Connect with us

Startup News

6 Tactics to Harness Facebook’s Potential

The relevance of social media such as Facebook, Twitter, Instagram, among others, in the lives of the users who make up our audience should not be ignored. In any content marketing strategy, it is important to work on the social media activity that the entrepreneurship will have. It is also true that, when defining a social media strategy, there is an interesting and somewhat confusing multiplicity of platforms with different advantages and particular benefits. All point to a different audience or allow access to the user in a different way. You also need to select from the content offered. However, Facebook remains the most widely used social network and that shows the latest statistics. Neil Patel refers to this medium in his quickSprout article and helps us better understand why having a Facebook stake is essential to greater actions and conversions by users. In addition, this successful social media and digital marketing entrepreneur shows us tools to think about some tactics in order to get shares and likes on Facebook. Facebook 1 Customizing the Experience On social networks, taking Facebook as a particular example, individual profiles are created. The user focuses on himself. Therefore, your entrepreneurship should try to offer as personalized an experience as possible. The consumer must really believe that the content is aimed at him, prepared for him. Of course, you can’t get into each person’s mind, nor can you tag each of the users. But it is possible to use some words or phrases, rhetorical strategies, that make it clear to those who are working: the client. Targeting the public with words like “you” or “you,” offering solutions, tips, or value content, is one of the ways to customize your proposal. 2 Call to Action On more occasions than you think, the user accesses a content, the user likes it, but it’s not as clear to him as it is to you what he can do with it. CTAs (call to action) are very effective on social media to collaborate with consumer concerns. It is productive to provide the option to like or share. Perhaps, by asking a question like “Would you like to share this article?”, you can achieve the expected action and increase your conversions. If the content is good and serves you, the user will not object to broadcasting it. Citing Twitter examples, starting messages with “Please retweet…” the expected results have doubled. It is proven that you should not always repeat the same call to action, as it can lose strength in the face of constant repetition. 3 Trending topics Users are infected with the themes that are installed daily in the top positions of relevance. On both Facebook and Twitter there are topics that are positioned high and no one wants to stay out or without comment on them. It won’t always be possible to make the connection with your business, but to be in sight and on everyone’s mouth you can share content on these topics. The idea is to link you to the topics that spread at the moment on social networks. Be a part of what everyone’s talking about. 4 Select social media As an entrepreneur you may be tempted to offer buttons to share the social networks where you have social participation. However, it is advisable to select only two or three, with Facebook as one of them. The idea is to make the decision process easier for the user. This has to do with the process of choosing which social network, of all those involved, to promote the content. On the other hand, it is a great way to select where you want to direct your content and your efforts. You can think about which platforms will bring the most benefits to your entrepreneurship. It’s a good measure to get more shares on an important social network like Facebook than the same amount scattered across multiple media. 5 Take Position With your entrepreneurship you can take a position on the topics that your users care about by using social networks. People need to share content to make their values and their point of view clear. They want to tell their friends what they agree with or what situations they’re committed to. From your place you can also take a position on a variety of topics, such as animal abuse, gender-based violence, and other issues that involve the need to maintain some sensitivity. Your entrepreneurship can show commitment, values and also provide the user with content to share and disseminate among their friends. The first thing you have to define is how you want the consumer to consider your brand: compromised, cool, fun, etc. From there, you can develop your strategy. 6 Create a commitment to sharing An effective tactic to make a profit on Facebook is to give the user the commitment or “obligation” to share certain content. I use quotation marks because the final decision to spread the consumer always takes it. However, people who participate in these social networks usually aim to raise awareness of a problem. If you need what you post to be shared, it’s a good idea to promote content related to situations that pose a problem for the community or that call users to collaborate with a just cause. It is essential to aim at sensitivity, to mobilize emotions and to satisfy the user’s need to collaborate. All these tactics, adding the possibility to optimize the content working in SEO or adding the share buttons on the images of your websites, are designed so that your brand makes the most of a social network as productive as Facebook. Do you have any other strategies? Share your experience with us.

Leave your vote

Continue Reading
Advertisement
Click to comment

Leave a Reply

Il tuo indirizzo email non sarà pubblicato.

Startup News

New OnePlus 9RT: Specs, launch date, colors revealed

OnePlus hasn’t said how much RAM the 9 RT will feature, however Geekbench has shown that it will sport 12GB of RAM. However, an 8GB variant will almost certainly be available.

Shenzhen [China]: The OnePlus 9 RT’s launch date and specifications have been revealed by OnePlus ahead of its official announcement.

According to GSM Arena, the OnePlus 9 RT will go on sale in China on October 13, or next week.
Although the new OnePlus smartphone will be unveiled in China first, it is expected to make its way to India as well. In India, the OnePlus 9 RT has yet to be announced.

The Snapdragon 888 SoC will power the OnePlus 9 RT, which will be paired with LPDDR5 RAM and UFS 3.1 storage. It will have a 120Hz E4 screen and a 4,500mAh battery that will charge at 65W. The primary camera on the 9 RT will be 50 megapixels.

OnePlus hasn’t said how much RAM the 9 RT will feature, however Geekbench has shown that it will sport 12GB of RAM. However, an 8GB variant will almost certainly be available.

The phone maker also revealed that the 9 RT will be available in two colour options: black and grey, and that pre-orders will begin on October 13 in China, with the first sale on October 19.

We’re still four days away from the launch, so expect more information regarding the OnePlus 9 RT in the days leading up to it.

