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Andrex and Unicef ​​Use Video to Raise Awareness

The video format is one of the most used and effective when it comes to creating content. The user searches for images, sounds, emotions. Today we will talk about Andrex and Unicef and how they used this resource to raise awareness. What was previously sought to be transmitted with words, is now done through audiovisual resources. In general, the spots must attract the attention of the consumer in a few seconds and last a total of minutes. The video can be used to promote a product or to describe how it works. However, there are various approaches that can be used to produce audiovisual content. One of the most frequent has to do with the possibility of generating awareness about a particular situation,  Andrex and Unicef understood this and today they are an example of how to do Content Marketing. Andrex and Unicef ​​Content Marketing: Case Study In this example we see the union between Andrex and Unicef. Both institutions hired the agency J Walter Thompson (JWT) to produce a campaign that truly surprised and left the audience thinking. On the occasion of the commemoration of Toilet Day, the Andrex and Unicef ​​campaign was based on installing an “Angola model” toilet in a King Cross store in London. How to increase my sales with Content Marketing The main idea was to show how people in some countries in Africa live without access to cleanliness and hygiene and to compare this option with the typical UK bathrooms with all their comforts. The video shows us a normal day in the store, where an employee is dedicated to showing customers the different options and trends to install in their homes. At the beginning, he indicates the ideal, clean bathrooms, with the latest technology equipment. Coming to the end, they approach the Angola model, a bathroom consisting of a bucket outside a humble and poorly maintained home. Reactions to this installation were surprising from users. The Andrex and Unicef ​​spot reveals the irruptive and shocking effect of the idea. They all observe it becoming aware of how badly other people live not so far from their continent, at the same time that they consider themselves lucky to have the possibility of accessing a clean and hygienic bathroom. The video maintains a certain tension between awareness and ironic humor. The seller claims that they could not do justice by trying to imitate an African toilet as “the smell, the flies and the diseases they possess are missing.” The idea, of course, is not to laugh at the subject but quite the opposite. It is intended to mobilize users to do something with this reality faced by millions of people. Campaign results The goal of the Andrex and Unicef ​​campaign is to improve sanitation on the African continent through community collaboration. This will be achieved through a campaign in which a percentage will be donated to Unicef from each sale of rolls of White paper, from Andrex . Emma Roy, one of Andrex’s brand managers , expressed the company’s intentions to make the issue more apparent to UK citizens. The intended effect was to break with a reality to which all the inhabitants of that country do not have access or knowledge. With a bathroom in poor condition as an option among the usual possibilities, it is believed that the British would feel more identified, closer to the problem. The company raised 250,000 pounds for UNICEF last year and helped 60,000 children and their families in Angola. This amount facilitated improvements in hygiene and access to clean and safe bathrooms. The idea of ​​Andrex and Unicef ​​is to repeat the success this year, to obtain funds to improve the quality of life of children in Africa and, at the same time, make the problem in the United Kingdom more visible and real. Video resources Although those directly affected by the campaign are those customers who accessed the store and found that option, the idea of ​​filming it and bringing it to the screens of citizens manages to involve everyone. The brand does not directly seek to sell or offer a product , it is about entering the heart and mind of the user. At no time is reference to the products that the company sells, although they could have been included taking into account the context. The only attempt was made to promote the campaign to raise awareness. In turn, this awareness is not only intended, but the need to do something and help improve the reality of these people is mobilized in the user . At that time, the Andrex brand is offered as a solution, since by buying their products they claim to benefit the children of the African continent. That is to say, the brand does not seek to sell directly or make an apology for its products. However, it is present at all times. Andrex aims to win over users through the need generated to collaborate in a just cause. The products of this company will have a different value load than those of the competition, since from this video the client feels that he is helping to solve a problem. One factor that facilitates awareness is the video itself. Its resources, that is, its background music, its ability to place ourselves in the context, to see the usual claims of users, all of this provides us with a perfect framework to compare realities. Notably, the cameras were hidden to get a candid reaction from people visiting the store. The key aspect of this video is to show the surprised and unhappy faces of the customers, realizing how shocking it is to face a situation that is commonplace for many families. This resource defines the focus of the video, accounting for a problem that the audience is not used to experiencing but for which, according to these companies, they can do a lot. Although this is the video that we have been talking about throughout this article, it is no longer available, we leave you another video example, made to make the audience aware of a serious problem.

