Connect with us

Startup News

Branded Content: Why it should be in your marketing strategy

Changes in customer consumption patterns and their level of demand confirm to us that the efficiency of traditional marketing has been left in the past. Businesses need to be constantly reinvented and Branded Content is the fruit of this need. While it is a strategy that already has a certain trajectory, in the age of Inbound Marketing it has acquired a new strength. This is because it allows you to create a relationship of trust and commitment between the brand and its customers. Have you ever wondered how some brands manage to form a consolidated community of loyal customers who reject competitors just for “loyalty”? This is achieved by Branded Content. Brands can no longer be a simple supplier of products, they should be shown as a friend, a confidant or even a guide. And when your customers manage to perceive you that way, you’ll be a little closer to success. So if you want to know a little more about Branded Content and the benefits it offers you, read on and you’ll solve all your doubts. Join! What is Branded Content Branded Content is a marketing strategy that is based on creating content that generates notoriety and affinity with its users. How can you accomplish this? Leaving behind the traditional promotion of the product and putting the user experience as the protagonist. These actions take on particular importance in today’s market, where consumers are increasingly demanding and expect better things from brands. For today’s buyers, the product itself is no longer enough, they want something that leaves a value in their lives. According to the Inbound Marketing methodology, the highest level a customer can reach is loyalty. This is achieved when the consumer is so satisfied and identified with the brand that it becomes a kind of ambassador for the company. When this point is reached, there is a true relationship of trust and commitment between the customer and the brand, and this generates lasting business relationships. This interaction and mutual relationship is what Branded Content seeks. Certainly, it’s not an easy task to make customers feel really connected and identified with the brand. To achieve this, it is necessary to have the identity of our company well defined and create content that is specially aimed at our target target. Branded Content uses various marketing actions and fields to properly reach your community and strengthen the relationship between them. Here it will be important to develop a solid and defined concept that has as a flag the identity of the brand, and not the product itself. Perhaps at this point some will be doubting this type of “product-free” marketing, but branded content results speak for themselves. When the projection of the brand’s identity is maximized, the company is shown with greater strength and recognition. And this is a lead magnet. Principles of Branded Content
As you may have noticed, there are many advantages that a good implementation of Branded Content can bring you. And this applies to various areas that offer direct benefits to your marketing results. Certainly, simply generating content that increases customer satisfaction could be a sufficient advantage. But if you want more reasons to decide to implement it, there are certain highlights worth mentioning. Some of them are: Increase engagement
By generating value content that appeals to the emotion and sensitivity of your customers, you’ll be able to achieve a true connection between them and your brand. That will grow your fixed community of customers and also their commitment. In this way, your customers will not only follow you for your products, but for how well that makes them feel. It is the perfect mix between the promotion of your product and the emotional factor. This is an intangible but incredibly powerful value to your brand, so you shouldn’t underestimate it. Increased interactionIn order to generate an effective Branded Content strategy, you need to make sure that you manage various content formats and that it is of excellent quality. Not only to be able to meet the needs of your customers, but to capture many more. When the content is good, the scope of the content is increased, as your consumers will want to share it. This gives you a large percentage of interaction and also opens the doors to new leads. So you’ll be making a double profit. CommunityBranded Content makes your customers no longer mere consumers, but belong to an exclusive community where the brand is the unifying body. Creating this is not easy, but when we nurture them from the right content, you get excellent results. The main advantage of building a community is that you will have a group of loyal customers. These will prefer you over other brands just because of that feeling of permanence and identification they have with you. But beware, these relationships can be fragile, so you have to take good care of them. Greater conversionIt’s usually a challenge to get a lead through the entire purchasing process to loyalty effectively. However, with the help of Branden Content the process becomes much easier. You will start to capture leads that from the first moment already feel identified and related to your brand. So you’ll have no trouble going through every stage of the process. They will go from being strangers, to brand ambassadors in a very short time and that also benefits your resource investment. Better positioningAs mentioned earlier, when you generate quality content, it causes your community to want to share it. On the other hand, they will be the defenders of your brand before their acquaintances and give you more legitimacy.All these actions make the positioning of your brand much better, both on the web and in the public view. Without a doubt it is an investment that will generate lasting and productive relationships with your clients, generating excellent results.The benefits and benefits of Branded Content will also depend on your approach to your strategy and how much empathy you create with your community. Remember that at this point the key is to show you close and “equal”. Let your customers feel like you’re just like them and they’re each other’s complement. In emotion and empathy is the formula of success. 3 examples of Branded Content campaigns We may have already made it clear what the basics and benefits of Branded Content are, but now it’s time to see it in action. There are many brands that have used this marketing strategy to strengthen their consumer community, and they have certainly performed well. To give you a better look at this point, here are some highlights of Branded Content in action. Red-Bull Red Bull is considered by many to be the greatest exponent of Branded Content, and this is no coincidence. They have led a brand identity strategy over the years and that has strengthened and consolidated them in the market.Is it possible to think of Red Bull without extreme sports? Probably not. But if we think about it, this is a brand of energy drinks, so why is it so well positioned in the extreme world? It’s all thanks to Branded Content. This brand wanted to differentiate itself from the rest of the drinks in the competition and did so from its own identity. It was shown as a product closely related to extreme athletes and so, gradually it was getting into that plane.He went from being a sponsor of athletes and championships, to being the main organizer of sporting events of global interest. This made it double its target audience: sports drink consumers and now fans in extreme sports. It should also be mentioned that they were able to use their resources in advertising very well. That made them present in all kinds of environments close to their audience. But the focus of this advertising was always emotion, adrenaline and companionship. The product was almost in the background. Coca-Cola An excellent example of how to create an active and interactive community without much effort is what Coca-Cola did. You probably remember the popular campaign where they put personal names in the cans of drinks. This caused a much greater impact than expected. A new design of soda cans was proposed here, including a wide variety of common names. In addition to this, they added phrases like “The Coca-Cola of:” or “Share a Coke with:”. The special edition design was accompanied by a great promotion by TV and digital media. They showed the cans as a good gift for a loved one or the protagonists of all kinds of emotional situations. What was the result of this? Thousands of people buying the drink just to get these cans with their names on them. Everyone was looking for a specific name and even collecting them. And clearly, they were also an excellent and original gift among friends of the time. But what about people with unusual names? Coca-Cola went a step further and created events around the world of live can customization. So everyone had their can with the name or message of their choice. This created a huge furore on consumers who were more pleased than ever by the brand. But it also triggered a viral movement in the networks of everyone who shared can-related content. An example of how a “simple” but well-thought-out Branden Content action can deliver excellent results. Kit-Kat Another successful case of how to boost your brand without directly involving the main product is with Kit Kat. They were able to define the characteristics of their target audience and captured them in an original and engaging way. This well-known brand of chocolates created an application for Valentine’s Day in which the level of compatibility of couples was tested. The purpose of the activity was to get the highest score, and the winner would get a trip to Paris for two all-inclusive people. Clearly, thousands of couples participated in the dynamics and shared the results in their personal networks. This went viral the app in a very short time and got a huge reach. Social media is one of the best channels to actively interact with your community and Kit Kat got the most out of it. In addition, it shows us once again that it doesn’t matter that the product isn’t the protagonist of your strategy. The high reach and satisfaction of the public will generate profits on their own. Conclusion
Branded Content is a strategy that has emerged in response to consumers’ need for memorable and quality experiences. Go hand in hand with Inbound Marketing to create a community of satisfied and loyal users who will have lasting relationships with the brand. Here we have the opportunity to dare to try new strategies and give our customers new and entertaining content. The most valuable asset of a company is a loyal customer and following the path of innovation, we can achieve it. The key to success in achieving an effective Branded Content strategy is defining your brand identity. So you can show it as a product in itself and make your old and new customers feel identified with it. Trade is combined with emotion for memorable results. So, if you want to reinforce your brand image, create a consolidated community, and increase your reach, try Branded Content. It’s a strategy that will give you solid short- and long-term benefits.