Leave your vote

Continue Reading

Startup News

Meaning of CEO, COO, CFO, CIO, CTO and CMO: Calling each executive by name

The adoption of business terms and technicalities from English-speaking organizations is increasingly widespread, and acronyms that describe executive positions are often favorites when used by those responsible for the areas of the company. The use of acronyms such as CEO, COO, CIO, CTO and CMO has become widespread, both in more traditional organizations such as startups and other technology-based companies.

But what is the meaning of these acronyms?

If we pay careful attention to its definition, we will see that the meaning of CEO and the rest of the management figures of companies are much simpler than you thought.

What is the CEO of a company?

The CEO of a company is the acronym corresponding to the acronym for Chief Executive Officer, which in Spain we usually know as CEO or Executive Director. He is the head of administrative management and direction in the company.

Who is the COO?

It comes from the Chief Operating Officer and can be translated as Director of Operations or Chief of Operations, responsible for the daily operations of the company such as production, logistics, etc.

What does CFO stand for in English?

CFO is the abbreviation for Ch IEF Financial Officer. In our business culture it corresponds to the Chief Financial Officer and his responsibility is the economic and financial planning of the company based on the objectives established by the board of directors, generally made up of those responsible for each area that we are analyzing in this post.

What is the CIO of a company?

It comes from the acronym for Chief Information Officer. Their role is attributed to the person responsible for the company’s information technology systems and usually falls into different professional profiles depending on the organization’s structure. Thus, the position of CIO may be the counterpart of the systems manager, although there is ambiguity in its implementation and it is often confused with the CTO, which we explain below.

What does the acronym CTO stand for?

It is the abbreviation of Chief Technology Officer and it is usual to give it the same treatment as the system manager in an erroneous way by many companies. The main difference is that while the CIO is responsible for the company’s information services at the process level and from the planning point of view, the CTO is the technical person in charge of the development and correct operation of the information systems from the point of view of execution.

What is a CMO in a company?

It corresponds to the acronym of Chief Marketing Officer and its translation in our business language is that of Marketing Director as the head of sales and product development, among other functions.

Its application in practice is different according to the structure of each organization, and there may be various combinations in the hierarchy of these executive positions. In general, the meaning of CEO of the company falls on the highest part of the organization and has as subordinates the executives responsible for each area, who report directly to this CEO to make his decisions. However, in other organizational models, the position of CEO held by its president as the visible image in communication and public relations of the company, delegating the highest decision-making authority to the COO.

The meaning of CEO extends

This definition nomenclature of executive positions in companies does not end here. Many of these terms did not exist a few years ago, and the increasing specialization of departments in large organizations gives rise to new positions, which after the meaning of CEO and the other positions that we have seen evolve into new figures such as the CSO (Chief Science Officer), CCO (Chief Commercial Officer), CLO (Chief Legal Officer) among many other definitions of executive positions.

Leave your vote

Continue Reading

Startup News

Coworking: Need or Opportunity?

Many times when it comes to undertaking we see that there are a great multitude of impediments that stop our initiative.

One of the most obvious, especially in times of crisis, is financing. That is why a work modality called coworking has proliferated in Spain for a few years. But what is coworking?

The foundation of coworking is to bring together professionals from different fields in the same space where they can develop their activity, which means significant cost savings. In other words, it’s like having roommates with whom you share expenses.

Surely, you have heard a friend talk about a coworking space, collaborative work, cost savings, … So far great, but the philosophy that underlies this type of work is even broader. The work tends to be increasingly multidisciplinary and many times, as entrepreneurs , we cannot cover the requests of a potential client.

We are going to put an example. Let’s imagine that we are a freelance professional specialized in Online Marketing and we have several accounts as a Community Manager.

As you are self-employed, but you are not motivated either by being in your pajamas all day locked at home listening to music, or worse, some gossip program that they give in the morning on TV – not to mention going to work in a library where the WIFI is slower than on your first Smartphone – you decide to try a coworking space where you have all the comforts for a small price and from which you can always “run away” if things don’t go well for you.

One fine day comes the opportunity to create a Social Media plan for a company. Within this Plan the creation of a corporate blog, the creation of videos,… to which you obviously answer: “no problem!” Is contemplated, since it is an opportunity that you cannot miss.

Once you dismiss the client, you sit in your chair and a cold sweat starts to run down your forehead thinking “now how do I do all this?”

From its programming, database creation, corporate identity creation … to the creation of promotional videos and a long etcetera.

Suddenly you raise your head like a meerkat in the African savannah and you see Nika, that nice girl who is a web designer and a little further on you see Alfon, that “compi” with whom you go out for beer on Fridays when you finish ” currar ”and it turns out that in addition to working as an illustrator, he has a hobby which is making videos, especially for his friends, and on top of that, it’s really good!

Et voilá! You already have a fully qualified team to carry out your project… and who knows if a future company. This idea is what underlies the coworking philosophy : Being able to create flexible collaborative environments that adapt to the needs of projects or clients.

Obviously, cooperative work has its advantages and disadvantages. Creating a multidisciplinary team for a project can be complicated, since managing the team is not an easy task when the participants do not share a mutual philosophy or common goals. Therefore, it is important to create a team that complements each other both on a human and professional level, and above all that wants to move the project forward.

From my own experience, if you want to develop your own project and do not have funding , it is better to make it very clear to the participants the delivery times and what their role in the team is. Otherwise, you will end up spending more time trying to coordinate people than working directly on your project.
“Luck is what happens when preparation and opportunity meet and merge.” Voltaire

Leave your vote

Continue Reading

Trending

Log In

Forgot password?

Forgot password?

Enter your account data and we will send you a link to reset your password.

Your password reset link appears to be invalid or expired.

Log in

Privacy Policy

Add to Collection

No Collections

Here you'll find all collections you've created before.