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8 tips to integrate mailing and social media into your strategy

EMANUEL OLIVIER PERALTA
Founder & CEO
Genwords
See more of Emanuel Table of Contents
Sending mailing: 8 tips to integrate email marketing and social networks into your strategy
1 – Perfect the social profiles of your company
2 – Incorporate your subscriber lists to your social networks
3 – Partner with Retargeting
4 – Incorporate social buttons in your campaigns
5 – Promote your mailing shipments on your social networks
6 – Customize and Segment
7 – Capture subscribers through Social Networks
8 – Find your promoters
When we refer to email marketing we are talking about a marketing method based on sending mass mailing to a list of contacts who have previously given their consent to be part of it. On the other hand, social networks are a perfect complement to email marketing to increase both sales and conversions, traffic or impact. For a correct integration we present these 8 simple steps. Sending mailing: 8 tips to integrate email marketing and social networks into your strategy
As for anything, the fact of preparing a strategy to make a mix between sending mailing and social networks is going to be a success. In your route plan you must follow a few steps: 1 – Perfect the social profiles of your company
It is clear that you are not going to go viral from one day to the next. That is why it is important that you prepare the ground first. By optimizing your social profiles you will be able to lay a foundation. You must: Show the human face of your company.
Bring your company closer to emotional marketing (emotional impact).
Reflect the warmth of your company.
Establish a balance: 80% value content and 20% promotional.
2 – Incorporate your subscriber lists to your social networks
Most of the social networks such as Facebook or Instagram give you the opportunity to integrate your contact lists from your mailing to their platforms. Taking into account this practical option to make your mailing campaigns more effective, value the fact that you can increase followers while generating a larger audience. How to increase my sales with Content Marketing 3 – Partner with Retargeting
This symbiosis is also a mine for retargeting. And it is that by analyzing the visits you will be able to detect those potential customers who have shown an interest in your product or service. In that sense, it will be in your hands to convince them that they end up being one more in your community. Contact them again by: A personalized advertisement.
A clear solution.
An attractive offer.
4 – Incorporate social buttons in your campaigns To make your campaigns more successful, add social buttons to your newsletters, with the aim that the options for your content to be shared are higher and that your subscribers follow you on your social networks. In your head you must keep the idea of ​​sending creative, original mails and those that emanate an identity, because, after all, it is the main attraction. 5 – Promote your mailing shipments on your social networks
In the same way, do not forget to go the opposite way and give visibility to your email marketing campaigns in the different social profiles: Invite your followers to register (form).
Mention the benefits of belonging to your community.
6 – Customize and Segment
To segment your audience I recommend: Adapt your shipments according to your target audience.
Addressing you by a name (generates proximity).
Update contact lists.
Collect information about each contact.
Study common points.
Language.
7 – Capture subscribers through Social Networks
Another of the most important techniques is the acquisition of subscribers through social networks. By following these steps in detail it is very possible that you will increase your number of followers and, incidentally, more opportunities to have new subscribers: Add an Opt-In Form on Facebook
After creating a form with the help of mailing tools like Mailify you can use Facebook to add a Facebook Tab and thus invite your followers of the blue giant to be your new subscribers. 2.Use Twitter Cards Twitter gives you the opportunity to promote your business, too. Your lead generation has a diffusion capacity up to 3 times greater than a normal tweet. This tool stands out for its interesting visual attributes accompanied by a CTA that takes you to a landing page. In this way you will have to convince the Internet user why to subscribe. Create Lead Ads on Facebook
By creating Lead Ads on Facebook you will seek to have the same results as incorporating a form in your Fan Page. The only difference will be the comfort for the user since they will not have to leave the social network or make the effort to give their data. 8 – Find your promoters
Finally, remember to take care of your subscribers, especially those who share your mailings. In this sense, dedicate a special treatment to your ‘promoters’ with exclusive campaigns and discounts. To find them, you just have to review the reports of your shipments with an email marketing tool.

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New OnePlus 9RT: Specs, launch date, colors revealed

OnePlus hasn’t said how much RAM the 9 RT will feature, however Geekbench has shown that it will sport 12GB of RAM. However, an 8GB variant will almost certainly be available.

Shenzhen [China]: The OnePlus 9 RT’s launch date and specifications have been revealed by OnePlus ahead of its official announcement.

According to GSM Arena, the OnePlus 9 RT will go on sale in China on October 13, or next week.
Although the new OnePlus smartphone will be unveiled in China first, it is expected to make its way to India as well. In India, the OnePlus 9 RT has yet to be announced.

The Snapdragon 888 SoC will power the OnePlus 9 RT, which will be paired with LPDDR5 RAM and UFS 3.1 storage. It will have a 120Hz E4 screen and a 4,500mAh battery that will charge at 65W. The primary camera on the 9 RT will be 50 megapixels.

OnePlus hasn’t said how much RAM the 9 RT will feature, however Geekbench has shown that it will sport 12GB of RAM. However, an 8GB variant will almost certainly be available.

The phone maker also revealed that the 9 RT will be available in two colour options: black and grey, and that pre-orders will begin on October 13 in China, with the first sale on October 19.

We’re still four days away from the launch, so expect more information regarding the OnePlus 9 RT in the days leading up to it.