Leave your vote

Continue Reading
Advertisement
Click to comment

Leave a Reply

Il tuo indirizzo email non sarà pubblicato.

Startup News

New OnePlus 9RT: Specs, launch date, colors revealed

OnePlus hasn’t said how much RAM the 9 RT will feature, however Geekbench has shown that it will sport 12GB of RAM. However, an 8GB variant will almost certainly be available.

Shenzhen [China]: The OnePlus 9 RT’s launch date and specifications have been revealed by OnePlus ahead of its official announcement.

According to GSM Arena, the OnePlus 9 RT will go on sale in China on October 13, or next week.
Although the new OnePlus smartphone will be unveiled in China first, it is expected to make its way to India as well. In India, the OnePlus 9 RT has yet to be announced.

The Snapdragon 888 SoC will power the OnePlus 9 RT, which will be paired with LPDDR5 RAM and UFS 3.1 storage. It will have a 120Hz E4 screen and a 4,500mAh battery that will charge at 65W. The primary camera on the 9 RT will be 50 megapixels.

OnePlus hasn’t said how much RAM the 9 RT will feature, however Geekbench has shown that it will sport 12GB of RAM. However, an 8GB variant will almost certainly be available.

The phone maker also revealed that the 9 RT will be available in two colour options: black and grey, and that pre-orders will begin on October 13 in China, with the first sale on October 19.

We’re still four days away from the launch, so expect more information regarding the OnePlus 9 RT in the days leading up to it.

Leave your vote

Continue Reading

Startup News

Meaning of CEO, COO, CFO, CIO, CTO and CMO: Calling each executive by name

The adoption of business terms and technicalities from English-speaking organizations is increasingly widespread, and acronyms that describe executive positions are often favorites when used by those responsible for the areas of the company. The use of acronyms such as CEO, COO, CIO, CTO and CMO has become widespread, both in more traditional organizations such as startups and other technology-based companies.

But what is the meaning of these acronyms?

If we pay careful attention to its definition, we will see that the meaning of CEO and the rest of the management figures of companies are much simpler than you thought.

What is the CEO of a company?

