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Big Data: What Can It Contribute to Content Management?

Big Data is in everything: information management, medical management, marketing and a host of other things. It is even impacting not only business areas but also society. This despite the arguments that have arisen around data privacy. Of course,  Content Marketing   has also been strongly influenced by this phenomenon and, therefore, Content Management or content management. Content Marketing provides an indisputable contribution in the management of a brand on the Internet: it is about educating the target audience, without the need to sell the company, trying to make this audience loyal to the brand. The 5 steps to a data-driven marketing plan | Maitegomez Unlike traditional advertising, Content Marketing focuses on the long term with a view to building lasting relationships with users. The bottom line: content makes your customers see that you care about them. Making a quality content checklist for your brand generates great benefits. But if you want to add a plus to these benefits, then you are interested in adding Big Data to your strategy. How to increase my sales with Content Marketing Big data adoption As big data is adopted, it should be noted that this should be focused merely on delivering business value that is measurable. That is, go from big data to actionable data. When we talk about the business value that Big Data represents within the context of Marketing, it goes far beyond this actionable data. It even represents value for customers. Let’s remember that Big Data is about managing a large volume of data that is classified as structured and unstructured (we will explain them later) and that is part of the life of business every day. So it’s no surprise that customer analytics, critical to developing good content, is driving many Big Data initiatives. And it is that business intelligence, in real-time data format, can lead you to a better understanding of your target audience. It can help you generate a series of actionable insights to create mind-blowing content and advanced analytics that will allow you to better measure your success online. Big Data Perspective for a Content Manager Believe it or not, there is a strong relationship between Big Data and Content from multiple perspectives. Among these visions are content management, content marketing, intelligent information management, and optimizing the customer experience, through smarter and more timely use of useful information and content. According to data from an infographic from CeBIT , 50% of companies say that Big Data helps to improve customer relations , facilitating their growth. This study also proves that Big Data has a virtual impact on everything: pharmaceutical companies, financial sectors and, of course, the Internet industry to create intelligent machines and systems. As Big Data has an impact on content management, it begins to be seen as something fundamental for a manager. CeBIT also ensures that companies using this data analysis make decisions 5 times faster than their competitors. Choosing a Content Marketing agency becomes necessary to achieve more objectives for a business and, having consumers so demanding that they require immediacy, Big Data helps to know them better. And it is that through Big Data an incredible amount of data can be converted into information . And at the same time, in content that really adds value to the customer. As a content manager, you must think about customer experiences, provide them with the correct information at the most propitious moment; in addition, you must personalize the messages you send them, among many other things you can do handling data. According to CeBIT, 47% of people will share information if they truly see a benefit from sharing it; That this content has such value for your customers is achieved by knowing them. Also, take into account that the content is aimed at interaction, either via messaging. Thus it will be possible to obtain customer data or the point of view of social companies and add them to Big Data. In this way you can pursue new goals in your management or add them to the marketing plan of your service company . What Influence Does Big Data Have on Content Marketing? big-data Many companies make the mistake of generating large amounts of content completely forgetting the quality and relevance it should have for their target audience. It is not enough to have applied a thousand SEO techniques . If you do not go further, that is, if you do not have knowledge of what your Buyer Personas are looking for on the Internet, why they are looking for it, among other aspects, you will end up getting poor results. For this reason, Big Data has gone from being a fashionable term to being a way of doing business. In the case of content, it is changing its creation process: Changes in Content Type Before, brands were dedicated to generating content online in an abyss; that is, they tracked key performance indicators but not in the ideal way. In other words, marketers did not have a clear view on how content affected the bottom line numbers in Content Marketing KPI results . Now, with the help of Big Data, marketers have a better insight into the performance of each piece of content generated for users, making it easy to make adjustments as each piece comes out. Therefore, it is not necessary to wait for new Content Marketing campaigns to be implemented. It can be optimized on the fly. The content went from being “art” to a “science” The way Content Marketing is perceived within your company changes from the exact moment you analyze data to adjust your content. For this reason, we say that it went from being the art of creating content to a whole science analyzed by marketers, thanks to Big Data. In ancient times, companies used to meet with their Marketing team to shoot arrows on how, where and to whom to create content for them. Big Data reduces everything to demographic data, and even behavior, to make decisions in a one-way way; that is, they will not need a discussion to be taken. The numbers don’t lie. Offer a Competitive Advantage to Brands By optimizing