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A good business plan works (and we’ll help you)


Maddyness and La Poste Services for Equity have put together a ready-to-use business plan and pitch deck kit to maximize your chances of successful fundraising. All you have to do is fine-tune your concept and your KPIs to transform the test!

Fundraising is a tedious exercise for any entrepreneur: long, difficult and whose success remains uncertain until the last moment. More and more startups, however, are embarking on the adventure, hoping to attract the favor of investors, sometimes with some nice successes. While a few start-ups have made a habit of putting the pitch deck online – the famous key presentation document to investors – that has allowed them to land, if not the stars, at least a few hundred thousand euros, entrepreneurs who have never experienced the intoxication of defending their concept in front of a crowd of potential financial partners can be intimidated by the exercise. And there’s something: they receive several dozen files a day and have to make a drastic selection to ensure on the one hand to be able to move quickly on the most interesting concepts without however letting pass a potential nugget whose brilliance would not have jumped in their eyes at first. This balancing act starts with the application of a“strategic reading grid,”explains Nizar Dahmane, founder and CEO of la Poste Services for Equity. “Applying a strategic filter allows you to make a first selection: depending on the investment thesis of the fund, the sectors or strategic synergies to be sought, many files are discarded.” First tip to remember, then: take the time to target your shipments. Some funds are not for you because they do not invest in your industry or are looking for more mature companies than yours, for example. Don’t waste your time and make investors lose theirs.

Be ambitious while remaining realistic

Efficient targeting coupled with a good pitch deck will nevertheless allow you to pass this first step smoothly. But what is such a document? On form, no more questions to ask: Maddyness and the subsidiary investment fund of La Poste Group: La Poste Services for Equity have put you on a pitch deck with small onions that we only have to fill with the information of your startup. This will save you both a tasteless and an odd one by forgetting key information related to your development prospects! In essence,“the pitch deck should allow the investor to answer two questions positively: do I believe in it and can we do it together?”,stresses Nizar Dahmane who reminds usthat “no business plan really comes about”. But then why is this document so crucial to a startup’s destiny? “It’s a roadmap for both entrepreneurs and investors. It defines priorities, thus becomes obsolete after three months and needs to be updated all the time, but it allows us to gauge the founders’ experience curve and execution capabilities. It is an ambition that must be made realistic.” Be careful not to have eyes bigger than the belly by confusing ambition and excess. Because alongside the size of the addressable market, the quality of the value proposition and the skills of the team, which naturally come into play in the analysis of investors, the pitch deck also allows them to assess the realism of the company’s ambition. The Managing Director of La Poste Services For Equity recalls that if, on the one hand, financial players are looking for companies with“significant growth ambition and the ability to scale this growth”,they will also be attentive to the fact that they propose“an action plan to achieve a sustainable level of turnover in five years, securing the next steps in the equity story”.

Demonstrate your ability to deliver on your promises

Your best asset in a fundraising process will be to demonstrate your efficiency. Before you raised funds, you probably received grants, invested your unemployment benefits in the project, maybe even a nest egg that you kept aside while waiting to found the next unicorn. “It’s a good thing to explain what you did with these early funds,”says Nizar Dahmane. Finally, before writing a business plan or pitch deck, an entrepreneur already has a few months or even a few years of execution behind him. And the best are those who are lucid about their resources while nurturing ambition, who know that every euro invested must pay off in order to be able to count on leverage. Fundraising should not be seen as a goal, it is a strategic option with advantages and disadvantages such as growing in self-financing” This is all the more crucial today as competition is very strong during the seed and Series A rounds.“In the current context, where there is some strain on resources, the funds are more eye-watching. The crisis has raised the level of investor demand,”says the CEO of La Poste Services for Equity. Indeed, the beginning of the year had hinted at a runaway effect of fundraising, both in their number and in the amounts raised – in January, Maddyness had recorded no less than 70 transactions for a total of nearly 600 million euros,flirting with the historical record of the ecosystem. Mega-raises such as those of Qonto or ManoMano had revived the unicorn hunt and the average ticket continued to increase drastically. The abundance of capital in the market suggested that any startup could hope to raise funds. The crisis has suddenly brought people’s minds to their senses. “Excessdisappears and investors are more selective,”says Nizar Dahmane. So there’s no point in bulging if you don’t have the attributes to do so: investors won’t get caught up in it. On the other hand, if you have a future technological success in your hands, your pitch deck must be up to the task to sublimate it against investors.

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New OnePlus 9RT: Specs, launch date, colors revealed

OnePlus hasn’t said how much RAM the 9 RT will feature, however Geekbench has shown that it will sport 12GB of RAM. However, an 8GB variant will almost certainly be available.

Shenzhen [China]: The OnePlus 9 RT’s launch date and specifications have been revealed by OnePlus ahead of its official announcement.

According to GSM Arena, the OnePlus 9 RT will go on sale in China on October 13, or next week.
Although the new OnePlus smartphone will be unveiled in China first, it is expected to make its way to India as well. In India, the OnePlus 9 RT has yet to be announced.

The Snapdragon 888 SoC will power the OnePlus 9 RT, which will be paired with LPDDR5 RAM and UFS 3.1 storage. It will have a 120Hz E4 screen and a 4,500mAh battery that will charge at 65W. The primary camera on the 9 RT will be 50 megapixels.

OnePlus hasn’t said how much RAM the 9 RT will feature, however Geekbench has shown that it will sport 12GB of RAM. However, an 8GB variant will almost certainly be available.

The phone maker also revealed that the 9 RT will be available in two colour options: black and grey, and that pre-orders will begin on October 13 in China, with the first sale on October 19.

