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7 marketing trends that SMEs are using in 2017

Small and medium-sized companies must be competitive in their strategies and to be known and reach the right audience they must learn how to apply the 2017 marketing trends. Since SMBs don’t always have a full marketing team and their budget is often limited, they must find creative ways to promote their brand. Fortunately, marketing comes in all shapes and sizes, and new trends emerge every year. In this article we will talk about the marketing strategies that are gaining popularity this year, and best of all, they can be used by small businesses too. Marketing trends 2017 that SMEs should assess 1. Downloadable content Social media may need to backtrack a bit in 2017. While these platforms can be very powerful in spreading brand messages, their content is often hidden or never reaches their followers. For this reason, downloadable content (such as e-books, infographics, webinars, etc.) are increasingly popular and therefore one of the   2017 marketing trends . Users can receive this content for free in exchange for their personal data such as name and email address . This is a great way for companies to identify and follow up with potential customers. The downside to this approach is that this content is much slower to create than social media posts. However, if you have the time and resources, do not hesitate to invest them in creating quality content that is of interest to your target audience in order to launch the 2017 marketing trends. How to increase my sales with Content Marketing 2. H2H Marketing H2H marketing stands for Human to Human, and it replaces B2C and B2B . This label represents a major shift in perspective: Think of business not as an inanimate business, but as a group of humans with their own emotions, personalities, and challenges. As Tech.Co says, “for them to be interested in what you have to offer you must appeal to the emotional side of users.” Start by finding common ground and let these guide your marketing strategy. By focusing on H2H marketing, you can create brand stories that are personal, inspiring, and connect directly with your audience. Knorr, for example, was able to reach a large audience by connecting his product with human emotions. As a result, this video garnered more than 31 million views in just one week. There is no doubt that he knew how to take advantage of the 2017 marketing trends. Knorr #LoveAtFirstTaste 3. User generated content User-generated content is another of the 2017 marketing trends. Encourage the audience to participate in the brand message. Keep in mind that 76% of users trust content created by other users more than brand content , and 93% of consumers find this type of content useful in making a purchase decision. The content created by the user can be of any type: from images, videos and testimonies to poems or letters . Users like to feel part of something big, and a user-generated content campaign can foster this community feeling. T-Mobile created a campaign called “The Break Up Letter.” They made it easy for competing customers to “break up” with their mobile phone providers. In return, T-Mobile would pay the penalties for switching companies. The campaign resulted in more than 100,000 people creating and downloading letters, with almost 70% of them shared on Facebook! Marketing trends 2017 4.Interactive content Interactive content is another of the 2017 marketing trends and it’s because it takes reading to the next level. This type of content is much more attractive than simple text and image posts. You can use quizzes, surveys, infographics, and contests for users to actively engage with the brand. For example, The New York Times published a questionnaire in 2013 that, although it only lasted 11 days, was the most read article of that same year. Marketing trends 2017 5. Influencers Influencers are a great way to reach your target audience. It’s much more effective to sell a product if someone you know is recommending it. “Influencer marketing is on the rise, because users tend to trust the recommendations of the people they see as leaders,” says Shutterstock. Influencers will only work with brands they really believe in, so that trust is passed on to their followers. A great example is the Naked Juice influencer campaign. The smoothie brand is trying to break into the world of beauty, lifestyle and health on Instagram with the help of influencers with thousands of followers. marketing trends 2017 6. Video  Marketing Users interact with much more video than other content. For example, email open rates are increased by 19% when the word “video” is used in the subject line. Also, users prefer to watch a video about a product than read about it. Even more important, mobile views grew six times faster than desktop views in 2015. Following this, Facebook launched Facebook Live, allowing users to stream live content to their followers. According to Facebook statistics, users watch live videos three times more than the same videos when they are not live. All types of video content are gaining momentum, so marketers will have to find new ways to use this format. 7. Mobile First Strategy Internet use from mobile devices for the first time has overtaken access from desktop , showing that the future of the industry is mobile. Businesses must deliver their content and experience to the mobile user if they are to survive in this digital age. Not only does this mean that they must have a responsive mobile website, “it means that marketers must completely rethink the customer experience and re-map their customer journey, especially as it relates to new consumers: millennials, “says MarketingLand. One of the most complete tools that allows companies to carry out a Mobile First strategy is mobile applications. Thanks to the appearance of app builders, their use has been democratized in any type of company . At this time and for very little investment, even the smallest SME can create an app that allows them to retain their customers, increase their income and improve communication with users.

