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Define your Brand’s Purpose to Create Business

What is the purpose of your brand? Beyond making money, what is your brand for in the world and in consumer life? Sometimes such a short question can generate a great debate for a Brand Manager or communication agency. Purpose-based marketing is not new, but in times of crisis it becomes more relevant. A generation of consumers with more social awareness This is a new reality in which the consumer has more than one or two options in front of the shelf. Connectivity allows you to choose from brands around the world from the comfort of your sofa, and in the face of differentiating your product brings a greater challenge that is not solved only with functional attributes or an eye-catching promotion. According to a study by IBM, consumers are willing to pay more for authentic, transparent brands with a positive impact on the environment. This means for brands an in-depth review of their actions, ranging from their production processes, social responsibility and to causes and social movements to which they could be a part. “Consumers are willing to pay more for genuine, transparent brands with a positive impact on the environment.” Investing time and effort is challenging, but it can definitely have positive long-term business impacts as your consumers not only take home a brand that plays a functional role, but says something about them when choosing and gives them a conversation to the world. The key to purposely marketing is congruence Transparency is now the rule when communicating with the consumer, there is no room to escape it since any user can search in seconds for information about your business. That your brand has clearly established the values with which it is governed, both internally and externally is essential. The key to bringing this to communication is congruence. A brand that advocates for the environment should not use ingredients or processes with negative effect on nature; another who makes a statement for gender equality should have internal protocols to address this problem. Transparency to the consumer is what will set the pace for the change you want to achieve, and the consumer is listening. According to an Accenture study, 62% of buyers worldwide want companies and their brands to take a position on the social, cultural, environmental and political issues that are close to them. “Transparency with the consumer is what will set the pace for the change you want to achieve, and the consumer is listening.” Purpose of trademarks ≠ Stances to causes Following the emergence of movements such as #MeToo, Black Lives Matter or “A Day Without Them” in Mexico, many brands have been pressured to take stances, under the demand of a consumer looking for consonent actions with their interests. A statement may be sensitive to public light but it helps to give visibility to issues and open up discussions in more homes. The purpose of your brand is much more than omitting reviews. It is essential to identify the spaces in which your business can have a direct impact on communities, influence your consumer’s thinking or modify models and stereotypes established in your category. The results can be controversial, but of great value for the brand to stand out in the conversation. Even those brand positions that seem to be against your business can have a positive impact. A good example of this is the “Please Leave” campaign made by WeTransfer, which invited reflection of the time we spent connected to technology. Having a brand in this category tell you to disconnect (and give you tools to do so) generates a disruptive and differentiated conversation. Beware of non-authentic purposes – The Woke Washing “Woke Washing” is the term given to brand campaigns that seek to take advantage of the momentum of a topic of interest to people, without taking real actions or without direct relevance to their value proposition. A clear example of this is Burger King’s #FeelYourWay campaign in the US, which, trying to give visibility to the issue of mental health to end its stigma, received strong criticism due to a lack of connection to its product proposal or branded universe. A clear case of how even with the best intentions the consumer sees through the transparency of the message. Steps to find your purpose Where to start then? Some questions you can ask your brand team to start the conversation:
  • What in my business/business activity can be improved to positively impact people’s lives?
  • What tensions are there in my consumer’s life that may be related to my business activity?
  • What movements or causes are related to my organization’s values?
  • What resources do I have or will I need to carry it out and reach people?
  • How do I measure the impact it can have?
In Conclusion Purposely marketing can generate a lot of value for brands, but not in the short term. Not just one campaign is enough, it is a transformative work from the inside out and that requires connection of constant efforts and synergies. The result can have an impact beyond the business, can make a mark on culture, and create platforms that change the lives of millions.

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How to Create Account in EXMO step by step

In this article you will learn how to register in EXMO in 2022, as you well know it is a cryptocurrency platform to trade, as well as buy and sell digital currencies. Next, we are going to make you a quick and easy guide to create your account.

How to open an account in step by step

Access the official website of EXMO to be able to register for free.

Select “Registration”

At the top right you will have a Registration button, click on it and there you will open a form to place basic data such as username, email, telephone, password and its confirmation, as well as the acceptance of terms and conditions of the platform.

Likewise, if you want you can subscribe to receive news you just have to activate the option. then activate the captcha and click on “Registration”

Phone and email verification

They will send you an SMS to the registered phone to place the verification code and give it confirmation. The same will happen with the email, in which they will send you an email with a link to confirm the account and activate it.

Account Verification

Once you have completed all the registration, you must verify your account, this is quite important that you do it so that you do not have limitations, it is a financial platform and as such, by regulation you must verify your identity and address.

  • For identity, you can do it through your ID, passport or other identity document, also a selfie with the document, you can support yourself by linking the mobile if you do not have a webcam.
  • In the case of the address, it would be verified with a bill for services such as electricity, water or other document where they can verify your location or residence, this is to raise the limits further.
  • For the card, you need to enter your card details and even take a photo and attach it.

Ideally, you should verify everything, but the first thing is the identity, in which you will be required name, surname, middle name in the case you have. Secondly, you will be asked to identify what type of document you are going to use to identify yourself, for example, the DNI.

After that, you must upload a photo of the front and back of the identity document, if you do not have them at hand, you can do it with your mobile and send it to you by mail or web whapsapp or another application, and then upload it from the computer.

Once this is done, it will request a selfie with specific details, where you must write down on a paper the word EXMO, followed by the date of the day of the photo and hold the DNI without covering anything, there you capture the photo and attach it, with these steps you will already be in the process of verifying the identity.