We’re still four days away from the launch, so expect more information regarding the OnePlus 9 RT in the days leading up to it.

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Meaning of CEO, COO, CFO, CIO, CTO and CMO: Calling each executive by name

The adoption of business terms and technicalities from English-speaking organizations is increasingly widespread, and acronyms that describe executive positions are often favorites when used by those responsible for the areas of the company. The use of acronyms such as CEO, COO, CIO, CTO and CMO has become widespread, both in more traditional organizations such as startups and other technology-based companies.

But what is the meaning of these acronyms?

If we pay careful attention to its definition, we will see that the meaning of CEO and the rest of the management figures of companies are much simpler than you thought.

What is the CEO of a company?

The CEO of a company is the acronym corresponding to the acronym for Chief Executive Officer, which in Spain we usually know as CEO or Executive Director. He is the head of administrative management and direction in the company.

Who is the COO?

It comes from the Chief Operating Officer and can be translated as Director of Operations or Chief of Operations, responsible for the daily operations of the company such as production, logistics, etc.

What does CFO stand for in English?

CFO is the abbreviation for Ch IEF Financial Officer. In our business culture it corresponds to the Chief Financial Officer and his responsibility is the economic and financial planning of the company based on the objectives established by the board of directors, generally made up of those responsible for each area that we are analyzing in this post.

What is the CIO of a company?

It comes from the acronym for Chief Information Officer. Their role is attributed to the person responsible for the company’s information technology systems and usually falls into different professional profiles depending on the organization’s structure. Thus, the position of CIO may be the counterpart of the systems manager, although there is ambiguity in its implementation and it is often confused with the CTO, which we explain below.

What does the acronym CTO stand for?

It is the abbreviation of Chief Technology Officer and it is usual to give it the same treatment as the system manager in an erroneous way by many companies. The main difference is that while the CIO is responsible for the company’s information services at the process level and from the planning point of view, the CTO is the technical person in charge of the development and correct operation of the information systems from the point of view of execution.

What is a CMO in a company?

It corresponds to the acronym of Chief Marketing Officer and its translation in our business language is that of Marketing Director as the head of sales and product development, among other functions.

Its application in practice is different according to the structure of each organization, and there may be various combinations in the hierarchy of these executive positions. In general, the meaning of CEO of the company falls on the highest part of the organization and has as subordinates the executives responsible for each area, who report directly to this CEO to make his decisions. However, in other organizational models, the position of CEO held by its president as the visible image in communication and public relations of the company, delegating the highest decision-making authority to the COO.

The meaning of CEO extends

This definition nomenclature of executive positions in companies does not end here. Many of these terms did not exist a few years ago, and the increasing specialization of departments in large organizations gives rise to new positions, which after the meaning of CEO and the other positions that we have seen evolve into new figures such as the CSO (Chief Science Officer), CCO (Chief Commercial Officer), CLO (Chief Legal Officer) among many other definitions of executive positions.

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Coworking: Need or Opportunity?

Many times when it comes to undertaking we see that there are a great multitude of impediments that stop our initiative.

One of the most obvious, especially in times of crisis, is financing. That is why a work modality called coworking has proliferated in Spain for a few years. But what is coworking?

The foundation of coworking is to bring together professionals from different fields in the same space where they can develop their activity, which means significant cost savings. In other words, it’s like having roommates with whom you share expenses.

Surely, you have heard a friend talk about a coworking space, collaborative work, cost savings, … So far great, but the philosophy that underlies this type of work is even broader. The work tends to be increasingly multidisciplinary and many times, as entrepreneurs , we cannot cover the requests of a potential client.

We are going to put an example. Let’s imagine that we are a freelance professional specialized in Online Marketing and we have several accounts as a Community Manager.

As you are self-employed, but you are not motivated either by being in your pajamas all day locked at home listening to music, or worse, some gossip program that they give in the morning on TV – not to mention going to work in a library where the WIFI is slower than on your first Smartphone – you decide to try a coworking space where you have all the comforts for a small price and from which you can always “run away” if things don’t go well for you.

One fine day comes the opportunity to create a Social Media plan for a company. Within this Plan the creation of a corporate blog, the creation of videos,… to which you obviously answer: “no problem!” Is contemplated, since it is an opportunity that you cannot miss.

Once you dismiss the client, you sit in your chair and a cold sweat starts to run down your forehead thinking “now how do I do all this?”

From its programming, database creation, corporate identity creation … to the creation of promotional videos and a long etcetera.

Suddenly you raise your head like a meerkat in the African savannah and you see Nika, that nice girl who is a web designer and a little further on you see Alfon, that “compi” with whom you go out for beer on Fridays when you finish ” currar ”and it turns out that in addition to working as an illustrator, he has a hobby which is making videos, especially for his friends, and on top of that, it’s really good!

Et voilá! You already have a fully qualified team to carry out your project… and who knows if a future company. This idea is what underlies the coworking philosophy : Being able to create flexible collaborative environments that adapt to the needs of projects or clients.

Obviously, cooperative work has its advantages and disadvantages. Creating a multidisciplinary team for a project can be complicated, since managing the team is not an easy task when the participants do not share a mutual philosophy or common goals. Therefore, it is important to create a team that complements each other both on a human and professional level, and above all that wants to move the project forward.

From my own experience, if you want to develop your own project and do not have funding , it is better to make it very clear to the participants the delivery times and what their role in the team is. Otherwise, you will end up spending more time trying to coordinate people than working directly on your project.
“Luck is what happens when preparation and opportunity meet and merge.” Voltaire

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