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How to Create Account in EXMO step by step

In this article you will learn how to register in EXMO in 2022, as you well know it is a cryptocurrency platform to trade, as well as buy and sell digital currencies. Next, we are going to make you a quick and easy guide to create your account.

How to open an account in step by step

Access the official website of EXMO to be able to register for free.

Select “Registration”

At the top right you will have a Registration button, click on it and there you will open a form to place basic data such as username, email, telephone, password and its confirmation, as well as the acceptance of terms and conditions of the platform.

Likewise, if you want you can subscribe to receive news you just have to activate the option. then activate the captcha and click on “Registration”

Phone and email verification

They will send you an SMS to the registered phone to place the verification code and give it confirmation. The same will happen with the email, in which they will send you an email with a link to confirm the account and activate it.

Account Verification

Once you have completed all the registration, you must verify your account, this is quite important that you do it so that you do not have limitations, it is a financial platform and as such, by regulation you must verify your identity and address.

  • For identity, you can do it through your ID, passport or other identity document, also a selfie with the document, you can support yourself by linking the mobile if you do not have a webcam.
  • In the case of the address, it would be verified with a bill for services such as electricity, water or other document where they can verify your location or residence, this is to raise the limits further.
  • For the card, you need to enter your card details and even take a photo and attach it.

Ideally, you should verify everything, but the first thing is the identity, in which you will be required name, surname, middle name in the case you have. Secondly, you will be asked to identify what type of document you are going to use to identify yourself, for example, the DNI.

After that, you must upload a photo of the front and back of the identity document, if you do not have them at hand, you can do it with your mobile and send it to you by mail or web whapsapp or another application, and then upload it from the computer.

Once this is done, it will request a selfie with specific details, where you must write down on a paper the word EXMO, followed by the date of the day of the photo and hold the DNI without covering anything, there you capture the photo and attach it, with these steps you will already be in the process of verifying the identity.

Likewise, you can do it to verify the address with a receipt and in the case of the card you must do the same, they are similar processes quite simple, the idea is that you complete the entire registration process.


Another important point regarding registration is the security configuration in which you can add extra protection and have two-step authentication. Likewise, you can observe other options such as personal information, which you can review carefully.

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How to create an account on Poloniex step by step

In this article you will learn how to register with Poloniex in 2022, it is a cryptocurrency trading platform, where you can trade with margin or leverage and you can also do hodl. Here’s a step-by-step way to create an account on Poloniex.

Go to the official website of Poloniex

Access the Poloniex registration page to later follow the step by step that we will give you to register for free.

Select “Sing Up”

Once you are on the platform you must select in the left menu “Sing Up”, where you must enter the email and password, the latter you must confirm it. Additionally, you must place the referral code (optional), as well as accept the terms and policies that govern this page.

Verify your email

Once the previous form has been completed, you must check the email where a link will be sent for the purposes of verifying the email, in order to continue with the account registration process.

Account access

With the email and password data entered, we select “Log In” and access. Among the important things that there are is the “profile”, where you will have to verify your account.

If you want to apply margin for trading or leverage you must verify your profile in “Upgrade” you will be able to select other aspects that will help you verify your identity, you will probably be asked to upload a file, such as a photo of the DNI or an invoice to verify the address.

Then, in the event that you want to use the future option that allows margin up to one hundred leverage, you have to have verified these things.

This request is totally normal, since it is required by all financial platforms by legal issue, with this you would already have verified level 2 and with it you would not have any type of limit.

Right now, you could make all kinds of deposits, normal purchases with certain fairly high limits.

