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Digital Listening: The Basis of a Winning Strategy

To know how to speak you need to know how to listen “To know how to speak it is necessary to know how to listen” Plutarco It has been a constant in recent years in the world of communications and marketing to talk about the importance of content being relevant, engaging, specific and specialized, generating engagement and obviously leveraging the achievement of business objectives. As you can see, there is little responsibility to define the content strategy of our companies or our customers and that is where digital listening becomes important. What is digital listening? Digital listening is the combination of quantitative and qualitative techniques that, under a research methodology, allows companies to research and know everything that is said about them. An active and constant digital listening makes it easy to identify the impact of actions, both from the offline world and the digital world, and measure the affinity and feeling generated around the brand or competitors. But, and here it is important to emphasize, strategic and well-realized digital listening goes beyond a simple report of conversations and mentions and becomes a tool that facilitates decision-making. Based on the information from Comscore’s most recent report: The State of Social Media in Latin America, which highlights that 82.5% of Latin Americans access social networks and spend 182 minutes on average per month on them, we see the strategic importance of being able to measure and analyze all that action that has the ability to enhance or affect the reputation of the brand. Why is listening important for the development of a digital strategy? Very simple, by the Customer. If we do not know in depth the reason that has led him to choose us, if we are not prepared to be able to identify his needs, if we are not able to anticipate his wishes or concerns we are leaving the growth of the company to the swing of events. But it is not only because of this that it is important to advance a permanent digital listening; in a world where we are overwhelmed by the amount of information, in which local and global scenarios are increasingly uncertain and complex, it is necessary to be able to adapt to the realities of customers; increasingly empowered people who have taken a more active role with digital profiles or identities who, sometimes from anonymity, are the ones who establish what, how and when of their relationships with brands. “Increasingly empowered people who have taken a more active role in digital profiles or identities who, sometimes from anonymity, are the ones who establish what, how and when of their relationships with brands.” Competitive advantages that gives us a good digital listening There are then several reasons to get started as soon as possible with the implementation of a digital listening exercise that helps the execution of more targeted and therefore more successful digital strategies.
  1. Customer Service:
By being attentive to the behavior and attitude of customers and consumers, we will be able to offer a superior experience. The actions and positions of the clients trace the path of a personalized and close attention that in these times of virtuality people so appreciate.
  1. Advance:
Derived from the previous point we find that, through the correct creation of alarms and notifications we can identify or predict the triggers of a possible crisis that affects the reputation of the brand and therefore be able to apply, in time, the protocols for the management and mitigation of the brand.
  1. Innovation:
Good digital listening is the shortest way to generate value in the offer of products and services since we will be able to know, firsthand, the opinions, suggestions or modifications that consumers have regarding the solutions we are providing them. A well-developed digital listener that throws quality data can even function as a co-creating lab.
  1. Analytical:
The volume of data we obtain from a digital listening exercise helps us to assess, analyze and monitor the different management indicators of the organization thus becoming a reliable and continuous source of information systems for decision-making
  1. Real Time Marketing:
A good monitoring and listening system allows us to quickly identify conversation opportunities in which to insert our brand achieving the perfect balance between reach, impact and investment.
  1. Leads:
Digital listening in this case facilitates constant exploration on the different platforms (social networks, blogs, forums) to be able to identify and analyze the different triggers that lead to the achievement of increasingly qualified leads. In short, the implementation of a digital listening methodology allows us to obtain structured data that helps, among other things, to:
  • Define the forms and frequencies of communication.
  • Identify
  • Anticipate and manage crises.
  • Find the right territories or platforms for the brand.
  • Identify and activate communities.
  • Optimize advertising investments.
  • Develop loyalty strategies.
  • Detonate conversations.
Aspects to consider when making a digital listening As previously said the strategic value of a digital listening is to move from the reporting of mentions to the structuring of a system that streamlines the processing and analysis of information and thus facilitates decision-making, both at the operational and management level. The first and most important thing, although it sounds obvious, is to define the purpose of listening: Determining the impact of an external situation, identifying action scenarios, detecting key audiences, monitoring competition, evaluating the performance of a campaign are just a few examples of goals that can be achieved with a monitoring or listening system. Once we have defined what we want to look at we should do a review and evaluation of the different variables: what we know, what is going on, what sources of information we have, what digital assets we have, which variables we do not know.  Knowing this, the next steps will be easier to perform. The next thing on our list will be to narrow down where. We should, as far as possible, cover all possible scenarios that facilitate understanding of user behavior and motivations. These scenarios can be:
  • Social platforms:
They help us identify user actions and positions.
  • Blogs:
Affinity and interest in brand-related issues.
  • News:
It helps us with the dimension and perspective of information.
  • Seekers:
It makes it easier for us to understand what you want to know and know. Likewise, we must define the dimensions of listening in terms of: markets, communication territories, periods to be investigated, and competing brands, among others. At this point it is appropriate to point out that for the task of sizing our digital listening what is always useful is to ask yourself the following questions: what my person buyer does, what he is looking for, what he shares, what he buys, what he thinks, what he says. The answers to these questions will give us the first clues to the structuring of the digital listening system. In conclusion Having delimited our listening and having configured the tools we move, to my liking, to the most exciting part of the process: the analysis and crossovers of information, the verification or dismissal of hypotheses, the discovery of insights, the detection of unseized territories for the brand, the identification of opportunities for improvement in service and the direct, close and real observation of consumers that lead to the execution of actions thought and sustained. «The identification of opportunities for improvement in service and the direct, close and real observation of consumers that lead to the execution of thoughtful and sustained actions.» It is therefore time to start the structuring and implementation of comprehensive digital listening systems that deliver quality information, facilitate decision-making and serve as the basis for the management of winning strategies.