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Meaning of CEO, COO, CFO, CIO, CTO and CMO: Calling each executive by name

The adoption of business terms and technicalities from English-speaking organizations is increasingly widespread, and acronyms that describe executive positions are often favorites when used by those responsible for the areas of the company. The use of acronyms such as CEO, COO, CIO, CTO and CMO has become widespread, both in more traditional organizations such as startups and other technology-based companies.

But what is the meaning of these acronyms?

If we pay careful attention to its definition, we will see that the meaning of CEO and the rest of the management figures of companies are much simpler than you thought.

What is the CEO of a company?

The CEO of a company is the acronym corresponding to the acronym for Chief Executive Officer, which in Spain we usually know as CEO or Executive Director. He is the head of administrative management and direction in the company.

Who is the COO?

It comes from the Chief Operating Officer and can be translated as Director of Operations or Chief of Operations, responsible for the daily operations of the company such as production, logistics, etc.

What does CFO stand for in English?

CFO is the abbreviation for Ch IEF Financial Officer. In our business culture it corresponds to the Chief Financial Officer and his responsibility is the economic and financial planning of the company based on the objectives established by the board of directors, generally made up of those responsible for each area that we are analyzing in this post.

What is the CIO of a company?

It comes from the acronym for Chief Information Officer. Their role is attributed to the person responsible for the company’s information technology systems and usually falls into different professional profiles depending on the organization’s structure. Thus, the position of CIO may be the counterpart of the systems manager, although there is ambiguity in its implementation and it is often confused with the CTO, which we explain below.

What does the acronym CTO stand for?

It is the abbreviation of Chief Technology Officer and it is usual to give it the same treatment as the system manager in an erroneous way by many companies. The main difference is that while the CIO is responsible for the company’s information services at the process level and from the planning point of view, the CTO is the technical person in charge of the development and correct operation of the information systems from the point of view of execution.

What is a CMO in a company?

It corresponds to the acronym of Chief Marketing Officer and its translation in our business language is that of Marketing Director as the head of sales and product development, among other functions.

Its application in practice is different according to the structure of each organization, and there may be various combinations in the hierarchy of these executive positions. In general, the meaning of CEO of the company falls on the highest part of the organization and has as subordinates the executives responsible for each area, who report directly to this CEO to make his decisions. However, in other organizational models, the position of CEO held by its president as the visible image in communication and public relations of the company, delegating the highest decision-making authority to the COO.

The meaning of CEO extends

This definition nomenclature of executive positions in companies does not end here. Many of these terms did not exist a few years ago, and the increasing specialization of departments in large organizations gives rise to new positions, which after the meaning of CEO and the other positions that we have seen evolve into new figures such as the CSO (Chief Science Officer), CCO (Chief Commercial Officer), CLO (Chief Legal Officer) among many other definitions of executive positions.

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Coworking: Need or Opportunity?

Many times when it comes to undertaking we see that there are a great multitude of impediments that stop our initiative.

One of the most obvious, especially in times of crisis, is financing. That is why a work modality called coworking has proliferated in Spain for a few years. But what is coworking?

The foundation of coworking is to bring together professionals from different fields in the same space where they can develop their activity, which means significant cost savings. In other words, it’s like having roommates with whom you share expenses.

Surely, you have heard a friend talk about a coworking space, collaborative work, cost savings, … So far great, but the philosophy that underlies this type of work is even broader. The work tends to be increasingly multidisciplinary and many times, as entrepreneurs , we cannot cover the requests of a potential client.

We are going to put an example. Let’s imagine that we are a freelance professional specialized in Online Marketing and we have several accounts as a Community Manager.

As you are self-employed, but you are not motivated either by being in your pajamas all day locked at home listening to music, or worse, some gossip program that they give in the morning on TV – not to mention going to work in a library where the WIFI is slower than on your first Smartphone – you decide to try a coworking space where you have all the comforts for a small price and from which you can always “run away” if things don’t go well for you.

One fine day comes the opportunity to create a Social Media plan for a company. Within this Plan the creation of a corporate blog, the creation of videos,… to which you obviously answer: “no problem!” Is contemplated, since it is an opportunity that you cannot miss.

Once you dismiss the client, you sit in your chair and a cold sweat starts to run down your forehead thinking “now how do I do all this?”

From its programming, database creation, corporate identity creation … to the creation of promotional videos and a long etcetera.

Suddenly you raise your head like a meerkat in the African savannah and you see Nika, that nice girl who is a web designer and a little further on you see Alfon, that “compi” with whom you go out for beer on Fridays when you finish ” currar ”and it turns out that in addition to working as an illustrator, he has a hobby which is making videos, especially for his friends, and on top of that, it’s really good!

Et voilá! You already have a fully qualified team to carry out your project… and who knows if a future company. This idea is what underlies the coworking philosophy : Being able to create flexible collaborative environments that adapt to the needs of projects or clients.

Obviously, cooperative work has its advantages and disadvantages. Creating a multidisciplinary team for a project can be complicated, since managing the team is not an easy task when the participants do not share a mutual philosophy or common goals. Therefore, it is important to create a team that complements each other both on a human and professional level, and above all that wants to move the project forward.

From my own experience, if you want to develop your own project and do not have funding , it is better to make it very clear to the participants the delivery times and what their role in the team is. Otherwise, you will end up spending more time trying to coordinate people than working directly on your project.
“Luck is what happens when preparation and opportunity meet and merge.” Voltaire

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