The CEO of a company is the acronym corresponding to the acronym for Chief Executive Officer, which in Spain we usually know as CEO or Executive Director. He is the head of administrative management and direction in the company.

Who is the COO?

It comes from the Chief Operating Officer and can be translated as Director of Operations or Chief of Operations, responsible for the daily operations of the company such as production, logistics, etc.

What does CFO stand for in English?

CFO is the abbreviation for Ch IEF Financial Officer. In our business culture it corresponds to the Chief Financial Officer and his responsibility is the economic and financial planning of the company based on the objectives established by the board of directors, generally made up of those responsible for each area that we are analyzing in this post.

What is the CIO of a company?

It comes from the acronym for Chief Information Officer. Their role is attributed to the person responsible for the company’s information technology systems and usually falls into different professional profiles depending on the organization’s structure. Thus, the position of CIO may be the counterpart of the systems manager, although there is ambiguity in its implementation and it is often confused with the CTO, which we explain below.

What does the acronym CTO stand for?

It is the abbreviation of Chief Technology Officer and it is usual to give it the same treatment as the system manager in an erroneous way by many companies. The main difference is that while the CIO is responsible for the company’s information services at the process level and from the planning point of view, the CTO is the technical person in charge of the development and correct operation of the information systems from the point of view of execution.

What is a CMO in a company?

It corresponds to the acronym of Chief Marketing Officer and its translation in our business language is that of Marketing Director as the head of sales and product development, among other functions.

Its application in practice is different according to the structure of each organization, and there may be various combinations in the hierarchy of these executive positions. In general, the meaning of CEO of the company falls on the highest part of the organization and has as subordinates the executives responsible for each area, who report directly to this CEO to make his decisions. However, in other organizational models, the position of CEO held by its president as the visible image in communication and public relations of the company, delegating the highest decision-making authority to the COO.

The meaning of CEO extends

This definition nomenclature of executive positions in companies does not end here. Many of these terms did not exist a few years ago, and the increasing specialization of departments in large organizations gives rise to new positions, which after the meaning of CEO and the other positions that we have seen evolve into new figures such as the CSO (Chief Science Officer), CCO (Chief Commercial Officer), CLO (Chief Legal Officer) among many other definitions of executive positions.

Leave your vote

Continue Reading

Startup News

Coworking: Need or Opportunity?

Many times when it comes to undertaking we see that there are a great multitude of impediments that stop our initiative.

One of the most obvious, especially in times of crisis, is financing. That is why a work modality called coworking has proliferated in Spain for a few years. But what is coworking?

The foundation of coworking is to bring together professionals from different fields in the same space where they can develop their activity, which means significant cost savings. In other words, it’s like having roommates with whom you share expenses.

Surely, you have heard a friend talk about a coworking space, collaborative work, cost savings, … So far great, but the philosophy that underlies this type of work is even broader. The work tends to be increasingly multidisciplinary and many times, as entrepreneurs , we cannot cover the requests of a potential client.

We are going to put an example. Let’s imagine that we are a freelance professional specialized in Online Marketing and we have several accounts as a Community Manager.

As you are self-employed, but you are not motivated either by being in your pajamas all day locked at home listening to music, or worse, some gossip program that they give in the morning on TV – not to mention going to work in a library where the WIFI is slower than on your first Smartphone – you decide to try a coworking space where you have all the comforts for a small price and from which you can always “run away” if things don’t go well for you.

One fine day comes the opportunity to create a Social Media plan for a company. Within this Plan the creation of a corporate blog, the creation of videos,… to which you obviously answer: “no problem!” Is contemplated, since it is an opportunity that you cannot miss.

Once you dismiss the client, you sit in your chair and a cold sweat starts to run down your forehead thinking “now how do I do all this?”

From its programming, database creation, corporate identity creation … to the creation of promotional videos and a long etcetera.

Suddenly you raise your head like a meerkat in the African savannah and you see Nika, that nice girl who is a web designer and a little further on you see Alfon, that “compi” with whom you go out for beer on Fridays when you finish ” currar ”and it turns out that in addition to working as an illustrator, he has a hobby which is making videos, especially for his friends, and on top of that, it’s really good!

Et voilá! You already have a fully qualified team to carry out your project… and who knows if a future company. This idea is what underlies the coworking philosophy : Being able to create flexible collaborative environments that adapt to the needs of projects or clients.

Obviously, cooperative work has its advantages and disadvantages. Creating a multidisciplinary team for a project can be complicated, since managing the team is not an easy task when the participants do not share a mutual philosophy or common goals. Therefore, it is important to create a team that complements each other both on a human and professional level, and above all that wants to move the project forward.

From my own experience, if you want to develop your own project and do not have funding , it is better to make it very clear to the participants the delivery times and what their role in the team is. Otherwise, you will end up spending more time trying to coordinate people than working directly on your project.
“Luck is what happens when preparation and opportunity meet and merge.” Voltaire

Leave your vote

Continue Reading

Trending

Log In

Forgot password?

Forgot password?

Enter your account data and we will send you a link to reset your password.

Your password reset link appears to be invalid or expired.

Log in

Privacy Policy

Add to Collection

No Collections

Here you'll find all collections you've created before.