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Digital Marketing: What it is and its advantages

I still remember when I studied marketing and its definition was explained to me. After more than 25 years as a professional and being one of the pioneers, things have changed a lot since then to get to the current digital marketing . Stay with me and discover the best definition of Digital Marketing, what it is and what it consists of . Do not miss it!

It may interest you: Postgraduate in Digital Marketing and Community Management

Index of contents

  • What is the digital marketing
  • What is the digital marketing
  • What is marketing, a personal definition
  • What is Direct and Interactive Marketing
  • Advantages of Digital Marketing
  • Tools, Strategies and Tactics in Digital Marketing

What is the digital marketing

What is the digital marketing

Digital marketing. Also called marketing or online market, it is a form of marketing that uses new media and technological and digital advertising channels such as the internet, mobile or IoT. Thanks to the power of technology, it allows you to create personalized products and services and measure everything that happens to improve the experience.

So, Digital Marketing, for me, is a radical evolution of marketing thanks to technology that leads us to formulate strategies. These strategies are achieved thanks to personalized products and differentiated messages. Big data and the ability to measure and with exponential power over traditional media is what has unleashed the entire revolution in the marketing and advertising industry.


For example, thanks to Big Data in Digital Marketing, there are applications like Netflix or Amazon that always know what they have to recommend us. Or thanks to email marketing and the traceability of the “Customer Journey” we can follow up on potential customers to re-impact them with remarketing or retargeting .

What is marketing, a personal definition

Marketing is about seeking to promote and serve markets .

This philosophy is what defines marketing in the 80s, which is when I studied it. To this day, it seems perfectly valid as well as the philosophy of the product manager .

I would only change market research for big data and product marketing for Design Thinking , Prototyping, UX and  Lean Startup so that the marketing and the product travel at the speed of the consumer. 

What is Direct and Interactive Marketing

“The most knowledgeable say that direct marketing is that form of marketing whose objective is to seek answers and establish lasting relationships for mutual benefit with the client”


The Direct Marketing is a strategic view of marketing. The client uses all available means of communication and advertising. The goal is to identify prospects and foster response and customer-business relationships. In this way, we approach what we define as Digital Marketing .

In fact, Direct Marketing found a great ally on the internet, reaching its peak with new technologies. Also, the ability to measure and the possibility of creating personalized services tailored to the client but at low cost.

Advantages of Digital Marketing

Due to the characteristics that the internet brings to Digital Marketing we can clearly attribute the following advantages.

Digital Marketing is: 

  • Global: Once your product is positioned on the internet, anyone from anywhere in the world can access it.
  • Interactive : Internet is a two-way communication channel, therefore Digital Marketing is also. In this way, communication between companies and consumers has been maximized, especially since the emergence of the RRSS.
  • Perfectly measurable : The data is no longer based on market research, time consuming and expensive to carry out. Now, they are collected immediately by monitoring the actions that the user performs directly on the internet. It allows obtaining personal data, preferences and usability that, properly analyzed and managed, allow the creation of more efficient actions.
  • Hyper Segmentable: Thanks to the large amount of information collected about Internet users, it is possible to diversify marketing actions much more. We can target increasingly sharp and defined objectives. Today, we segment the campaigns by incorporating new geographic, time, and device-based variables.

Guide on how to make a Digital Marketing Plan
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Tools, Strategies and Tactics in Digital Marketing

For me there are three key activities in digital marketing : The first thing is to attract qualified traffic to the web that is carried out by the traffic manager or digital trafficker; The second thing is to convert this traffic into actions that are normally worked by the trafficker also with knowledge of CRO (Conversion Rate Optimization), although in large teams it is in the hands of the UX Product Design team; and finally there is the function of the digital analyst or web analyst who measures and identifies where the opportunities are and where the problems are. This work circle is fundamental in digital marketing but there are also many other disciplines in which we work to generate digital marketing strategies and tactics:

  • SEO or Search Engine Optimization : seo is the natural positioning in search engines like Google. It consists of making optimizations to appear as high as possible on these pages.
  • SEM or Search Engine Marketing: In this case it is also to position our page in search engines or directories but paying for it. It has become one of the most important tools in Digital Marketing because the consumer uses these mechanisms at the end of the purchase funnel.
  • Inbound Marketing : consists of inverting the marketing pyramid. Instead of looking for customers with advertising, what it does is make it easier for them to find you and get to know you.
  • Email Marketing: it is like the old postal mail but electronic. Widely used as a communication tool with clients and also to find new clients.
  • Social Media Marketing: brands now have a digital identity and voice. Now Social Networks are its greatest exponent.
  • Affiliate or partner marketing : the best way to grow is through agreements and collaborations with third parties. On the one hand, there are networks that concentrate affiliates and, on the other hand, there is the work of business development with alliances.
  • Remarketing or Retargeting: the ability to re-impact people who have visited your page, business or app .
  • Native Advertising or Native Advertising: it is an advertising integrated into the media in such a way that it does not even look like advertising.
  • e-Commerce : it is the transfer of traditional commerce to the digital world. It involves transnational websites or apps where the online purchase or service occurs.
  • Programmatic advertising: it is a way of buying audiences through technologies such as a DSP that allows segmenting the people you want to reach by changing the purchase model in traditional advertising. In this way, you bid for the medium where it is cheapest to hit them. One of the most typical ways to buy is through Look Alike audiences, which are users who are most similar to those who buy my product or service.
  • Web Analytics : allows you to measure and know how the user behaves through graphics and data.
  • UX / UI design: it is about designing the interfaces with which the user interacts. Your experience with the use of the web and the app must be friendly and satisfactory.
  • Customer Experience: it is about building experiences from start to finish in the journey map of a potential customer until they become a customer both on social networks and on the web or app.
  • CRO (Conversion Rate Optimization) or conversion optimization. We use heat maps and data to measure and test new proposals throughout the chain to improve flow and funnel.

What did you think of this post about Digital Marketing? Comment and share!

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How to Create Account in EXMO step by step

In this article you will learn how to register in EXMO in 2022, as you well know it is a cryptocurrency platform to trade, as well as buy and sell digital currencies. Next, we are going to make you a quick and easy guide to create your account.

How to open an account in step by step

Access the official website of EXMO to be able to register for free.

Select “Registration”

At the top right you will have a Registration button, click on it and there you will open a form to place basic data such as username, email, telephone, password and its confirmation, as well as the acceptance of terms and conditions of the platform.

Likewise, if you want you can subscribe to receive news you just have to activate the option. then activate the captcha and click on “Registration”

Phone and email verification

They will send you an SMS to the registered phone to place the verification code and give it confirmation. The same will happen with the email, in which they will send you an email with a link to confirm the account and activate it.


Account Verification

Once you have completed all the registration, you must verify your account, this is quite important that you do it so that you do not have limitations, it is a financial platform and as such, by regulation you must verify your identity and address.

  • For identity, you can do it through your ID, passport or other identity document, also a selfie with the document, you can support yourself by linking the mobile if you do not have a webcam.
  • In the case of the address, it would be verified with a bill for services such as electricity, water or other document where they can verify your location or residence, this is to raise the limits further.
  • For the card, you need to enter your card details and even take a photo and attach it.

Ideally, you should verify everything, but the first thing is the identity, in which you will be required name, surname, middle name in the case you have. Secondly, you will be asked to identify what type of document you are going to use to identify yourself, for example, the DNI.

After that, you must upload a photo of the front and back of the identity document, if you do not have them at hand, you can do it with your mobile and send it to you by mail or web whapsapp or another application, and then upload it from the computer.

Once this is done, it will request a selfie with specific details, where you must write down on a paper the word EXMO, followed by the date of the day of the photo and hold the DNI without covering anything, there you capture the photo and attach it, with these steps you will already be in the process of verifying the identity.

Likewise, you can do it to verify the address with a receipt and in the case of the card you must do the same, they are similar processes quite simple, the idea is that you complete the entire registration process.


Another important point regarding registration is the security configuration in which you can add extra protection and have two-step authentication. Likewise, you can observe other options such as personal information, which you can review carefully.


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How to create an account on Poloniex step by step

In this article you will learn how to register with Poloniex in 2022, it is a cryptocurrency trading platform, where you can trade with margin or leverage and you can also do hodl. Here’s a step-by-step way to create an account on Poloniex.

Go to the official website of Poloniex

Access the Poloniex registration page to later follow the step by step that we will give you to register for free.

Select “Sing Up”

Once you are on the platform you must select in the left menu “Sing Up”, where you must enter the email and password, the latter you must confirm it. Additionally, you must place the referral code (optional), as well as accept the terms and policies that govern this page.

Verify your email

Once the previous form has been completed, you must check the email where a link will be sent for the purposes of verifying the email, in order to continue with the account registration process.

Account access

With the email and password data entered, we select “Log In” and access. Among the important things that there are is the “profile”, where you will have to verify your account.


