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5 Important Metrics for Video Marketing

The number of views, the play rate , the engagement and even the traffic sources are some of the key metrics to identify if the execution of Video Marketing will bring optimal results to your digital strategy or if you need to make some adjustments. According to Diode Digital, Video Marketing can be up to 600% more effective than print marketing and email marketing combined, a fundamental pillar in any current digital marketing strategy . But before analyzing the specific behavior of a video content, and even before creating it, it is important to specify three particular questions, from which its success will start: Video Marketing Metrics 3 things to consider before creating video content Define the specific goal of the video The message, the elaboration, the format, the duration, the production and everything that a single video entails must be aligned to a particular objective, whether it is to publicize a new product, generate a community or increase the sale of a service. It is important to be completely clear from the beginning. Set a specific segmentation to meet the goal Once the main goal of the video has been identified, you must define the audience to which it will be directed; From there you can select the ideal distribution platform, elaborate the content more precisely and even choose the necessary resources to develop the message effectively. Identify the group of metrics that the video requires Once you have your objective and segmentation defined, you must choose the most appropriate parameters and indicators of success to achieve it. How to increase my sales with Content Marketing It should be noted that not all measurements work for all goals. Therefore, we selected the 5 most important Video Marketing metrics , we explain how each one works and we give you some tips to obtain better results. Video Marketing Metrics That Are Vital 1. Views ( views ) It refers to the number of times your video has been viewed by someone, the count of which varies depending on the platform. For example, on social networks like YouTube, 30 seconds count as one view, while for Facebook and Instagram it is 3 seconds, just like for some video management platforms like Wistia. The number of views a video has is ideal when your goal pursues the virality of the content, but if your brand tries to reach a certain buyer persona with a much more specific goal, this number can be somewhat misleading. The best thing to do is to consider views as a fairly similar metric to scope. How to improve the views of your video? Share the content with opinion leaders and / or influencers . Publish your content on different channels: website, social networks, email, etc. Take advantage of the use of ads or paid campaigns. 2. reproduction rate ( play rate ) It corresponds to the number of times a user clicked the play button, compared to the total number of people who accessed the video. By the way, the video can be embedded within a blog post , be published on social networks or be inside a page on your website , where it takes on special relevance. The play rate works as a kind of thermometer, capable of telling you if your video is correctly located on the site. If the video has a low reproduction rate, it is possible that users are having a hard time finding it on your page and you should consider moving it to the area where clicks are usually concentrated. How to improve the play rate of your video? If the video is placed on your website, try moving it to a more prominent location on the page. Tools like HotJar can help you identify the ideal spot. Try changing the thumbnail for a more attractive thumbnail, those with real people are usually especially successful. Reconsider the concept of the video and if its execution is fulfilling the objective for which it was made. 3. Commitment ( engagement ) It refers to the percentage obtained from dividing the time that a person stays looking at the content, between the number of plays and replays, and is perhaps the most important metric of all, since it allows you to identify if the piece is effectively reaching your audience. The engagement of a video serves to identify if the user found the information provided interesting and if the hook and the full story are well executed. A high percentage indicates that the video is of good quality, is captivating, visually appealing and easy to see. However, a low number does not necessarily mean a complete failure. The video could have a great hook, but perhaps the rest of the story does not hold the expectation, or perhaps the users were looking for an answer that was clarified immediately. In any case, it is important to analyze how far people got and whether or not the goal of the video is met. How to improve the engagement of your video? Keep the information clear and concise. Make sure your video talks about the topic you promise. Identify the moment when your users are leaving the video and optimize the content accordingly. If your videos are too long, try dividing them into shorter, more focused clips. 4. Shared ( shares ) This metric is very important, since it implies that the viewer was so interested in your video that they want to show it to many more people, which can be due to different reasons: Has a direct connection to the content or product displayed. He feels identified with the message. The message captivates him. You get a social benefit. You get monetary gains. By sharing a video, its reach increases, in addition to directly affecting other valuable metrics such as the number of views, play rate and engagement. How to make your video share? Create educational, emotional and / or entertaining content that can live on its own. Ask your audience directly to share the video. Take into account the comments and reactions that the video receives to optimize it. 5. CTR (Click Through Rate) The click-through rate or CTR measures the effectiveness of the video in getting viewers to carry out the call to action. If the CTR is low it is important to reconsider the location of the CTA. Most people do not tend to watch video to the end, so it is often much more convenient to include the call at the beginning or in the middle of the video. How to improve the CTR of your video? Make sure the CTA is concrete and understandable. Consider making your call to action more attractive . Take into account how long users spend watching the video to relocate the CTA. Creating an excellent video does not mean having millions of views, thousands of likes or a very high play rate on its own, it means making sure that the piece has a clear objective, that the content is relevant to the audience, focusing on the precise metrics to comply with the goal and make adjustments accordingly.