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How to Create Account in EXMO step by step

In this article you will learn how to register in EXMO in 2022, as you well know it is a cryptocurrency platform to trade, as well as buy and sell digital currencies. Next, we are going to make you a quick and easy guide to create your account.

How to open an account in step by step

Access the official website of EXMO to be able to register for free.

Select “Registration”

At the top right you will have a Registration button, click on it and there you will open a form to place basic data such as username, email, telephone, password and its confirmation, as well as the acceptance of terms and conditions of the platform.

Likewise, if you want you can subscribe to receive news you just have to activate the option. then activate the captcha and click on “Registration”

Phone and email verification

They will send you an SMS to the registered phone to place the verification code and give it confirmation. The same will happen with the email, in which they will send you an email with a link to confirm the account and activate it.

Account Verification

Once you have completed all the registration, you must verify your account, this is quite important that you do it so that you do not have limitations, it is a financial platform and as such, by regulation you must verify your identity and address.

  • For identity, you can do it through your ID, passport or other identity document, also a selfie with the document, you can support yourself by linking the mobile if you do not have a webcam.
  • In the case of the address, it would be verified with a bill for services such as electricity, water or other document where they can verify your location or residence, this is to raise the limits further.
  • For the card, you need to enter your card details and even take a photo and attach it.

Ideally, you should verify everything, but the first thing is the identity, in which you will be required name, surname, middle name in the case you have. Secondly, you will be asked to identify what type of document you are going to use to identify yourself, for example, the DNI.

After that, you must upload a photo of the front and back of the identity document, if you do not have them at hand, you can do it with your mobile and send it to you by mail or web whapsapp or another application, and then upload it from the computer.

Once this is done, it will request a selfie with specific details, where you must write down on a paper the word EXMO, followed by the date of the day of the photo and hold the DNI without covering anything, there you capture the photo and attach it, with these steps you will already be in the process of verifying the identity.

Likewise, you can do it to verify the address with a receipt and in the case of the card you must do the same, they are similar processes quite simple, the idea is that you complete the entire registration process.


Another important point regarding registration is the security configuration in which you can add extra protection and have two-step authentication. Likewise, you can observe other options such as personal information, which you can review carefully.

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How to create an account on Poloniex step by step

In this article you will learn how to register with Poloniex in 2022, it is a cryptocurrency trading platform, where you can trade with margin or leverage and you can also do hodl. Here’s a step-by-step way to create an account on Poloniex.

Go to the official website of Poloniex

Access the Poloniex registration page to later follow the step by step that we will give you to register for free.

Select “Sing Up”

Once you are on the platform you must select in the left menu “Sing Up”, where you must enter the email and password, the latter you must confirm it. Additionally, you must place the referral code (optional), as well as accept the terms and policies that govern this page.

Verify your email

Once the previous form has been completed, you must check the email where a link will be sent for the purposes of verifying the email, in order to continue with the account registration process.

Account access

With the email and password data entered, we select “Log In” and access. Among the important things that there are is the “profile”, where you will have to verify your account.

