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10 things you should know about what Email Marketing is

With the emergence of new technologies, the way has been opening up to new marketing techniques. The relationships of yesteryear were built through letters. Today there is the possibility of doing it mail to mail. The world of digital marketing presents countless lists of good practices in these new media. Find out what email marketing is and the advantages it offers.

Index of contents

  • What is Email Marketing
  • Benefits of Email Marketing
      • #1. Exchange of information
      • #2. Traffic redirection
      • #3. Personalized messages
      • #4. Data
      • #5. Tight budget
      • # 6. Simple design
      • # 7. Tracing
      • # 8. Adjusted mailing list
      • # 9. Steady improvement
      • # 10. Increase revenue
  • Email Marketing: Create a Newsletter and Export
  • Email Marketing Tips
  • Transactional Email vs. Email Marketing

What is Email Marketing

Email is not just a sales method, it is a communication model. It is used to carry out an information exchange. Therefore, email marketing is the use of email as a way to promote products and services. In the same way, email is used to develop a relationship with the client or potential clients.

It is a variety of digital marketing that encompasses online marketing through different avenues such as websites, social networks or blogs. Email marketing presents companies with the opportunity to personalize messages and keep their customers informed.

The  email marketing allows us to measure results  -mail mail and campaign to campaign, private and global. Shipping systems provide all the necessary statistics to measure the effectiveness of actions.


However, unlike other online marketing media, such as social media or video platforms. These statistics are not public.  They are only accessible to the administrators of each campaign and mass mailing systems.

Benefits of Email Marketing

The digital age brings with it a lot of new possibilities. Email marketing offers advantages that help boost your business.

#1. Exchange of information

Email is not just a sales method, it is a communication model. Users use it to carry out an exchange of information, as well as to subscribe to the pages in which they are interested.

This is a good place to learn about user behavior, see what they are interested in, and learn how to offer them a service based on their expectations.

#2. Traffic redirection

If traffic is your number one goal to boost, you should focus more on SEO rather than email marketing . Natural searches on the web are actually the ones that generate the most traffic, more than email marketing.


What you can take advantage of is redirect traffic with email marketing ; Since users have subscribed to your newsletter, take the opportunity to offer them an optimal service so that they visit the main website.

#3. Personalized messages

If you think of email marketing, what is the first thing that comes to mind? Discounts, offers, promotions …? Email marketing is much more than all this. Promotional marketing is one more way to communicate with clients and new users . They can be targeted at particular groups of clients or even individuals.

In this way, specific information can be offered to clients, such as a special promotion for their birthday. Therefore, it would be advisable to develop an email list and keep it active.

#4. Data

One of the mistakes we make is not responding to all the emails that come to us . We have to pay attention to the emails of the users that we receive in response to those automated; First you have to discover which emails are being answered and once there, identify which leads you can convert.

You can also invite people to respond to your emails towards the end of them, in case they have questions about the content or want to make a suggestion about it. And above all, try to avoid those emails in which the name “” appears in such a way that the communication channel is not eliminated.


#5. Tight budget

We know that large companies like Amazon usually send emails automatically with hardly any content, to which users wonder: how could you make any response?
Easy, you just have to start at the beginning. However, it is better to make the task easier for users, so good practices must be carried out:

  • Welcome email offering all services
  • A reward email for having carried out the action successfully
  • An email to retain users’ attention
  • Worrying about the email subject

It is very important to know what we are promoting and the message we want to send so that it can be read. It is worth little, write an attractive title and that the content of the email is not relevant. Before we start sending emails we have to ask ourselves, how can I make my audience trust me?

# 6. Simple design

We are aware that it is increasingly important to have our emails adapted to mobile devices and that the design causes an impact on users. Even so, many times the design is not enough, you also have to pay attention to the content.