the reach of each piece of content that your brand generates, you will be obtaining a competitive advantage that only Big Data can give you. Although certainly, if you find yourself developing a content strategy, it is not convenient that you deal with an exaggerated amount of data. You can fall into the lie that quantity is better than quality, but the brands that succeed in this field are those that measure the performance of their content and make adjustments around this. Contributions of Big Data to your Content Strategy We already know that Big Data will provide you with data about your target audience in a way that no other tool will, but in itself, what can it do for your content? There are three things in which it is quite useful. Content Planning Analyzing this big data will give you better insight into these important questions: who, what, why, where, when, and how. Who is Your Target Audience and Who Influences It? You can know the answer by analyzing the sales or service data that you already had in your company; Furthermore, it is advantageous to sell to an existing customer. You will be able to identify several fundamental data such as: age, profession, income, location, frequently asked questions, needs / wishes, among others. With these data, your content strategy will be customer-based. Then, the information you give them can be of real relevance to your target audience. The data obtained can also support you with your Business Omnichannel , since this information influences the configuration of social networks and newsletters, among other tools. After understanding where and how to publish your content, you must follow a step by step: Connect your SEO keywords in Google and write the domains that appear : the more common the domains, the greater the probability that more traffic has seen them. Identify which websites are similar to these: “(Domain name) versus …” and check which are the suggestions .. You can do the same versus in terms of social networks : use tools like BuzzSumo to find out which platforms are best for you in terms of the data of your target audience. After you know where your people are, you can respond if there is opportunity in those domains for advertising, guest blogging or influencer marketing. On the other hand, you must take into account that for Big Data there are two types of data: Structured: data adjusted to a system such as Google Analytics. Unstructured: data without organization, such as messages, tweets, etc. Important data can be extracted from there, but there is no way to track it. The latter can be a very powerful resource for your Content Marketing. These measure emotions more than anything else, they know what moves your users, their intentions and habits. Imagine having access to this data and being able to respond with content to the feelings of your users. There are some systems that offer semantic analysis and language processes that can give you words that have been repeated and measure feelings. Produce the Content Technically, if you find yourself using data about your audience to develop content that suits their interests, their featured influencers, etc., you are actually using Big Data for the production of your content. However, Big Data could bring you more than that: 1. Create content ideas from the data you already have At this point you should know your keywords and target audience, so you can create titles that hook. Were there common questions in frequently asked questions about your products or services? Write them down on your calendar! The internet is for exploring, so go further with these frequently asked questions and use platforms like Quora to find out what your audiences are wondering lately. Google can give you great topic ideas with their suggested results; part of your keywords and see where they take you. Use tools like Google’s Keyword Planner and match your ideas with the keywords you want to boost within your content. Use tools like BuzzSumo to measure what type of content format is most useful to your audiences. It may be a video for one keyword and an infographic for another. Stay in constant analysis of your competitors: check where they are in Google. 2. Headline tests with A / B tests Do not fire shots into the air: the headline must be effective enough to capture the attention of your audiences. Use the data to create it. Search tests: take into account that Google allows variations of the same article to exist without affecting its ranking, on the condition that the owner of the content specifies that these duplicates are temporary. Social Media Testing – Facebook Ads are an effective form of A / B testing on social platforms. You’ll be able to test multiple titles and measure which one gets the most click-through rates. Evaluate Content Ultimately, we analyze all this data to make our users feel comfortable with our content. We want to convert them after they interact, driven by the information obtained on our website. Google Analytics is the favorite to handle Big Data, which stands out when you evaluate the success that your content is obtaining To support you in Big Data, in this evaluation you must: Use metrics so that you know the participation: bounce rate, new sessions and duration of the sessions. Without listening to guesswork, you can make adjustments to your content based on the numbers. By tracking key actions with Google Analytics such as downloads to your brand’s eBook, you can set new and better goals. Social Big Data: the new trend in Digital Marketing conclusion Big Data allows you to know and take advantage of data in the digital world to create an even better perception of the product offered by brands , and not only for B2C companies but even in the field of Inbound B2B . This big data helps brands gain insights about their target audience. This way it is possible to adapt and personalize your messages and create lasting relationships that end in user loyalty. Ultimately, a data-driven content strategy is much more effective than one that is dedicated to trying your luck. The numbers, rates and other metrics do not lie, and there is much that Big Data can contribute to your content management.