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How to Create Account in EXMO step by step

In this article you will learn how to register in EXMO in 2022, as you well know it is a cryptocurrency platform to trade, as well as buy and sell digital currencies. Next, we are going to make you a quick and easy guide to create your account.

How to open an account in step by step

Access the official website of EXMO to be able to register for free.

Select “Registration”

At the top right you will have a Registration button, click on it and there you will open a form to place basic data such as username, email, telephone, password and its confirmation, as well as the acceptance of terms and conditions of the platform.

Likewise, if you want you can subscribe to receive news you just have to activate the option. then activate the captcha and click on “Registration”

Phone and email verification

They will send you an SMS to the registered phone to place the verification code and give it confirmation. The same will happen with the email, in which they will send you an email with a link to confirm the account and activate it.

Account Verification

Once you have completed all the registration, you must verify your account, this is quite important that you do it so that you do not have limitations, it is a financial platform and as such, by regulation you must verify your identity and address.

  • For identity, you can do it through your ID, passport or other identity document, also a selfie with the document, you can support yourself by linking the mobile if you do not have a webcam.
  • In the case of the address, it would be verified with a bill for services such as electricity, water or other document where they can verify your location or residence, this is to raise the limits further.
  • For the card, you need to enter your card details and even take a photo and attach it.

Ideally, you should verify everything, but the first thing is the identity, in which you will be required name, surname, middle name in the case you have. Secondly, you will be asked to identify what type of document you are going to use to identify yourself, for example, the DNI.

After that, you must upload a photo of the front and back of the identity document, if you do not have them at hand, you can do it with your mobile and send it to you by mail or web whapsapp or another application, and then upload it from the computer.

Once this is done, it will request a selfie with specific details, where you must write down on a paper the word EXMO, followed by the date of the day of the photo and hold the DNI without covering anything, there you capture the photo and attach it, with these steps you will already be in the process of verifying the identity.

Likewise, you can do it to verify the address with a receipt and in the case of the card you must do the same, they are similar processes quite simple, the idea is that you complete the entire registration process.


Another important point regarding registration is the security configuration in which you can add extra protection and have two-step authentication. Likewise, you can observe other options such as personal information, which you can review carefully.

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How to create an account on Poloniex step by step

In this article you will learn how to register with Poloniex in 2022, it is a cryptocurrency trading platform, where you can trade with margin or leverage and you can also do hodl. Here’s a step-by-step way to create an account on Poloniex.

Go to the official website of Poloniex

Access the Poloniex registration page to later follow the step by step that we will give you to register for free.

Select “Sing Up”

Once you are on the platform you must select in the left menu “Sing Up”, where you must enter the email and password, the latter you must confirm it. Additionally, you must place the referral code (optional), as well as accept the terms and policies that govern this page.

Verify your email

Once the previous form has been completed, you must check the email where a link will be sent for the purposes of verifying the email, in order to continue with the account registration process.

Account access

With the email and password data entered, we select “Log In” and access. Among the important things that there are is the “profile”, where you will have to verify your account.

If you want to apply margin for trading or leverage you must verify your profile in “Upgrade” you will be able to select other aspects that will help you verify your identity, you will probably be asked to upload a file, such as a photo of the DNI or an invoice to verify the address.

Then, in the event that you want to use the future option that allows margin up to one hundred leverage, you have to have verified these things.

This request is totally normal, since it is required by all financial platforms by legal issue, with this you would already have verified level 2 and with it you would not have any type of limit.