If we write an email that it is accurate and includes all relevant information that we want the user to respond to, and thus avoid distractions. You don’t send emails during holidays or weekends

# 7. Tracing

Likewise, it is also relevant to know when you have to launch the email marketing campaign . You can keep track of which hours your emails get the best response. In addition, you can send emails congratulating parties or anniversaries to your users.

# 8. Adjusted mailing list

Taking into account what email marketing is, we see the advantage of being able to develop an email list. Just because it has to be broad doesn’t mean that you have to send mass emails about all kinds of products. The segmentation of emails is necessary to be able to classify users by shopping tastes. External tools can be used to help you personalize these emails.


# 9. Steady improvement

The degree of frequency in which you send the messages has to be proportional to the answers you get, or to what users are going to expect. Less is more. Therefore, it is advisable to establish a routine that is effective and improve it afterwards.

# 10. Increase revenue

If the email marketing is developed correctly, it can boost the company’s income . If a good strategy is proposed together with social networks, it is an excellent way to get users to visit our website or blog. Therefore, the income will increase.

Email Marketing: Create a Newsletter and Export

Email Marketing Tips

It’s not just about sending well-presented relevant content. The digital age is crying out for  innovation as the main differentiator . Standing out is often synonymous with going further, experimenting and daring to give non-traditional uses to platforms.

Going beyond the sending of newsletters, automatic responses, transactions or surveys, there are a number of possibilities that email marketing presents  to maintain these relationships

  • Use all your resources . Whatever you do, the best practice is to include relevant links. In addition to making a good mix of texts, images and videos.
  • Surprising . Dare to take the user out of the routine, the typical newsletter that arrives every Monday including an impactful image, an original phrase or a new video.
  • Capitalize on opportunities . A well-segmented database will allow you to make your company or brand relevant in the most important moments in the life of the audience. Birthday messages, congratulations, celebrating milestones in people’s lives, greeting messages, etc.
  • Motivation . If the campaign always includes a newsletter, add a promotion, offer or invitation to an event. These elements naturally attract attention and regain interest.
  • Make customers feel special. Nobody likes to feel part of the bunch. Have details relevant to your audience. Pamper them. Send them a simple gift, an invitation, organize something just for them. Even if it is a regular promotion, it will make them notice the benefits of being subscribed to your list.
  • Upgrade. Depending on the area of ​​interest, there are audiences for everything. If your database is made up of entrepreneurs, provide up-to-date information on the industry and the competition. If they are young, on their topics of interest. Always thinking about the interests of each group.
  • Be an ally . Post-sale or post-registration service is key to keeping a customer happy. Send them product or service updates and even relevant reminders that show that you are there to help them. You can remind him that a birthday is coming, that a medical appointment is coming, that he has a pending appointment or process. This information is highly valued by the recipients.
  • Share knowledge:  Depending on the area of ​​expertise, it is possible to share knowledge. It is feasible to consult the mailing list about those who would be interested in subscribing to an online tutorial, webinar or workshop. Through email marketing, the modules can be broken down step by step and complete courses, useful and valued by users, can be taught.

Transactional Email vs. Email Marketing

In the world of digital marketing there are two types of emails that can be sent to our clients. Some automated, such as  transactional email,  and others more personalized, such as the well-known  email marketing .

The  transactional email  is that mail is  generated in response to an action  carried out on the web by the user, whether a purchase on an ecommerce, request information or subscribe to the newsletter of an online platform. This process is usually automated to save costs and time for companies.


Despite the fact that transactional emails are usually generic, we can take advantage of them to establish a first contact with customers. We can start by designing a template that invites the user to be more active in responding to these emails. For this we have to know our business well and sell it in the best way.

The main difference that we find between transactional email and  email marketing is the commercial message that it wants to convey. It is usually  sent to a group of people who may have the same interest in a  company product and who may be potential customers.

Furthermore, email marketing aims to establish a more direct and personalized relationship with the user. Includes articles that are of interest to the user. Images that are related to the searches that most closely match your tastes and the company’s contact is much more visible than other emails.

