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Content Marketing Team: How to Create and Maintain One

We are all aware that content marketing is growing. You can tell only by the number of buzzwords (or catchy words) that have been posted: sticky content, snackable content, engagement, content curation, etc. In the midst of such a popular marketing strategy, it is easy to get carried away by this trend. In addition, it is essential that companies begin to learn the art of creating and maintaining a Content Marketing team in order to adapt to the demands of new markets. But let’s clarify something: “content” is not a buzzword, it is the future of your business. Not convinced? Then think about the fact that 61% of people feel better about a company that delivers custom content, and are more likely to buy from that company, according to a study conducted by the Customer Content Council with Roper Affairs . content marketing team However, as the content market increases, marketing teams and small businesses are having difficulty meeting the demands of their consumers and producing high-quality content in large quantities. Many businesses have decided to scale content by creating a Content Marketing team — which is great. However, we have heard from many businesses in the last few months who have asked, “How exactly do we create and maintain a  Content Marketing team?” Well, there are generally four steps: Plan (define your goals and identify your strategies) Create a Team Train Monitor and follow up Define your Goals and Identify your Strategies We can’t emphasize this enough – do n’t skip this step! One of the big complaints with brands is that all their enthusiasm in the process of “creating content” is frequently rushed, resulting in companies producing content with no idea why they are doing it, who their audience is, or what interests them. that audience. So before you create a Content Marketing team, answer these basic questions: How to increase my sales with Content Marketing What do we want our content to achieve? (Goals) How can we do it effectively? (Strategies) What do we want our content to achieve? This is not a difficult decision, you want your content to get you clients, right? More specifically, you want your content to move customers through the conversion funnel until they actually convert. That should be the underlying goal of any content strategy; But, of course, you will need to come up with other specific objectives for your business together with your content marketing team. Here are a few examples of goals you may have: Increase your loyal / repeat customer base Increase your brand’s reputation as an industry expert Build relationships and partnerships with influencers in the industry Increase commitment to customers. Attract new customers to your site Decrease the bounce rate Whichever goals you choose, keep in mind that they need to be measurable with hard or soft metrics. How can we do that effectively? Obviously the strategies you implement will be specific to your goals. However, there are a few strategies you can use to achieve the goal that we should all have as content marketers: content should move customers through the conversion funnel until they are converted. Identify your Target Audience There are a few ways you can identify your audience and what they want / need / want: Ask for feedback in your blog posts / comments and through social media platforms. Submit surveys (it’s old school, but still effective). Get together with your target audience by going to networking events or conferences where they probably are. Review case study reports that your competitors publish about their audiences. When you identify your audience, be sure to ask: What is the general demographics? What / who influences them? What does the audience want / need? (basic information vs. detailed tutorials, etc.) What are the problems that your audience is facing? How can you help solve them? What questions are your readers asking and what topics would they like to see covered? You should also create personal buyers , and if you have the ability to use great data in combination with your people,  this will give you a well done and holistic picture of who your audience is and how they behave online, which will help you create content. hyper-directed. Create a Funnel Table of People This step in the process will help your Content Marketing Team form an editorial calendar later down the road, and will allow you to target a specific person in each piece of content, with the goal of moving them forward through the funnel. Here’s what you need to do to get started: create a table with your buyer personas along the X axis and the phases of the funnel along the Y axis. Then, in each box, answer the following questions to direct your content: Study with your content marketing team what are the main problems and concerns that your person is facing in this phase? What are the questions that your person has? What kinds of topics can you cover to answer those questions or resolve those concerns? What are some examples of headings or titles for that content? All together, your table should look something like this (click on the image for a larger view):  content marketing team
Create a Structured Content Marketing Team Now that you have your goals and strategies in place, you’ve essentially created a framework and structure for your Content Marketing team  to work on and build on. So now you really have to put together a team. There are quite a few resources out there that have multiple structure suggestions for a Content Marketing team . Keep in mind that there may not be a perfect formula for your business, and you will probably have to tinker with its structure and job responsibilities to find the perfect match. Here is the model we have seen with the most success: graph2 Content Marketing Team Leader You may also see job descriptions such as Senior Content Consultant, Director of Content, among others. Basically, this person is the head of the team or department and is responsible for the general strategy, budget, goals and their execution, communication with the executive team, among others. Most likely, this person is not very involved with creating or editing as such, but will be very involved in brainstorming and customer feedback. Content manager Other job titles may include Content Coordinator, Editor-in-Chief, among others. This person will play a crucial role in ensuring quality and will ultimately be responsible for maintaining your brand’s voice and content creation process . It is  absolutely  vital that this person has a good background in English, journalism, or writing , as the responsibility for  branding  will fall on this person’s shoulders. It is also incredibly important that this person be organized (obsessively even), as the Content Manager will be responsible for the publisher’s calendar, scheduling, assigning work to content creators, consistency, and style / voice. Content Creators Other titles could include Content Producers, Writers, Photographers , among others. These are the people who actually create the content that the editor reviews. Several