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Crypto

How to Create Account in EXMO step by step

In this article you will learn how to register in EXMO in 2022, as you well know it is a cryptocurrency platform to trade, as well as buy and sell digital currencies. Next, we are going to make you a quick and easy guide to create your account.

How to open an account in Exmo.com step by step

Access the official website of EXMO to be able to register for free.

Select “Registration”

At the top right you will have a Registration button, click on it and there you will open a form to place basic data such as username, email, telephone, password and its confirmation, as well as the acceptance of terms and conditions of the platform.

Likewise, if you want you can subscribe to receive news you just have to activate the option. then activate the captcha and click on “Registration”

Phone and email verification

They will send you an SMS to the registered phone to place the verification code and give it confirmation. The same will happen with the email, in which they will send you an email with a link to confirm the account and activate it.

Account Verification

Once you have completed all the registration, you must verify your account, this is quite important that you do it so that you do not have limitations, it is a financial platform and as such, by regulation you must verify your identity and address.

  • For identity, you can do it through your ID, passport or other identity document, also a selfie with the document, you can support yourself by linking the mobile if you do not have a webcam.
  • In the case of the address, it would be verified with a bill for services such as electricity, water or other document where they can verify your location or residence, this is to raise the limits further.
  • For the card, you need to enter your card details and even take a photo and attach it.

Ideally, you should verify everything, but the first thing is the identity, in which you will be required name, surname, middle name in the case you have. Secondly, you will be asked to identify what type of document you are going to use to identify yourself, for example, the DNI.

After that, you must upload a photo of the front and back of the identity document, if you do not have them at hand, you can do it with your mobile and send it to you by mail or web whapsapp or another application, and then upload it from the computer.

Once this is done, it will request a selfie with specific details, where you must write down on a paper the word EXMO, followed by the date of the day of the photo and hold the DNI without covering anything, there you capture the photo and attach it, with these steps you will already be in the process of verifying the identity.

Likewise, you can do it to verify the address with a receipt and in the case of the card you must do the same, they are similar processes quite simple, the idea is that you complete the entire registration process.

Configuration

Another important point regarding registration is the security configuration in which you can add extra protection and have two-step authentication. Likewise, you can observe other options such as personal information, which you can review carefully.

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Crypto

How to create an account on Poloniex step by step

In this article you will learn how to register with Poloniex in 2022, it is a cryptocurrency trading platform, where you can trade with margin or leverage and you can also do hodl. Here’s a step-by-step way to create an account on Poloniex.

Go to the official website of Poloniex

Access the Poloniex registration page to later follow the step by step that we will give you to register for free.

Select “Sing Up”

Once you are on the platform you must select in the left menu “Sing Up”, where you must enter the email and password, the latter you must confirm it. Additionally, you must place the referral code (optional), as well as accept the terms and policies that govern this page.

Verify your email

Once the previous form has been completed, you must check the email where a link will be sent for the purposes of verifying the email, in order to continue with the account registration process.

Account access

With the email and password data entered, we select “Log In” and access. Among the important things that there are is the “profile”, where you will have to verify your account.

If you want to apply margin for trading or leverage you must verify your profile in “Upgrade” you will be able to select other aspects that will help you verify your identity, you will probably be asked to upload a file, such as a photo of the DNI or an invoice to verify the address.

Then, in the event that you want to use the future option that allows margin up to one hundred leverage, you have to have verified these things.

This request is totally normal, since it is required by all financial platforms by legal issue, with this you would already have verified level 2 and with it you would not have any type of limit.