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How to Create Account in EXMO step by step

In this article you will learn how to register in EXMO in 2022, as you well know it is a cryptocurrency platform to trade, as well as buy and sell digital currencies. Next, we are going to make you a quick and easy guide to create your account.

How to open an account in step by step

Access the official website of EXMO to be able to register for free.

Select “Registration”

At the top right you will have a Registration button, click on it and there you will open a form to place basic data such as username, email, telephone, password and its confirmation, as well as the acceptance of terms and conditions of the platform.

Likewise, if you want you can subscribe to receive news you just have to activate the option. then activate the captcha and click on “Registration”

Phone and email verification

They will send you an SMS to the registered phone to place the verification code and give it confirmation. The same will happen with the email, in which they will send you an email with a link to confirm the account and activate it.

Account Verification

Once you have completed all the registration, you must verify your account, this is quite important that you do it so that you do not have limitations, it is a financial platform and as such, by regulation you must verify your identity and address.

  • For identity, you can do it through your ID, passport or other identity document, also a selfie with the document, you can support yourself by linking the mobile if you do not have a webcam.
  • In the case of the address, it would be verified with a bill for services such as electricity, water or other document where they can verify your location or residence, this is to raise the limits further.
  • For the card, you need to enter your card details and even take a photo and attach it.

Ideally, you should verify everything, but the first thing is the identity, in which you will be required name, surname, middle name in the case you have. Secondly, you will be asked to identify what type of document you are going to use to identify yourself, for example, the DNI.

After that, you must upload a photo of the front and back of the identity document, if you do not have them at hand, you can do it with your mobile and send it to you by mail or web whapsapp or another application, and then upload it from the computer.

Once this is done, it will request a selfie with specific details, where you must write down on a paper the word EXMO, followed by the date of the day of the photo and hold the DNI without covering anything, there you capture the photo and attach it, with these steps you will already be in the process of verifying the identity.

Likewise, you can do it to verify the address with a receipt and in the case of the card you must do the same, they are similar processes quite simple, the idea is that you complete the entire registration process.


Another important point regarding registration is the security configuration in which you can add extra protection and have two-step authentication. Likewise, you can observe other options such as personal information, which you can review carefully.

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How to create an account on Poloniex step by step

In this article you will learn how to register with Poloniex in 2022, it is a cryptocurrency trading platform, where you can trade with margin or leverage and you can also do hodl. Here’s a step-by-step way to create an account on Poloniex.

Go to the official website of Poloniex

Access the Poloniex registration page to later follow the step by step that we will give you to register for free.

Select “Sing Up”

Once you are on the platform you must select in the left menu “Sing Up”, where you must enter the email and password, the latter you must confirm it. Additionally, you must place the referral code (optional), as well as accept the terms and policies that govern this page.

Verify your email

Once the previous form has been completed, you must check the email where a link will be sent for the purposes of verifying the email, in order to continue with the account registration process.

Account access

With the email and password data entered, we select “Log In” and access. Among the important things that there are is the “profile”, where you will have to verify your account.

If you want to apply margin for trading or leverage you must verify your profile in “Upgrade” you will be able to select other aspects that will help you verify your identity, you will probably be asked to upload a file, such as a photo of the DNI or an invoice to verify the address.

Then, in the event that you want to use the future option that allows margin up to one hundred leverage, you have to have verified these things.

