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Branded Content: Its Origin and How to Use It – Popeye Example

We can define branded content as a content strategy produced by the brand itself, with which we seek to provide added value to consumers. This added value can be directed towards information and education, or towards leisure and entertainment (informational value or entertainment value). The key is that these contents are intended to generate a long-term relationship between the brand and its customers, not to sell a product immediately or communicate a promotion.  What is Branded Content? The content branded is a way to connect to content through experience, not to sell directly and the best way we can explain what is the content branded is the storytelling . Think about your business and the history that defines it , with this type of content you must exploit all your creativity, so that your messages are more than words, they are experiences with which your contacts feel identified. This means that you think about how to create content that tells stories, in which your brand is present, without feeling forced or as a direct sale attempt. We give you the great secret of branded content : it is about not being noticed that you are doing branded content . Make the presence of your product so natural, that your readers feel identified and develop a connection. What is Branded Content? {Micro Knowledge by @Mazzima Clara Ávila, a social media consultant , argues that branded content “It is a content strategy in which the brand is one more part of this experience. Seeks to entertain the consumer and not sell a product. The message you send prevails over the advantages you have, we blur what constitutes advertising and what constitutes entertainment. From that point, you gain engagement with your user (because you like it) and loyalty (because they follow you, because they associate your brand with this content) ”. It is a fantastic content marketing action that will help us differentiate ourselves from the competition. These stories are defined as a narrative created by the brand itself, in which a story is described. To ensure that the storytellings are effective, we must follow some of the following examples:
  1. Stories must have a beginning , a middle, and an end .
  2. Write a moral that relates to the values ​​of the brand.
  3. Existence of a history and a context .
  4. Take care of the style that is appropriate to our target audience, but not fall into vulgarisms.
  5. Create a collaborative narrative , in which our audience can be integrated.
Benefits of storytelling for brands The creation of a good brand story will bring great benefits for organizations, among which we highlight:
  1. It generates a greater commitment to consumers, since they somehow involve and hook them.
  2. Increase engagement .
  3. It emphasizes brand values, which will provide the trust and credibility of our consumers in it.
  4. Increase traffic to our website and social platforms.
  5. Branded content strategies generate a community around the brand.
Origin of Branded Content We must be honest with you, branded content is not something new, it has only become more important. The competition is tough, digital media have democratized the possibilities for companies of all sizes to offer their products. It is no longer enough to say how beautiful and good our product is , but we must stand out and be relevant. Let’s take the example of “Popeye, the sailor”, which is the case that many scholars of the subject take as the origin of branded content . This comic, which later became a movie and television series, even a popular icon, arose from a need of the association of spinach producing companies in the United States. These industries needed to position spinach as a beneficial food for children in the 1920s. They did this by creating this character who became strong immediately after consuming a can of spinach. The rest is history, whether it is true or not, we have the conception of how beneficial spinach is thanks to Popeye, without realizing that the cartoon was also a great marketing strategy. Branded Content and Content Marketing So far it might seem that branded content is very similar to content marketing, however, it is about two very different things. In short, content marketing is a strategy that can involve different content formats and communication channels. It focuses on the research, development and distribution of useful content for the user. For its part, branded content focuses on the generation of content to excite the user, appeals to the feelings of consumers, rather than the rational use they can give it. Content marketing produces content focused on educating and informing about a problem and its solution. Instead, branded content has a more playful purpose. Entertain and excite In content marketing, your brand is not part of the message, at least not in the early stages. It’s all about what your buyer persona  needs . On the contrary, branded content must necessarily communicate your values, ideas and everything that defines you as a brand. It may not be the central theme but it should always be present, otherwise it wouldn’t be branded content . You can see that both strategies have in common that they focus on the generation of non-intrusive content, with the essential difference in the objectives they seek: entertain by creatively introducing your brand (branded content) versus educating and informing ( content marketing ). Objectives of Branded Content in Spanish 1. Educate or inform with our content: with which we will be able to generate great confidence in our brand by our target audience. 2. Create content that is easy to share: videos, images, audios, etc., in order to achieve greater popularity for our brand. 3. Another good strategy is to be original, so that we differentiate ourselves from the competition. For example, there are brands that are beginning to bet heavily on this type of action and are creating television programs or series in which they show the experience of the brand. 4. Answering consumers’ questions, satisfying their needs, etc., so that we position ourselves as an essential and “more human” brand for them. Branded content benefits
  • Have More Than Customers