If you want to apply margin for trading or leverage you must verify your profile in “Upgrade” you will be able to select other aspects that will help you verify your identity, you will probably be asked to upload a file, such as a photo of the DNI or an invoice to verify the address.

Then, in the event that you want to use the future option that allows margin up to one hundred leverage, you have to have verified these things.

This request is totally normal, since it is required by all financial platforms by legal issue, with this you would already have verified level 2 and with it you would not have any type of limit.

Right now, you could make all kinds of deposits, normal purchases with certain fairly high limits.

Two-factor authentication verification

To protect your account you can activate 2FA this is double authentication code, so you must enter a code apart from the password to be able to log in.


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How to Invest in Cryptocurrencies on Skrill

If you are one of those investors who do not like to deal with many complicated orders, but prefer to hold long-term, then Skrill is an excellent alternative for you. With the simplicity that characterizes it.

But the question is, how to invest in cryptocurrencies within Skrill? The answer will be shown in this article.

But first log in to your Skrill account, then you could already start the step by step that will be shown below.

Access Skrill’s Cryptocurrency Investment Options

Like any financial platform, Skrill puts at your disposal tools so that you can invest in cryptocurrencies within yourself, doing so in a simple and comfortable way. To access these tools, below, we will describe the following procedure:

  1. Within the home screen of your account, in the left sidebar, find and tap on Cryptocurrencies.

Important: It is likely that when you enter this section, you will be asked to accept some terms or similar.

  1. Once there, you are presented with different options in terms of cryptocurrencies. From among these, you will select Invest now, clicking on this option.

  1. Once you access that section, you will be shown an extensive list of existing cryptos in Skrill. In each of which, you are given a Trade option. If you click on any of these, you would enter their trading options.

  1. When you have entered the crypto you chose, you will see a Buy – Sell panel.

Ways to trade cryptocurrencies in

In this buy-sell panel or trading box, you will have some options that will allow you to perform these operations:

Steps to buy cryptocurrencies within Skrill

First of all, talking about the purchase of cryptocurrencies in the Instant mode (which is the usual one), you will be able to do the following:

  • Select the currency in which you want to buy cryptos.

  • Set the amount to spend that, for its purposes, must be a minimum of 10 EUR (You are also shown the balance you have available).

  • Select the cryptocurrency in which you are going to invest.

  • See what you are going to receive in cryptos in equivalence for what you have invested.

  • See the commission you will be charged for that transaction.

When you have everything ready, then you can click Next.

After this, you will be able to see the summary of the entire operation; you will be told everything you have added, such as the amount and what you would receive, and also the commission charge, which will be added to the total amount to be spent. If you agree with everything, you can click on Confirm.

Steps to Sell Cryptocurrencies within Skrill

There is not much to comment on in the case of selling your cryptos within Skrill, as they are basically the same steps as in the case of the purchase:

  • You establish the type of crypto that you are going to sell (and that logically, you should own).

  • You indicate the amount of cryptocurrencies to sell directly or, if you prefer, using the percentage indicators.

  • Select the currency in which you want to receive the funds in equivalence.

  • See how much you will receive, in the same way as the previous case.

Having this ready too, you would click Next.

Following this, you must also click on Confirm in a summary similar to that of the case of the purchase, where you will see important data with which, if you agree, you can proceed to the respective confirmation.

Some other options that Skrill gives you to trade

The options you have in Skrill to trade are very practical and easy to use. And for your convenience, they are not numerous. Here’s what you can find on Skrill for when you want to trade on it:

The Portfolio section

In this section you have at hand some useful things for your negotiations, such as:

  • The Watchlist, with which you can keep abreast of the indices of your cryptos in the market.

  • Alerts and orders. With these options you are given the possibility to mark an index within the cryptocurrency, which, if the price reaches it, this will be notified to your email or mobile, as you have it configured.

  • Recent activity. It is the section where you will get your last financial movements, when it comes to purchases and sales, as is logical.

The Trade section

Within this section, you can do what you are told below:

  • Visualization of Graphs. This will allow you to take a look at the stock market movement in a not at all complex interface (you can also see the current trend that the market has in terms of sellers and buyers).

As you can see, the trading system within Skrill is not complicated. They are few and simple options, but with the same utility for people like you who do not want to get too entangled in the stock market issue, but to play it safe, but in a simple way.

This tutorial summarizes it this way so that you have a general idea when investing in cryptocurrencies within Skrill.

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