Right now, you could make all kinds of deposits, normal purchases with certain fairly high limits.

Two-factor authentication verification

To protect your account you can activate 2FA this is double authentication code, so you must enter a code apart from the password to be able to log in.

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How to Invest in Cryptocurrencies on Skrill

If you are one of those investors who do not like to deal with many complicated orders, but prefer to hold long-term, then Skrill is an excellent alternative for you. With the simplicity that characterizes it.

But the question is, how to invest in cryptocurrencies within Skrill? The answer will be shown in this article.

But first log in to your Skrill account, then you could already start the step by step that will be shown below.

Access Skrill’s Cryptocurrency Investment Options

Like any financial platform, Skrill puts at your disposal tools so that you can invest in cryptocurrencies within yourself, doing so in a simple and comfortable way. To access these tools, below, we will describe the following procedure:

  1. Within the home screen of your account, in the left sidebar, find and tap on Cryptocurrencies.

Important: It is likely that when you enter this section, you will be asked to accept some terms or similar.

  1. Once there, you are presented with different options in terms of cryptocurrencies. From among these, you will select Invest now, clicking on this option.

  1. Once you access that section, you will be shown an extensive list of existing cryptos in Skrill. In each of which, you are given a Trade option. If you click on any of these, you would enter their trading options.

  1. When you have entered the crypto you chose, you will see a Buy – Sell panel.

Ways to trade cryptocurrencies in

In this buy-sell panel or trading box, you will have some options that will allow you to perform these operations:

Steps to buy cryptocurrencies within Skrill

First of all, talking about the purchase of cryptocurrencies in the Instant mode (which is the usual one), you will be able to do the following:

  • Select the currency in which you want to buy cryptos.

  • Set the amount to spend that, for its purposes, must be a minimum of 10 EUR (You are also shown the balance you have available).

  • Select the cryptocurrency in which you are going to invest.

  • See what you are going to receive in cryptos in equivalence for what you have invested.

  • See the commission you will be charged for that transaction.

When you have everything ready, then you can click Next.

After this, you will be able to see the summary of the entire operation; you will be told everything you have added, such as the amount and what you would receive, and also the commission charge, which will be added to the total amount to be spent. If you agree with everything, you can click on Confirm.

Steps to Sell Cryptocurrencies within Skrill

There is not much to comment on in the case of selling your cryptos within Skrill, as they are basically the same steps as in the case of the purchase:

  • You establish the type of crypto that you are going to sell (and that logically, you should own).

  • You indicate the amount of cryptocurrencies to sell directly or, if you prefer, using the percentage indicators.

  • Select the currency in which you want to receive the funds in equivalence.

  • See how much you will receive, in the same way as the previous case.

Having this ready too, you would click Next.

Following this, you must also click on Confirm in a summary similar to that of the case of the purchase, where you will see important data with which, if you agree, you can proceed to the respective confirmation.

Some other options that Skrill gives you to trade

The options you have in Skrill to trade are very practical and easy to use. And for your convenience, they are not numerous. Here’s what you can find on Skrill for when you want to trade on it:

The Portfolio section

In this section you have at hand some useful things for your negotiations, such as:

  • The Watchlist, with which you can keep abreast of the indices of your cryptos in the market.

  • Alerts and orders. With these options you are given the possibility to mark an index within the cryptocurrency, which, if the price reaches it, this will be notified to your email or mobile, as you have it configured.

  • Recent activity. It is the section where you will get your last financial movements, when it comes to purchases and sales, as is logical.

The Trade section

Within this section, you can do what you are told below:

  • Visualization of Graphs. This will allow you to take a look at the stock market movement in a not at all complex interface (you can also see the current trend that the market has in terms of sellers and buyers).

As you can see, the trading system within Skrill is not complicated. They are few and simple options, but with the same utility for people like you who do not want to get too entangled in the stock market issue, but to play it safe, but in a simple way.

This tutorial summarizes it this way so that you have a general idea when investing in cryptocurrencies within Skrill.

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