times, companies outsource this work to a freelancer (freelancers) especially for more specialized areas like video animation. Since you have already identified the types of content you need to produce, you should look for content creators who specialize in that field and make them the backbone of your content production. That said, it is  very  useful to have a diverse team of content producers who are able to address any specific area you want to cover. content marketing team Train your Content Marketing team First of all, it is incredibly difficult to teach an adult how to write well or edit, so you should immediately look for very high quality copywriters and fierce editors . If the applicant does not have those qualities, it is a no. Beyond that, how you train your team will largely depend on the structure you use and your goals. However, there are some key elements that you should be clear about. Stylebook You should have an extensive style manual that describes your brand’s voice and standards. Here are some of the topics you could include (here’s a leaked copy of the Groupon style guide that you can use for reference): Strategies to achieve a brand voice Structure: including the use of subtitles, bullets, lists, etc. Link policies: are there sources you don’t want to link to? Do you want your copywriters to link only to primary and secondary sources? Point of view to use Grammar Preferences: Are There Industry Terms You Are Going To Shorten? What about countries, currencies, among others? Standard spelling: if you are an international company, what type of spelling will you use? The purpose of a comprehensive style guide is to create consistency throughout the content, and it also provides something that editors can refer to if they have questions (freeing up a bit of mental space for the boss and team editor). If you don’t have time to write a style guide, we recommend purchasing a copy of the AP Style Guide , which is the one used by journalists. If you’re writing your own style guide, see  Purdue Owl and Grammar Girl for grammar and question format. Guidelines for Writers One of the best things to do is create an extensive copywriter guideline, as it describes exactly what is expected of copywriters, so that there is no miscommunication along the way. Here are some topics that are covered in the guidelines: What is expected of editors in regards to deadlines, plagiarism, quality of content, among others. (This is a cursory list denoting the most basic expectations) Legal issues: who owns the rights to the content, how you are authorized to edit the content, among others. Information on how exactly jobs are assigned. Editing policies: What you can reasonably expect in the editing process (for example, how many edits do you usually request, what happens if you want content to be rewritten from scratch, etc.) Your policies regarding the extension of the delivery deadline and the consequences if delivery is not made within that term. FAQs (Frequently Asked Questions). Ultimately, your writer’s guidelines will likely have to be a living document with clauses continually added as new issues arise. Here’s a list of questions that copywriters typically have that can be incorporated into your guidelines as a start. Feedback This is a fundamental tool for training, but giving feedback (or feedback) between writer and editor (and we mean extensive feedback) is absolutely crucial for training, continuous improvement, creating a sustainable team, and Long-term quality assurance and consistency. If you’re the managing editor, you should give feedback to content creators for every assignment they complete. Make sure to give your opinion on what the writer did well , as well as any problems you have seen. Some agencies have a system where articles are graded on a scale of 1-5, and the boss is required to give editors comments and feedback for each article submitted. Edits are also shared regularly, as that is the most useful form of feedback (a great tool for this, in addition to regular Google docs, is Draft ). If you are the team leader, be sure to periodically review the content the editor is approving and sharing. You don’t have to review every piece, but make sure it’s on time and gives regular feedback (Pro tip: set up a monthly meeting with your editor to give them feedback). Monitoring and Supervision Like any marketing strategy, content marketing needs to be constantly measured to see what is working and what is not. So what should you keep track of? Well, first of all, you need to keep track of the goals you’ve previously identified (which should be easy, because all your goals should be, in some way, measurable). Beyond that, it can often be difficult to know what to track. Content strategist Jay Baer suggests tracking four categories of indicators: content marketing team Consumption Key question answered: how many people consume your content, measured by page views, downloads, views, among others? Share Key question answered: How often do consumers of your content share it with others? Potential Key question answered : how often do consumers of your content convert to leads? Sales Key question answered : how often do consumers of your content convert to customers? I would also add some other parameters that you should consider: Bounce rate  on your content pages: This is a very simple parameter, but crucial in determining whether or not your content corresponds to the reader’s expectations. Are your customers going through the conversion funnel? (see  here ) This will help you better determine if your content is effective in driving conversion (which is the primary goal of your marketing efforts) Is your content attracting new visitors ?  this fits into the consumer category but keep in mind this is for new visitors; Of course, keeping repeat customers is absolutely crucial to your business, but you must also make sure that you are expanding your clientele. Are you producing enough content for each person at each stage of the funnel? Are your clients satisfied with the doubts and questions that you have answered to each one? Is there one type of content that has been more successful than the others (for example, videos produce more results than articles)? Are there any gaps in your content production process? Any inefficiency? What is the return on investment of your efforts? content marketing team Conclusions There is no perfect formula for developing and maintaining a Content Marketing team . Ultimately, your company needs to remain agile and adjust to changing circumstances or inefficiencies. But to begin with, you should follow the four steps that we have covered here: Plan (define your goals and identify your strategies) Create a team Train Monitor and follow up content marketing team Beyond that, we would like to highlight two key points for anyone building a Content Marketing team : 1) Make sure you hire people who are really good at writing, editing, or managing from scratch, and 2) Make sure your Content Marketing team is sustainable – not just for the next 6 months, but for the next 6 years, as you will be in the content market for a long term.