If you want to apply margin for trading or leverage you must verify your profile in “Upgrade” you will be able to select other aspects that will help you verify your identity, you will probably be asked to upload a file, such as a photo of the DNI or an invoice to verify the address.

Then, in the event that you want to use the future option that allows margin up to one hundred leverage, you have to have verified these things.

This request is totally normal, since it is required by all financial platforms by legal issue, with this you would already have verified level 2 and with it you would not have any type of limit.

Right now, you could make all kinds of deposits, normal purchases with certain fairly high limits.

Two-factor authentication verification

To protect your account you can activate 2FA this is double authentication code, so you must enter a code apart from the password to be able to log in.

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How to Invest in Cryptocurrencies on Skrill

If you are one of those investors who do not like to deal with many complicated orders, but prefer to hold long-term, then Skrill is an excellent alternative for you. With the simplicity that characterizes it.

But the question is, how to invest in cryptocurrencies within Skrill? The answer will be shown in this article.

But first log in to your Skrill account, then you could already start the step by step that will be shown below.

Access Skrill’s Cryptocurrency Investment Options

Like any financial platform, Skrill puts at your disposal tools so that you can invest in cryptocurrencies within yourself, doing so in a simple and comfortable way. To access these tools, below, we will describe the following procedure:

  1. Within the home screen of your account, in the left sidebar, find and tap on Cryptocurrencies.

Important: It is likely that when you enter this section, you will be asked to accept some terms or similar.

  1. Once there, you are presented with different options in terms of cryptocurrencies. From among these, you will select Invest now, clicking on this option.

  1. Once you access that section, you will be shown an extensive list of existing cryptos in Skrill. In each of which, you are given a Trade option. If you click on any of these, you would enter their trading options.

  1. When you have entered the crypto you chose, you will see a Buy – Sell panel.

Ways to trade cryptocurrencies in

In this buy-sell panel or trading box, you will have some options that will allow you to perform these operations:

Steps to buy cryptocurrencies within Skrill

First of all, talking about the purchase of cryptocurrencies in the Instant mode (which is the usual one), you will be able to do the following:

  • Select the currency in which you want to buy cryptos.

  • Set the amount to spend that, for its purposes, must be a minimum of 10 EUR (You are also shown the balance you have available).

  • Select the cryptocurrency in which you are going to invest.

  • See what you are going to receive in cryptos in equivalence for what you have invested.

  • See the commission you will be charged for that transaction.

When you have everything ready, then you can click Next.

After this, you will be able to see the summary of the entire operation; you will be told everything you have added, such as the amount and what you would receive, and also the commission charge, which will be added to the total amount to be spent. If you agree with everything, you can click on Confirm.

Steps to Sell Cryptocurrencies within Skrill

There is not much to comment on in the case of selling your cryptos within Skrill, as they are basically the same steps as in the case of the purchase:

  • You establish the type of crypto that you are going to sell (and that logically, you should own).

  • You indicate the amount of cryptocurrencies to sell directly or, if you prefer, using the percentage indicators.

  • Select the currency in which you want to receive the funds in equivalence.

  • See how much you will receive, in the same way as the previous case.

Having this ready too, you would click Next.

Following this, you must also click on Confirm in a summary similar to that of the case of the purchase, where you will see important data with which, if you agree, you can proceed to the respective confirmation.

Some other options that Skrill gives you to trade

The options you have in Skrill to trade are very practical and easy to use. And for your convenience, they are not numerous. Here’s what you can find on Skrill for when you want to trade on it:

The Portfolio section

In this section you have at hand some useful things for your negotiations, such as:

  • The Watchlist, with which you can keep abreast of the indices of your cryptos in the market.

  • Alerts and orders. With these options you are given the possibility to mark an index within the cryptocurrency, which, if the price reaches it, this will be notified to your email or mobile, as you have it configured.

  • Recent activity. It is the section where you will get your last financial movements, when it comes to purchases and sales, as is logical.

The Trade section

Within this section, you can do what you are told below:

  • Visualization of Graphs. This will allow you to take a look at the stock market movement in a not at all complex interface (you can also see the current trend that the market has in terms of sellers and buyers).

As you can see, the trading system within Skrill is not complicated. They are few and simple options, but with the same utility for people like you who do not want to get too entangled in the stock market issue, but to play it safe, but in a simple way.

This tutorial summarizes it this way so that you have a general idea when investing in cryptocurrencies within Skrill.

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