Likewise, you can do it to verify the address with a receipt and in the case of the card you must do the same, they are similar processes quite simple, the idea is that you complete the entire registration process.


Another important point regarding registration is the security configuration in which you can add extra protection and have two-step authentication. Likewise, you can observe other options such as personal information, which you can review carefully.

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How to create an account on Poloniex step by step

In this article you will learn how to register with Poloniex in 2022, it is a cryptocurrency trading platform, where you can trade with margin or leverage and you can also do hodl. Here’s a step-by-step way to create an account on Poloniex.

Go to the official website of Poloniex

Access the Poloniex registration page to later follow the step by step that we will give you to register for free.

Select “Sing Up”

Once you are on the platform you must select in the left menu “Sing Up”, where you must enter the email and password, the latter you must confirm it. Additionally, you must place the referral code (optional), as well as accept the terms and policies that govern this page.

Verify your email

Once the previous form has been completed, you must check the email where a link will be sent for the purposes of verifying the email, in order to continue with the account registration process.

Account access

With the email and password data entered, we select “Log In” and access. Among the important things that there are is the “profile”, where you will have to verify your account.

If you want to apply margin for trading or leverage you must verify your profile in “Upgrade” you will be able to select other aspects that will help you verify your identity, you will probably be asked to upload a file, such as a photo of the DNI or an invoice to verify the address.

Then, in the event that you want to use the future option that allows margin up to one hundred leverage, you have to have verified these things.

This request is totally normal, since it is required by all financial platforms by legal issue, with this you would already have verified level 2 and with it you would not have any type of limit.

Right now, you could make all kinds of deposits, normal purchases with certain fairly high limits.

Two-factor authentication verification

To protect your account you can activate 2FA this is double authentication code, so you must enter a code apart from the password to be able to log in.

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How to Invest in Cryptocurrencies on Skrill

If you are one of those investors who do not like to deal with many complicated orders, but prefer to hold long-term, then Skrill is an excellent alternative for you. With the simplicity that characterizes it.

But the question is, how to invest in cryptocurrencies within Skrill? The answer will be shown in this article.

But first log in to your Skrill account, then you could already start the step by step that will be shown below.

Access Skrill’s Cryptocurrency Investment Options

Like any financial platform, Skrill puts at your disposal tools so that you can invest in cryptocurrencies within yourself, doing so in a simple and comfortable way. To access these tools, below, we will describe the following procedure:

  1. Within the home screen of your account, in the left sidebar, find and tap on Cryptocurrencies.

Important: It is likely that when you enter this section, you will be asked to accept some terms or similar.

  1. Once there, you are presented with different options in terms of cryptocurrencies. From among these, you will select Invest now, clicking on this option.

  1. Once you access that section, you will be shown an extensive list of existing cryptos in Skrill. In each of which, you are given a Trade option. If you click on any of these, you would enter their trading options.

  1. When you have entered the crypto you chose, you will see a Buy – Sell panel.

Ways to trade cryptocurrencies in

In this buy-sell panel or trading box, you will have some options that will allow you to perform these operations:

Steps to buy cryptocurrencies within Skrill

First of all, talking about the purchase of cryptocurrencies in the Instant mode (which is the usual one), you will be able to do the following:

  • Select the currency in which you want to buy cryptos.

  • Set the amount to spend that, for its purposes, must be a minimum of 10 EUR (You are also shown the balance you have available).

  • Select the cryptocurrency in which you are going to invest.

  • See what you are going to receive in cryptos in equivalence for what you have invested.

  • See the commission you will be charged for that transaction.

When you have everything ready, then you can click Next.

After this, you will be able to see the summary of the entire operation; you will be told everything you have added, such as the amount and what you would receive, and also the commission charge, which will be added to the total amount to be spent. If you agree with everything, you can click on Confirm.

Steps to Sell Cryptocurrencies within Skrill

There is not much to comment on in the case of selling your cryptos within Skrill, as they are basically the same steps as in the case of the purchase:

  • You establish the type of crypto that you are going to sell (and that logically, you should own).

  • You indicate the amount of cryptocurrencies to sell directly or, if you prefer, using the percentage indicators.

  • Select the currency in which you want to receive the funds in equivalence.

  • See how much you will receive, in the same way as the previous case.

Having this ready too, you would click Next.

Following this, you must also click on Confirm in a summary similar to that of the case of the purchase, where you will see important data with which, if you agree, you can proceed to the respective confirmation.

Some other options that Skrill gives you to trade

The options you have in Skrill to trade are very practical and easy to use. And for your convenience, they are not numerous. Here’s what you can find on Skrill for when you want to trade on it:

The Portfolio section

In this section you have at hand some useful things for your negotiations, such as:

  • The Watchlist, with which you can keep abreast of the indices of your cryptos in the market.

  • Alerts and orders. With these options you are given the possibility to mark an index within the cryptocurrency, which, if the price reaches it, this will be notified to your email or mobile, as you have it configured.

  • Recent activity. It is the section where you will get your last financial movements, when it comes to purchases and sales, as is logical.

The Trade section

Within this section, you can do what you are told below:

  • Visualization of Graphs. This will allow you to take a look at the stock market movement in a not at all complex interface (you can also see the current trend that the market has in terms of sellers and buyers).

As you can see, the trading system within Skrill is not complicated. They are few and simple options, but with the same utility for people like you who do not want to get too entangled in the stock market issue, but to play it safe, but in a simple way.

This tutorial summarizes it this way so that you have a general idea when investing in cryptocurrencies within Skrill.

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