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Crypto

How to Create Account in EXMO step by step

In this article you will learn how to register in EXMO in 2022, as you well know it is a cryptocurrency platform to trade, as well as buy and sell digital currencies. Next, we are going to make you a quick and easy guide to create your account.

How to open an account in Exmo.com step by step

Access the official website of EXMO to be able to register for free.

Select “Registration”

At the top right you will have a Registration button, click on it and there you will open a form to place basic data such as username, email, telephone, password and its confirmation, as well as the acceptance of terms and conditions of the platform.

Likewise, if you want you can subscribe to receive news you just have to activate the option. then activate the captcha and click on “Registration”

Phone and email verification

They will send you an SMS to the registered phone to place the verification code and give it confirmation. The same will happen with the email, in which they will send you an email with a link to confirm the account and activate it.

Account Verification

Once you have completed all the registration, you must verify your account, this is quite important that you do it so that you do not have limitations, it is a financial platform and as such, by regulation you must verify your identity and address.

  • For identity, you can do it through your ID, passport or other identity document, also a selfie with the document, you can support yourself by linking the mobile if you do not have a webcam.
  • In the case of the address, it would be verified with a bill for services such as electricity, water or other document where they can verify your location or residence, this is to raise the limits further.
  • For the card, you need to enter your card details and even take a photo and attach it.

Ideally, you should verify everything, but the first thing is the identity, in which you will be required name, surname, middle name in the case you have. Secondly, you will be asked to identify what type of document you are going to use to identify yourself, for example, the DNI.

After that, you must upload a photo of the front and back of the identity document, if you do not have them at hand, you can do it with your mobile and send it to you by mail or web whapsapp or another application, and then upload it from the computer.

Once this is done, it will request a selfie with specific details, where you must write down on a paper the word EXMO, followed by the date of the day of the photo and hold the DNI without covering anything, there you capture the photo and attach it, with these steps you will already be in the process of verifying the identity.

Likewise, you can do it to verify the address with a receipt and in the case of the card you must do the same, they are similar processes quite simple, the idea is that you complete the entire registration process.

Configuration

Another important point regarding registration is the security configuration in which you can add extra protection and have two-step authentication. Likewise, you can observe other options such as personal information, which you can review carefully.

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Crypto

How to create an account on Poloniex step by step

In this article you will learn how to register with Poloniex in 2022, it is a cryptocurrency trading platform, where you can trade with margin or leverage and you can also do hodl. Here’s a step-by-step way to create an account on Poloniex.

Go to the official website of Poloniex

Access the Poloniex registration page to later follow the step by step that we will give you to register for free.

Select “Sing Up”

Once you are on the platform you must select in the left menu “Sing Up”, where you must enter the email and password, the latter you must confirm it. Additionally, you must place the referral code (optional), as well as accept the terms and policies that govern this page.

Verify your email

Once the previous form has been completed, you must check the email where a link will be sent for the purposes of verifying the email, in order to continue with the account registration process.

Account access

With the email and password data entered, we select “Log In” and access. Among the important things that there are is the “profile”, where you will have to verify your account.