This request is totally normal, since it is required by all financial platforms by legal issue, with this you would already have verified level 2 and with it you would not have any type of limit.

Right now, you could make all kinds of deposits, normal purchases with certain fairly high limits.

Two-factor authentication verification

To protect your account you can activate 2FA this is double authentication code, so you must enter a code apart from the password to be able to log in.

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How to Invest in Cryptocurrencies on Skrill

If you are one of those investors who do not like to deal with many complicated orders, but prefer to hold long-term, then Skrill is an excellent alternative for you. With the simplicity that characterizes it.

But the question is, how to invest in cryptocurrencies within Skrill? The answer will be shown in this article.

But first log in to your Skrill account, then you could already start the step by step that will be shown below.

Access Skrill’s Cryptocurrency Investment Options

Like any financial platform, Skrill puts at your disposal tools so that you can invest in cryptocurrencies within yourself, doing so in a simple and comfortable way. To access these tools, below, we will describe the following procedure:

  1. Within the home screen of your account, in the left sidebar, find and tap on Cryptocurrencies.

Important: It is likely that when you enter this section, you will be asked to accept some terms or similar.

  1. Once there, you are presented with different options in terms of cryptocurrencies. From among these, you will select Invest now, clicking on this option.

  1. Once you access that section, you will be shown an extensive list of existing cryptos in Skrill. In each of which, you are given a Trade option. If you click on any of these, you would enter their trading options.

  1. When you have entered the crypto you chose, you will see a Buy – Sell panel.

Ways to trade cryptocurrencies in

In this buy-sell panel or trading box, you will have some options that will allow you to perform these operations:

Steps to buy cryptocurrencies within Skrill

First of all, talking about the purchase of cryptocurrencies in the Instant mode (which is the usual one), you will be able to do the following:

  • Select the currency in which you want to buy cryptos.

  • Set the amount to spend that, for its purposes, must be a minimum of 10 EUR (You are also shown the balance you have available).

  • Select the cryptocurrency in which you are going to invest.

  • See what you are going to receive in cryptos in equivalence for what you have invested.

  • See the commission you will be charged for that transaction.

When you have everything ready, then you can click Next.

After this, you will be able to see the summary of the entire operation; you will be told everything you have added, such as the amount and what you would receive, and also the commission charge, which will be added to the total amount to be spent. If you agree with everything, you can click on Confirm.

Steps to Sell Cryptocurrencies within Skrill

There is not much to comment on in the case of selling your cryptos within Skrill, as they are basically the same steps as in the case of the purchase:

  • You establish the type of crypto that you are going to sell (and that logically, you should own).

  • You indicate the amount of cryptocurrencies to sell directly or, if you prefer, using the percentage indicators.

  • Select the currency in which you want to receive the funds in equivalence.

  • See how much you will receive, in the same way as the previous case.

Having this ready too, you would click Next.

Following this, you must also click on Confirm in a summary similar to that of the case of the purchase, where you will see important data with which, if you agree, you can proceed to the respective confirmation.

Some other options that Skrill gives you to trade

The options you have in Skrill to trade are very practical and easy to use. And for your convenience, they are not numerous. Here’s what you can find on Skrill for when you want to trade on it:

The Portfolio section

In this section you have at hand some useful things for your negotiations, such as:

  • The Watchlist, with which you can keep abreast of the indices of your cryptos in the market.

  • Alerts and orders. With these options you are given the possibility to mark an index within the cryptocurrency, which, if the price reaches it, this will be notified to your email or mobile, as you have it configured.

  • Recent activity. It is the section where you will get your last financial movements, when it comes to purchases and sales, as is logical.

The Trade section

Within this section, you can do what you are told below:

  • Visualization of Graphs. This will allow you to take a look at the stock market movement in a not at all complex interface (you can also see the current trend that the market has in terms of sellers and buyers).

As you can see, the trading system within Skrill is not complicated. They are few and simple options, but with the same utility for people like you who do not want to get too entangled in the stock market issue, but to play it safe, but in a simple way.

This tutorial summarizes it this way so that you have a general idea when investing in cryptocurrencies within Skrill.

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