This is perhaps the most important benefit of branded content , because it represents a key value for any business in digital times: connecting. Remember that with each passing day traditional advertising dies a little more and this is because today’s consumers do not want to be sold, they want to connect. With branded content, you can make users perceive you in a more human way, appealing to feelings. That they are friends, more than clients. That they love you because they associate your product with the sensations that you are awakening in them through the content.
  • Sense of community
Creating a connection through branded content will allow us to relate to our users through more lasting relationships than a mere sale . We must find a subtle way to include our brand values ​​or products in our content, always being creative in order to impact the audience and not look like sellers. But an exciting brand that looks like them. This translates into the creation of user communities around our brand. Goal number one in digital marketing.
  • Trust and loyalty
Trust is earned, not only in life but also in business. Another of the great benefits of branded content is to strengthen ties of trust and credibility with our users. Remember that the connections we are creating go beyond the solution or utility offered by our product or service. It talks about values, ways of thinking, ideas and feelings that unite us. That goes beyond a tangible good. As we know, trust also facilitates the loyalty of those customers who will stay with us, even after purchasing our product. Because they believe in us, they respect us and they know that we have more things in common. Recommendations for Great Branded Content
  • Know your audience
If you know the tastes, interests and needs of your target audience, not only will the creation of branded content be easier , but it will also be more effective. Remember that you need to generate affinity with your brand, so you need to know what things you and your user may have in common before developing your messages. Each content must generate, not only interest but a true connection. You will achieve this by researching and collecting information about what you need, what you like and what you dream about.
  • Provide Experiences
Do not stay with the formats and platforms that you know, look for other options that may be more effective to surprise your users. That impact will also bring you reach, because your users will want to share that experience they lived through your brand.
  • Channel on Social Media
Branded content actions are generally associated with social networks because they are the most “relaxed” channel that we share with our users. It is natural to use social media to disconnect from our routine and find content that entertains, amuses or inspires us. Use your profiles to further massify your branded content and make it easier for your followers to share it with their acquaintances. Branded Content Books Here are some texts that could help you on the exciting journey of creating branded content . Branded Entertainment . Joaquín de Aguilera and Miguel Baños If you want to opt for entertainment as a vehicle to connect through branded content , this is the text you need. The authors propose “the transmission of their brand messages, applying the knowledge of the entertainment industry to the creation of their own content, at the service of the brand’s values, capable of awakening desires and emotions by themselves”. Best of Branded Content Marketing 2015: Global Edition . BOBCM This compilation developed by the BOBCM (Best of Branded Content Marketing ) organization will inspire you with 25 success stories from around the world. These examples of branded content belong to companies of all sizes and projects with different types of budget. Smart News: How to write branded content that gets found in search and shared in social media . Sally falkow Although this text is focused on how to apply branded content to news writing, we find the approach it uses to integrate the internet and social media into the process interesting. The author highlights the use that the public makes of search engines and social networks to find the information and news they need. A must in the digital age. Bonus: Branded Content Example There are many examples of branded content used by large companies such as Red Bull, Coca Cola or Kit Kat. They all have in common that they were strategies designed to awaken feelings in users, providing experiences and impacting. In this article we leave you a recent example of the H&M fashion brand for the upcoming Christmas season. There are several things to highlight in this video: the first is the presence of a well-known director (Wes Anderson) and an actor (Adrien Brody). The second I would say is the way they tell the story without making it obvious that it is an H&M piece. It is not even until the end of the audiovisual that you see the logo of the brand. The third of course is the emotion with which they know how to take advantage of what is for many the most beautiful season of the year and create a connection. More Branded Content, please We know that it is not easy to design branded content that really reaches the hearts of our customers. There are many hours of knowing our users, studying them, thinking of creative and relevant ideas that make us stand out from the rest of the options in the market. But we also promise you that it will be worth it. Creating connections with our readers will always pay off, remember that today’s marketing is about creating relationships between brands and customers. conclusion Branded content is a strategy that aims to   generate a long-term relationship between the brand and its customers, through the creation and dissemination of content where the product is not the protagonist, it goes to the background. That is, it is creating content based on the product, but without talking about the brand. Value content is crucial for your branded content strategy to be successful. I suggest that you create content that makes the benefits of your product or service clear and encourages the loyalty of your consumers. If you have already launched your own branded content strategies or campaigns, let us know in the comments. Otherwise, we invite you to do it and tell us how it goes. If you liked this article, you may be interested 5 Tips to use Storytelling successfully.  Learn to Create Branded Storytelling for Your Brand Learn how to do good storytelling practices Learn to Boost your Brand with Storytelling The Benefits of Video Marketing for Your Company