If you want to apply margin for trading or leverage you must verify your profile in “Upgrade” you will be able to select other aspects that will help you verify your identity, you will probably be asked to upload a file, such as a photo of the DNI or an invoice to verify the address.

Then, in the event that you want to use the future option that allows margin up to one hundred leverage, you have to have verified these things.

This request is totally normal, since it is required by all financial platforms by legal issue, with this you would already have verified level 2 and with it you would not have any type of limit.

Right now, you could make all kinds of deposits, normal purchases with certain fairly high limits.

Two-factor authentication verification

To protect your account you can activate 2FA this is double authentication code, so you must enter a code apart from the password to be able to log in.

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Crypto

How to Invest in Cryptocurrencies on Skrill

If you are one of those investors who do not like to deal with many complicated orders, but prefer to hold long-term, then Skrill is an excellent alternative for you. With the simplicity that characterizes it.

But the question is, how to invest in cryptocurrencies within Skrill? The answer will be shown in this article.

But first log in to your Skrill account, then you could already start the step by step that will be shown below.

Access Skrill’s Cryptocurrency Investment Options

Like any financial platform, Skrill puts at your disposal tools so that you can invest in cryptocurrencies within yourself, doing so in a simple and comfortable way. To access these tools, below, we will describe the following procedure:

  1. Within the home screen of your account, in the left sidebar, find and tap on Cryptocurrencies.

Important: It is likely that when you enter this section, you will be asked to accept some terms or similar.

  1. Once there, you are presented with different options in terms of cryptocurrencies. From among these, you will select Invest now, clicking on this option.

  1. Once you access that section, you will be shown an extensive list of existing cryptos in Skrill. In each of which, you are given a Trade option. If you click on any of these, you would enter their trading options.

  1. When you have entered the crypto you chose, you will see a Buy – Sell panel.

Ways to trade cryptocurrencies in Skrill.com

In this buy-sell panel or trading box, you will have some options that will allow you to perform these operations:

Steps to buy cryptocurrencies within Skrill

First of all, talking about the purchase of cryptocurrencies in the Instant mode (which is the usual one), you will be able to do the following:

  • Select the currency in which you want to buy cryptos.

  • Set the amount to spend that, for its purposes, must be a minimum of 10 EUR (You are also shown the balance you have available).

  • Select the cryptocurrency in which you are going to invest.

  • See what you are going to receive in cryptos in equivalence for what you have invested.

  • See the commission you will be charged for that transaction.

When you have everything ready, then you can click Next.

After this, you will be able to see the summary of the entire operation; you will be told everything you have added, such as the amount and what you would receive, and also the commission charge, which will be added to the total amount to be spent. If you agree with everything, you can click on Confirm.

Steps to Sell Cryptocurrencies within Skrill

There is not much to comment on in the case of selling your cryptos within Skrill, as they are basically the same steps as in the case of the purchase:

  • You establish the type of crypto that you are going to sell (and that logically, you should own).

  • You indicate the amount of cryptocurrencies to sell directly or, if you prefer, using the percentage indicators.

  • Select the currency in which you want to receive the funds in equivalence.

  • See how much you will receive, in the same way as the previous case.

Having this ready too, you would click Next.

Following this, you must also click on Confirm in a summary similar to that of the case of the purchase, where you will see important data with which, if you agree, you can proceed to the respective confirmation.

Some other options that Skrill gives you to trade

The options you have in Skrill to trade are very practical and easy to use. And for your convenience, they are not numerous. Here’s what you can find on Skrill for when you want to trade on it:

The Portfolio section

In this section you have at hand some useful things for your negotiations, such as:

  • The Watchlist, with which you can keep abreast of the indices of your cryptos in the market.

  • Alerts and orders. With these options you are given the possibility to mark an index within the cryptocurrency, which, if the price reaches it, this will be notified to your email or mobile, as you have it configured.

  • Recent activity. It is the section where you will get your last financial movements, when it comes to purchases and sales, as is logical.

The Trade section

Within this section, you can do what you are told below:

  • Visualization of Graphs. This will allow you to take a look at the stock market movement in a not at all complex interface (you can also see the current trend that the market has in terms of sellers and buyers).

As you can see, the trading system within Skrill is not complicated. They are few and simple options, but with the same utility for people like you who do not want to get too entangled in the stock market issue, but to play it safe, but in a simple way.

This tutorial summarizes it this way so that you have a general idea when investing in cryptocurrencies within Skrill.

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