The power of email marketing helps personalize messages for users. It helps to create a closer relationship with which to offer the client what they want so that they return what you are looking for. If you are interested in the world of Digital Marketing, take a look at the Executive Master in Digital Marketing, Analytics and UX . You will delve into the use of emailing tools, affiliate networks, contact databases or writing for conversion.

Executive Master in Digital Marketing, Analytics and UX

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How to Create Account in EXMO step by step

In this article you will learn how to register in EXMO in 2022, as you well know it is a cryptocurrency platform to trade, as well as buy and sell digital currencies. Next, we are going to make you a quick and easy guide to create your account.

How to open an account in step by step

Access the official website of EXMO to be able to register for free.

Select “Registration”

At the top right you will have a Registration button, click on it and there you will open a form to place basic data such as username, email, telephone, password and its confirmation, as well as the acceptance of terms and conditions of the platform.

Likewise, if you want you can subscribe to receive news you just have to activate the option. then activate the captcha and click on “Registration”

Phone and email verification

They will send you an SMS to the registered phone to place the verification code and give it confirmation. The same will happen with the email, in which they will send you an email with a link to confirm the account and activate it.


Account Verification

Once you have completed all the registration, you must verify your account, this is quite important that you do it so that you do not have limitations, it is a financial platform and as such, by regulation you must verify your identity and address.

  • For identity, you can do it through your ID, passport or other identity document, also a selfie with the document, you can support yourself by linking the mobile if you do not have a webcam.
  • In the case of the address, it would be verified with a bill for services such as electricity, water or other document where they can verify your location or residence, this is to raise the limits further.
  • For the card, you need to enter your card details and even take a photo and attach it.

Ideally, you should verify everything, but the first thing is the identity, in which you will be required name, surname, middle name in the case you have. Secondly, you will be asked to identify what type of document you are going to use to identify yourself, for example, the DNI.

After that, you must upload a photo of the front and back of the identity document, if you do not have them at hand, you can do it with your mobile and send it to you by mail or web whapsapp or another application, and then upload it from the computer.

Once this is done, it will request a selfie with specific details, where you must write down on a paper the word EXMO, followed by the date of the day of the photo and hold the DNI without covering anything, there you capture the photo and attach it, with these steps you will already be in the process of verifying the identity.

Likewise, you can do it to verify the address with a receipt and in the case of the card you must do the same, they are similar processes quite simple, the idea is that you complete the entire registration process.


Another important point regarding registration is the security configuration in which you can add extra protection and have two-step authentication. Likewise, you can observe other options such as personal information, which you can review carefully.


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How to create an account on Poloniex step by step

In this article you will learn how to register with Poloniex in 2022, it is a cryptocurrency trading platform, where you can trade with margin or leverage and you can also do hodl. Here’s a step-by-step way to create an account on Poloniex.

Go to the official website of Poloniex

Access the Poloniex registration page to later follow the step by step that we will give you to register for free.

Select “Sing Up”

Once you are on the platform you must select in the left menu “Sing Up”, where you must enter the email and password, the latter you must confirm it. Additionally, you must place the referral code (optional), as well as accept the terms and policies that govern this page.

Verify your email

Once the previous form has been completed, you must check the email where a link will be sent for the purposes of verifying the email, in order to continue with the account registration process.

Account access

With the email and password data entered, we select “Log In” and access. Among the important things that there are is the “profile”, where you will have to verify your account.


If you want to apply margin for trading or leverage you must verify your profile in “Upgrade” you will be able to select other aspects that will help you verify your identity, you will probably be asked to upload a file, such as a photo of the DNI or an invoice to verify the address.

Then, in the event that you want to use the future option that allows margin up to one hundred leverage, you have to have verified these things.

This request is totally normal, since it is required by all financial platforms by legal issue, with this you would already have verified level 2 and with it you would not have any type of limit.

Right now, you could make all kinds of deposits, normal purchases with certain fairly high limits.