Right now, you could make all kinds of deposits, normal purchases with certain fairly high limits.

Two-factor authentication verification

To protect your account you can activate 2FA this is double authentication code, so you must enter a code apart from the password to be able to log in.

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Crypto

How to Invest in Cryptocurrencies on Skrill

If you are one of those investors who do not like to deal with many complicated orders, but prefer to hold long-term, then Skrill is an excellent alternative for you. With the simplicity that characterizes it.

But the question is, how to invest in cryptocurrencies within Skrill? The answer will be shown in this article.

But first log in to your Skrill account, then you could already start the step by step that will be shown below.

Access Skrill’s Cryptocurrency Investment Options

Like any financial platform, Skrill puts at your disposal tools so that you can invest in cryptocurrencies within yourself, doing so in a simple and comfortable way. To access these tools, below, we will describe the following procedure:

  1. Within the home screen of your account, in the left sidebar, find and tap on Cryptocurrencies.

Important: It is likely that when you enter this section, you will be asked to accept some terms or similar.

  1. Once there, you are presented with different options in terms of cryptocurrencies. From among these, you will select Invest now, clicking on this option.

  1. Once you access that section, you will be shown an extensive list of existing cryptos in Skrill. In each of which, you are given a Trade option. If you click on any of these, you would enter their trading options.

  1. When you have entered the crypto you chose, you will see a Buy – Sell panel.

Ways to trade cryptocurrencies in Skrill.com

In this buy-sell panel or trading box, you will have some options that will allow you to perform these operations:

Steps to buy cryptocurrencies within Skrill

First of all, talking about the purchase of cryptocurrencies in the Instant mode (which is the usual one), you will be able to do the following:

  • Select the currency in which you want to buy cryptos.

  • Set the amount to spend that, for its purposes, must be a minimum of 10 EUR (You are also shown the balance you have available).

  • Select the cryptocurrency in which you are going to invest.

  • See what you are going to receive in cryptos in equivalence for what you have invested.

  • See the commission you will be charged for that transaction.

When you have everything ready, then you can click Next.

After this, you will be able to see the summary of the entire operation; you will be told everything you have added, such as the amount and what you would receive, and also the commission charge, which will be added to the total amount to be spent. If you agree with everything, you can click on Confirm.

Steps to Sell Cryptocurrencies within Skrill

There is not much to comment on in the case of selling your cryptos within Skrill, as they are basically the same steps as in the case of the purchase:

  • You establish the type of crypto that you are going to sell (and that logically, you should own).

  • You indicate the amount of cryptocurrencies to sell directly or, if you prefer, using the percentage indicators.

  • Select the currency in which you want to receive the funds in equivalence.

  • See how much you will receive, in the same way as the previous case.

Having this ready too, you would click Next.

Following this, you must also click on Confirm in a summary similar to that of the case of the purchase, where you will see important data with which, if you agree, you can proceed to the respective confirmation.

Some other options that Skrill gives you to trade

The options you have in Skrill to trade are very practical and easy to use. And for your convenience, they are not numerous. Here’s what you can find on Skrill for when you want to trade on it:

The Portfolio section

In this section you have at hand some useful things for your negotiations, such as:

  • The Watchlist, with which you can keep abreast of the indices of your cryptos in the market.

  • Alerts and orders. With these options you are given the possibility to mark an index within the cryptocurrency, which, if the price reaches it, this will be notified to your email or mobile, as you have it configured.

  • Recent activity. It is the section where you will get your last financial movements, when it comes to purchases and sales, as is logical.

The Trade section

Within this section, you can do what you are told below:

  • Visualization of Graphs. This will allow you to take a look at the stock market movement in a not at all complex interface (you can also see the current trend that the market has in terms of sellers and buyers).

As you can see, the trading system within Skrill is not complicated. They are few and simple options, but with the same utility for people like you who do not want to get too entangled in the stock market issue, but to play it safe, but in a simple way.

This tutorial summarizes it this way so that you have a general idea when investing in cryptocurrencies within Skrill.

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