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Crypto

How to Create Account in EXMO step by step

In this article you will learn how to register in EXMO in 2022, as you well know it is a cryptocurrency platform to trade, as well as buy and sell digital currencies. Next, we are going to make you a quick and easy guide to create your account.

How to open an account in Exmo.com step by step

Access the official website of EXMO to be able to register for free.

Select “Registration”

At the top right you will have a Registration button, click on it and there you will open a form to place basic data such as username, email, telephone, password and its confirmation, as well as the acceptance of terms and conditions of the platform.

Likewise, if you want you can subscribe to receive news you just have to activate the option. then activate the captcha and click on “Registration”

Phone and email verification

They will send you an SMS to the registered phone to place the verification code and give it confirmation. The same will happen with the email, in which they will send you an email with a link to confirm the account and activate it.

Account Verification

Once you have completed all the registration, you must verify your account, this is quite important that you do it so that you do not have limitations, it is a financial platform and as such, by regulation you must verify your identity and address.

  • For identity, you can do it through your ID, passport or other identity document, also a selfie with the document, you can support yourself by linking the mobile if you do not have a webcam.
  • In the case of the address, it would be verified with a bill for services such as electricity, water or other document where they can verify your location or residence, this is to raise the limits further.
  • For the card, you need to enter your card details and even take a photo and attach it.

Ideally, you should verify everything, but the first thing is the identity, in which you will be required name, surname, middle name in the case you have. Secondly, you will be asked to identify what type of document you are going to use to identify yourself, for example, the DNI.

After that, you must upload a photo of the front and back of the identity document, if you do not have them at hand, you can do it with your mobile and send it to you by mail or web whapsapp or another application, and then upload it from the computer.

Once this is done, it will request a selfie with specific details, where you must write down on a paper the word EXMO, followed by the date of the day of the photo and hold the DNI without covering anything, there you capture the photo and attach it, with these steps you will already be in the process of verifying the identity.

Likewise, you can do it to verify the address with a receipt and in the case of the card you must do the same, they are similar processes quite simple, the idea is that you complete the entire registration process.

Configuration

Another important point regarding registration is the security configuration in which you can add extra protection and have two-step authentication. Likewise, you can observe other options such as personal information, which you can review carefully.

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Crypto

How to create an account on Poloniex step by step

In this article you will learn how to register with Poloniex in 2022, it is a cryptocurrency trading platform, where you can trade with margin or leverage and you can also do hodl. Here’s a step-by-step way to create an account on Poloniex.

Go to the official website of Poloniex

Access the Poloniex registration page to later follow the step by step that we will give you to register for free.

Select “Sing Up”

Once you are on the platform you must select in the left menu “Sing Up”, where you must enter the email and password, the latter you must confirm it. Additionally, you must place the referral code (optional), as well as accept the terms and policies that govern this page.

Verify your email

Once the previous form has been completed, you must check the email where a link will be sent for the purposes of verifying the email, in order to continue with the account registration process.

Account access

With the email and password data entered, we select “Log In” and access. Among the important things that there are is the “profile”, where you will have to verify your account.

If you want to apply margin for trading or leverage you must verify your profile in “Upgrade” you will be able to select other aspects that will help you verify your identity, you will probably be asked to upload a file, such as a photo of the DNI or an invoice to verify the address.

Then, in the event that you want to use the future option that allows margin up to one hundred leverage, you have to have verified these things.

