phone and email verification

They will send you an SMS to the registered phone to place the verification code and give it confirmation. The same will happen with the email, in which they will send you an email with a link to confirm the account and activate it.

Account Verification

Once you have completed all the registration, you must verify your account, this is quite important that you do it so that you do not have limitations, it is a financial platform and as such, by regulation you must verify your identity and address.

  • For identity, you can do it through your ID, passport or other identity document, also a selfie with the document, you can support yourself by linking the mobile if you do not have a webcam.
  • In the case of the address, it would be verified with a bill for services such as electricity, water or other document where they can verify your location or residence, this is to raise the limits further.
  • For the card, you need to enter your card details and even take a photo and attach it.

Ideally, you should verify everything, but the first thing is the identity, in which you will be required name, surname, middle name in the case you have. Secondly, you will be asked to identify what type of document you are going to use to identify yourself, for example, the DNI.

After that, you must upload a photo of the front and back of the identity document, if you do not have them at hand, you can do it with your mobile and send it to you by mail or web whapsapp or another application, and then upload it from the computer.

Once this is done, it will request a selfie with specific details, where you must write down on a paper the word EXMO, followed by the date of the day of the photo and hold the DNI without covering anything, there you capture the photo and attach it, with these steps you will already be in the process of verifying the identity.

Likewise, you can do it to verify the address with a receipt and in the case of the card you must do the same, they are similar processes quite simple, the idea is that you complete the entire registration process.

Configuration

Another important point regarding registration is the security configuration in which you can add extra protection and have two-step authentication. Likewise, you can observe other options such as personal information, which you can review carefully.

Leave your vote

Continue Reading

Crypto

How to create an account on Poloniex step by step

In this article you will learn how to register with Poloniex in 2022, it is a cryptocurrency trading platform, where you can trade with margin or leverage and you can also do hodl. Here’s a step-by-step way to create an account on Poloniex.

Go to the official website of Poloniex

Access the Poloniex registration page to later follow the step by step that we will give you to register for free.

Select “Sing Up”

Once you are on the platform you must select in the left menu “Sing Up”, where you must enter the email and password, the latter you must confirm it. Additionally, you must place the referral code (optional), as well as accept the terms and policies that govern this page.

Verify your email

Once the previous form has been completed, you must check the email where a link will be sent for the purposes of verifying the email, in order to continue with the account registration process.

Account access

With the email and password data entered, we select “Log In” and access. Among the important things that there are is the “profile”, where you will have to verify your account.

If you want to apply margin for trading or leverage you must verify your profile in “Upgrade” you will be able to select other aspects that will help you verify your identity, you will probably be asked to upload a file, such as a photo of the DNI or an invoice to verify the address.

Then, in the event that you want to use the future option that allows margin up to one hundred leverage, you have to have verified these things.

This request is totally normal, since it is required by all financial platforms by legal issue, with this you would already have verified level 2 and with it you would not have any type of limit.

Right now, you could make all kinds of deposits, normal purchases with certain fairly high limits.

Two-factor authentication verification

To protect your account you can activate 2FA this is double authentication code, so you must enter a code apart from the password to be able to log in.

Leave your vote

Continue Reading

Crypto

How to Invest in Cryptocurrencies on Skrill

If you are one of those investors who do not like to deal with many complicated orders, but prefer to hold long-term, then Skrill is an excellent alternative for you. With the simplicity that characterizes it.

But the question is, how to invest in cryptocurrencies within Skrill? The answer will be shown in this article.

But first log in to your Skrill account, then you could already start the step by step that will be shown below.

Access Skrill’s Cryptocurrency Investment Options

Like any financial platform, Skrill puts at your disposal tools so that you can invest in cryptocurrencies within yourself, doing so in a simple and comfortable way. To access these tools, below, we will describe the following procedure:

  1. Within the home screen of your account, in the left sidebar, find and tap on Cryptocurrencies.

Important: It is likely that when you enter this section, you will be asked to accept some terms or similar.

  1. Once there, you are presented with different options in terms of cryptocurrencies. From among these, you will select Invest now, clicking on this option.

  1. Once you access that section, you will be shown an extensive list of existing cryptos in Skrill. In each of which, you are given a Trade option. If you click on any of these, you would enter their trading options.

  1. When you have entered the crypto you chose, you will see a Buy – Sell panel.

Ways to trade cryptocurrencies in Skrill.com

In this buy-sell panel or trading box, you will have some options that will allow you to perform these operations:

Steps to buy cryptocurrencies within Skrill

First of all, talking about the purchase of cryptocurrencies in the Instant mode (which is the usual one), you will be able to do the following:

  • Select the currency in which you want to buy cryptos.

  • Set the amount to spend that, for its purposes, must be a minimum of 10 EUR (You are also shown the balance you have available).

  • Select the cryptocurrency in which you are going to invest.

  • See what you are going to receive in cryptos in equivalence for what you have invested.

  • See the commission you will be charged for that transaction.

When you have everything ready, then you can click Next.

After this, you will be able to see the summary of the entire operation; you will be told everything you have added, such as the amount and what you would receive, and also the commission charge, which will be added to the total amount to be spent. If you agree with everything, you can click on Confirm.

Steps to Sell Cryptocurrencies within Skrill

There is not much to comment on in the case of selling your cryptos within Skrill, as they are basically the same steps as in the case of the purchase:

  • You establish the type of crypto that you are going to sell (and that logically, you should own).

  • You indicate the amount of cryptocurrencies to sell directly or, if you prefer, using the percentage indicators.

  • Select the currency in which you want to receive the funds in equivalence.

  • See how much you will receive, in the same way as the previous case.

Having this ready too, you would click Next.

Following this, you must also click on Confirm in a summary similar to that of the case of the purchase, where you will see important data with which, if you agree, you can proceed to the respective confirmation.

Some other options that Skrill gives you to trade

The options you have in Skrill to trade are very practical and easy to use. And for your convenience, they are not numerous. Here’s what you can find on Skrill for when you want to trade on it:

The Portfolio section

In this section you have at hand some useful things for your negotiations, such as:

  • The Watchlist, with which you can keep abreast of the indices of your cryptos in the market.

  • Alerts and orders. With these options you are given the possibility to mark an index within the cryptocurrency, which, if the price reaches it, this will be notified to your email or mobile, as you have it configured.

  • Recent activity. It is the section where you will get your last financial movements, when it comes to purchases and sales, as is logical.

The Trade section

Within this section, you can do what you are told below:

  • Visualization of Graphs. This will allow you to take a look at the stock market movement in a not at all complex interface (you can also see the current trend that the market has in terms of sellers and buyers).

As you can see, the trading system within Skrill is not complicated. They are few and simple options, but with the same utility for people like you who do not want to get too entangled in the stock market issue, but to play it safe, but in a simple way.

This tutorial summarizes it this way so that you have a general idea when investing in cryptocurrencies within Skrill.

Leave your vote

Continue Reading

Trending

Log In

Forgot password?

Forgot password?

Enter your account data and we will send you a link to reset your password.

Your password reset link appears to be invalid or expired.

Log in

Privacy Policy

Add to Collection

No Collections

Here you'll find all collections you've created before.