Two-factor authentication verification

To protect your account you can activate 2FA this is double authentication code, so you must enter a code apart from the password to be able to log in.


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How to Invest in Cryptocurrencies on Skrill

If you are one of those investors who do not like to deal with many complicated orders, but prefer to hold long-term, then Skrill is an excellent alternative for you. With the simplicity that characterizes it.

But the question is, how to invest in cryptocurrencies within Skrill? The answer will be shown in this article.

But first log in to your Skrill account, then you could already start the step by step that will be shown below.

Access Skrill’s Cryptocurrency Investment Options

Like any financial platform, Skrill puts at your disposal tools so that you can invest in cryptocurrencies within yourself, doing so in a simple and comfortable way. To access these tools, below, we will describe the following procedure:

  1. Within the home screen of your account, in the left sidebar, find and tap on Cryptocurrencies.

Important: It is likely that when you enter this section, you will be asked to accept some terms or similar.

  1. Once there, you are presented with different options in terms of cryptocurrencies. From among these, you will select Invest now, clicking on this option.

  1. Once you access that section, you will be shown an extensive list of existing cryptos in Skrill. In each of which, you are given a Trade option. If you click on any of these, you would enter their trading options.

  1. When you have entered the crypto you chose, you will see a Buy – Sell panel.

Ways to trade cryptocurrencies in

In this buy-sell panel or trading box, you will have some options that will allow you to perform these operations:

Steps to buy cryptocurrencies within Skrill

First of all, talking about the purchase of cryptocurrencies in the Instant mode (which is the usual one), you will be able to do the following:

  • Select the currency in which you want to buy cryptos.

  • Set the amount to spend that, for its purposes, must be a minimum of 10 EUR (You are also shown the balance you have available).

  • Select the cryptocurrency in which you are going to invest.

  • See what you are going to receive in cryptos in equivalence for what you have invested.

  • See the commission you will be charged for that transaction.

When you have everything ready, then you can click Next.

After this, you will be able to see the summary of the entire operation; you will be told everything you have added, such as the amount and what you would receive, and also the commission charge, which will be added to the total amount to be spent. If you agree with everything, you can click on Confirm.

Steps to Sell Cryptocurrencies within Skrill

There is not much to comment on in the case of selling your cryptos within Skrill, as they are basically the same steps as in the case of the purchase:

  • You establish the type of crypto that you are going to sell (and that logically, you should own).

  • You indicate the amount of cryptocurrencies to sell directly or, if you prefer, using the percentage indicators.

  • Select the currency in which you want to receive the funds in equivalence.

  • See how much you will receive, in the same way as the previous case.

Having this ready too, you would click Next.

Following this, you must also click on Confirm in a summary similar to that of the case of the purchase, where you will see important data with which, if you agree, you can proceed to the respective confirmation.

Some other options that Skrill gives you to trade

The options you have in Skrill to trade are very practical and easy to use. And for your convenience, they are not numerous. Here’s what you can find on Skrill for when you want to trade on it:

The Portfolio section

In this section you have at hand some useful things for your negotiations, such as:

  • The Watchlist, with which you can keep abreast of the indices of your cryptos in the market.

  • Alerts and orders. With these options you are given the possibility to mark an index within the cryptocurrency, which, if the price reaches it, this will be notified to your email or mobile, as you have it configured.

  • Recent activity. It is the section where you will get your last financial movements, when it comes to purchases and sales, as is logical.

The Trade section

Within this section, you can do what you are told below:

  • Visualization of Graphs. This will allow you to take a look at the stock market movement in a not at all complex interface (you can also see the current trend that the market has in terms of sellers and buyers).

As you can see, the trading system within Skrill is not complicated. They are few and simple options, but with the same utility for people like you who do not want to get too entangled in the stock market issue, but to play it safe, but in a simple way.

This tutorial summarizes it this way so that you have a general idea when investing in cryptocurrencies within Skrill.

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