This request is totally normal, since it is required by all financial platforms by legal issue, with this you would already have verified level 2 and with it you would not have any type of limit.

Right now, you could make all kinds of deposits, normal purchases with certain fairly high limits.

Two-factor authentication verification

To protect your account you can activate 2FA this is double authentication code, so you must enter a code apart from the password to be able to log in.

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Crypto

How to Invest in Cryptocurrencies on Skrill

If you are one of those investors who do not like to deal with many complicated orders, but prefer to hold long-term, then Skrill is an excellent alternative for you. With the simplicity that characterizes it.

But the question is, how to invest in cryptocurrencies within Skrill? The answer will be shown in this article.

But first log in to your Skrill account, then you could already start the step by step that will be shown below.

Access Skrill’s Cryptocurrency Investment Options

Like any financial platform, Skrill puts at your disposal tools so that you can invest in cryptocurrencies within yourself, doing so in a simple and comfortable way. To access these tools, below, we will describe the following procedure:

  1. Within the home screen of your account, in the left sidebar, find and tap on Cryptocurrencies.

Important: It is likely that when you enter this section, you will be asked to accept some terms or similar.

  1. Once there, you are presented with different options in terms of cryptocurrencies. From among these, you will select Invest now, clicking on this option.

  1. Once you access that section, you will be shown an extensive list of existing cryptos in Skrill. In each of which, you are given a Trade option. If you click on any of these, you would enter their trading options.

  1. When you have entered the crypto you chose, you will see a Buy – Sell panel.

Ways to trade cryptocurrencies in Skrill.com

In this buy-sell panel or trading box, you will have some options that will allow you to perform these operations:

Steps to buy cryptocurrencies within Skrill

First of all, talking about the purchase of cryptocurrencies in the Instant mode (which is the usual one), you will be able to do the following:

  • Select the currency in which you want to buy cryptos.

  • Set the amount to spend that, for its purposes, must be a minimum of 10 EUR (You are also shown the balance you have available).

  • Select the cryptocurrency in which you are going to invest.

  • See what you are going to receive in cryptos in equivalence for what you have invested.

  • See the commission you will be charged for that transaction.

When you have everything ready, then you can click Next.

After this, you will be able to see the summary of the entire operation; you will be told everything you have added, such as the amount and what you would receive, and also the commission charge, which will be added to the total amount to be spent. If you agree with everything, you can click on Confirm.

Steps to Sell Cryptocurrencies within Skrill

There is not much to comment on in the case of selling your cryptos within Skrill, as they are basically the same steps as in the case of the purchase:

  • You establish the type of crypto that you are going to sell (and that logically, you should own).

  • You indicate the amount of cryptocurrencies to sell directly or, if you prefer, using the percentage indicators.

  • Select the currency in which you want to receive the funds in equivalence.

  • See how much you will receive, in the same way as the previous case.

Having this ready too, you would click Next.

Following this, you must also click on Confirm in a summary similar to that of the case of the purchase, where you will see important data with which, if you agree, you can proceed to the respective confirmation.

Some other options that Skrill gives you to trade

The options you have in Skrill to trade are very practical and easy to use. And for your convenience, they are not numerous. Here’s what you can find on Skrill for when you want to trade on it:

The Portfolio section

In this section you have at hand some useful things for your negotiations, such as:

  • The Watchlist, with which you can keep abreast of the indices of your cryptos in the market.

  • Alerts and orders. With these options you are given the possibility to mark an index within the cryptocurrency, which, if the price reaches it, this will be notified to your email or mobile, as you have it configured.

  • Recent activity. It is the section where you will get your last financial movements, when it comes to purchases and sales, as is logical.

The Trade section

Within this section, you can do what you are told below:

  • Visualization of Graphs. This will allow you to take a look at the stock market movement in a not at all complex interface (you can also see the current trend that the market has in terms of sellers and buyers).

As you can see, the trading system within Skrill is not complicated. They are few and simple options, but with the same utility for people like you who do not want to get too entangled in the stock market issue, but to play it safe, but in a simple way.

This tutorial summarizes it this way so that you have a general idea when investing in cryptocurrencies within Skrill.

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