Two-factor authentication verification

To protect your account you can activate 2FA this is double authentication code, so you must enter a code apart from the password to be able to log in.

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How to Invest in Cryptocurrencies on Skrill

If you are one of those investors who do not like to deal with many complicated orders, but prefer to hold long-term, then Skrill is an excellent alternative for you. With the simplicity that characterizes it.

But the question is, how to invest in cryptocurrencies within Skrill? The answer will be shown in this article.

But first log in to your Skrill account, then you could already start the step by step that will be shown below.

Access Skrill’s Cryptocurrency Investment Options

Like any financial platform, Skrill puts at your disposal tools so that you can invest in cryptocurrencies within yourself, doing so in a simple and comfortable way. To access these tools, below, we will describe the following procedure:

  1. Within the home screen of your account, in the left sidebar, find and tap on Cryptocurrencies.

Important: It is likely that when you enter this section, you will be asked to accept some terms or similar.

  1. Once there, you are presented with different options in terms of cryptocurrencies. From among these, you will select Invest now, clicking on this option.

  1. Once you access that section, you will be shown an extensive list of existing cryptos in Skrill. In each of which, you are given a Trade option. If you click on any of these, you would enter their trading options.

  1. When you have entered the crypto you chose, you will see a Buy – Sell panel.

Ways to trade cryptocurrencies in

In this buy-sell panel or trading box, you will have some options that will allow you to perform these operations:

Steps to buy cryptocurrencies within Skrill

First of all, talking about the purchase of cryptocurrencies in the Instant mode (which is the usual one), you will be able to do the following:

  • Select the currency in which you want to buy cryptos.

  • Set the amount to spend that, for its purposes, must be a minimum of 10 EUR (You are also shown the balance you have available).

  • Select the cryptocurrency in which you are going to invest.

  • See what you are going to receive in cryptos in equivalence for what you have invested.

  • See the commission you will be charged for that transaction.

When you have everything ready, then you can click Next.

After this, you will be able to see the summary of the entire operation; you will be told everything you have added, such as the amount and what you would receive, and also the commission charge, which will be added to the total amount to be spent. If you agree with everything, you can click on Confirm.

Steps to Sell Cryptocurrencies within Skrill

There is not much to comment on in the case of selling your cryptos within Skrill, as they are basically the same steps as in the case of the purchase:

  • You establish the type of crypto that you are going to sell (and that logically, you should own).

  • You indicate the amount of cryptocurrencies to sell directly or, if you prefer, using the percentage indicators.

  • Select the currency in which you want to receive the funds in equivalence.

  • See how much you will receive, in the same way as the previous case.

Having this ready too, you would click Next.

Following this, you must also click on Confirm in a summary similar to that of the case of the purchase, where you will see important data with which, if you agree, you can proceed to the respective confirmation.

Some other options that Skrill gives you to trade

The options you have in Skrill to trade are very practical and easy to use. And for your convenience, they are not numerous. Here’s what you can find on Skrill for when you want to trade on it:

The Portfolio section

In this section you have at hand some useful things for your negotiations, such as:

  • The Watchlist, with which you can keep abreast of the indices of your cryptos in the market.

  • Alerts and orders. With these options you are given the possibility to mark an index within the cryptocurrency, which, if the price reaches it, this will be notified to your email or mobile, as you have it configured.

  • Recent activity. It is the section where you will get your last financial movements, when it comes to purchases and sales, as is logical.

The Trade section

Within this section, you can do what you are told below:

  • Visualization of Graphs. This will allow you to take a look at the stock market movement in a not at all complex interface (you can also see the current trend that the market has in terms of sellers and buyers).

As you can see, the trading system within Skrill is not complicated. They are few and simple options, but with the same utility for people like you who do not want to get too entangled in the stock market issue, but to play it safe, but in a simple way.

This tutorial summarizes it this way so that you have a general idea when investing in cryptocurrencies within Skrill.

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